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Demographic Analysis
Using HealthyCity.org
May 28, 2013
Information + action for social change
Healthy City is a project of…
A public policy change organization
rooted in the civil rights movement
…is an information + action resource that unites rigorous
research, community voices and innovative technologies
to solve the root causes of social inequity
DIRECT TECHNICAL SUPPORT TO:
COMMUNITY ORGS
FOUNDATIONS
GOVERNMENT
COMMUNITY RESEARCH LAB
Training community groups to lead
and sustain action-oriented research &
technology projects
ONLINE MAPPING TECHNOLOGY
www.HealthyCity.org
…to fuel social change and improve our communities
HealthyCity.org
Website
Service
Provider
Case
Manager
Policy
Advocate
Funder
Community
Organizer
Researcher
Who Uses
HealthyCity.org?
Grant
Writer
Learning Objectives
You will learn…
The importance of demographic data
Kinds of demographic data
How to map demographic data on HC
How to chart demographic data on HC
What Are
Demographics?
 They are categories of information describing
populations and subsets of populations
 Ex. age, gender, ethnicity, income, etc.
 What are some other types of demographics?
Why Important?
 Easily describe a population
 Measure growth or decline
 Environment, poverty
 Immigration, migration
 Socioeconomic power
 Understand characteristics, patterns, trends
 Race/ethnicity
 Target services or funding
 Communities with need
 Where does the data come from?
 U.S. Census
 Sample Surveys
 Registration systems
 Accuracy varies by source
 Who collects data?
 Government
 Health organizations
 Private organizations i.e. Claritas
Kinds of Data
 Popular data sets or sources:
 U.S. Census
 American Community Survey
 CA Department of Public Health
 DataQuest – CA Dept. Education
 CA Healthy Interview Survey (CHIS)
 Accuracy varies by source
Kinds of Data
Data Sources on
HealthyCity.org
And many more…
Time to Share:
How have you
used data or
maps in your
work?
1957 Wally Freeland
Data Source
Tips
Key Points to Keep in Mind:
• What is the original source and how reliable is it?
• How old is the data?
• How was the data gathered and analyzed?
• How complete is the data?
• What are the pros and cons for a specific dataset?
• Understand sample size, margins of error, confidence interval
http://www.census.gov/acs/www/
Data Sources &
Data Directory
List of all Data
Sources on
HealthyCity.org
List of all data on
HealthyCity.org
Click a Target and
explore data
Click a Sub-
Category
Click an Indicator
and explore
further
Variables
Geographic
Units
Data Years
Is it
aggregatable?
Aggregation
ZIP Codes Yuba County
Yes, because…
The data values are raw numbers such as number of housing units
or population
Can you aggregate the number of births by ZIP Code to find out
the total number of births in Yuba County?
?
Aggregation
ZIP Codes Yuba County
No, because…
The data values are percentages or rates, such as percentage of
families in poverty or drop out rate
X?
Can you aggregate the birth rates by ZIP Code to find out the
birth rate in Yuba County?
Data Lingo Recap
• Indicators
 Age, Employment Status
• Variables
 Ages 0-5, Currently Employed
• Data Levels
 ZIP Code, Service Planning Area, County
• Universe
 Total Population, Civilian Population Age 16 and Over
• Metadata
 Supporting information about the dataset such as description, source,
year, universe
• Aggregation
 Combining data values from smaller geographies to create a data value
for a larger geography
Indicator
Variable
Universe
Questions?
• Colorful, engaging
•Sources are cited
•Issues displayed are important to your goal
• Clear and easy to understand
Data Visualizations
Healthy City, 2011
Data Source: US Census 2010
Healthy City, 2011
Data Source: US Census 2010 Healthy City, 2011
Data Source: US Census 2010
Data Visualizations
Pie charts are useful for showing significant
differences in percentages as parts of a whole.
*Remember—values need to add up to 100%
Bar graphs are useful for
comparing data between different
groups or showing changes over
time.
Line graphs are useful for
showing changes over time.
Source: https://commons.wikimedia.org
• Help reveal larger place-based
dynamics that numbers by
themselves cannot
• Connect community knowledge and data to location
• Support strategy through communicating patterns to a
broad audience, clearly, quickly, and dramatically
Why Are Maps Useful
Visualizations?
Organizations can use maps to:
• Act on an issue/Confirm action
• Strategy: Community Organizing
• Strategy: Advocacy
• Highlight an issue or a specific
aspect of an issue
• Strategy: Media/Communications
• Strategy: Policy
• Strategy: Grantwriting
Why Are Maps Useful
Visualizations?
