The iPhone is the best iPod Apple's ever made, and the iPad has replaced the TV for many users. And while developers can use documentation and books master the media frameworks (AV Foundation, Core Audio, and the rest), there's nothing in Xcode that will keep your audio from dropping out, fix artifacting on video with a lot of motion, or properly balance performance on the most-capable new Retina devices with backwards-compatibility with older ones. This session offers a ground-level intro to what's actually in your iTunes songs and streaming videos, and how to best encode them for the realities of iOS devices, their storage capacities and the networks they live on. We'll shoot, compress, and stream, all from a MacBook Air, and take a close look and listen to the results.