The document outlines plans for a new high-end fashion magazine targeted towards ages 16-25. The magazine will be called "Maven" and focus on topics of interest to its affluent audience such as the latest designs from luxury brands. It will have a sophisticated style conveyed through a consistent color scheme, formal language, and vintage-looking photos of tall, pale models shot on location in upscale areas.

1. Genre:
 High-endFashionMagazine
Magazine Name:
 As we are creatinga fashionmagazine Ifeel like the name should
be closelylinkedwiththe topicof fashion.SowiththisinmindI
didsome researchon wordsassociatedfashionandaspects
withinit…
 I’ve chosenthe name ‘MAVEN’
 Maven,meaningexpertorconnoisseur,awordcommonlyused
inthe fashionindustrytodescribe agoodfashiondesigner
 The namesshort and can be catchy
Representationofpeople/models/social groups:
 AB Demographic that’swhyhigh-endfashionmagazine
 For ages 16-25
 Model = conventionalmodel
 Aspirational
Conceptand Content:
 The concept isreallytojustfocuson what people inthe ABdemographicare interestedin
fashionwise
 Representtheirsocial class
 So, an overall focusandconceptisfor the audience and linkingtotheirfashion
 There will be informationonlatesthigh-endfashion,itemssuchasHugo Boss,Gucci, Chanel,
LuisV, Fenni,Stone Island,Balenciaga.
 Fashion focus
ContentsPages:
 Double page
 Close upof fashiononone page and contentsonthe other
 Darkenright side forwhite text
 Text:more depthon NewSeasonFirstLook,Names,
Fashionweek,Walkway,drama,Style,Facts,Designer
suits,Newdrops,
Same suit in picture

2. Contentin Cover Lines:
 NewSeasonFirstLook
 Names
 Fashionweek
 Walkway
 drama
 Style
 Facts
 Designersuits
 Newdrops
Mode of Addressof Images/ DesignStyle/ Language:
 SophisticatedAB
 Formal Language
 Sophisticatedtheme,blackandwhite?
Genre Conventions:
 Tall,slim,pale models
 Highkeylighting
 Differentfashion
 Reinforcing
 PlainBackground
House Style:
 There will be ahouse style,asophisticatedone
 Same colourscheme
 Fonts:Baskerville Old Face, Bodoni MT Condensed,
 Simple layout
Effects/ techniques:
 Vintage look,done bygradient
 Filters
 Highlyeditedphotos
Locations:
 Kensington,London…highend,expensive
 Photoshootenvironment