Map Community Data
Types of Data on HealthyCity.org
ThematicPopulation Characteristics
Civic Participation
Employment, Income &
Poverty
Health Conditions, Diseases,
Injuries and Deaths
Crime & Public Safety
Housing
And much more…
Services & Points
Social Services & Nonprofits
Hospitals and FQHCs
Public & Private Schools
Grocery Stores & WIC Vendors
Alcohol Outlets & Toxic Sites
And much more…
Types of Data on HealthyCity.org
Click on Change to
select your geography
Select “City”, then
“Pasadena”
Click a “Target”
to select data
Change Data Level to view data by a
different geographical unit
Share your map:
• Export to Word
• Print
• Save
• Email
Customize Map
Customize tab
See legend
(i) tool
Add another layer of data
Change color gradient
Add a second layer of data:
Families in Poverty or Median
Household Income
Click the “i” tool and
then click on map to
see data values
See range of data
values in the Legend
Click Customize to
modify your map
Customize:
• Absolute value or Percentage value
• Number of classes
• Colors
• Data Range
Equal Interval
Black or African American (Non-Hispanic or Latino)
Data Ranges
Equal Interval Quantile
Quantile
Questions?
Chart Community Data
Click on Change to
select your geography
Select
“County”, then
“Fresno”
Click a “Target”
to select data
Choose a
category
Choose a
sub-category
Ethnicity in Fresno County:
50.3% of people are Hispanic/Latino
Select the
indicator you want
How does this compare
to the state of California?
View other years of
data or multiple
years at once
Ability to view
different types of
charts
Variable
Click Show/Hide
description to see
details
Universe,
Source, Year
Click Show/Hide List to
see list of geographies
used to aggregate
Questions?
Monthly Blog about
New and Updated Data
Data Blog
Click Help Center to
view User Guide, Video
Tutorials
Click Filter and
choose“data”
@HealthyCityCA
Facebook.com/HealthyCityCA
Thank you!

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Demographic Analysis 5.28.2013

  • 1. Demographic Analysis Using HealthyCity.org May 28, 2013 Information + action for social change
  • 2. Healthy City is a project of… A public policy change organization rooted in the civil rights movement
  • 3. …is an information + action resource that unites rigorous research, community voices and innovative technologies to solve the root causes of social inequity DIRECT TECHNICAL SUPPORT TO: COMMUNITY ORGS FOUNDATIONS GOVERNMENT COMMUNITY RESEARCH LAB Training community groups to lead and sustain action-oriented research & technology projects ONLINE MAPPING TECHNOLOGY www.HealthyCity.org
  • 4. …to fuel social change and improve our communities HealthyCity.org Website Service Provider Case Manager Policy Advocate Funder Community Organizer Researcher Who Uses HealthyCity.org? Grant Writer
  • 5. Learning Objectives You will learn… The importance of demographic data Kinds of demographic data How to map demographic data on HC How to chart demographic data on HC
  • 6. What Are Demographics?  They are categories of information describing populations and subsets of populations  Ex. age, gender, ethnicity, income, etc.  What are some other types of demographics?
  • 7. Why Important?  Easily describe a population  Measure growth or decline  Environment, poverty  Immigration, migration  Socioeconomic power  Understand characteristics, patterns, trends  Race/ethnicity  Target services or funding  Communities with need
  • 8.
  • 9.
  • 10.  Where does the data come from?  U.S. Census  Sample Surveys  Registration systems  Accuracy varies by source  Who collects data?  Government  Health organizations  Private organizations i.e. Claritas Kinds of Data
  • 11.  Popular data sets or sources:  U.S. Census  American Community Survey  CA Department of Public Health  DataQuest – CA Dept. Education  CA Healthy Interview Survey (CHIS)  Accuracy varies by source Kinds of Data
  • 13. Time to Share: How have you used data or maps in your work? 1957 Wally Freeland
  • 14. Data Source Tips Key Points to Keep in Mind: • What is the original source and how reliable is it? • How old is the data? • How was the data gathered and analyzed? • How complete is the data? • What are the pros and cons for a specific dataset? • Understand sample size, margins of error, confidence interval http://www.census.gov/acs/www/
  • 15. Data Sources & Data Directory
  • 16. List of all Data Sources on HealthyCity.org List of all data on HealthyCity.org
  • 17. Click a Target and explore data
  • 19. Click an Indicator and explore further
  • 21. Aggregation ZIP Codes Yuba County Yes, because… The data values are raw numbers such as number of housing units or population Can you aggregate the number of births by ZIP Code to find out the total number of births in Yuba County? ?
