This webinar will demonstrate how to use HealthyCity.org to enhance your grant proposals and reports with visually impactful and relevant data and maps. Learn how to access data highlighting the needs and opportunities within your communities and how to make the case that your program will make a difference.

1. www.Healthycity.org
Facebook.com/HealthyCityCA
@HealthyCityCA
info@healthycity.org
www.AdvancementProjectCA.org
Facebook.com/AdvancementProjectCA
info@advanceproj.org
Taisha Bonilla
Training & Communications Coordinator
tbonilla@advanceproj.org
Using HealthyCity.org for Grant Writing
and Reporting
Wednesday, April 30th
10:00am-11:00am
Lori Holmes
Manager, Online and Digital Initiatives
lholmes@advanceproj.org
Presenters:

2. How to Participate Today
• Open and close your Panel
• View, Select, and Test your audio
• Type in a question at ANY time during
the webinar. We will pause
throughout to respond
• Everyone will receive an email within
24 hours with additional help tools
and a link to a survey. Please fill out
the survey with your feedback from
this session

3. Healthy City is a program of
Advancement Project is a public policy change organization rooted in the
civil rights movement. We engineer large-scale systems change to remedy
inequality, expand opportunity and open paths to upward mobility. Our goal
is that members of all communities have the safety, opportunity and health
they need to thrive.
Integrity * Innovation * Capacity-Building * Collaboration * Audacity *
Equity *

4. What We Do
DIRECT TECHNICAL
ASSISTANCE:
Work ON-THE-GROUND
to develop targeted
research/policy
strategies and web
tools.
COMMUNITY
RESEARCH LAB
Engages, trains, and
provides tools for
community groups to lead
and sustain action-
oriented research
ONLINE MAPPING
TECHNOLOGY
www.HealthyCity.org

5. Fuel social change and empower communities!
HealthyCity.org
Website
Service
Provider
Case
Manager
Policy
Advocate
Funder
Community
Organizer
Researcher
Who Uses HealthyCity.org?
Grant
Writer

6. With HealthyCity.org’s Data and Mapping
Tools, you can …
Generate data-driven maps and reports
Assess need and strength at the community
level for outreach and planning
Identify new target areas
Network with other organizations to identify
community partners and opportunities for
collaboration

7. 1. The Importance of Data in Grant Writing & Reporting
2. What Funders Want
3. Using HealthyCity.org
 Create maps: Provide visual evidence to demonstrate both the
need and potential within your community.
 Wikimaps: Gather data for your particular area of interest by
creating your own community map.
 Report your results: Make the case that your program or project
has had a positive and measurable impact by mapping your own
data.
Agenda

8. Data is used to explain and clarify:
• The Issue (What/Why)
• The Place (Where)
• The Target Audience/Participants (Who)
• The Impact
Importance of Data

9. Impact of data
Data supports your argument
• A need has been identified and a strategy has been
proposed
• Program plans and solutions make sense
• Goals & outcomes can be documented
Data inspires confidence
• That your program will have an impact
• That the issue and community has been well-
researched

10. What Funders Want
Source: Greater New Orleans Community Data Center
Helpful Not Helpful
Data from external sources that point to the size of
the problem in the community where you are
proposing to work.
Data about the number of people you serve, the
number of people who are on your waiting list, the
number of activities you conduct each year.
Data that represents the specific neighborhood(s)
where you are working.
Data that represents geographic areas larger than
the area you are targeting
Comparison data from the national level and other
geographic levels of interest to the funder.
Only numbers that represent the geographic area
where you work without any comparison data.
Data that scientific research has demonstrated is
related to the problem you are addressing
Data that is not relevant to the problem
The most recent available data from the chosen
data source
Data that are old
Data carefully selected and narrowed down from
the entire list of all the data you found and
presented in a targeted, compelling, concise
problem statement.
All the data you’ve ever found that relates
somewhat to the problem. We call this a “data
dump.”

11. What Funders Want (cont.)
Real Questions and Responses
from Grant Applications:
a) Who is your constituency (be specific about demographics
such as race, gender, ethnicity, age, etc.)? How does your
work address the underlying causes of the issue?
Good Examples Not So Good Examples
94% of these children will have
mental health problems, 62% will be
suspended or expelled from school,
29% will have their own alcohol or
drug problems. These troubling
outcomes are prevented and/or
modified when children receive early
intervention services.
• XYZ organization has served over
3,582 people from the Central Coast
since 2003.
• Our patients are primarily Latino,
unemployed or underemployed,
and not covered by health
insurance.

12. What Funders Want (continued)…
b) What are the expected (measurable) result of the
proposed project?
Good Examples Not So Good Examples
• Intake of fresh fruits and
vegetables increase from 0-1 daily
servings to 2-3 daily servings.
• 95% of promotores will pass the
knowledge proficiency assessment
with a minimum score of 75%.
• Observable positive social
interaction between a majority
of participating seniors
• There will be measurable
improvements in patients’ blood
sugar levels and anecdotal
improvements in life style.

