The document discusses various concepts and tools related to strategic management and design strategy. It defines strategy as a high-level plan to achieve goals under uncertainty. Strategy involves specifying objectives, developing policies and plans to achieve those objectives, and allocating resources for implementation. Tactics are operational plans for achieving specific objectives, while strategy sets the overall direction and context. The document also outlines various strategic analysis tools like SWOT analysis, environmental analysis, competitive analysis, and positioning statements to help define a strategic direction. It emphasizes that strategy is about understanding context, both internal strengths/weaknesses and external opportunities/threats.
Creativity and Innovation by Kristine Karlsen (Researcher and City University Centre for HCID). The Centre for Creativity
is a new addition to City University London, set up to coordinate and promote research in the area of creativity and innovation in any and all professions and disciplines. From September 2010 we will be running a Masters in Innovation, Creativity and Leadership, known as MICL. For more information: http://creativity.city.ac.uk/
Creativity and Innovation by Kristine Karlsen (Researcher and City University Centre for HCID). The Centre for Creativity
is a new addition to City University London, set up to coordinate and promote research in the area of creativity and innovation in any and all professions and disciplines. From September 2010 we will be running a Masters in Innovation, Creativity and Leadership, known as MICL. For more information: http://creativity.city.ac.uk/
This PowerPoint presentation offers valuable insights and practical tips on increasing your influence at work. With 20 slides filled with research-based strategies, it covers a wide range of topics including building strong relationships, enhancing communication skills, cultivating emotional intelligence, showcasing expertise, seeking feedback, advocating for yourself, networking, problem-solving, fostering collaboration, leadership development, and more. By implementing these proven techniques, you can strengthen your professional influence, make a positive impact, and achieve success in your career.
An overview of one of the most realistic and relevant theories in education --- goal setting. For all students, teachers and parents.
A presentation for EDUCATIONAL ADMINISTRATION CLINIC CLASS in the program-- Doctor of Education major in Educational Administration.
CACC
From my November 22 talk at ISA 14 in Buenos Aires...
Business people often have a blindspot for the very value they seek to create because it lies in the qualitative nature of relationships and not the quantitative techniques and tools they’ve been taught to focus upon. As a result, they often make strategic and tactical decisions alike that reduce the value they provide to customers, the value they can build, and the value that designers create.
New tools and approaches can help designers of all types change the conversation around their work and it’s value to our business colleagues, in order to create a better relationship as well as a better context for great design to be valued and realized.
This talk will discuss how designers can participate more fully in strategic business decisions by reframing what they do and how they work and by introducing new tools for designers to be more strategic.
These are the slides form my talk on the Value Deign Provides to Business Across the Innovation Cultural Divide. I gave this at the business school at the University of Gothenburg.
This PowerPoint presentation offers valuable insights and practical tips on increasing your influence at work. With 20 slides filled with research-based strategies, it covers a wide range of topics including building strong relationships, enhancing communication skills, cultivating emotional intelligence, showcasing expertise, seeking feedback, advocating for yourself, networking, problem-solving, fostering collaboration, leadership development, and more. By implementing these proven techniques, you can strengthen your professional influence, make a positive impact, and achieve success in your career.
An overview of one of the most realistic and relevant theories in education --- goal setting. For all students, teachers and parents.
A presentation for EDUCATIONAL ADMINISTRATION CLINIC CLASS in the program-- Doctor of Education major in Educational Administration.
CACC
From my November 22 talk at ISA 14 in Buenos Aires...
Business people often have a blindspot for the very value they seek to create because it lies in the qualitative nature of relationships and not the quantitative techniques and tools they’ve been taught to focus upon. As a result, they often make strategic and tactical decisions alike that reduce the value they provide to customers, the value they can build, and the value that designers create.
New tools and approaches can help designers of all types change the conversation around their work and it’s value to our business colleagues, in order to create a better relationship as well as a better context for great design to be valued and realized.
This talk will discuss how designers can participate more fully in strategic business decisions by reframing what they do and how they work and by introducing new tools for designers to be more strategic.
These are the slides form my talk on the Value Deign Provides to Business Across the Innovation Cultural Divide. I gave this at the business school at the University of Gothenburg.