  • 22. Aggregation ZIP Codes Yuba County No, because… The data values are percentages or rates, such as percentage of families in poverty or drop out rate X? Can you aggregate the birth rates by ZIP Code to find out the birth rate in Yuba County?
  • 23. Data Lingo Recap • Indicators  Age, Employment Status • Variables  Ages 0-5, Currently Employed • Data Levels  ZIP Code, Service Planning Area, County • Universe  Total Population, Civilian Population Age 16 and Over • Metadata  Supporting information about the dataset such as description, source, year, universe • Aggregation  Combining data values from smaller geographies to create a data value for a larger geography
  • 26. • Colorful, engaging •Sources are cited •Issues displayed are important to your goal • Clear and easy to understand Data Visualizations Healthy City, 2011 Data Source: US Census 2010 Healthy City, 2011 Data Source: US Census 2010 Healthy City, 2011 Data Source: US Census 2010
  • 27. Data Visualizations Pie charts are useful for showing significant differences in percentages as parts of a whole. *Remember—values need to add up to 100% Bar graphs are useful for comparing data between different groups or showing changes over time. Line graphs are useful for showing changes over time.
  • 28.
  • 30. • Help reveal larger place-based dynamics that numbers by themselves cannot • Connect community knowledge and data to location • Support strategy through communicating patterns to a broad audience, clearly, quickly, and dramatically Why Are Maps Useful Visualizations?
  • 31. Organizations can use maps to: • Act on an issue/Confirm action • Strategy: Community Organizing • Strategy: Advocacy • Highlight an issue or a specific aspect of an issue • Strategy: Media/Communications • Strategy: Policy • Strategy: Grantwriting Why Are Maps Useful Visualizations?
  • 33. Types of Data on HealthyCity.org ThematicPopulation Characteristics Civic Participation Employment, Income & Poverty Health Conditions, Diseases, Injuries and Deaths Crime & Public Safety Housing And much more…
  • 34. Services & Points Social Services & Nonprofits Hospitals and FQHCs Public & Private Schools Grocery Stores & WIC Vendors Alcohol Outlets & Toxic Sites And much more… Types of Data on HealthyCity.org
  • 35.
  • 36. Click on Change to select your geography
  • 38. Click a “Target” to select data
  • 39.
  • 40. Change Data Level to view data by a different geographical unit Share your map: • Export to Word • Print • Save • Email
  • 41. Customize Map Customize tab See legend (i) tool Add another layer of data Change color gradient
  • 42. Add a second layer of data: Families in Poverty or Median Household Income Click the “i” tool and then click on map to see data values See range of data values in the Legend Click Customize to modify your map
  • 43. Customize: • Absolute value or Percentage value • Number of classes • Colors • Data Range
  • 44. Equal Interval Black or African American (Non-Hispanic or Latino) Data Ranges Equal Interval Quantile Quantile
  • 47.
  • 48. Click on Change to select your geography
  • 50. Click a “Target” to select data
  • 53. Ethnicity in Fresno County: 50.3% of people are Hispanic/Latino Select the indicator you want
  • 54. How does this compare to the state of California? View other years of data or multiple years at once Ability to view different types of charts
  • 55. Variable Click Show/Hide description to see details Universe, Source, Year
  • 56. Click Show/Hide List to see list of geographies used to aggregate
  • 58. Monthly Blog about New and Updated Data
  • 59. Data Blog Click Help Center to view User Guide, Video Tutorials Click Filter and choose“data”

Editor's Notes

  1. HealthyCity.org provides one of the largest community resource and data hubs in California, pulling information from trusted and reliable data sources and presenting it in user-friendly formats for local communities throughout the state. Learn about trusted data sources, how to interpret data and how to use it to meet your research and advocacy needs.
  2. Edu: The Educational Opportunity program expands educational opportunities for low-income children from birth through high school graduation and ensures school facilities for all.UP: program at Advancement Project reduces and prevents community violence, making poor neighborhoods safer so that children can learn, families can thrive and communities can prosper.EPF:program reveals significant discrepancies between the allocation of public funds and the needs of low-income communities and communities of color, and makes public finance more transparent for improved advocacy and engagement.HC: is an information + action resource for California that unites community voices, rigorous research and innovative technologies to solve the root causes of social inequity.
