This document provides an introduction to design thinking. It outlines the 5 phases of the design thinking process according to the d.school as empathize, define, ideate, prototype, and test. It also discusses 4 phases/questions of design thinking based on Jeanne Liedtka including what is, what if, what wows, and what works. Additionally, it describes 5 phases of design thinking according to Lee Chong Hwa as explore, empathise, experiment, engage, and evolve. The document emphasizes that design thinking is a solution-focused and systematic approach to problem solving that starts with customers. It notes the need for design thinking is that it can drive organic growth and innovation in the same way total quality

1. UNIT I : Introduction to Design Thinking
By
Dr.K.Lalitha
Asso. Professor / IT
Kongu Engineering College
Perundurai, Erode, Tamilnadu, India
Thanks to and Resource from : Jeanne Liedtka and Tim Ogilvie, "Designing for Growth: A Design Thinking Tool Kit for Managers", NA Edition, Columbia University
Press, NA, 2011 & Lee Chong Hwa, "Design Thinking The Guidebook", NA Edition, Design Thinking Master Trainers of Bhutan, NA, 2017.
20CST21 – Design Thinking for Engineers

2. Unit I : Contents
1. Introduction
2. Need for design thinking
3. Design and Business
4. The Design Process
5. Design Brief
6. Visualization
7. Four Questions & Ten Tools
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1.2 _ Intro and Need for Design Thinking
8. Explore
9. STEEP Analysis
10. Strategic Priorities
11. Activity System
12. Stakeholder Mapping
13. Opportunity Framing

3. Unit I : Contents
1. Introduction
2. Need for design thinking
3. Design and Business
4. The Design Process
5. Design Brief
6. Visualization
7. Four Questions & Ten Tools
4/11/2022 3
1.2 _ Intro and Need for Design Thinking
8. Explore
9. STEEP Analysis
10. Strategic Priorities
11. Activity System
12. Stakeholder Mapping
13. Opportunity Framing

4. Introduction
• Design thinking draws on logic, imagination, intuition
and systemic reasoning
– to explore the possibilities of what could be
– to create desired outcomes that benefit the end user (the
customer)
• A design thinking mind-set is not problem-focused
– it’s solution-focused
– It’s action-oriented
• It involves both analysis and imagination
• It helps the innovator
– to gain greater clarity
– to find viable, feasible and desirable ideas
• It is an approach for Creative Problem Solving
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5. 5 phases of Design Thinking, according to d.school
• Empathize
– with your users
• Define
– your users’ needs, their problem, and your insights
• Ideate
– by challenging assumptions and creating ideas for innovative
solutions
• Prototype
– to start creating solutions
• Test
– solutions
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6. 4 Phases / 4 ?’s of Design Thinking Based on
Jeanne Liedtka et al. (1st Text Book)
• What is? - explores current reality
• What if? - envisions a new future
• What wows? – makes some choices
• What works? - takes us into the marketplace
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7. 5 phases of Design Thinking Based on
Lee Chong Hwa ( 2nd Text Book)
• Explore
– Reframe opportunities
• Empathise
– Rediscover your user deep needs
• Experiment
– Refresh your solutions & innovative Ideas
• Engage
– Reaffirm your user needs
• Evolve
– Review your activities and strategies
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8. Need for Design Thinking
• Every managers needs design.
• Design has a lot of different meanings.
• It is actually a systematic approach to problem solving.
• It starts with customers and the ability to create a
better future for them.
• It acknowledges that we probably won’t get that right
the first time.
• It does not require supernatural powers.
• Recent explosion of interest in design thinking has a
lot more fueling it than Apple’s success and high
profile.
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9. Need for Design Thinking
• Design thinking can do for organic growth and innovation
what TQM did for quality.
• Design thinking will be practiced at varying levels by
people with different talents and capabilities.
• Design thinking by translating “design” from an abstract
idea into a practical, everyday tool any manager can profit
from.
• Using a business perspective and business language, we’ll
– translate the vocabulary of design
– unpack the mysterious connection between design thinking and
profitable growth
– introduce a systematic process (complete with simple Project
Management Aids (PMA))
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10. Thank you
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