This document discusses strategies for increasing cycling rates in urban areas. It notes that 44% of Indonesians lived in urban areas in 2010, up from 30% in 1990, leading to emerging urban lifestyles with shrinking household sizes. The document advocates making cycling the most effective way to travel short distances, marketing its positive associations, controlling roads for cyclist safety, and mainstreaming bicycles for everyday use. It highlights a cycling advocacy group that loans bicycles but needs volunteers and spare bikes. The document asks how technology could help streamline the bicycle loan process and engage more people.

1. Make More
People Cycling
Start from The
Bachelors
Imam Wiratmadja
Cycling Bachelor

2. How Mobile Technology
is Being Used in Cycling

4. What About The Rest of Us?

5. The Blue Ocean
Marks Sanders, 2009

6. The Blue Ocean
Marks Sanders, 2009

7. The Blue Ocean
Marks Sanders, 2009

8. The Blue Ocean
Marks Sanders, 2009

9. Learning from Copenhagen
Mikael Colville-Andersen,
2010

10. Learning from Copenhagen
Mikael Colville-Andersen,
2010

11. Learning from Copenhagen
Mikael Colville-Andersen,
2010

12. Learning from Copenhagen
1. Make cycling the most effective and
efficient way of travelling from A to B
2. Apply marketing approach: positive
associations
3. Target the control toward the real
threat: motorists
4. Re-democratization of bicycle, toward
mainstream people
Mikael Colville-Andersen,
2010

13. In 2010, 44% Indonesian
live in Urban area
(It was 30% in 1990)

14. Emerging Urban Life
Shrinking Household = Emerging Urban Life
Jan Gehl, 2010

16. Immense Need for Better Urban
Life

17. Hidayat S. Gautam

18. Cycling Bachelor

24. What’s Next and How You
Can Help

25. Test Ride is more than just lending a bicycle.
It requires effort and intense man hour.

26. At the same
time, we
believe there
are people
with spare
time and spare
bicycle

27. Some people
maybe willing
to lend their
spare bicycle.
Some people
maybe willing
to share their
skill and
experience

28. Can we make the process
easier with technology?

29. Thank you!
Imam Wiratmadja
@outstandjing
Cycling Bachelor
@_cyclor