Predators, gold diggers and players - Warning signs your prospective spouse i...Pure Matrimony
Despite many success stories both offline and online, the
number of casualties falling victim to marriage bandits is
rising every year
• Whether this is due to the ‘Halo effect’, blind innocence
or not doing your research, the effects can be both
devastating and demoralising for the victims and their
families that have been targeted
• In this webinar we will teach you how to ‘check yourself
before you wreck yourself’ by disclosing the common
techniques that predators, gold diggers and players use
to locate and trick their victims,
• By educating you on how to spot the signs of a non
genuine prospective spouse, you can ultimately avoid the
inevitable heartache, pain and humiliation that such a
person would bring into your life – remember, forewarned
is forearmed.
This is my talk from the Sustainable Brands conference in June 2009. This was one third of the session on Rethinking the Consumption Compulsion and dealt with how we create visions of a more sustainable, meaningful, and post-consumer world.
These are the slides from a webinar on Sustainable Design, based on the book Design is the Problem. These include updated graphics, from both the book and the webinar. More about the webinar here: http://www.rosenfeldmedia.com/webinars/sustainable-design-webinar/
This is from the book the Experience Economy. I was playing with my new macbook pro and thought i could do a nice visual to post. Considering we all talk about the brand experience at the moment. Its an interesting way to model how your create and continue to build your brand experiences
AMES 2016 - The Human Side of AnalyticsStephen Tracy
Last year the global analytics industry was estimated to be worth $125 billion in hardware, software and services revenue. Consequently the market has been flooded with more tools, platforms and tech than you can shake a calculator at. When it comes to data, the core challenge many businesses face today seems to have less to do with analytics technology and infrastructure and more to do with finding the right people, talent and skills. In this presentation Stephen will share 10 lessons for building a successful analytics program through a ‘people-first’ strategy.
The 5 Characters of Product Management with Former Etsy PMProduct School
Etsy's Product Manager, Jason Shen, talked about the 5 Characters of Product Management (and How to Hire for Them).
Product managers are one of the toughest roles to define and hire for, in part because depending on the company and the project, they perform a wide variety of activities. It can be helpful to think of the role as five characters — the Explorer, the Analyst, the Planner, the Advocate, and the Field Trip Chaperone.
Lean LaunchPad NYU ITP - Value Proposition, with additional design and enthrography tools for how to talk to customers, observe, and get underneath the obvious pain points.
Tactics and Decision Making for Successful Museum Digital ProjectsAndrew Lewis
This paper discusses what tactics and decision-making mean in practice within museum digital technology projects. It offers practical suggestion for tactical approaches drawn from the author’s twelve years of experience managing digital projects and services.
Strategy is in Crisis and Design Can Solve ItNathan Shedroff
Design brings essential, missing tools, processes, and understandings to traditional business strategy and can identify new opportunities and create vastly more and new value.
This is a growing list of important examples of Conversational User Interfaces from fiction and fact throughout history. CUIs (or bots) have been imagined for millennia as a natural way to deal with others and technology.
This is a presentation Davis Masten and I originally gave at the 2010 annual IDSA conference. It's based on the Brand Futures workshops we ran for the AIGA.
What is Means to be Strategic and Create Value (UX Strat Summit, SF 2014)Nathan Shedroff
Designers are already inherently connected to strategy. They just need to know how to get into the room. Note: the talking points in the notes field isn't a full transcript. They're mostly just notes for myself while presenting.
These are notes from the Make It So presentation Chris Noessel and I have given at SXSW as well as a few other venues. Because the presentation itself isn't in a format that is easily savable, these notes are a better way to share the content.
This is information from the Design MBA program at CCA information night in San Francisco. This is up-to-date as of May 2009 but may be updated in the Fall.
This is the latest version of my many presentation about how strategic innovation can be driven via meaningful experiences. In included update material I've presented in the USA, Belgium, Chile, Buenos Aires, and Korea, etc. (May 2009)
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Expert Accessory Dwelling Unit (ADU) Drafting Services
The Art of Strategy (AIGA Head Heart Hand)
1. THE ART OF
STRATEGY
Nathan Shedroff
California College of the Arts
designmba.org
(or: What I learned in business school)
2.
