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The 5 Billion Mobile Market Opportunity: How Consumers Drive a New Market for Conferencing Services Mark Dzwonczyk	Chief Operating Officer, Callvine Inc Wainhouse CSP Summit October 12, 2010 Copyright © 2010, Callvine, Inc. All Rights Reserved
Mark Dzwonczyk	Chief Operating Officer, Callvine Inc Wainhouse CSP Summit October 12, 2010 Copyright © 2010, Callvine, Inc. All Rights Reserved
The Mobile Market: What Recession??
Growth to 5B subs = +2M subs per day SAN FRANCISO BOSTON AUSTIN = combined population of Boston, San Francisco, & Austin
Growth to 5B subs = +80K subs per hour = daily passenger traffic in Logan Airport
Smartphones begin to dominate in the US Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
	Worldwide mobilebroadband subscriptions Smartphones use data (not voice?) Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential 90% increase CY2011: 1B subscriptions ,[object Object],15B mobile VOIP minutes in 2010 By 2015, expected to be a $5B “market loss” for voice minutes ,[object Object],2009: 1.8mins 2010: 1.6 mins
US Text Messages approaching US Minutes: 1.8T per year, increasing 33% in 2010 ~5B per day US texts send 14X Library of Congress equivalent in content each year Teens: 50 messages a day Adults: 10 messages a day And, of course, TEXTs Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
Will the collaboration industry migrate its services to this market? YES, of course!Major players are adapting theirservices for the new mobility oftheir customers So, what’s next in collaboration market?? Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
Will the collaboration industry migrate its services to this market? YES, of course!Major players are adapting theirservices for the new mobility oftheir customers So, what’s next in collaboration market?? Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential Mobility createsa fundamentally new market  ,[object Object]
New Customers
New Revenue OpportunitiesBut, perhaps even better:Expand service offeringsto meet new needs for the market.
Mobile Professional Work Style Small screen, small keyboard Integrated contacts & calendars Unreliable connectivity & voice quality Multi-tasking (travel) Shorter, more urgent conversations, voice or SMS: Average cell phone call: 100 seconds 3-martini lunchreplaced by 140 characters Key Trends for this Market Opportunity Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
Mobile Professional Work Style Small screen, small keyboard Integrated contacts & calendars Unreliable connectivity & voice quality Multi-tasking (travel) Shorter, more urgent conversations, voice or SMS: Average cell phone call: 100 seconds 3-martini lunchreplaced by 140 characters Key Trends for this Market Opportunity Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
Mobile Professional Work Style Small screen, small keyboard Integrated contacts & calendars Unreliable connectivity & voice quality Multi-tasking (travel) Shorter, more urgent conversations, voice or SMS: Average cell phone call: 100 seconds 3-martini lunchreplaced by 140 characters Key Trends for this Market Opportunity Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
Key Trends for this Market Opportunity Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential TheBlurof Work-Life Balance ,[object Object]
Multi-tasking of work & personal life, including multiple contact & calendar sources
“The Free Agent” evolution,begun in 1980’s,[object Object]
Free is a very compelling price! Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential 1999: Fax moved online with free fax-to-email phone numbers.  Millions of free subscriptions built the user base to drive today’s ~$250M annual revenue. 2003: Long distance phone calls became free,  driving usage for outbound calling to achieve ~$800M revenue (2009).
Free Services, focused on Consumer Group management,from your own contacts Group Texts: leverage existing SMS plans for group distribution “Group Calls” that are Urgent, short, and have few participants: minimal friction for quick calls One number dial-in with auto-routing for dropped calls File broadcast (photos, txt) Freemium Approaches in Collaboration Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential Paid Services, focused on Professional ,[object Object]
Calendar Integration: Scheduled &  Recurring Calls
Call Management: pre, during & post call
Call Recording & Transcription
Support larger groups
International dialing, including localization
File sharing (document management)
Web Conferencing,[object Object]
Schedule / set up of calls – one-time & recurring
Calendar integration

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How Consumers Drive a New Market for Mobile Conferencing Services

  • 1. The 5 Billion Mobile Market Opportunity: How Consumers Drive a New Market for Conferencing Services Mark Dzwonczyk Chief Operating Officer, Callvine Inc Wainhouse CSP Summit October 12, 2010 Copyright © 2010, Callvine, Inc. All Rights Reserved
  • 2. Mark Dzwonczyk Chief Operating Officer, Callvine Inc Wainhouse CSP Summit October 12, 2010 Copyright © 2010, Callvine, Inc. All Rights Reserved
  • 3. The Mobile Market: What Recession??
