Design Education For Sustainable Human Behavior Abeer Adel Hasanin, 2016 Assistant Professor, Faculty of Art Education Decorative Design Department Graphic design is a design field that has recently become more concerned with environmental and social change and responsibility. As graphic design could be applied and manifested in numerous forms, it could be presented through designing systems, mapping, interface between product and consumer, information about an event, packaging, and more. Design could be described as a “system” where the perspectives of others are included and life cycle is considered (Jedlicka, 2010). This paper examines how design can effectively direct and enhance a community member’s sustainable behavior. This paper presents the concept of sustainability and the impact of graphic design practices and products on changing our lifestyle to become more sustainable with more sustainable practices and attitudes as practitioners and consumers as well. Examples of design for change will also be presented in this paper; first, academic examples of sustainable design education that reflects design as learning process and the education process as a tool for change. Second is a professional presentation of design practitioners and websites as design products, including campaigns with responsible and sustainable environmental practices within the graphic design community. Key Words: Sustainability, Environmental Ethics, Sustainable Behavior, Sustainable Graphic Design and Graphic Design Education. تدريس التصميم من أجل تحقيق السلوك الإنساني المستدام أ.م.د عبير عادل حسنين ٢٠١٦ أستاذ مساعد، جامعة حلوان، كلية التربية الفنية، قسم التصميمات الزخرفية

1. For Sustainable Human Behavior ‫التصميم‬‫من‬
‫مستدام‬ ‫سلوك‬ ‫أجل‬Design Education
Dr. Abeer Hasanin
Assistant Professor, Decorative Design Department
Faculty of Art Education
Helwan University
2016

2. Hypothesis
Incorporating sustainability and environmental ethics
within the design studio curriculum can enhance the
traditional learning process that can have an impact on
a designer’s attitude towards sustainability
Design can change behavior starting with design
education ending at graphic design practices that
influence both designers and users’ sustainable
practices.
‫ضمن‬ ‫أساسية‬ ‫كمواد‬ ‫البيئة‬ ‫مع‬ ‫التعامل‬ ‫واخالقيات‬ ‫اإلستدامة‬ ‫مفهوم‬ ‫إدراج‬
‫يمك‬ ‫والتي‬ ‫التقليدي‬ ‫التعليم‬ ‫أساليب‬ ‫من‬ ‫يطور‬ ‫أن‬ ‫يمكن‬ ‫التصميم‬ ‫مناهج‬‫أن‬ ‫ن‬
‫اإلستدامة‬ ‫مفهوم‬ ‫ترسيخ‬ ‫نحو‬ ‫المصمم‬ ‫سلوكيات‬ ‫في‬ ‫إيجابيا‬ ‫تؤثر‬
‫بمرح‬ ‫منتهية‬ ‫التعليم‬ ‫مرحلة‬ ‫من‬ ً‫بدأ‬ ‫السلوك‬ ‫من‬ ‫يعدل‬ ‫أن‬ ‫للتصميم‬ ‫يمكن‬‫لة‬
‫والمستخدم‬ ‫المصمم‬ ‫سلوك‬ ‫علي‬ ‫تؤثر‬ ‫والتي‬ ‫المهنية‬ ‫الممارسة‬

3. What is sustainability
Any action that does not degrade the natural systems of
the earth, which support life and civilization, and
therefore can last indefinitely.
Earth systems have a consistent and quantifiable level
of productivity, which needs a balance between the
collective actions of environmental resources during a
particular time span to be called a sustainable action.
Why Sustainability
‫األرض‬‫متتابع‬ ‫نظام‬ ‫لديهما‬ ‫والكون‬‫يحتاج‬ ‫والذي‬ ،‫ومتوالد‬‫بين‬ ‫التوازن‬
‫ذمنية‬ ‫فترات‬ ‫خالل‬ ‫البيئية‬ ‫للمصادر‬ ‫المتراكمة‬ ‫األفعال‬‫محددة‬ .
‫سلوكيات‬‫المستهلك‬‫والبيئي‬ ‫االجتماعي‬ ‫األداء‬ ‫تحسين‬ ‫على‬ ‫تعمل‬ ‫التي‬
‫تلبية‬ ‫وكذلك‬‫احتياجاتهم‬ ‫القادمة‬ ‫لألجيال‬ ‫الطبيعية‬ ‫الموارد‬ ‫بقاء‬ ‫يضمن‬ ‫بما‬

