Have you ever been excited about the world of data, but not sure where to begin? What if you could learn the basics of data and access all that you need in one place? HealthyCity.org provides one of the largest community resource and data hubs in California, pulling information from trusted and reliable data sources and presenting it in user-friendly formats for local communities throughout the state. Learn about trusted data sources, how to interpret data and how to use it to meet your research and advocacy needs. This webinar will discuss the power of primary and secondary data, tips for finding and presenting data specifically on www.healthycity.org as well as examples of how data has been utilized for community based research and advocacy. (Click on the link to read more)
2. Healthy City is a project of…
A public policy change organization
rooted in the civil rights movement
3. …is an information + action resource that unites rigorous
research, community voices and innovative technologies
to solve the root causes of social inequity
ONLINE MAPPING TECHNOLOGY DIRECT TECHNICAL SUPPORT TO:
www.HealthyCity.org
COMMUNITY ORGS
FOUNDATIONS
GOVERNMENT
COMMUNITY RESEARCH LAB
Training community groups to lead
and sustain action-oriented research &
technology projects
4. Learning Objectives
You will learn…
• What data is and what different types of data exist
• About trusted data sources like the US Census and CA Health
Interview Survey
• How to understand and work with some common data
limitations
• How to use data on HealthyCity.org including maps and charts
• Tips for presenting and displaying data in your work
5. Data, Data, Data
• Data consist of measurements of any characteristic of
interest. Basically, anything about everything around
you!
Ex. Your age, the size of your household, the number
of schools in your neighborhood, etc.
• What data do you have or use?
6. Data, Data, Data
There are all types of data around us!
Most of your organizations probably already have data
that you’ve collected and handle on a daily basis.
Door knocking records
How many people your organization serves
Financial contributions
7. Data, Data, Data
Primary & Secondary Data
• Primary – Data that you collect!
• Secondary – Data that another entity collects and others can use, such
as the Census, Department of Health, another researcher, agency, etc.
Quantitative & Qualitative Data
• Qualitative – Data that consist of non-numerical observations, primarily
focus on describing attributes, properties or some other kind of
meaning
• Quantitative – Data that can be expressed numerically
These types of data are often used together to convey a greater
richness of meaning than using only one type.
8. Time to Share:
How have you
used data or
maps in your
work?
1957 Wally Freeland
10. Data Source Tips
Key Points to Keep in Mind:
• What is the original source and how reliable is it?
• How old is the data?
• How was the data gathered and analyzed?
• How complete is the data?
• What are the pros and cons for a specific dataset?
16. Data Years
Is it
Geographic
aggregatable?
Units
Variables
17. Aggregation
ZIP Codes Yuba County
?
Can you aggregate the number of births by ZIP Code to find out
the total number of births in Yuba County?
Yes, because…
The data values are raw numbers such as number of housing units
or population
18. Aggregation
ZIP Codes Yuba County
X
?
Can you aggregate the birth rates by ZIP Code to find out the
birth rate in Yuba County?
No, because…
The data values are percentages or rates, such as percentage of
families in poverty or drop out rate
19. Data Lingo Recap
• Indicators
Age, Employment Status
• Variables
Ages 0-5, Currently Employed
• Data Levels
ZIP Code, Service Planning Area, County
• Universe
Total Population, Civilian Population Age 16 and Over
• Metadata
Supporting information about the dataset such as description, source,
year, universe
• Aggregation
Combining data values from smaller geographies to create a data value
for a larger geography
22. Types of Data on HealthyCity.org
Population Characteristics Thematic
And much more…
Civic Participation
Employment, Income &
Poverty
Health
Conditions, Diseases, Inju
ries and Deaths
Crime & Public Safety
Housing
23. Types of Data on HealthyCity.org
Services & Points
Social Services & Nonprofits
Hospitals and FQHCs
Public & Private Schools
Grocery Stores & WIC Vendors
Alcohol Outlets & Toxic Sites
And much more…
29. Add a Click the “i” toolof data:
second layer and
Families in Poverty or Median
then click on map to
Click see data values
Customize to
Household Income
modify your map
Share your map:
• Export to Word
• Print
• Save
• Email
Change Data Level to view
See range of data
data by a different
values in the Legend
geographical unit
43. Data Visualizations
• Colorful, engaging
•Sources are cited Healthy City, 2011
Data Source: US Census 2010
Healthy City, 2011
Data Source: US Census 2010 Healthy City, 2011
Data Source: US Census 2010
•Issues displayed are important to your goal
• Clear and easy to understand
45. Data Visualizations
Pie charts are useful for showing significant
differences in percentages as parts of a whole.
