The document outlines plans for opening and expanding a book cafe called "The Exotica" in Patiala, India. It will initially be run by 3 partners and focus on books, coffee, healthy food, and music. Over time, the cafe will expand to additional locations, hire more staff, and establish distinct departments for operations, marketing, finance, and events. The organizational structure will evolve from a simple initial structure to a more complex divisional or matrix structure to support future growth.

2. Designing the
Organization of
“ Book Cafe”

3. Business : Book Café: TheExotica
About the business :
The café will have exotic coffees and the collection of most popular books. Also
the dishes and food will be served keeping in mind the health conscious crowd
with no compromise in taste and quality and at affordable price keeping in mind
the target group for the café.
The book café is a café located in Patiala city (Punjab).This café is strategically
located in Patiala because of the young crowd in Patiala due to many colleges in
the city and also because of market gap arising due to no such café opened yet in
the city .
Objectives: The main objective for the business is to provide best experience to
the young crowd with the soothing combination of Books, Coffee, healthy food
and relaxing music.This will be a commercial café run for profit of stakeholders.

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6. In beginning i.e. In 2015, the café will be operated by just three partners i.e. me and my
two friends.
The initial capital required will be funded in the ratio as mentioned:
•Me( Kritika) – 50%
•Aaditya - 30%
•Sahil-20%
The profits will also be distributed in the same ratio as investment.
The work burden will be equally divided in beginning and the work will be individually
exhaustive and mutually exclusive.
January 2015 to December 2015

7. Aaditya
(Manager / Store
keeper)
Procurement
Inventory
management
Finances
Kritika
(Cook)
Cooking
Serving
Sahil
(Event organisation/
Promotion)
Books
managing
In-house
promotional
events
Marketing
through
social media
January 2015 to December
2015

8. Aaditya Manager/Store keeper
Procurement Of daily vegetables, grocery items, other items of daily operation
Finances Maintaining bill book, collection of bill amount by customers,
managing accounts of café, payment to vendors etc..
Inventory
Management
Keeping a record of inventory and time to time updating the
material required.
Kritika Cook
Cooking Cooking meals ordered by customers, making
arrangements of cooking
Serving Serving in the café
Sahil Events Event organizer and promoter
Marketing through
social media
Marketing and updating the activities, shows and other
events going on through social media
Books managing Maintaining the record of books, new purchases etc
January 2015 to December
2015

9. After one year of successful functioning of the café, the plan will be to expand the model and also
duplicate the model at two different locations.
They staff or employees will be gradually increased to 30 (15 at each café)
The two locations of the café would be Patiala (existing one) and Ludhiana( new location) again
strategically planned keeping in mind the target group and the market gap and opportunity for the
business model success .
 The company at this stage will have a strength of 31.
This includes me serving as chairman of the company (being the maximum capital investor ) and
the other two partners will be operating as the GM of the café of two locations
 The GM’s will have the responsibility of overall co-ordination of work of café at their locations and
convey the same to chairman.
January 2016 to December
2017

10. Chairman
(Kritika)
GM (café 1)
(Aaditya)
Finance
Dept.
Operations
Dept.
Marketing and
HR Dept and
event
management
Dept.
GM (café 2)
(Sahil)
Finance
Dept.
Operations
Dept.
Marketing and
HR and event
management
Dept.
January2016 to December
2017

11. Finance head (1)
Payment to
vendors and
Expenses of café
management and
maintenance
•1
Bills paid by
customers and
Account
management
•1
Marketing and HR
and event
management (1)
Event
organization
and marketing
• 1
Café marketing
and Staff
management and
Making schemes
for customer
engagement
•1
Operations head
(1)
Procurement and
Inventory
management
•1
Serving
• 1
Cooking
•3
Housekeeping
•1
Books
management,
purchase etc.
• 1
January2016to December
2017

12. Chair
man
Café
1
Café
Marketing and
HR and event
management (2)
Finance
Dept
Operatio
ns Dept
Expenses of café
management (2)
Payment to
vendor(1)
Maintenance (1)
Making schemes
for customer
engagement (2)
Café marketing
and Staff
management (1)
Event
organization
and marketing
(3)
Cooking
(5)
Serving
(3)
Procurement and
Inventory
management (1)
Bills paid by
customers and
Account
management (1)
Housekeeping
(2)
Books
management,
purchase etc (2)
January 2018 to December 2019 (50 people )

13. STEP 1 : GETTING STARTED
STEP 2 : STRATEGIES
STEP 3 : STRUCTURE
STEP 4 : PROCESS & PEOPLE
STEP 5 : COORDINATION & CONTROL
STEPBYSTEPAPPROACH

14. The initial stages for the company
will be analyzer without
innovation and will not lead to
much innovation
Further, certain innovations in
terms of events organized,
musical nights etc could be lead
THE STRATEGY

15. The Goal Space
For ideal working of an
organization, the company
must focus on both i.e.
efficiency and effectiveness of
working.
But in the beginning, my café
lies in quadrant A, since initially
there is lack of manpower,
market build etc but as we
expand after 2 year the
company moves to quadrant C
, showing high effectiveness
but still lack of efficiency

16. The alternative organizational configuration of a firm
The configuration will be
Simple configuration to
divisional configuration
towards matrix
configuration respectively
with growth of organization,
expansion and multiple chain
structure .