4. Environmental
Problems
Global Problems
Local Problems
Why Sustainability
‫العالمي‬ ‫المستوي‬
‫المحلي‬ ‫المستوي‬

5. Environmental Facts
To make 1 ton of paper, it
takes 98 tons of resources.
(Environmental Defense)
Every year 68 million trees
fall to produce 65 billion
pieces of mail. (Environmental
Defense)
The average person uses
748lbs of paper every year.
(Environmental Defense)
Paper manufacturers are the
third largest industrial polluter
of air and water. (EPA)
Why Sustainability

6. We live in a designed world. Thus, designers shape
what we see, what we use, what we waste and even
how we use things.
Why Sustainability
As Graphic Designers
‫يشك‬ ‫التصميم‬ ‫ان‬ ‫فيه‬ ‫الشك‬ ‫ومما‬ ،‫بالتصميم‬ ‫مليئ‬ ‫عالم‬ ‫في‬ ‫نعيش‬ ‫نحن‬‫ل‬
‫متخلف‬ ‫تشكيل‬ ‫وحتي‬ ‫األشياء‬ ‫نستخدم‬ ‫كيف‬ ‫وحتي‬ ،‫نستخدم‬ ‫وما‬ ‫نري‬ ‫ما‬‫اتنا‬

7. Designers have been busy working on their skills,
learning about brands, adapting to new
technologies, and keeping their studios alive with
an ongoing work flow.
As Graphic Designers
Why Sustainability

8. The role of the designer

9. How design practice impacts the environment
As Graphic Designers
Times change things,
but we have to change them ourselves.
‫البيئة‬ ‫علي‬ ‫يؤثر‬ ‫أن‬ ‫للتصميم‬ ‫يمكن‬ ‫كيف‬
‫التغيير‬ ‫في‬ ‫المتحكمين‬ ‫نحن‬ ‫لكن‬ ،‫األشياء‬ ‫يغير‬ ‫الوقت‬
Why Sustainability
Design can shape & influence human behavior

10. Design can build a bridge between information and
understanding
Sustainable Design
Building block for sustainable behavioral
& cultural change
‫للتغ‬ ‫األساس‬ ‫وحجر‬ ‫المعلومات‬ ‫بين‬ ‫المعبر‬ ‫يكون‬ ‫أن‬ ‫للتصميم‬ ‫يمكن‬‫ير‬
‫المستدام‬ ‫البيئي‬ ‫السلوك‬ ‫نحو‬ ‫الثقافي‬
Why Sustainability

11. The impact of resizing iPhone Packaging
2007
2012
Why Sustainability
Sustainable Design

12. Sustainable Design
Design can reshape our culture and influence
behavior ‫وسلوكنا‬ ‫ثقافاتنا‬ ‫يغير‬ ‫أن‬ ‫للتصميم‬ ‫يمكن‬
Why Sustainability

13. Revolutionary
Graphic Design
Pedagogy
A Sustainable Approach to
Why Education
Graphic Design Education

14. Sustainable Design
Is the graphic design education offers the
education and practices needed for future
designers to be able to deal with social and
environmental change and needs?
How can design educators integrate
sustainable issues and practices into design
studio pedagogy?
Why Education
‫مواجة‬ ‫في‬ ‫تؤهله‬ ‫التي‬ ‫والممارسات‬ ‫المعلومات‬ ‫التصميم‬ ‫تدريس‬ ‫يقدم‬ ‫هل‬
‫التغيرات‬ ‫تحديات‬‫والبيئية؟‬ ‫اإلجتماعية‬
‫اإلستدامة‬ ‫وممارسات‬ ‫موضوعات‬ ‫تدمج‬ ‫أن‬ ‫التصميم‬ ‫لمناهج‬ ‫يمكن‬ ‫كيف‬
‫التصميم؟‬ ‫مناهج‬ ‫خالل‬ ‫من‬ ‫التعليمية‬ ‫العملية‬ ‫في‬

15. Sustainable Design
Design education also focuses on building
those skills and adaptation of design students.
Designers have been busy working on their skills,
learning about brands, and adapting to new
technologies.
Design education begins from the student
who is essentially a young designer, so the
learning process begins from their
educational level.
Why Education
‫الحجر‬ ‫علي‬ ‫كالنقش‬ ‫الصغر‬ ‫في‬ ‫التعليم‬

