This deck is about the scope of subject Media Management, a concentration in my almamater Comm. Management in Communication Faculty, Universitas Padjadjaran. I was invited to share it for Subject Orientation (Ospek Jurusan) in early Dec 2009. Thx to Aisha & Reinhard.

1. Media Management OrientasiJurusan ManajemenKomunikasi FikomUnpad 2009

2. Mediated Communication

3. Mediated = people +technology

4. Mediated Reach wider&further Getting more people

5. 1. People = Spectator Media as content production

6. 2. People = Market Media as a business entity

7. 3. People = Society Media as a social institution

9. Media as Business Entity

10. Media for Advertising Creative Agency Content Client Brief Communication Challenge Media Agency Media Selection

11. Media Agency History More complex media selection From administrative to Planning From Media-oriented to People-oriented

12. Understanding PEOPLE

13. What a Media Planner Do

14. Print Media

15. Television

16. Media in Digital Landscape

17. Discussion Business vs Social Role Medium vs Message Interruption Volume, Ownership & Conglomeration Sharing & Copyrights Paid or Ad Or is there any other business model? Consumer Generated Content

18. Thx! Follow my tweets @Outstandjing imam.wiratmadja@gmail.com