Het food-based concept voor een wereld post corona

HET FOOD-BASED CONCEPT
VOOR EEN WERELD POST CORONA

Romy Dekkers
Stageverslag ‘Het food-based concept van de toekomst’
16 Mammals
2020-2021

INHOUDSOPGAVE
Voorwoord
Samenvatting
01 Introductie
Probleemstelling
De opdracht
Deelvragen
02 Corona Restricties
Restricties
Hoe gaat NL om met de restricties
Het stimuleren van goed en gezond gedrag
De wereld na corona
Online shopping
Minder fysieke winkels
Zwaarst getroffen gebieden NL
04 Post corona droomschets
Food Retail over 2 jaar
Trendonderzoek
05 Concepting
3 concepten
Gekozen concept
4
7
8
10
11
11
11
15
16
20
31
32
34
36
38
41
42
47
49
50
60

06 Ontwerp
Nul lay-out en locatie
Schetsen
Aanzichten en doorsnedes
Technische tekening
07 Interieur uitwerking
Materiaalstaat
Meubelplan
Lichtplattegrond
Lichtplan
08 Conclusie
09 Bronnen
Scans en poster
Terugkomdagen opdrachten
Tussenevaluatie
Eind evaluatie
Schetsen
5
65
66
68
70
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85
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98

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Rick Porcelijn
founder 16 Mammals/ crea-
tive director
Annemein van t’ Hert
Junior Retail designer
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1
2
3
4
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7
8
9
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Mensen houden
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Het wassen van je
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8 juli 2020
7 oktober 2020

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1. Virusuitbraak zorgt voor verduurzaming van de wereld
2. Steden gaan massatoerisme te lijf.
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4. Naar kantoor gaan voor altijd veranderd
5. E-learning word belangrijker
6. Vitale beroepen zullen niet langer voor
lief genomen worden.
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6'#$%0'#3#.%+3,%##.%#[/#15#.-#%
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44

G+.% (#% >+.(% 0+.% >#$%
$1#.('.(#1<'#:N% 7#,->1#0#.%
'/% (#% /+75.+L,% >5#10''1N% 5,% #1%
##.% -'.-#/$*##3(% '/7#<#$8% S5$%
-'.-#/$% *##3(% 3++$% <5#.% 2#3:#%
$1#.(,%6##7#.'6#.%2'1(#.%*5B%
>#$%'/<#$$#.%0+.%(#%-'.-#/$#.8
"5#1.++,$% 5,% >#$% *#(+->$#%
-'.-#/$*##3(%$#%<5#.8%O+.;5$%>#$%
'.(#1<'#:%<5B.%#1%d%*#3+.715B:#%
/;.$#.% 6##7#.'6#.X%
(;;1<++6>#5(N% *#2#75.7N%
7#<'.(>#5(%#.%>#$%*;5$#.%<5B.8
P/% (#% -'33+7#% >5#1.++,$% <5#%
B#% ##.% :5B:B#% 5.% >#$% >''&(% 0+.%
(#% 01';28% C#.% 2'3:#.3;->$% #.%
##.% ,53>';$$#% 0+.% ##.% 1#..#.(%
/#1,''.%,$++$%0''1%>#$%7#.5#$#.%
0+.% (#% *;5$#.3;->$% #.% >#$%
*#3+.7%0+.%*#2#75.78%
"#$% 7#<'.(#% #$#.% #.% (#%
(;;1<++6>#5(%<5B.%$#%>#1:#..#.%
++.% (#% /3+.$#.% #.% (#% 71'#.#%
*3+(#1#.8%1'#.%5,%##.%:3#;1%2+$%
7#35.:$% 2'1($% ++.% 7#<'.(>#5(%
#.%(;;1<++6>#5(8%
S#<#%d%'.(#1(#3#.%<5B.%(#%##1,$#%
,$+/%.++1%>#$%-'.-#/$5.78
47

05 CONCEPTING
9.% (5$% '.(#1(##3% 2'1($% #1% ##.% 0#1$++3,3+7%
7#6++:$% 0+.% >#$% '.(#1<'#:% .++1% -'.-1#$#%
-'.-#/$#.8%C1%<;33#.%Y%0#1,->533#.(#%-'.-#/$#.%
7#$''.(% 2'1(#.8% O+.;5$% >#$% '.(#1<'#:% <5B.%
#1% J% 1+.(0''12++1(#.% '/7#,$#3(% 2++1% (#%
-'.-#/$#.%++.%6'#$#.%0'3('#.X
)%C[/#15#.-#
)%#<'.(#%0'#(5.7
)%F#2#75.7
)%K#.$+3#%7#<'.(>#5(
)%S;;1<++6
)%='1'.+/1''&
49

