This document provides an overview of tools and techniques for capturing, editing, and distributing digital media content across different devices and formats. It discusses various apps for capturing photos, video, and audio on mobile devices as well as editing tools like Adobe Premiere Clip and iMovie. Guidelines are provided for compressing video and audio, including recommended formats, frame rates, and file sizes. Example hardware setups and costs for basic video production studios are also listed. Overall resources and mobile apps are shared to help create and share content in different formats.

1. Nick Floro
Nick@sealworks.com
@NickFloro

2. think
inspire & have fun
share & explore
experiment

3. Built-in Recorder

4. mediadocuments
appebook web
Developing Mobile Assets
web app
p18

6. Post-It App

8. Post-It App

9. What the Font

14. office lens

15. office lens

17. pixomatic

19. Bubb.li

21. SketchBook

23. appear.in

24. Development:
Capturing & Working
with Media

25. • Batch
• Editing
• Effects
• Filters
• Tools
Adobe Premiere CC

26. Adobe Premiere Clip

27. iMovie for iOS

28. Touchcast Studio

29. ExplainEverything.com

30. ExplainEverything.com

31. ExplainEverything.com

32. Adobe Capture CC
Adobe Capture CC

33. Adobe Capture CC
Adobe Capture CC

34. Using Your Camera

35. Get familiar with your device
092116
092116

36. Focus: faces

37. Focus: scene

38. Exposure and Color Balance

39. Shoot Horizontally (based on use)

40. Angles + Planning

41. Zoom - Setting Scene

42. Zoom - Setting Scene

43. Lighting

44. Camera Angle

45. Prep

46. Homework
Take some pictures:
• presentations
• city
• artwork

47. padcaster.com
$399
• Padcaster Case
• Lens Bracket with 72-58mm step-down ring
• .45 wide-angle lens
• Padcaster unidirectional microphone Dual mic
and headphone cable
• 4 lens bracket mounting screws
• 1 custom camera cage screw
• 1 cold shoe adapter

48. TriPod Stand
$12.95
Tablet Tripod
MonoPod
Charger-City Exclusive 7" to 11" $25

49. Rode smartLav+
Lavalier Microphone
for Smartphones $79

50. Rode VideoMic Pro Compact
Directional On-Camera Microphone
$199

51. AudioNote

52. BossJock Studio $9

53. Capture Audio $3

56. media

57. ebook

58. app

59. First Aid

60. First Aid

61. Apple Weather

62. Document
• PDF
• XLS
• DOC
• PPT
• Pages
• Numbers
• Keynote
Graphics
• JPEG
• PNG
Video
• mp4
• webm
Audio
• mp3
eBook
• Sigil
• InDesign
• iBooks Author
Apps
• iOS
• Android
• Windows
HTML
• Adobe Creative
Cloud
• PhoneGap
• WordPress
Content Formats

63. desktoptabletphone
Device Types
phablet

64. What is Design?

65. How it works.

66. It’s about
communication and
problem solving.

67. What did you ?
see
hear
feel
learn

68. Homework: Watch www.apple.com/designed-by-apple/

69. What did you ?
see
hear
feel
learn

70. Homework

71. get inspired

72. Discover Look & Play

73. MPEG-1/
MPEG-4
audio
MPEG-2RedBook JPEGAC-3FM DV
NTSC/
PAL
Phone
Tablet
Standards Are Everywhere

74. Capture to delivery and beyond
The Production Process
Video / Audio Assets Compression Authoring Delivery

75. Video

76. less then 8mb
MPEG-4: The MPEG for the Internet
1 minute of video at HD 1920 x1080
600mb

77. less then 500mb
35gb
MPEG-4: The MPEG for the Internet
60 minutes of video at HD 1920 x1080

78. HD 1080i
1920 x 1080
Pixels
Guidelines for Compression

79. HD 1080i 1920 x 1080
How Compression Works
Guidelines for Compression
pixel size (width | height)
frame rate data rate

80. HD 1080i
1920 x 1080
SD 480P
720 x 480
Pixels
Guidelines for Compression

81. HD 1080i
1920 x 1080
Selecting a Size
Guidelines for Compression
240 x 135
480 x 270
960 x 540

82. 240 x 135
Content Placement
Guidelines for Compression

88. Frame Rate
Guidelines for Compression
29.97 fps

89. 29.97 fps 15 fps
Frame Rate
Guidelines for Compression

90. Stereo or Mono
Guidelines for Compression

91. Selecting a Kilohertz
Guidelines for Compression
44khz 22khz
A kilohertz (kHz) is a unit of frequency equal to 1,000 hertz (1,000 cycles per second)

92. • 11mb 16bit 44khz Stereo
• 2.8mb 16bit 22khz Mono
• 500k MP3 64k 44khz Mono
Compressing Audio
60 Seconds

93. Compressing Audio
60 Minutes
30mb660mb 60 minutes Compressed
MP3 Audio
60 minutes of
Uncompressed Audio

95. Tips & Hints
• 16 bit Mono 22 khz
• MP3 64kbit/s Mono 22khz
Guidelines for Compression

96. Setting up a Studio
Costs
Computer $899 Software $595 Camera / Studio $1,470
Adobe Premiere or Final Cut $300
Boris Chroma FX $295
HD Video $400 32gb Video SD $25
Green Screen $200
Lavalier Microphone $295Tripod $125
Flood Lighting $395
Apple iMac $1,099
MacBook $899

97. Mobile:
Apps & Add-ons

98. Stylus
FiftyThree.com $50

99. Adapters
hdmi | vga | wireless

100. Reflector Air Parrot

101. Fifty Three Paper
https://itunes.apple.com/us/app/id506003812?mt=8
Skitch
https://itunes.apple.com/us/app/skitch-snap.-mark-up.-send./id490505997?mt=8
iMovie
https://itunes.apple.com/us/app/imovie/id377298193?mt=8
OneNote
https://itunes.apple.com/us/app/microsoft-onenote-lists-photos/id410395246?mt=8
OneDrive
https://itunes.apple.com/us/app/onedrive-cloud-storage-for/id477537958?mt=8
PostIt Plus $2 to unlock all features.
https://itunes.apple.com/us/app/post-it-plus/id920127738?mt=8
VideoShop $2
https://itunes.apple.com/us/app/videoshop-video-editor/id615563599?mt=8
Explain Everything $4
https://itunes.apple.com/us/app/explain-everything-interactive/id431493086?mt=8
WordSwag $4
https://itunes.apple.com/us/app/word-swag-cool-fonts-typography/id645746786?m
creating content

102. ResourcesTo help you grow.

103. 20 Powerful
Image Editing
Apps
VIEW
Best Apps for
Recording &
Editing Audio
VIEW
Best camera,
photo & video
editing apps
VIEW
iOS
Android
5 Video Editing
Apps
VIEW
25 Free Audio
Editing Apps
VIEW
Best camera,
photo editing apps
VIEW

107. Google Hangouts

108. mural.ly

109. mural.ly

110. mural.ly

111. Flipboard

116. Experiment
experiment

117. MobileAppsforLearning.com

118. Thank You
Nick Floro
sealworks interactive studios
nick@sealworks.com
www.sealworks.com
twitter.com/NickFloro
Download the Presentation at:
http://www.slideshare.net/nickfloro