Effect of folk media

1. Role of Folk Media
in Rural Development
PowerPoint Presentation by,
Riya Halder,Media Science first
Semester

2. The preservation of folk culture can be achieved
through various means. One of the most effective
ways is through the use of media. Folk media
includes various forms of communication such as
folk tales, songs, and dances that are unique to a
particular region or community.Folk media is an
active medium for communication campaigns in the
digital era. It is directly related to our culture and is
essential for preserving our cultural heritage.
Preservation of
culture

3. Communication of information
• Folk media is a communication system embedded in the culture that
existed before the arrival of mass media. It includes various forms of
communication such as folk tales, songs, and dances that are unique to a
particular region or community. Folk media is used to disseminate
messages and pass on wisdom of older generations to the youth.
• Folk media have been used for centuries to communicate information.
They are characterized by their accessibility and familiarity to the local
population, making them an effective tool for conveying messages in a
format that is easily understood.

4. Awareness campaigns
• Awareness campaigns are a form of communication that aim to
inform, educate, and persuade people about a certain issue,
cause, or behavior.Awareness campaigns can use folk media as a
mode of communication in the development of rural areas for
various reasons…
• Some examples of awareness campaigns that use folk media in
the development of rural areas are:-The Project Roshni, The
National Rural Health Mission, The Shamlat Abhiyan etc.

5. Cultural tourism
• Cultural tourism is the idea that a place's cultural
perception has enough value to make it a destination
for travel. Folk media is significant because of its
strong connection with audiences based on religious,
cultural, and linguistic affinities.
• Cultural tourism is a kind of tourism that enables
visitors to take part in local cultural celebrations like
festivals and traditions, In Kerala, India, folk media
plays an important role in promoting sustainable
tourism practices through cultural tourism activities

6. Community empowerment
• Folk culture can be an
effective tool for community
empowerment by providing a
platform for the community to
voice their opinions and
concerns.
• It can also be used to educate
and motivate people, provide
information, and
entertainment

7. Entertainment and social cohesion
Folk media has been used for entertainment purposes for centuries. It is
a medium that is accessible to everyone and is often used to tell stories,
sing songs, and perform dances that reflect the local culture and
traditions,example: Bhangra,Baul Gaan,Kathakali etc.
Folk media can play a significant role in promoting social cohesion,
here are some ways:-
• cultural Connection: Folk media is directly related to our culture. It explains the
sender and receiver’s background, belief, values, attitude, moods, and
experiences, which are all tied to their culture.
• Development Messages: Folk media has been used for moral, religious, and
socio-political purposes from ancient times.
• Digital Adaptation: With the advent of digital media, folk media has found new
ways to maintain its presence.

8. Environmental conservation
• Folk media has been used for environmental
conservation purposes as well. Literature plays a vital
role in the reinstallation of environmental equilibrium.
• Folklore as part of literature, particularly of oral
literature, can play an important role in a further
susceptible discernment of ecosystem and thereby
may perform a significant function in the conservation
of environment

9. CONCLUSION
In conclusion, folk media is an irreplaceable medium that not
only preserves cultural heritage but also serves as a potent
tool for communication and social change.Its impact and
effectiveness stem from its close ties to the culture and
values of the people it serves, Folk media, often referred to
as traditional or indigenous media, is deeply rooted in the
culture and traditions of a society.

10. The end