  3. HC.org provides these people with data and technology to support their work within and on behalf of our communities. HC.org helps encourage data-driven planning and inform policy within sectors such as Education, Public Safety, Health, Public Health, Government, etc. Some of our funders include F5, CA Endowment…
  4. Agenda Slide
  5. Here give an opportunity for the audience to throw out suggestions of data they are familiar with, have used before, are currently using, or are interested in.
  6. Here give an opportunity for the audience to throw out suggestions of data they are familiar with, have used before, are currently using, or are interested in.
  7. Here give an opportunity for the audience to throw out suggestions of data they are familiar with, have used before, are currently using, or are interested in.
  8. Here give an opportunity for the audience to throw out suggestions of data they are familiar with, have used before, are currently using, or are interested in.
  9. Mention that most of the data seen on our site is quantitative in nature, counts of people that fall into a certain category. The qualitative piece often comes in from attitudes of residents, that you can gather using short or in-depth interviews of residents in your community, etc. Qualitative data describes whereas quantitative data defines/measures. Ex: An interview of community residents’ attitudes on police presence in their neighborhood. Quantitative Ex: The count of people without health insurance in Los Angeles County.
  10. Mention that most of the data seen on our site is quantitative in nature, counts of people that fall into a certain category. The qualitative piece often comes in from attitudes of residents, that you can gather using short or in-depth interviews of residents in your community, etc. Qualitative data describes whereas quantitative data defines/measures. Ex: An interview of community residents’ attitudes on police presence in their neighborhood. Quantitative Ex: The count of people without health insurance in Los Angeles County.
  11. We have data from a wide variety of sources such as the US Census, CA Health Interview Survey, CA Dept of Ed and more. We also have User Uploaded data which is clearly labeled as such on HC.org and which we do not verify or vet. Here are some tips for vetting data sources you encounter.
  12. Relate back to HC.org. Is it reliable? Would the same survey produce the same results again? This is related to consistency and stability of the data collection method.Is it valid? How well does it measure what it says it measures?
  13. Complete list of all of our data sources with links back to their websites.
  14. Variables: Ages 0-5, Percentage AdvancedIndicators: Age, 3rd Grade English-Language Arts LevelsSuppose you only have data, such as population, by county. Can you “aggregate” the data and come up with a population value for a larger geography like state?
  15. Suppose you only have data, such as population, by county. Can you “aggregate” the data and come up with a population value for a larger geography like state?Can you aggregate number of births by ZIP Code to find out how many births there were in Yuba County?Can you aggregate the birth rates by ZIP Code to find out the Yuba County birth rate?
  16. Data values with margins of error, which includes all ACS data are also non-aggregatable. Example: ACS 2005-09 5-Year Veterans Population for Yuba City is 4,938 (4,580 ~ 5,296).That means that the true value is somewhere between 4,580 and 5,296.
  17. Indicator: Gen. CharacteristicVariable: Specific CharacteristicData Levels: Although your community or place may be identified by specific street boundaries, geographies are spatial (non-physical) boundaries, such as census tracts or ZIP codes. Administrative data, or data collected by persons, organizations or departments of government for their own purposes but often made available for public use, is usually collected for these geographies. To use this type of data in your research, particularly for making comparisons over time using multiple years of data, you will need to determine which geographies represent your community or place.Universe: Population/people included in the datasetMetadata is data about data! Source, year, methodology, geographical coverage, description of indicator/variables, data levels available.
  18. Here’s where you’ll see all those things in the Map Room. In addition, click customize to modify your map. You can change the color scheme and the data ranges among other things.
  19. Why use visuals? Gives people perspective provides context helps people relateThese are some things we’ve found helpful about visuals. Anything you want to add that would be key for a visual?
  20. -Ex. 36% of all people prefer apple pie.-Ex. People buy more oranges compared to mangos. Do not have to add up to 100%. May also show change in number of apples bought over time.-Ex. population change growth over time comparing males and females.
  21. -Ex. 36% of all people prefer apple pie.-Ex. People buy more oranges compared to mangos. Do not have to add up to 100%. May also show change in number of apples bought over time.-Ex. population change growth over time comparing males and females.
