Design Thinking basics- Design thinking is an approach used for practical and creative problem-solving. It is based heavily on the methods and processes that designers use (hence the name), but it has actually evolved from a range of different fields—including architecture, engineering and business.

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Geethanjali College of Engineering and Technology
Cheeryala(V)
Keesara(M), Medchal Dist.
Telangana, INDIA
Pin Code-501301.
DESIGN THINKING

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UNIT 1
 Basics of Design Thinking
 Definition of Design Thinking,
 Objective of Design Thinking,
 Concepts and Brainstorming,
 Stages of Design Thinking process
– Empathize, Define, Ideate, Prototype, Test.

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Basics of Design Thinking
Design thinking is an approach used for practical and creative
problem-solving. It is based heavily on the methods and
processes that designers use (hence the name), but it has actually
evolved from a range of different fields—including architecture,
engineering and business.
It can also be applied to any field.

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Design Thinking believes (and has been proven) that the people
who face problems are the ones who hold the key to their
problem’s answer.
design methodology that provides a solution-based approach to
solving problems.
It’s extremely useful in tackling complex problems that are ill-
defined or unknown, by understanding the human needs involved,
by re-framing the problem in human-centric ways, by creating
many ideas in brainstorming sessions, and by adopting a hands-on
approach in prototyping and testing.
the Design Thinking process is progressive and highly user-centric

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 In a business, educational, personal or social context.
 Fosters creativity and innovation.
 As human beings - rely on the knowledge and experiences -We form patterns and
habits- certain situations- can limit our view of things for problem-solving.
 Rather than repeating the same tried-and-tested methods- DT encourages us to
remove our blinkers and consider alternative solutions.
 The entire process lends itself to challenging assumptions and exploring new
pathways and ideas.
 Design Thinking is often cited as the healthy middle ground of problem-solving -
it is not steeped wholly in emotion and intuition, nor does it rely solely on
analytics, science and rationale; it uses a mixture of both.
 It puts humans first - it encourages businesses and organizations to consider the
real people who use their products and services—meaning they are much more
likely to hit the mark when it comes to creating meaningful user experiences.
 For the user, this means better, more useful products that actually improve our
lives.
 For businesses, this means happy customers and a healthier bottom line.
The purpose of Design Thinking

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The Five Stages of Design Thinking
 Stage 1: Empathize—Research Your Users' Needs.
 Stage 2: Define—State Your Users' Needs and Problems.
 Stage 3: Ideate—Challenge Assumptions and Create Ideas.
 Stage 4: Prototype—Start to Create Solutions.
 Stage 5: Test—Try Your Solutions Out.
Stages of Design Thinking process

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Mind mapping
Mind mapping is used to
represent how ideas or
other items are linked to a
central idea and to each
other

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Body storming
Instead of trying to visualize or
imagine how a product might be
used, body-storming requires the
design team to, in essence, act it out
as though the product or process
already exists.

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Provocation involves thinking up radical and unrealistic ideas to force the mind to
think outside of the box and explore potential design solutions.
Provocation

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Brainstorming:
Brainstorming is a method design teams use to generate ideas to solve clearly
defined design problems.
 In controlled conditions and a free-thinking environment, teams approach a
problem by such means as “How Might We” questions.
 They produce a vast array of ideas and draw links between them to find
potential solutions.
 is a technique to stimulate the generation of a large number of ideas in a short
time.
 provides a rich approach to generating ideas about important issues that have
emerged during the Immersion and Analysis phases.

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 Many meetings are characterized as “Brainstorming,” simply because their
final goal is to generate ideas.
 By brainstorming, number of approaches—the more, the better—instead
of just exploring conventional means and running into the associated obstacles
can be achieved.

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Rules for a good Brainstorming
1. Quality through quantity
The quality and vigor of the ideas generated are attained through quantity. The
greater the amount of ideas generated by the team, the greater the chance of
producing an innovative and functional solution.
2. Refrain from judging ideas
Criticism should not hinder the creative process and the generation of bold ideas.
The focus should be on producing and embellishing ideas, postponing evaluation to
a later time.
3. Bold ideas are welcomed
New ideas and different angles on the same idea can generate innovative solutions.
Therefore, it is best to contribute bold perspectives, without letting one’s critical
sense derail the discussion and the development of the idea.
4. Combining and embellishing ideas
Brainstorming should be a 100% collaborative process. Ideas can be combined,
adapted, transformed and split into many others by any member of the team.

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