CONCEPTEN
a5$% >#$% '.(#1<'#:% *35B:$% (+$%
7#<'.(#%0'#(5.7N%*#2#75.7%#.%
7'#(#% 6#.$+3#% 7#<'.(>#5(% #17%
*#3+.715B:%<5B.8%S#<#%(15#%:;..#.%
#1% .+6#35B:% 0''1% <'17#.% (+$% B#%
65.(#1%<5#:%2'1($%0+.%-'1'.+8%E#%
35->++6% 5,% ,$#1:#1% #.% 7#<'.(#1%
2++1(''1%>#$%>#$%051;,%*#$#1%:+.%
*#,$15B(#.8
C3:% *#(+->$% -'.-#/$% *#0+$%
(#<#% (15#% /;.$#.8% O''1.+6#35B:%
0'#(5.7% #.% *#2#75.7% 5,% #17%
++.2#<57%*5B%(#%-'.-#/$#.8
G)*#TU9%0(2/0
9.% (5$% -'.-#/$% 2'1($% (#%
++.(+->$% 7#3#7(% '/% 0'#(5.78%
S''1%:'':3#,,#.%++.%$#%*5#(#.%
2++1%6#.%7#<'.(%#.%(;;1<++6%
3##1$%:':#.8%S#%:3+.$#.%:;..#.%
(++1.+% (51#-$% 7#<'.(#% 0'#(5.7%
++.,->+V#.% 5.% >#$% 25.:#3$B#8%
S++1.++,$%5,%#1%6++.(#35B:,%##.%
.5#;2#%,/'1$%2++1%6#.
<5->%0''1%5.%:+.%,->15B0#.8%W/'1$%
#.%0'#(5.7%2'1($%7#-'6*5.##1(%
#.% (#<#% +-$505$#5$#.% >#**#.%
0#10'37#.,%##.%/',5$5#0#%5.03'#(%
'/%B#%6#.$+3#%7#<'.(>#5(8
G)*#K/.3;VG
C#.% .5#;2#% 6+.5#1% 0+.%
,/'1$#.% 2'1(% 7#5.$1'(;-##1(8%
S''1% ;5$7++.% #.% ,/'1$#.% $#%
-'6*5.#1#.%'.,$++$%#1%##.%7++&%
-'.-#/$8% P/<2#/#.(#% 6;<5#:N%
(5,-'35->$#.%#.%>+1(#%2'1:';$,%
6#$%+->$#1+&%##.%3#::#1%7#<'.(%
(1+.:B#%#.%,.+-:8
D>#%M5-:.5-:
F;5$#.3;->$% #.% 7#<'.(N% 6++1%
0''1.+6#35B:%3#::#1%#$#.8%F;5$#.%
#$#.% 5,% ##.% 71'$#% >5$% '.(#1% (#%
A#(#13+.(#1,8%"#3++,%5,%(5$%i$'$%
.;%$'#j%#17%,#5<'#.,7#*'.(#.8%%9.%
(5$%-'.-#/$%2'1($%5.%/5-:.5-:,$5B3%
7#<'.(% #$#.% ++.7#*'(#.8%
O#10'37#.,% :;..#.% (#% :3+.$#.%
>;.%#$#.%>#$%7#>#3#%B++1%*;5$#.%
'/#$#.8%P':%2'1(%#1%#3:#%'->$#.(%
*;5$#.,/'1$%++.7#*'(#.Q
50

Fa9DCA%WMP@DCA
9.% (5$% -'.-#/$% (1++5$% >#$% '6% .5#;2% #.% 0#1.5#;2#.(#%
0'#(5.7,65((#3#.8%P6%(#%,/'1$%>5#1*5B%++.%$#%/+,,#.%
2'1($%>#$%,/'1$/1'71+66+%#3:#%6++.(%0#1.5#;2(8
]Ck?W=GA
S''1%7#*1;5:%$#%6+:#.%0+.%<#3&%,-+.%:+,,+L,%2'1($%#1%
-'.$+-$%6#$%2#1:.#6#1,%0''1:'6#.8%S++1.++,$%2#1:$%
(#<#% $#->.5#:% 7'#(% #.% 1#+7#1#.% :3+.$#.% /',5$5#&% '/%
<#3&,-+.:+,,+L,
THE EXPANSION
52

