Design theory 2014
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Design Fundamentals is a basic presentation for all design field students. This presentation summaries several issues such as elements, structure, principles and values of design in Arabic and English language.
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Design theory 2014
- 1. Design Theory Abeer Hasanin 2014
- 2. Visual Communication The Look Visual Perception Abeer Hasanin 2014 The Idea What we see Cognitive and physical The Concept Visual Characteristics What we Feel, Understand, Behave How we see !" #$$$$$%$$$$$&$$$$$'$$$$$()ا Design is +%,-.)وا +%0123()ا 456'7)ا+%,83)ا 456'7)ا :2ي ;%<:2ي >6ذا
- 3. Line Shape Texture Color Dot Typography Images Space General Specific ا)8(6@6ت !مB2)وا ا)'!ر +%D%E)ا 6تF6GHا I7)ا J83)ا K&,Hا ا),!ن +M-D)اDESIGN #$$$%$$$&$$$'$$$()ا 2N6$$$DO Elements +>6O 2N6DO P8%Q2اR)ا #%&'()6@ +N6S Abeer Hasanin 2014
- 7. Structure Repetition DESIGN #$$$$%$$$$&$$$$'$$$$()ا $6ت$$$%56$$$$D@ رجU()ا Gradation Alignment 06ذاةHا Proportion +EGD)ا Direction 6ةRWXا Transparency +%Q6Y3)ا Overlap Z<ا)(2ا Proximity ا)(-6رب Interference JSاU()ا ا)(82ار Random +%5ا).3!ا Grid +%8E3)ا Axes 06ورHا +%E")ا +EGD)ا Golden Ratio The rule of third ],^)ا _6:!ن Abeer Hasanin 2014
- 8. Structure DESIGN #$$$$%$$$$&$$$$'$$$$()ا $6ت$$$%56$$$$D@ Abeer Hasanin 2014 Random +%5ا).3!ا Grid +%8E3)ا Axes 06ورHا +%E")ا +EGD)ا Golden Ratio The rule of third ],^)ا _6:!ن
- 9. Structure DESIGN #$$$$%$$$$&$$$$'$$$$()ا $6ت$$$%56$$$$D@ Abeer Hasanin 2014 Random +%5ا).3!ا Grid +%8E3)ا Axes 06ورHا +%E")ا +EGD)ا Golden Ratio The rule of third ],^)ا _6:!ن
- 10. Structure DESIGN #$$$$%$$$$&$$$$'$$$$()ا $6ت$$$%56$$$$D@ Abeer Hasanin 2014 Random +%5ا).3!ا Grid +%8E3)ا Axes 06ورHا +%E")ا +EGD)ا Golden Ratio The rule of third ],^)ا _6:!ن
- 12. Structure DESIGN #$$$$%$$$$&$$$$'$$$$()ا $6ت$$$%56$$$$D@ Abeer Hasanin 2014 Random +%5ا).3!ا Grid +%8E3)ا Axes 06ورHا +%E")ا +EGD)ا Golden Ratio The rule of third ],^)ا _6:!ن
- 13. Structure DESIGN #$$$$%$$$$&$$$$'$$$$()ا $6ت$$$%56$$$$D@ Abeer Hasanin 2014 Random +%5ا).3!ا Grid +%8E3)ا Axes 06ورHا +%E")ا +EGD)ا Golden Ratio The rule of third ],^)ا _6:!ن
- 17. Structure DESIGN #$$$$%$$$$&$$$$'$$$$()ا $6ت$$$%56$$$$D@ Abeer Hasanin 2014 Random +%5ا).3!ا Grid +%8E3)ا Axes 06ورHا +%E")ا +EGD)ا Golden Ratio The rule of third ],^)ا _6:!ن
- 18. Structure DESIGN #$$$$%$$$$&$$$$'$$$$()ا $6ت$$$%56$$$$D@ Abeer Hasanin 2014 Random +%5ا).3!ا Grid +%8E3)ا Axes 06ورHا +%E")ا +EGD)ا Golden Ratio The rule of third ],^)ا _6:!ن
- 19. Structure DESIGN #$$$$%$$$$&$$$$'$$$$()ا $6ت$$$%56$$$$D@ Abeer Hasanin 2014 Random +%5ا).3!ا Grid +%8E3)ا Axes 06ورHا +%E")ا +EGD)ا Golden Ratio The rule of third ],^)ا _6:!ن
- 20. Structure DESIGN #$$$$%$$$$&$$$$'$$$$()ا $6ت$$$%56$$$$D@ Abeer Hasanin 2014 Random +%5ا).3!ا Grid +%8E3)ا Axes 06ورHا +%E")ا +EGD)ا Golden Ratio The rule of third ],^)ا _6:!ن
- 21. Structure DESIGN #$$$$%$$$$&$$$$'$$$$()ا $6ت$$$%56$$$$D@ Abeer Hasanin 2014 Random +%5ا).3!ا Grid +%8E3)ا Axes 06ورHا +%E")ا +EGD)ا Golden Ratio The rule of third ],^)ا _6:!ن
- 22. Rhythm Balance Movement Direction Contrast Unity Harmony Principles DESIGN #$$$$%$$$$&$$$$'$$$$()ا $6دئ$$$E> ا)(!ازن ةUF!)ا +<20)ا 6هRWXا dQا)(!ا 1-6عXا 6دf()ا %6دةG)ا Dominance Emphases U%<g()ا Pattern (Motif) >(82ر #Bر Depth d&.)ا Abeer Hasanin 2014
- 24. PrinciplesElements Values Structure DESIGN Ideas Expressions Attitude 82ةQ 2%E.W ,!كB 2N6DO 65%6تD@ UO_!ا #%&'()ا #%_ Purpose of the design #%&'()ا i> فUk)ا Form follow function +Y%l!)ا mE(W +n%k)ا Abeer Hasanin 2014
- 25. PrinciplesElements Values Structure DESIGN Ideas Expressions Attitude Emergence وغE)ا Reproduction U)ا)(!ا Diffusion :(36رXا Explosion 6رRY:إ Decline ارU0:إ Accuracy +_U)ا 82ةQ 2%E.W ,!كB 2N6DO 65%6تD@ UO_!ا #%&'()ا #%_ Abeer Hasanin 2014 Aggressive +%:واUO Happiness .6دةB Tension 2W!W Sadness نqF Participate +<>36ر Sustainable +>اU(Bإ Healthy P0N ,!كB Behavioral actions +%<!,G)ا ﺍاﻝلﺇإﺝجﺭرﺍاﺉئﺍاﺕت
- 26. Values DESIGN #%&'()ا #%_ Abeer Hasanin 2014 Idea There is no right or wrong but there is creative or not, has concept or not r أم $2ة8$$$($$$E> $2ة8Q $6ك$$D" i$$$8)و ... g$$$MS أو tN $6ك$$D" K$$$%)
- 30. Thank you Abeer Hasanin 2014