LocalSocial is a social proximity framework that uses Bluetooth and location data to connect people near each other and share information about events. It was created by Rococo to build a mobile social network called GigTastic that allows music fans to find each other at concerts, share content and comments about the performance, and plan to meet up before and after shows. The founders plan to generate revenue by licensing the LocalSocial framework to social network companies and other players in the mobile and embedded markets.