  22. South Africa
  23. Thematic – data aggregated to political, jurisdictional, or other boundaries such as counties and ZIP Codes. For example the number of families in poverty or the number of unemployed civilians in a city are displayed as thematic layers on our maps.Thematic/Indicator dataDemographic (population, educational attainment, ethnicity, etc.)Civic ParticipationChild WelfareChild Care & Early EducationIncome & PovertyEmploymentNonprofit InfrastructureEnvironment & Land UseHealth – Birth, Prenatal & ChildHealth - Conditions, Disease & InjuryHealth – DeathsHealth - Insurance & accessHealth – Physical Activity & NutritionNeighborhood & CommunityCrime & Public SafetyHousing
  24. Viewing point and thematic data together enables you to get an initial picture of the distribution of resources, while understanding a particular characteristic about an area. For example, are there educational resources in areas with low educational attainment? Is there access to fresh food in areas with a high concentration of people with diabetes?Point DataGrocery StoresAlcohol OutletsNonprofit OrganizationsSchools (Public & Private)WIC Agencies & VendorsHospitals (OSHPD)Head Start AgenciesChild Care CentersEPA Hazard SitesFed. Qualified Health Centers (FQHC)Fast FoodBanks v. Check CashingCommunity Services (detailed Social Service data from 2-1-1 for 16 counties: Over 30,000 Service sites in CA; includes: Basic Needs, Legal Services, Education, Health Care, Employment, and many other Community Services)
  25. Today we’ll look at two of the functions on HC.org: Maps and Charts. We’ll start with maps.You can access thematic data in the Map Room either by clicking on the Maps link at the top of the page or by using one of the quick links in the middle of the page which let you skip a few steps if you already know what you want to do.
  26. We now see a map of HS grads in the city of Riverside. In this box you will see the name of the indicator you chose along with its metadata such as description, universe, source, year. As well as the data level, which is the geography at which the data is displayed. In this case it is Census Tract but if you were mapping the whole state of CA, you may want to look at a different data level such as County. HC.org automatically chooses a data level for you based on the geography you choose. However, you can always change it here if you want to see more/less detail (as long as data is available at multiple levels).Second, you’ll notice the legend in the bottom right corner, this shows you the range of values for the whole dataset, the indicator/variable name and the data level.Finally, you can view 2 thematic datasets at a time on HC.org, so you could click another Target and add a second characteristic like Percent of Families in Poverty or Median Household Income.
  27. Relate back to HC.org. Is it reliable? Would the same survey produce the same results again? This is related to consistency and stability of the data collection method.Is it valid? How well does it measure what it says it measures?
  28. We now see a map of HS grads in the city of Riverside. In this box you will see the name of the indicator you chose along with its metadata such as description, universe, source, year. As well as the data level, which is the geography at which the data is displayed. In this case it is Census Tract but if you were mapping the whole state of CA, you may want to look at a different data level such as County. HC.org automatically chooses a data level for you based on the geography you choose. However, you can always change it here if you want to see more/less detail (as long as data is available at multiple levels).Second, you’ll notice the legend in the bottom right corner, this shows you the range of values for the whole dataset, the indicator/variable name and the data level.Finally, you can view 2 thematic datasets at a time on HC.org, so you could click another Target and add a second characteristic like Percent of Families in Poverty or Median Household Income.
  29. You can change the color scheme and the data ranges among other things.
  30. Quantile: Each class contains an equal number of features. Equal Interval: Divides the range of values into equal-sized sub-ranges.Percent of African-Americans in California = 5.8%…Use Quantile to see where the highest concentrations of small populations areIn areas with higher Percent of African-Americans like south Los Angeles,…Use Equal Interval to see variation in areas with highly concentrated populations
  31. You can access the Data Room using these links
  32. In this example we are looking at a table and chart of Births by Mother’s Age in Fresno County. We get the information in table and chart form.
  33. You can compare many geographies in the Data Room. You can also compare geographies in the Map Room but it is limited to two at a time. You can use this drop-down menu to change which year of data you are viewing (if >1 is available). In addition, you can view all years of data available at once, allowing you to trend data over time (data permitting). Finally, you can also change the type of chart from Bar to Pie to Stacked. Remember, pieces of the pie chart must add up to 100%!
  34. Here’s where you’ll find the metadata in the Data Room. Whenever you see a red number next to your geography, that means the data is aggregated. It is a good idea to note which data level is being used for the aggregation. At this time you are not able to change the data level in the Data Room, although you can in the Map Room.
  35. Data Updates – Click Features & News to access our Healthy City blog
  36. Click on the Filter menu and select “data” to see our monthly data updates blog and any other data-related postsClick Help Center to find