  • 4. Growth to 5B subs = +2M subs per day SAN FRANCISO BOSTON AUSTIN = combined population of Boston, San Francisco, & Austin
  • 5. Growth to 5B subs = +80K subs per hour = daily passenger traffic in Logan Airport
  • 6. Smartphones begin to dominate in the US Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 7.
  • 8. US Text Messages approaching US Minutes: 1.8T per year, increasing 33% in 2010 ~5B per day US texts send 14X Library of Congress equivalent in content each year Teens: 50 messages a day Adults: 10 messages a day And, of course, TEXTs Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 9. Will the collaboration industry migrate its services to this market? YES, of course!Major players are adapting theirservices for the new mobility oftheir customers So, what’s next in collaboration market?? Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 10.
  • 12. New Revenue OpportunitiesBut, perhaps even better:Expand service offeringsto meet new needs for the market.
  • 13. Mobile Professional Work Style Small screen, small keyboard Integrated contacts & calendars Unreliable connectivity & voice quality Multi-tasking (travel) Shorter, more urgent conversations, voice or SMS: Average cell phone call: 100 seconds 3-martini lunchreplaced by 140 characters Key Trends for this Market Opportunity Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 14. Mobile Professional Work Style Small screen, small keyboard Integrated contacts & calendars Unreliable connectivity & voice quality Multi-tasking (travel) Shorter, more urgent conversations, voice or SMS: Average cell phone call: 100 seconds 3-martini lunchreplaced by 140 characters Key Trends for this Market Opportunity Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 15. Mobile Professional Work Style Small screen, small keyboard Integrated contacts & calendars Unreliable connectivity & voice quality Multi-tasking (travel) Shorter, more urgent conversations, voice or SMS: Average cell phone call: 100 seconds 3-martini lunchreplaced by 140 characters Key Trends for this Market Opportunity Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 16.
  • 17. Multi-tasking of work & personal life, including multiple contact & calendar sources
  • 18.
  • 19. Free is a very compelling price! Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential 1999: Fax moved online with free fax-to-email phone numbers. Millions of free subscriptions built the user base to drive today’s ~$250M annual revenue. 2003: Long distance phone calls became free, driving usage for outbound calling to achieve ~$800M revenue (2009).
  • 20.
  • 22. Call Management: pre, during & post call
  • 23. Call Recording & Transcription
  • 27.
  • 28. Schedule / set up of calls – one-time & recurring
  • 30.