3.
4.
5. MAKE IT SO
Interaction Design Lessons from Science Fiction
by NATHAN SHEDROFF & CHRISTOPHER NOESSEL
foreword by Bruce Sterling
Many designers enjoy the interfaces seen in science fiction films
and television shows. Freed from the rigorous constraints of designing
for real users, sci-fi production designers develop blue-sky interfaces
that are inspiring, humorous, and even instructive. By carefully studying
these “outsider” user interfaces, designers can derive lessons that make
their real-world designs more cutting edge and successful.
“Designers who love science fiction will go bananas over Shedroff and Noessel’s delightful and
informative book on how interaction design in sci-fi movies informs interaction design in the real
world.... You will find it as useful as any design textbook, but a whole lot more fun.”
ALAN COOPER
“Father of Visual Basic” and author of The Inmates Are Running the Asylum
“Part futurist treatise, part design manual, and part cultural analysis, Make It So is a fascinating
investigation of an often-overlooked topic: how sci-fi influences the development of tomorrow’s
machine interfaces.”
ANNALEE NEWITZ
Editor, io9 blog
“Shedroff and Noessel have created one of the most thorough and insightful studies ever made
of this domain.”
MARK COLERAN
Visual designer of interfaces for movies (credits include The Bourne Identity, The Island, and Lara Croft: Tomb Raider)
“Every geek’s wet dream: a science fiction and interface design book rolled into one.”
MARIA GIUDICE
CEO and Founder, Hot Studio
www.rosenfeldmedia.com
MORE ON MAKE IT SO
www.rosenfeldmedia.com/books/science-fiction-interface/
MAKEITSObyNATHANSHEDROFF&CHRISTOPHERNOESSEL
Experience Design 1.1
a manifesto for the design of experiences
by Nathan Shedroff
product taxonomies 16
user behavior 116
100 years 22
information 42
takeaways 28
data 36
knowledge 48
subjectivity 78
consistency 96
navigation 84
product taxonomies 16
user behavior 116
experiences 4
experience taxonomies 10
100 years 22
wisdom 54
information 42
takeaways 28
data 36
knowledge 48
subjectivity 78
consistency 96
navigation 84
Design Strategy in Action
Edited by Nathan Shedroff
A publication from the MBA in Design Strategy program
California College of the Arts
2011
2008 Edition
Dictionary of
Sustainable Management
6.
7. MBA IN DESIGN STRATEGY
MBA IN STRATEGIC FORESIGHT
MBA IN PUBLIC POLICY DESIGN
8. WHERE IS “DESIGN” ON
THE BALANCE SHEET?
ASSET
LIABILITY
OWNER’S EQUITY
9. WHERE IS “DESIGN” ON
THE BALANCE SHEET?
ASSET
LIABILITY
OWNER’S EQUITY
11. Strategy
(Greek “στρατηγία”—stratēgia, “art of
troop leader; office of general, command,
generalship”[1])
is a high level plan to achieve one or
more goals under conditions of
uncertainty.
Strategy is also about attaining and
maintaining a position of advantage over
adversaries through the successive
exploitation of known or emergent
possibilities rather than committing to any
specific fixed plan designed at the outset.
—Wikipedia
12. “a pattern in a stream of decisions”
— Henry Mintzberg of McGill University
13. Strategic management analyzes the major
initiatives taken by a company’s top
management on behalf of owners, involving
resources and performance in internal and
external environments.[1] It entails specifying the
organization’s mission, vision and objectives,
developing policies and plans, often in terms of
projects and programs, which are designed to
achieve these objectives, and then allocating
resources to implement the policies and plans,
projects and programs. A balanced scorecard is
often used to evaluate the overall performance
14. Strategic management analyzes the major
initiatives taken by a company’s top
management on behalf of owners, involving
resources and performance in internal and
external environments.[1] It entails specifying
the organization’s mission, vision and
objectives, developing policies and plans, often
in terms of projects and programs, which are
designed to achieve these objectives, and then
allocating resources to implement the policies
and plans, projects and programs.