Fa9DCA%WMP@DCA
S#% 0'#(5.7,65((#3#.% 5.% (5$% '.$2#1/% (1++5#.% '6%
(;;1<++6N% 7#<'.(N% .5#;2% #.% ,6+:#35B:% .+$;;135B:8% S#%
%
0'#(5.7,65((#3#.% (5#% $5B(#.,% (#% :'':3#,,#.% 2'1(#.%
7#*1;5:$N%<5B.%(51#-$%*#,->5:*++1%5.%>#$%25.:#3$B#8%
bPPbkCWWCA
D5B(#.,%>#$%$1#.('.(#1<'#:%:2+6%5:%#1+->$#1%(+$%25B%+3,%6#.,#.%6++1%IT%/3+.$,''1$#.%
#$#.%_%(5#1,''1$#.%*#.;$$57#.8%C1%<5B.%(;,%#.'16%0##3%0'#(5.7,65((#3#.%'.7#*1;5:$8%
S''1%>5#1%.5#;2#%0'#(5.7,65((#3#.%$#%5.$1'(;-#1#.%#.%++.%$#%*5#(#.%2'1($%(#%,$+/%
0''1%'.,%+3%##.%,$;:B#%:3#5.#18%S''1%+.(#1#%65((#3#.%$#%3#1#.%7#*1;5:#.N%2'1($%(#%(1;:%
'/%(#%7#*1;5:#35B:%65((#3#.%0#1:3#5.(8%S5$%5,%7'#(%0''1%'.<#%/3+.##$
53

Fa9DCA%WMP@DCA
9.% (5$% '.(#1(##3% 0+.% >#$% '.$2#1/% 2'1($% ,/'1$%
7#-'6*5.##1(%6#$%>#$%7#.'$%0+.%(#%*;5$#.3;->$8%K#.%
:+.%>#$%7#>#3#%B++1%(''1%*;5$#.%,/'1$#.8%S#%&'-;,%*5B%
>#$%*;5$#.,/'1$#.%357$%'/%*''$-+6/#.N%R'7+%#.%/+1:';18
C]PASC%OPCS9A%
96;;.,R,$##6%*'',$#.(#%0'#(5.7%#.%(1+.:#.%<5B.%$#%
:''/% 5.% >#$% ++.71#.,#.(#% 25.:#3$B#8% "5#1% :;..#.% (#%
,/'1$#1,%0''1%#.%.+%>#$%,/'1$#.%7#.5#$#.%0+.%7#<'.(%
6++1%0''1.+6#35B:%3#::#1%#$#.%#.%(15.:#.8
THE
WORK-OUT
56

kPaAC%
C1% *5B% >#$% 25.:#3$B#% ##.% ++.,3;5$#.(% 3';.7#%
7#(##3$#8% S#% ,/'1$#1,% :;..#.% >5#1% 5.% ##.%
,&##10'33#% 1;56$#% 7#.5#$#.% 0+.% >;.% 7#<'.(#%
6++3$5B(8%
`P@b)PaD%
9.% (5$% 7#(##3$#% 05.(% >#$% .5#;2#% ,/'1$#.% /3++$,8% P.(#1%
*#7#3#5(5.7% 0+.% '/<2#/#.(#% 6;<5#:% #.% 7#6'$50##1(#%
*#7#3#5(#1,% 2'1(#.% #1% #3:#% (+7% 3#,,#.% 7#7#0#.8% P':% 5,% #1%
1;56$#% '6% B#% 5.(505(;##3% ;5$% $#% 3#0#.8% W/'1$% B5B% 35#0#1% 5.% ##.%
71'#/%'&%0''1%B#<#3&^%"5#1%:+.%>#$%+33#6++38
57

M9=bA9=b
"#$% -'.-#/$% (1++5$% '6% (#% /5-:.5-:%
#10+15.7% (5#% *;5$#.% /3++$,05.(8% P0#1%
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7++.% <5$$#.8% S5$% '.$2#1/% 6++:$% >#$%
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a5$% >#$% $1#.('.(#1<'#:% *3##:% (+$%
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Fa9DCA%WMP@DCA
9.% (#% '->$#.(#.% <;33#.% #1% #3:#% (+7%
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%
58

