The document discusses systematic innovation techniques for generating new ideas and innovations. It notes there are no magic bullets for innovation and emphasizes the need to use both logical and creative thinking. Some techniques mentioned include brainstorming, lead user research, observations/immersions, focus groups, and online idea capturing. The process involves first identifying objectives and capabilities, then generating ideas, and transforming ideas into innovations using systematic ideation approaches that combine inspiration with structured methods.

1. SYSTEMATIC
INNOVATION
TECHNIQUES
Shimon Shmueli
Touch360
© Touch360, Inc.

2. no magic bullets to innovation!
• brainstorming methods
• lead-user research
• systematic innovation
• observations/immersions
• focus groups
• online ideas capturing/facilitation
© Touch360, Inc.

3. to innovate you need
a brain
both hemispheres!
© Touch360, Inc.