This document discusses the emergence of social media as a new tool for desk research and generating insights. It provides examples of how analyzing social media can provide information on trends, opinions and behaviors. The document advocates that with social media, anyone can access valuable insights through user-generated content and participation on sites like Facebook, Twitter and others. It suggests social media allows for more engagement, equality of access to information, and new opportunities for organizations.

1. Pinasthika Awards 2009 Call for Paper Desk Research 2.0 Imam Wiratmadja Strategic Planner

3. Premiere of This Category

5. Social Media = FGD Room (?)

6. What we used to know about Desk Research Secondary data Literature a.k.a no fun

8. Media Usage

9. Product Usage & Preference

12. Social Media as Research Tool

13. TwitterTweet and Search On July 28, 2009 Twitter re-positioning itself from micro-blog to social radar

14. Twitter Search Page

15. FacebookBored of Profile Page? Search for keyword IRAN ..still under development..

16. Features for Facebook Ads Occurrence Graph Demography Word Association

17. And of Course, Google Google's mission is to organize the world's information and make it universally accessible and useful

18. What’s Available Now?

19. Trends & Sentiment

20. Identify Opinion Leaders 5% users do 75% tweets

21. Time, Location, Demography

22. Some Digital Analogies

23. Projection Technique

24. Ethnography

25. Word Association " Dapur ? " “..Kulkas.." " Kopi ? " “..Pahit.. " " Bandung ? “..Brownies.."

26. People Meter

27. Issues & Limitations

28. The Long Tail & Representation

29. How It Contributes to Creative Works? (So Far)

30. Example 1Insight: You Don’t Talk to Most of Your Friends on Friend List

31. 82,771 people dumped their Facebook friends

32. Example 2Insight: You Procrastinate

33. CADBURY EYEBROW TVC

34. LAYS HOTEL 666

35. Example 3Insight: You Want To Join Trend

37. Join The Conversation Today

38. Two Point O Web 2.0 Interaction  user-generated, user-defined Dynamic content  PHP, Ajax, Java, etc Nature of 2.0 Things add up > twitter app, facebook app People add up > hashtags Attitude 2.0 Equality Anyone can dig valuable insight!

39. Home Made Insights Makes Home Made Viral

41. Equality