SlideShare a Scribd company logo
Compressing
Mediafor desktop and
mobile delivery
Nick Floro
Nick@sealworks.com
@NickFloro
A file that tells a device what kind of
media to present and when to present it.
‣ Video
‣ Audio
‣ Text
‣ Interactivity
‣ Tracks
Media
1991
1999
Pixel Doubling
Pixel Doubling
Delivery everywhere
Compressing Audio and Video for Desktop and Mobile Delivery
Compressing Audio and Video for Desktop and Mobile Delivery
Capture to delivery and beyond
The Production Process
Video / Audio Assets Compression Authoring Delivery
Standards Matter
MP3/
AAC
Player
Surround
SoundCD
Digital
CameraDVDStereo
Video
CameraHDTV
Phone
Tablet
MPEG-1/
MPEG-4
audio
MPEG-2RedBook JPEGAC-3FM DV
NTSC/
PAL
Phone
Tablet
Standards Are Everywhere
Video
less then 8mb
MPEG-4: The MPEG for the Internet
1 minute of video at HD 1920 x1080
600mb
less then 500mb
35gb
MPEG-4: The MPEG for the Internet
60 minutes of video at HD 1920 x1080
HD 1080i 

1920 x 1080
Pixels
Guidelines for Compression
HD 1080i 

1920 x 1080
SD 480P 

720 x 480
Pixels
Guidelines for Compression
HD 1080i 

1920 x 1080
Selecting a Size
Guidelines for Compression
240 x 135
480 x 270
960 x 540
240 x 135
Content Placement
Guidelines for Compression
Compressing Audio and Video for Desktop and Mobile Delivery
Compressing Audio and Video for Desktop and Mobile Delivery
Compressing Audio and Video for Desktop and Mobile Delivery
Compressing Audio and Video for Desktop and Mobile Delivery
Compressing Audio and Video for Desktop and Mobile Delivery
HD 1080i 1920 x 1080
How Compression Works
Guidelines for Compression
pixel size (width | height)
frame rate data rate
Frame Rate
Guidelines for Compression
29.97 fps
29.97 fps 15 fps
Frame Rate
Guidelines for Compression
Data Rate Target: Broadband 800-1200 kbs 

Mobile 100-300kbsGuidelines for Compression
Tips & Hints
Key Frames: 4 x fps
Guidelines for Compression
Guidelines for Compression
2 Pass Variable Bit Rate
Guidelines for Compression
2 Pass Variable Bit Rate
Tips & Hints
Compression
‣ Frame Rate: 15 fps
‣ Key Frames: 4 x fps
‣ Data Rate
– broadband > 800kbs
– mobile < 300kbs
‣ 2 Pass Variable Bit Rate




QuickTime: H264
Flash: H264
Guidelines for Compression
Smart Phones
Get familiar with your device
Focus: faces
Focus: scene
Exposure and Color Balance
Shoot Horizontally
Angles + Planning
Zoom - Setting Scene
Zoom - Setting Scene
Lighting
Camera Angle
Prep
Audio
Selecting a Microphone
USB Connects Directly to Computer
Samson CO1U USB
Condenser Microphone $70
Logitech USB Desktop
Microphone $20
Logitech ClearChat Pro
USB Headset $40
Blue Microphones Yeti
USB Microphone $149
Blue Microphones Snowball
USB Microphone $89
Audacity 

http://audacity.sourceforge.net/
EasyVoipRecorder Recorder (Windows) 

http://www.easyvoiprecorder.org/
Hot Recorder (Windows) 

http://www.hotrecorder.com/
Call Recorder (Mac OS X) 

http://www.ecamm.com/mac/callrecorder/
Skype
Record Directly
Rode smartLav+ 

Lavalier Microphone
for Smartphones $79
Stereo or Mono
Guidelines for Compression
Selecting a Kilohertz
Guidelines for Compression
44khz 22khz
A kilohertz (kHz) is a unit of frequency equal to 1,000 hertz (1,000 cycles per second)
• 11mb 16bit 44khz Stereo
• 2.8mb 16bit 22khz Mono
• 500k MP3 64k 22khz Mono
Compressing Audio
60 Seconds
Compressing Audio
60 Minutes
30mb660mb 60 minutes Compressed
MP3 Audio
60 minutes of
Uncompressed Audio
Compressing Audio and Video for Desktop and Mobile Delivery
Podcasts on the Go
AudioBoom Mobile App
Built-in Recorder
Tips & Hints
• 16 bit Mono 22 khz
• MP3 64kbit/s Mono 22khz
Guidelines for Compression
Lower Costs in Digital
Setting up a Studio
Costs
Computer $899 Software $595 Camera / Studio $1,470
Adobe Premiere or Final Cut $300
Boris Chroma FX $295
HD Video $400 32gb Video SD $25
Green Screen $200
Lavalier Microphone $295Tripod $125
Flood Lighting $395
Apple iMac $1,099
MacBook $899
New Form Factors
Delivering Content Everywhere
WebM

Google
H264 | MPEG 4
Apple | Microsoft
mp4
Formats to choose from:
Select a format for delivery
WebM

Google
H264 | MPEG 4
Apple | Microsoft
mp4
Formats to choose from:
Select a format for delivery
Fast Start
Web Delivery: HTTP Streaming
Development Web Server | LMS | CMS
Clients
Compressing Audio and Video for Desktop and Mobile Delivery
Pixel Doubling
Pixel Doubling
CDN
Content Delivery Networks
Development
East Coast Client
West Coast Europe
Web Server | LMS | CMS
Adobe Media Encoder
Handbrake
Wondershare
Telestream Episode
Rapid Tools
QuickTime Pro
Sorenson Squeeze
Compressing Content
HandBrake
OpenSource for Mac/Win/Linux
• MPEG-4
• H.264
Compressing Audio and Video for Desktop and Mobile Delivery
One Tool for Everything
• MPEG-4
• Flash SWF
• Flash FLV
• QuickTime
• Real media
• MPEG 1/2
• MP3 Audio
Telestream Episode
• Batch
• Editing
• Effects
• Filters
• Tools
Adobe Premiere CC
Adobe Premiere Clip
Compressing Audio and Video for Desktop and Mobile Delivery
ResourcesTo help you grow.
TriPod Stand
$12.95
Tablet Tripod
MonoPod
Charger-City Exclusive 7" to 11" $25
Development:
Capturing & Working
with Media
explainEverything.com
VideoShop - Video Editor
brightcove.com
telestream.net/episode/
aws.amazon.com/cloudfront/
jingproject.com
jwplayer.com
ted.com
Compressing Audio and Video for Desktop and Mobile Delivery
twitter.com
lrnchat.com
Adobe Capture CC
slideshare.net/nickfloro
Thank You
Nick Floro
sealworks interactive studios
nick@sealworks.com
www.sealworks.com
twitter.com/NickFloro
Download the Presentation at:
slideshare.net/nickfloro

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