22. TACTIC
How to make, deliver, and support the best
<offering> possible
STRATEGY
What we should be in the business of
(to begin with)
23. TACTIC
How to make, deliver, and support the best
<offering> possible
STRATEGY
What we should be in the business of
(to begin with)
THE ORGANIZATION
THE PRODUCTS
33. A B C
3 4 5
F F2 F8
D
6
G
1
2
E
101 44 89 10616
34. You’re holding a handbook for visionaries, game changers,
and challengers striving to defy outmoded business models
and design tomorrow’s enterprises. It’s a book for the…
written by
Alexander Osterwalder & Yves Pigneur
co-created by
An amazing crowd of 470 practitioners from 45 countries
designed by
Alan Smith, The Movement
35. The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
www.businessmodelgeneration.com
40. Strengths:
• We’re us
• We’re great
• We know stuff
• We’re fast
• We’re easy to use!
Weaknesses:
• We work too much
• We care too much
• We’re perfectionists
Opportunities:
• Own the market
• Expand product lines
• Make more stuff
• License stuff
• Co-brand with Disney
• Create an “experience”
Threats:
• Others can get fast
• Others can be easy
to use
• Someone gets to
Disney before us
• We don’t have a “big
data” strategy!
41. Strengths:
• We’re us
• We’re great
• We know stuff
• We’re fast
• We’re easy to use!
Weaknesses:
• We work too much
• We care too much
• We’re perfectionists
Opportunities:
• Own the market
• Expand product lines
• Make more stuff
• License stuff
• Co-brand with Disney
• Create an “experience”
Threats:
• Others can get fast
• Others can be easy
to use
• Someone gets to
Disney before us
• We don’t have a “big
data” strategy!
42. ENVIRONMENTAL
ANALYSIS
Social Issues: Customer Needs and Wants
Political Issues: Legal, Regulations...
Tech. Issues: Technology trends, opps...
Economic Issues: Market trends, opps...
Industry-Specific Issues: shifts in
resources, knowledge, practices, etc...
43. ENVIRONMENTAL
ANALYSIS
• Customers seek clarity
• Customers are afraid of technology
• RIM is out, HTML5 is in
• Lending is slowing
• Customers worried about their future
• Mobile, social, global, local, etc.
49. For <target customers> that <need/
care about> , our <product, service>,
company> is a solution that <benefit> .
Unlike, <our competitor> , our <product,
service>, company> is <unique
differentiator> .
POSITIONING
STATEMENT
51. Our customers want the most
features possible in a fast ,
inexpensive application delivered
in the cloud .
MADLIBS OF DESIGN
52. Where to start:
• Who is your audience really?
• What is their life life, what do they need,
what do they want?
• What value is being provided to them and
what kind of value can you realistically
provide?
• How can you differentiate yourself based
on this value?
• What’s it going to take to be successful?
• Are you ready? Is it worth doing?
• Do you have the right people (who do
really need)? Do you have the right culture?
53. The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
54. The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
66. CLV = GC • - M •∑
i = 0
n
(1 + d) i
r i
∑
i = 1
n
(1 + d) i - 0.5
r i - 1
Lifetime Customer Value
GC = gross contribution per customer
M = (relevant) retention costs per customer per year
n = horizon (in years)
r = yearly retention rate
d = yearly discount rate.
EXPERIENCE CREATES VALUE
67. Brand Value = { (V/S)b - (V/S)g } * Sales
(V/S)b = Enterprise Value / Sales ratio of the firm with the benefit of the brand name
(V/S)g = Enterprise Value / Sales ratio of the firm with the generic product
Let's use as an example branded cereals maker like Kellogg (K) against a generic provider like Ralcorp (RAH).
Value of Kellogg brand name = (1.78 - 1.32)(13846) = $6,369 Million
Thus, (6369/24200) or 26% of the value of the company is derived from brand equity.
EXPERIENCE CREATES VALUE
78. TAKEAWAYS
• Qualitative AND Quantitative
• Strategy is derived from design research
• Design can (and should) play a role
• Designers need to leave the comfort of
the studio (and learn more about business)
• Leadership is communicating vision
• Relationships and value are built
through experience