*Remember—values need to add up to 100%
Line graphs are useful for
showing changes over time.
Bar graphs are useful for
Comparing data between different
groups or showing changes over
time.
46. Why Are Maps Useful
Visualizations?
• Help reveal larger place-based
dynamics that numbers by
themselves cannot
• Connect community knowledge and data to location
• Support strategy through communicating patterns to a
broad audience, clearly, quickly, and dramatically
47. Why Are Maps Useful
Visualizations?
Organizations can use maps to:
• Act on an issue/Confirm action
• Strategy: Community Organizing
• Strategy: Advocacy
• Highlight an issue or a specific
aspect of an issue
• Strategy: Media/Communications
• Strategy: Policy
• Strategy: Grantwriting
48. Maps for Advocacy
Public Awareness on Distribution of Healthy/Unhealthy Food Resources – Los Angeles, CA
HealthyCity.org provides one of the largest community resource and data hubs in California, pulling information from trusted and reliable data sources and presenting it in user-friendly formats for local communities throughout the state. Learn about trusted data sources, how to interpret data and how to use it to meet your research and advocacy needs.
Education: The Educational Opportunity program expands educational opportunities for low-income children from birth through high school graduation and ensures school facilities for all.Urban Peace: program at Advancement Project reduces and prevents community violence, making poor neighborhoods safer so that children can learn, families can thrive and communities can prosper.EPF:program reveals significant discrepancies between the allocation of public funds and the needs of low-income communities and communities of color, and makes public finance more transparent for improved advocacy and engagement.HC: is an information + action resource for California that unites community voices, rigorous research and innovative technologies to solve the root causes of social inequity.
Agenda Slide
Here give an opportunity for the audience to throw out suggestions of data they are familiar with, have used before, are currently using, or are interested in.
Most of the data seen on our site is quantitative in nature, counts of people that fall into a certain category. The qualitative piece often comes in from attitudes of residents, that you can gather using short or in-depth interviews of residents in your community, etc. Qualitative data describes whereas quantitative data defines/measures. Ex: An interview of community residents’ attitudes on police presence in their neighborhood. Quantitative Ex: The count of people without health insurance in Los Angeles County.
We have data from a wide variety of sources such as the US Census, CA Health Interview Survey, CA Dept of Ed and more. We also have User Uploaded data which is clearly labeled as such on HC.org and which we do not verify or vet. Here are some tips for vetting data sources you encounter.
Is it reliable? Would the same survey produce the same results again? This is related to consistency and stability of the data collection method.Is it valid? How well does it measure what it says it measures?
Complete list of all of our data sources with links back to their websites.
Suppose you only have data, such as population, by county. Can you “aggregate” the data and come up with a population value for a larger geography like state?
Data values with margins of error, which includes all ACS data are also non-aggregatable. Example: ACS 2005-09 5-Year Veterans Population for Yuba City is 4,938 (4,580 ~ 5,296).That means that the true value is somewhere between 4,580 and 5,296.
Indicator: Gen. CharacteristicVariable: Specific CharacteristicData Levels: Although your community or place may be identified by specific street boundaries, geographies are spatial (non-physical) boundaries, such as census tracts or ZIP codes. Administrative data, or data collected by persons, organizations or departments of government for their own purposes but often made available for public use, is usually collected for these geographies. To use this type of data in your research, particularly for making comparisons over time using multiple years of data, you will need to determine which geographies represent your community or place.Universe: Population/people included in the datasetMetadata is data about data! Source, year, methodology, geographical coverage, description of indicator/variables, data levels available.
Here’s where you’ll see some of those things in the Map Room.
