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The Lean Startup - simplified

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A simplified version of Eric Ries and Steve Blank lean startup concepts.

Published in: Business

The Lean Startup - simplified

  1. 1. The Lean Startup Inspired by Eric Ries and Steve Blank Stefano Bernardi
  2. 2. Who Am I?
  3. 3. Most Startups Fail
  4. 4. What is a Startup? A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
  5. 5. Founders’ Shadow Beliefs •  “Whe know what customers want” •  “We can accurately predict the future” •  Advancing the plan = Progress
  6. 6. New startup plan: •  Ship in less than six months – a horribly buggy beta product (MVP) •  Charge from day one •  Ship multiple times a day •  No PR, no launch •  Commodity technology stack, highly leveraged •  Customer development – find out what customers want before you build it. •  •  Agile (lean) product Development
  7. 7. Traditional Product Development Unit of Progress: Advance to Next Stage !"#$%&"''( )$*+,%$-$.#/( 01$2,32"45.( 6$/,7.( !"#$%&'()*+#,+) -#%./#+()*+#,+) 8-1'$-$.#"45.( 9$%,32"45.( :",.#$.".2$(
  8. 8. Traditional Product Development Unit of Progress: Advance to Next Stage !"#$%&"''( )$*+,%$-$.#/( 01$2,32"45.( 6$/,7.( !"#$%&'()*+#,+) -#%./#+()*+#,+) 8-1'$-$.#"45.( 9$%,32"45.( :",.#$.".2$(
  9. 9. Agile Product Development Unit of Progress: A line of Working Code !"#$%&'()*+,-#.)$#)/,01$&2-)'&2($3-#) !"#$%&'()*+#,+) -#%./#+().+*+#,+)
  10. 10. Agile Product Development Unit of Progress: A line of Working Code !"#$%&'()*+,-#.)$#)/,01$&2-)'&2($3-#) !"#$%&'()*+#,+) -#%./#+().+*+#,+)
  11. 11. Product Development at Lean Startup Unit of Progress: Validated Learning About Customers ($$$) 4&2($3-#)5-6-7$83-,() 9:8$(1-2-2;) !"#$%&'().+*+#,+) <=8-#/3-,(2;) >,2/?1(2) 5@(@;) -#%./#+().+*+#,+) A--%B@'C;) >,2/?1(2)
  12. 12. Customer Development
  13. 13. Minimize TOTAL time through the loop 7812-) 01234) 56708) 82<2) :;81) 912-631)
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
  15. 15. Inspiration Eric Ries http://www.startuplessonslearned.com/ Steve Blank http://www.steveblank.com/ Dave McClure http://500hats.typepad.com/ Sean Ellis http://startup-marketing.com/
  16. 16. Reading Steve Blank http://www.steveblank.com/ Sean Ellis http://startup-marketing.com/
  17. 17. Contatti 1-77$H2(-I@,$B-#,@#%/G'$3) >,=R&"SC#'T?>&J@+#$&"+@"H=) %=+*&H=+SC#'T=+T?>&J@+#$&"+@"H=) 1D8EFF+++G(1-2(@#(&8G-&)

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