  • 31. Quickly, simultaneously, assemble all participants, simultaneouslyMOBILE APPLICATION
  • 32. Free iPhone App download from iTunes Android & Blackberry coming later this year No registration required: just download & use Group Creation & Management using native iPhone contacts Group Text to unlimited number participants, simultaneously One-Touch Instant Call Dial-out Conferencing is the only method to create an “Instant Group Call” SMS & email also forwarded to participants with stanard dial-in and PIN code information, if necessary Callvine Features to Address “Crossover Market” Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 33. Free iPhone App download from iTunes Android & Blackberry coming later this year No registration required: just download & use Group Creation & Management using native iPhone contacts Group Text to unlimited number participants, simultaneously One-Touch Instant Call Dial-out Conferencing is the only method to create an “Instant Group Call” SMS & email also forwarded to participants with stanard dial-in and PIN code information, if necessary Callvine Features to Address “Crossover Market” Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 34. Free iPhone App download from iTunes Android & Blackberry coming later this year No registration required: just download & use Group Creation & Management using native iPhone contacts Group Text to unlimited number participants, simultaneously One-Touch Instant Call Dial-out Conferencing is the only method to create an “Instant Group Call” SMS & email also forwarded to participants with stanard dial-in and PIN code information, if necessary Callvine Features to Address “Crossover Market” Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 35. Free iPhone App download from iTunes Android & Blackberry coming later this year No registration required: just download & use Group Creation & Management using native iPhone contacts Group Text to unlimited number participants, simultaneously One-Touch Instant Call Dial-out Conferencing is the only method to create an “Instant Group Call” SMS & email also forwarded to participants with stanard dial-in and PIN code information, if necessary Callvine Features to Address “Crossover Market” Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 36. Free iPhone App download from iTunes Android & Blackberry coming later this year No registration required: just download & use Group Creation & Management using native iPhone contacts Group Text to unlimited number participants, simultaneously One-Touch Instant Call Dial-out Conferencing is the only method to create an “Instant Group Call” SMS & email also forwarded to participants with stanard dial-in and PIN code information, if necessary Callvine Features to Address “Crossover Market” Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 37. 10-minute calls are free Minimize friction for short, small calls In-App Pre-paid bundled minutes Reinterpret per minute billing with “Group Call” size: prepay per hour based upon groups of 5 (1-5, 6-10, …) iTunes and other In-App pre-payment methods One-number dial-in with auto-routing Scheduled Calls, with full calendar integration Native iPhone calendar integration, including recurence Standard meeting invite sent to all participants Call Dashboard, by participant name Mute, Hold, Hang-Up Add new participant directly from iPhone contacts Callvine Features to Address “Crossover Market” Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 38. 10-minute calls are free Minimize friction for short, small calls In-App Pre-paid bundled minutes Reinterpret per minute billing with “Group Call” size: prepay per hour based upon groups of 5 (1-5, 6-10, …) iTunes and other In-App pre-payment methods One-number dial-in with auto-routing Scheduled Calls, with full calendar integration Native iPhone calendar integration, including recurence Standard meeting invite sent to all participants Call Dashboard, by participant name Mute, Hold, Hang-Up Add new participant directly from iPhone contacts Callvine Features to Address “Crossover Market” Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 39. 10-minute calls are free Minimize friction for short, small calls In-App Pre-paid bundled minutes Reinterpret per minute billing with “Group Call” size: prepay per hour based upon groups of 5 (1-5, 6-10, …) iTunes and other In-App pre-payment methods One-number dial-in with auto-routing Scheduled Calls, with full calendar integration Native iPhone calendar integration, including recurence Standard meeting invite sent to all participants Call Dashboard, by participant name Mute, Hold, Hang-Up Add new participant directly from iPhone contacts Callvine Features to Address “Crossover Market” Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 40. 10-minute calls are free Minimize friction for short, small calls In-App Pre-paid bundled minutes Reinterpret per minute billing with “Group Call” size: prepay per hour based upon groups of 5 (1-5, 6-10, …) iTunes and other In-App pre-payment methods One-number dial-in with auto-routing Scheduled Calls, with full calendar integration Native iPhone calendar integration, including recurence Standard meeting invite sent to all participants Call Dashboard, by participant name Mute, Hold, Hang-Up Add new participant directly from iPhone contacts Callvine Features to Address “Crossover Market” Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 41. 10-minute calls are free Minimize friction for short, small calls In-App Pre-paid bundled minutes Reinterpret per minute billing with “Group Call” size: prepay per hour based upon groups of 5 (1-5, 6-10, …) iTunes and other In-App pre-payment methods One-number dial-in with auto-routing Scheduled Calls, with full calendar integration Native iPhone calendar integration, including recurence Standard meeting invite sent to all participants Call Dashboard, by participant name Mute, Hold, Hang-Up Add new participant directly from iPhone contacts Callvine Features to Address “Crossover Market” Copyright © 2010, Callvine, Inc. All Rights Reserved Proprietary & Confidential
  • 42. Mark Dzwonczyk Chief Operating Officer Callvine, Inc. mark@callvine.com 650-346-6275 THANK YOU! Copyright © 2010, Callvine, Inc. All Rights Reserved Callvine Confidential