WKPPD"9CFG@
S#%*+1%6++:$%#3:#%(+7%0#1,#%#.%7#<'.(#%,6''$>5#,%2++1%
(#%:3+.$#.%0+.%:;..#.%7#.5#$#.8%O+.;5$%>5#1%:;..#.%<5B%
(''1%3'/#.%.++1%(#%<#3&,-+.%:+,,+L,%'6%0#10'37#.,%*;5$#.%
>;.% 6++3$5B(% :;..#.% *#.;$$57#.8% W6''$>5#,% *#0+$$#.%
0##3%&1;5$%#.%71'#.$#%2++1(''1%>#$%#.'16%7#<'.(%5,%#.%
>#$%B#%*'',$%:+.%7#0#.8
GWWP@D9KCAD
"#$%#$#.%(+$%2'1($%++.7#*'(#.%5,%7#<'.(%#.%6+::#35B:%
$#% -'.,;6#1#.8% M+,$+L,N% *1''(B#,N% R'7>;1$% #.% ,+3+(#,%
#$-8%S''1%##.%71''$%+,,'1$56#.$%++.%$#%*5#(#.%5,%#1%0''1%
5#(#1##.%2+$%253,8
THE
PICKNICK
59

O+.% (#% (15#% '/7#,$#3(#%
-'.-#/$#.%<+3%#1%##.%;5$7#2#1:$%
2'1(#.% $'$% 0'33#(57% '.$2#1/8%
S''165((#3% 0+.% ##.% 9.,$+71+6%
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:#;<#%7#6++:$%2'1(#.8%
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0+.% (#% :#;<#6+$15[% $#% <5#.8%
S#% -15$#15+% 5,% *#/++3$% (''1% (#%
J% 1+.(0''12++1(#.8% S#<#% <5B.%
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##.%H%))N%)N%UN%pN%ppL%"#$%'.$2#1/%
6#$%(#%*#,$#%,-'1#%0'3('#$%++.%
(#%6##,$#%-15$#15+8%
S#%:#;<#%6+$15[%5,%(''1%6##1(#1#%
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1;56$#%0''1%0#1*#$#15.78%S5$%:+.%
6##7#.'6#.% 2'1(#.% $5B(#.,%
>#$%'.$2#1/#.8
R$/9)2'2$(%&$9;$:'24*Y
60

THE
EXPANSION
THE
WORK-OUT
THE
PICKNICK
R$/9)2'2$(%B(/2'34':%1#))/
"5#1'.(#1%<5B.%(#%1#,;3$+$#.%0+.%
(#% 5.,$+71+6/'33% $#% <5#.8% S#%
(15#% 6''(*'+1(,% <5B.% '/% 65B.%
5.,$+71+6%0#1>++3%7#/3++$,$%6#$%
(++1*5B% ##.% ;5$3#7% /#1% -'.-#/$8%
G+.%>#$%#5.(#%:'.(#.%(#%:5B:#1,%
:5#<#.%2#3:%-'.-#/$%<5B%>#$%35#&,$%
<';(#.%*#<'#:#.8%
D>#% #[/+.,5'.% 2+,% >#$% 65.,$%
7#35#&(8%D;,,#.%HD>#%`'1:)PaDL%
#.% HD>#% M5-:.5-:L% 2+,% >#$% ##.%
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#.$>';,5+,$%7#1#+7##1(8%
a5$#5.(#35B:%>##&$%HD>#%M5-:.5-:L%
7#2'..#.% 6#$% ##.% ++.$+3% 0+.%
Jf%,$#66#.%7#2'..#.8%
S#% :#;<#% ,$++$% (''1% (#<#% '.)
(#1<'#:B#,% 0+,$X% D>#% M5-:.5-:%
<+3% ;5$7#2#1:$% 2'1(#.% $'$% ##.%
0'33#(57%'.$2#1/8
61