16. Traditional Design
Education
Design students mostly receive training and courses in a
variety of areas, such as design history and theory, and
other courses focused on enhancing students’ visual
design skills.
Does current design education achieve the
skills, learning, and training necessary for
students to become professionals in
successful design practice that meets the
current social and environmental needs
?
Why Education
‫والعملية‬ ‫البصرية‬ ‫المهارات‬ ‫تعلم‬
‫الم‬ ‫والتعلم‬ ‫التدريب‬ ‫يحقق‬ ‫التصميم‬ ‫برامج‬ ‫في‬ ‫الحالي‬ ‫التعليم‬ ‫هل‬‫طلوب‬
‫والبيئة‬ ‫المجتمع‬ ‫متطلبات‬ ‫تلبية‬ ‫يمكنه‬ ‫محترف‬ ‫مصمم‬ ‫إلنتاج‬

17. Graphic design education essentially began in
1919 in the legendary Bauhaus in Weimar,
Germany. The Bauhaus was the first design
school to combine fine and applied arts with a
focus on form and function.
Today, design education has evolved from creating
artifacts to emphasizing creative thinking and
context in project-based learning.
Why Education

18. A pilot survey with a few design programs and
interviews with graphic design practitioners and
educators has been conducted to explore the
curricula of a number of graphic design programs in
North America.
Why Education
‫برامج‬ ‫من‬ ‫عدد‬ ‫في‬ ‫التصميم‬ ‫مقررات‬ ‫لمتابعة‬ ‫تجريبية‬ ‫دراسة‬ ‫خال‬ ‫من‬
‫للمارسي‬ ‫المقابالت‬ ‫وبعض‬ ،‫وامريكا‬ ‫بكندا‬ ‫بالجامعات‬ ‫التصميم‬
‫التصميم‬ ‫وأساتذة‬

19. This study reflects that graphic design education is
missing a critical component. Mostly, students were not
required to enroll in any environmental courses nor
were they introduced to sustainable practices at any
level during their years as students.
Conventional Design
Education
Why Education
14% including sustainable courses
2 out of 10 universities offer sustainable graphic
design programs
‫بالبيئ‬ ‫المتعلقة‬ ‫المواد‬ ‫يفتقد‬ ‫التصميم‬ ‫تدريس‬ ‫أن‬ ‫الدراسة‬ ‫تعكس‬‫ة‬
‫اإلستدامة‬ ‫مفهوم‬ ‫ترسيخ‬ ‫نحو‬ ‫السلوك‬ ‫وتعديل‬

20. Suggested Courses
Person-Environment Relations
Printing Material
Environmental Ethics
Sustainable Graphic Design Studio
Environmental Standard
Environmental Graphics
Printing Technology
Graphic Design Material
Behavioral Studies
, …etc.
Why Education

21. Last word
Why Education
‫أ‬ ‫من‬ ‫كل‬ ‫سلوك‬ ‫تعديل‬ ‫في‬ ‫بفاعلية‬ ‫يؤثر‬ ‫أن‬ ‫يمكن‬ ‫التصميم‬ ‫تدريس‬‫فراد‬
‫لممارسات‬ ‫والطالب‬ ،‫التصميم‬ ‫وأساتذة‬ ،‫المهنة‬ ‫وممارسي‬ ،‫المجتمع‬
‫البيئية‬ ‫المصادر‬ ‫علي‬ ‫والحفاظ‬ ‫باإلستدامة‬ ‫تتسم‬.

22. Last word
Including sustainability and environmental ethics
as key components in graphic design education is
important for ensuring that students receive a
well-rounded education that reflects social and
environmental needs at both the global and local
levels.
Why Education
‫يؤكد‬ ‫البيئة‬ ‫مع‬ ‫التعامل‬ ‫وأخالقيات‬ ‫اإلستدامة‬ ‫لمفهوم‬ ‫المرسخة‬ ‫المواد‬ ‫إدخال‬
‫الب‬ ‫اإلحتياجات‬ ‫علي‬ ‫تنعكس‬ ‫التي‬ ‫والممارسات‬ ‫التعليم‬ ‫الطالب‬ ‫تلقي‬ ‫علي‬‫يئية‬
‫والمحلي‬ ‫العالمي‬ ‫المستوي‬ ‫علي‬ ‫واإلجتماعية‬

23. Thank you
Abeer Hasanin, 2016