The document discusses Gestalt theory, which originated in Germany in 1910 and emphasizes the unique role of the overall structure and relationship between components in perceptual organization. It explains some of the basic Gestalt laws including proximity, closure, similarity, and continuity. It also discusses applications of Gestalt theory in graphic design, noting that visual perception of design ideas involves factual visual apprehension, appreciative judgments, and comprehension of spatial gestalts. Finally, it outlines reasons why designers deal with Gestalt theory, including to reach creative design ideas, have good communication skills, and create designs that balance aesthetic and physical user needs.

1. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
How we see …. What we see …!
Visual
Percep-on ‫نرى‬ ‫ماذا‬
‫نرى‬ ‫كيف‬

2. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Percep-on
How you see?
The percep/on of the objects
Visual Sensa-on
What you see?
The reality of the objects, and units
Brain
Visual elements
rela/onship
Mental explana/on
Understanding
Visual organic
Mechanism of eye and brain rela/onship
Physical explana/on
Looking at the visual elements

3. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
With black spaces!

4. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Without black spaces!

5. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Why do some elements of the visual field appear
differently than its real look?
Why do some elements of the visual field form the
unified figure and others become ground?

6. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Originated in Germany 1910 by three of German psychologists (Max
Wertheimer, Kurt Koffka, and Wolfgang Kohler)
The Gestalt psychology emphasizes the unique role of the overall
structure and relationship between components in producing
perceptual organization.
‫الحسي‬ ‫اإلدراك‬ ‫منظومة‬ ‫إنتاج‬ ‫في‬ ‫املكونات‬ ‫بني‬ ‫والعالقة‬ ‫العام‬ ‫الهيكل‬ ‫دور‬ ‫على‬ ‫النظرية‬ ‫تؤكد‬

7. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
The basic principle
The whole is greater than the sum of its parts.
‫أجزائة‬ ‫مجموع‬ ‫من‬ ‫أكبر‬ ‫الكل‬
‫مكوناتها‬ ‫إدراك‬ ‫قبل‬ ‫العامة‬ ‫الهيئة‬ ‫ويدركون‬ ‫األشياء‬ ‫إلي‬ ‫ينظرون‬ ‫األفراد‬

8. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Gestalt
Basic
Laws
‫التقارب‬
‫التشابه‬
‫الرؤية‬ ‫تعددية‬ ‫االستمرارية‬
‫اإلغالق‬

9. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Proximity
‫التقارب‬

10. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Proximity
‫التقارب‬

11. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Closure
‫اإلغالق‬

12. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Closure
‫اإلغالق‬

13. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Closure
‫اإلغالق‬

14. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Similarity
‫التشابه‬

15. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Similarity
‫التشابه‬

16. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Similarity
‫التشابه‬

17. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Mul--Stability
‫الرؤية‬ ‫تعددية‬

18. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Mul--Stability
‫الرؤية‬ ‫تعددية‬

19. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
Con-nuity
‫اإلستمرارية‬

20. !‫ة‬‫اعالني‬ ‫حملة‬ ‫عمل‬ ‫في‬ ‫البدء‬
Dr. Abeer Hasanin 2019
Gestalt Theory Applications in Graphic Design!
!‫ي‬‫الجرافيك‬ ‫التصميم‬ ‫في‬ ‫الجشتالت‬ ‫نظرية‬ ‫تطبيقات‬

21. !‫ة‬‫اعالني‬ ‫حملة‬ ‫عمل‬ ‫في‬ ‫البدء‬
Dr. Abeer Hasanin 2019

22. !‫ة‬‫اعالني‬ ‫حملة‬ ‫عمل‬ ‫في‬ ‫البدء‬
Dr. Abeer Hasanin 2019

23. !‫ة‬‫اعالني‬ ‫حملة‬ ‫عمل‬ ‫في‬ ‫البدء‬
Dr. Abeer Hasanin 2019

24. Dr. Abeer Hasanin 2019

25. Dr. Abeer Hasanin 2019

26. Dr. Abeer Hasanin 2019

27. Dr. Abeer Hasanin 2019

28. Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
of the objects
The usable main factors or
elements of these Gestalt laws are:
Shapes, color, light position (shade,
brightness), and position of seeing
(shape or site).
Gestalt laws related to visual perception are used through the act of imagining & thinking.
Visual perception of design-idea
exploration lies in three phases:
factual visual apprehension of forms
appreciative judgments of characteristic
comprehension of spatial gestalts
How designers deal with Gestalt?
‫"ر‬""""‫ي‬"""""‫ك‬"""""‫ف‬"""""‫ت‬‫وال‬ ‫"ل‬""""‫ي‬"""""‫خ‬"""""‫ت‬‫ال‬ ‫قانون‬ ‫خالل‬ ‫من‬ ‫"دم‬""""‫خ‬"""""‫ت‬‫"س‬""""""""""""""""""""‫مل‬‫ا‬ ‫"ري‬""""‫ص‬"""""‫ب‬‫ال‬ ‫باإلدراك‬ ‫"ر‬""""‫ت‬‫أك‬ ‫"ق‬""""‫ل‬"""""‫ع‬"""""‫ت‬‫ت‬

29. Dr. Abeer Hasanin 2019
To get a preconceived idea about how to manipulate
visual elements (shapes color, light position and
position of seeing)
For designers
To reach creative design ideas
To be able to draw the ideas, say them, and write
them
To have a good knowledge of how people see and
think and feel within using the design, space, and
product
Why designers deal with Gestalt?
1.

30. Dr. Abeer Hasanin 2019
Why designers deal with Gestalt?
Creative
Thoughts
Gestalt
Laws Good Design
For designers1.

31. Dr. Abeer Hasanin 2019
Why designers deal with Gestalt?
To have good tools of communication language
that could convince the client to accept the idea
which should on one hand meet their aesthetic
values, and functions, and on the other hand,
meet their expectations and their budget (creative
design ideas, good presentations and the right
visual, and verbal explanation)
For the Clients2.

32. Dr. Abeer Hasanin 2019
Why designers deal with Gestalt?
For Users3.
To create good design which fulfills the balance
between the users’ aesthetic needs and their
physical needs.
To create a good product-user interaction and good
space-user interaction for the user to perceive the
right atmosphere in the right place with the right
activity
Museum, hospital, clinic, living room, products...etc.

33. Dr. Abeer Hasanin 2019 Helwan University, Faculty of Art Educa?on, Cairo, Egypt
GOOD
LUCK
A b e e r H a s a n i n
2019