CONCLUSIE
"#$%-'.-#/$%HD>#%/5-:.5-:%5,%
(;,%##.%(;5(#35B:#%25..++18%C.%
2+$%>';($%(5$%-'.-#/$%/1#-5#,%
5.^
"#$% -'.-#/$% 0'3('#$% <5->% ++.%
(#%J%1+.(0''12++1(#.%(5#%.++1%
++.3#5(5.7% 0+.% >#$% '.(#1<'#:%
<5B.% '/7#,$#3(8% S#<#% <5B.% >5#1)
'.(#1% $#% <5#.8% S#<#% 1+.(0''1)
2++1(#.% <5B.% (#% *+,5,% 0+.% >#$%
'.$2#1/8
D>#% /5-:.5-:% 5,% ##.% 5..'0+$5#&%
&''()*+,#(% -'.-#/$% 2++1% 7#)
<'.(% #$#.% 0''1'/% ,$++$8% "#$%
'.$2#1/$% :#.6#1:$% <5->% (''1%
(#% ;.5#:#% 6'7#35B:>#5(% 2++1%
(#%:3+.$#.%>#$%7#>#3#%B++1%(''1%
*;5$#.% :;..#.% #$#.8% S++1.++,$%
*5#($% HD>#% /5-:.5-:L% #3:#% '->)
$#.(%,/'1$%#.%R'7+%3#,,#.%++.8%
P':%(5$%:+.%>#$%7#>#3#%B++1%*;5)
$#.%;5$7#0'#1(%2'1(#.8
"#$% +,,'1$56#.$% <+3% *#,$++.%
;5$% #$#.% 2+$% 6+::#35B:% $#% -'.)
,;6#1#.% 5,8% #<'.(#% *1''(B#,N%
,+3+(#,N% /+,$+L,N% R'7>;1$% #.%
,6''$>5#,8%
S#% :3+.$% /+:$% *5B% *5..#.:'6,$%
<5B.o>++1%/5-:.5-:6+.(%#.%3''/$%
<'('#.(#% 3+.7,% (#% ,->+//#.8%
]5B% :;..#.% >;.% 6+.(B#% 0;33#.%
6#$% >#$% 7#2#.,$#% 0'#(,#3% #.%
0#10'37#.,% *5B% (#% <#3&,-+.:+,)
,+L,%+&1#:#.#.8%%"#$%#$#.%<+3%0'3)
3#(57%(;;1<++6%0#1/+:$%2'1(#.8
##.6++3%*;5$#.%$1#V#.%(#%:3+.)
$#.%##.%1;56#%71+,03+:$#%++.8%C1%
5,%7#.'#7%1;56$#%'6%(#%IN_%6#)
$#1%1#7#3%++.%$#%>';(#.8%P/%253)
3#:#;157#% 25B<#% <5B.% #1% $+/5B$#.N%
:;,,#.,N%(#:#.,%#.%:1+$B#,%7#)
/3++$,$8%S#%:3+.$%:+.%##.%/3#:B#%
:5#<#.%#.%7#.5#$#.%0+.%>#$%3#:)
:#1#%#$#.%5.%(#%*;5$#.3;->$8%
"#$% /5-:.5-:% -'.-#/$% 5,% ;.5#:%
'6(+$% >#$% 6'7#35B:% 5,% '6% >#$%
7#>#3#%B++1%*;5$#.%$#%<5B.8%S''1%
(5$%'/%##.%/5-:.5-:%+->$57#%6+)
.5#1%$#%0#12#1:#35B:#.%2'1($%(5$%
'/% ##.% ,/##3,#% 6+.5#1% '/% (#%
6+1:$%7#/3++$,$8%
b'6%B5B%'':^
EXPERIENCE
VOEDING
DUURZAAM
MENTALEGEZONDHEID
CORONAPROOF
BEWEGING
62

06 ONTWERP
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DOORSNEDES
De doorsnedes staan niet op maat.
78

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MATERIALENSTAAT
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LICHTPLAN
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91

LICHTPLATTEGROND
ZIT/LIG
GEDEELTE
S'OCHTENDS
SPORTEN
Zelf
service
LL3
LL3
LL3
LL3
LL3
LL3
LL3
LL3 LL3
LL1 LL1 LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1
HL2
92

Personeelsruimte
Klanten
toilet
Keuken
Hoofdruimte,
koop
gedeelte
LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1 LL1
LL2
LL2
LL2
HL1
HL1
HL1
HL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL1 LL1 LL1 LL1
LL1
LL1
LL1
LL1
LL1
LL1
LL3
LL3
LL3
LL3
LL3
LL3
LL3
LL3
LL3
LL3
LL3
LL3 LL3
LL3
LL3 LL3
LL3 LL3
LL3
LL3
LL3
LL3
LL3
LL3
LL3
LL3
LL3
LL3
LL3
LL3 LL3
LL3
LL3 LL3
LL3 LL3
LL3
LL3
LL3
LL3
LL3
LL3
LL3
LL3 LL3
HL1
HL1
LL1 LL1 LL1 LL1
LL1 LL1
LL1 LL1 LL1 LL1
LL1 LL1
LL1
LL1 LL1
LL1
LL1 LL1
LL1
LL1
LL1
LL1
LL1 LL1
LL1
LL1
LL1
LL1
LL1
HL2
93

08 CONCLUSIE
94
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Het food-based concept voor een wereld post corona

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