Thematic – data aggregated to political, jurisdictional, or other boundaries such as counties and ZIP Codes. For example the number of families in poverty or the number of unemployed civilians in a city are displayed as thematic layers on our maps.Thematic/Indicator dataDemographic (population, educational attainment, ethnicity, etc.)Civic ParticipationChild WelfareChild Care & Early EducationIncome & PovertyEmploymentNonprofit InfrastructureEnvironment & Land UseHealth – Birth, Prenatal & ChildHealth - Conditions, Disease & InjuryHealth – DeathsHealth - Insurance & accessHealth – Physical Activity & NutritionNeighborhood & CommunityCrime & Public SafetyHousing
Viewing point and thematic data together enables you to get an initial picture of the distribution of resources, while understanding a particular characteristic about an area. For example, are there educational resources in areas with low educational attainment? Is there access to fresh food in areas with a high concentration of people with diabetes?Point DataGrocery StoresAlcohol OutletsNonprofit OrganizationsSchools (Public & Private)WIC Agencies & VendorsHospitals (OSHPD)Head Start AgenciesChild Care CentersEPA Hazard SitesFed. Qualified Health Centers (FQHC)Fast FoodBanks v. Check CashingCommunity Services (detailed Social Service data from 2-1-1 for 16 counties: Over 30,000 Service sites in CA; includes: Basic Needs, Legal Services, Education, Health Care, Employment, and many other Community Services)
Today we’ll look at two of the functions on HC.org: Maps and Charts. We’ll start with maps.You can access thematic data in the Map Room either by clicking on the Maps link at the top of the page or by using one of the quick links in the middle of the page which let you skip a few steps if you already know what you want to do.
We now see a map of HS grads in the city of Riverside. In this box you will see the name of the indicator you chose along with its metadata such as description, universe, source, year. As well as the data level, which is the geography at which the data is displayed. In this case it is Census Tract but if you were mapping the whole state of CA, you may want to look at a different data level such as County. HC.org automatically chooses a data level for you based on the geography you choose. However, you can always change it here if you want to see more/less detail (as long as data is available at multiple levels).Second, you’ll notice the legend in the bottom right corner, this shows you the range of values for the whole dataset, the indicator/variable name and the data level.Finally, you can view 2 thematic datasets at a time on HC.org, so you could click another Target and add a second characteristic like Percent of Families in Poverty or Median Household Income.
You can change the color scheme and the data ranges among other things.
Quantile: Each class contains an equal number of features. Eg: If you have 40 ZIP Codes in your data set and you have 4 categories/data classes, then each category will have 10 ZIP Codes within it.Equal Interval: Divides the range of values into equal-sized sub-ranges. Eg: If your data values range from 0-100% and you have 4 categories/data classes, you will see the following categories: 0-25%, 26-50%, 51-75% and 76-100%.Percent of African-Americans in California = 5.8%…Use Quantile to see where the highest concentrations of small populations areIn areas with higher Percent of African-Americans like south Los Angeles,…Use Equal Interval to see variation in areas with highly concentrated populations
You can access the Data Room using these links
In this example we are looking at a table and chart of Births by Mother’s Age in Fresno County. We get the information in table and chart form.
You can compare many geographies in the Data Room. You can also compare geographies in the Map Room but it is limited to two at a time. You can use this drop-down menu to change which year of data you are viewing (if >1 is available). In addition, you can view all years of data available at once, allowing you to trend data over time (data permitting). Finally, you can also change the type of chart from Bar to Pie to Stacked. Remember, pieces of the pie chart must add up to 100%!
Here’s where you’ll find the metadata in the Data Room. Whenever you see a red number next to your geography, that means the data is aggregated. It is a good idea to note which data level is being used for the aggregation. At this time you are not able to change the data level in the Data Room, although you can in the Map Room. The red number can also indicate missing data. Click on Show List to see geographies in your aggregation, ie: ZIP Codes, which are missing data.
Why use visuals? Gives people perspective provides context helps people relateThese are some things we’ve found helpful about visuals. Anything you want to add that would be key for a visual?
-Ex. 36% of all people prefer apple pie.-Ex. People buy more oranges compared to mangos. Do not have to add up to 100%. May also show change in number of apples bought over time.-Ex. population change growth over time comparing males and females.
Data Updates – Click Features & News to access our Healthy City blog
Click on the Filter menu and select “data” to see our monthly data updates blog and any other data-related postsClick Help Center to find