Content exchanges allow businesses to attract, engage, and convert buyers by providing targeted and personalized content from many different sources through an automated system that tracks digital rights, optimizes budgets, and settles payments between buyers and sellers of content. Content exchanges gather content from various sources, classify it by topic and tags, select and curate content for each user based on their profile, and measure engagement by tracking clicks on article summaries to optimize the selection of content. Behind the scenes, content exchanges manage digital rights, account for the content in the system, optimize budgets to maximize impact, and issue payments to content providers on a regular basis.

1. CONTENT EXCHANGES
FOR TRAILBLAZERS
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2. WHAT THE HELL
IS A CONTENT EXCHANGE?
A New Way to Attract, Retain and Convert Buyers
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3. HOW DOES A CONTENT
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Gather and Classify Content
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4. HOW DOES A CONTENT
EXCHANGE WORK?
Select and Personalize Content
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5. HOW DOES A CONTENT
EXCHANGE WORK?
Deliver Content and Measure Engagement
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6. HOW DOES A CONTENT
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Behind the Scenes
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7. HOW WOULD I USE
A CONTENT EXCHANGE?
News and Information Feeds
Targeted Content
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8. HOW WOULD I USE
A CONTENT EXCHANGE?
Electronic Direct Mail
Libra (sep. 23- oct 22) Personalized Content
Mistakes involving money are likely to
happen near the 31st. Double-check your
receipts when you go shopping to avoid
being overcharged.
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Surviving College
SWAP CLOTHES
Your roommate(s) can be great
sources for formal dresses, going out
clothes or comfy hoodies. You know
Measure Engagement
that pair of jeans that you never wear?
Swap it with a friend! (But don’t
forget to return everything clean and
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9. HOW WOULD I USE
A CONTENT EXCHANGE?
Print or Electronic Newsletters
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10. HOW WOULD I USE
A CONTENT EXCHANGE?
Mobile Applications
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11. www.digitalscirocco.com
GET IN TOUCH
CONTACT US
We’d Love to Hear From You
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12. www.digitalscirocco.com
THANK YOU
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