Michael Sterl from SimpleSignal discussed how voice, mobility, and collaboration technologies are transforming business communications. Voice services are becoming just another application on mobile devices. Managed services are growing as businesses move to "an office in the cloud" allowing workers to be located anywhere. Collaboration technologies like video and messaging will be ubiquitous. SimpleSignal offers unified communications applications that extend PBX features to mobile devices, enable messaging from business phone numbers, and provide an integrated user experience across devices.

1. “Succeeding as a Partner
in a World Gone Mobile”
Presenter:
Michael Sterl, Exec Vice President
michael@simplesignal
303-242-8614 Voice, Video, SMS

2. A Look Into the Future
• Voice is just an
app...However it’s
the killer app
• Managed services is
hot and getting
hotter
• Services will be
bundled to produce
an "office in a cloud"
• The location of the
worker is anywhere
• Collaboration will be
everywhere

3. We Live in a Hosted World

5. From Personal Productivity to Business Productivity
2B videos viewed on 3.5B pieces of
YouTube content shared each
every day week on Facebook
70% of employees
want better social
media tracking tools
1.3M Tweets
sent every hour

6. Statistics, Trends and Predictions
VoIP
• 120 million subscribers in 2011
• Estimated 288 million VoIP users by 2013
• The mobile VoIP market is predicted to grow more than 50%
annually through 2014
Mobility
• 5.9 billion mobile subscribers globally (that’s 87% of the world
population)
• 8 trillion SMS messages were sent in 2011.
Data
• Cellular broadband subscribers increased 60% from 2010 to
2011 surpassing wireline subscribers by 58 million
• Estimated 2 billion cellular broadband subscribers by 2015
• Estimated 119 commercial LTE networks in more than 50
countries by the end of 2012

7. Three Platforms
Voice
Desktop
Mobile

8. What if…
You had the ability to deliver UC services to your
customers?
Audio and
Video Conferencing
Web Collaboration
Mobility Full UC
IM & Presence
Group and
User Services
Enterprise
Trunking/
Bursting
Business
Continuity
(User/Trunk)
You own the connection – now
CONNECTIVITY ADD THE VALUE!

9. The Platform – The Apps – The End User
Experience
Extend the PBX Business UC for Business Line
To Mobiles Mobile Devices Text Messaging
PBX Business
Interoperability Continuity
Multi-side Support Hybrid Hosted
Bursting
& Redundancy &Trunking

10. UC Application: Extend PBX to Mobiles
OFFER
Extend the business
number (extension),
directory
Separates billing for Service
personal and business calls Provider
Enables your enterprise to
manage employees trend
to “BYOD”
Mobile phone can replace
the desk phone
*iOS, Android, Blackberry Smartphone
Client or SS7 mobile network integration

11. Business Case: Meet Peter
Peter at Work Peter at Play
Peter the Sales
Engineer
Tech Start Up
Company
BYOD Environment
•Easy to install “app”
•Turns personal mobile into
a business device
•Searchable corporate
directory, click to call
•“PBX” features on the
mobile
Separate Secure Profiles for Work and Personal Life

12. UC Application: Everywhere Productivity
Communicator App
OFFER
Own the service and the
end user experience
VOICE
CONTACTS
PBX down? Business Service
continues VIDEO Provider
PRESENCE
Voice, video, SMS - any MESSAGING
device all on One Number
*iOS, Android, Blackberry Smartphone
Client or SS7 mobile network integration

13. UC Application: Text Messaging (Fixed
Line SMS)
OFFER
SMS from you desktop
browser, tablet and smart
phone - all with One
Number
Give enterprises the ability
to SMS to/from their
business phone numbers
Offer appointments,
reservations, menus via
SMS

14. SMS Use Case: Meet Jimmy
Jimmy
General Contractor Jimmy’s Remodeling
Small Company
Mobile Field Employees 222 333 4444
222 333 4444
Workers Customers
Business Line Texting from
personal or corporate-
issued mobile phone

15. SimpleSignal BYON

16. UC Capabilities Any Device
Salesforce
Sugar
Netsuite
ACT! Docs & Files
Satellite, 4G, Cable, Outlook Calendaring
DSL, T-1, MPLS, Ethernet Email
CRM Integration
Bring Your Own Network Google Apps &
Hosted Exchange
Call
Recording
Backup
& Storage
SMS & Messaging
Voicemail to Email
Voicemail to Text
Fax
Texting Simple
Meetup
Web Conferencing
Unity Toolbar Desktop Collaboration
& Google Apps Video Conferencing
Presence & Status Team Collaboration
Instant Messaging
HD Audio
Video Conferencing
Conferencing Mobility Voice & Visual
Communication

17. “Succeeding as a Partner
in a World Gone Mobile”
Thank You!
Any Questions?
sherpa@simplesignal.com