15. How does your work
address the need/issue?

16. Time to Share…
What is the problem you
hope to address?
What is the story you want
to tell?
Please use the question/chat
box!

17. Today you will
learn how to…
Focus on HealthyCity.org:

18. Research & map relevant data in your target
area
Map what exists in a specific community with multiple data
layers

19. Add your own data to a Wikimap to
coordinate, plan and share activities

20. Create maps with your data and add then data that exists on our
site
Map a community & upload your data onto
a map

21. Services Listings Interactive Mapping Data Ranking
View Community
Data/Stories
What is available on HealthyCity.org…
Map Your Data/Media

22. Services & Hazard Data
Nonprofit Organizations
Schools (Public & Private)
WIC Agencies & Vendors
Hospitals (OSHPD) + FQHC’s
Head Start & Other Child Care Centers
Grocery Stores
Alcohol Outlets
EPA Hazard Sites
Fast Food
Banks v. Check Cashing
Community Services/2-1-1 data

23. Community-level Data
Demographic
Civic Participation
Child Welfare
Child Care & Early
Education
Income & Poverty
Employment
Nonprofit Infrastructure
Environment & Land Use
Health:
Conditions, Disease &
Injury
Births, Deaths
Health Insurance &
Access
Physical Activity &
Nutrition
Neighborhood Conditions
Crime & Public Safety
Housing
2,500 highly localized data variables

24. Questions?
Please use the chat
box!

25. v5.healthycity.org
1.
Create maps and charts that
provide the visual evidence to
demonstrate both the need and
potential within your community.

26. Mission:
“…to provide high
quality,
comprehensive
primary and
preventative health
care services at the
most efficient cost to
the underserved
populations…”

27. Make maps and charts for ZIP
Codes, Congressional Districts,
neighborhoods, Counties, and
more...
1 2 3
Select your
geography!
Scroll down

28. Scroll up to add
more layers to the
map!

29. 1
2
3
Enter a word in
“Keyword Search”
to pinpoint data for
your map
Click on a
category
to add data to
your map
Scroll down

34. Scroll up to add
more layers to the
map!

35. Browse through
listings to look at
service details

38. 4
Click on Thematic
categories
to add data to your
map

39. Scroll up to add
more layers to the
map!

44. Questions?
Please use the chat
box!

45. 2.
Gather data for your
particular area and
population of interest by
creating your Wikimap.

46. Wikimaps
Wikimaps is a collaborative
mapping tool on
HealthyCity.org that you can
use to add, collect and share
community knowledge, data,
photos, and videos both
online and via cell phones.
You can also:
•Create Groups and
Stories
•Share your maps on
Facebook and Twitter

47. Community-Engaged Mapping in Watts-Willowbrook

57. Questions?
Please use the chat
box!

58. 3.
Report your results - make the
case that your program or
project has had a positive and
measurable impact.

59. “In our service area, ___ of all births were
to Hispanic mothers.”
Or, “In our target area, we have ___
females between the ages of 5-17.”

60. “In our service area, ___
we have 86 services
related to Human
Reproductive Education.
Of which only ___provide
assistance in languages
other than English.”

61. Upload Your Own Data…
Elm Women’s and Pediatric Community
Health Center
In order to provide funders with information
about the number and geographic location
of participants in the program, SLABBC
could upload their participant data, and view
it along with other data available on
HealthyCity.org

62. To upload data from
a spreadsheet:
Make sure you are
logged into your
account!

66. Scroll up to add
more layers to the
map!

67. You can get directions
from Google Maps

69. Visual Evidence to demonstrate need & potential

70. Questions?
Please use the chat
box!

71. 1. The Importance of Data in Grant Writing & Reporting
2. What Funders Want
3. Using HealthyCity.org:
 Create Point and Thematic maps: Provide visual evidence to
demonstrate both the need and potential within your
community.
 Wikimaps: Gather data for your particular area of interest by
creating your own community map with your own data. Use your
wikimap to share events, outreach strategies and identify sites
for collaboration.
 Report your results: Make the case that your program or project
has had a positive and measurable impact by creating layered
maps including your own data.
What we covered today…

72. Additional Tools
&
Resources

77. Learn about our data
sourcesContact us!

78. Upcoming
Events
FAQ Fridays:
Call in with questions every other
Friday
11:00am-12:00pm
Webinar Wednesdays:
Women’s Health Data
Wednesday, May 21st
10:00am-11:00am
Community Research Lab Workshop:
Visualizing Your Community:
Using Maps and Data to Tell a
Community Story
Wednesday, May 28th
10:00am-2:00pm
(FREE workshop in Los Angeles)

79. www.Healthycity.org
Facebook.com/HealthyCityCA
@HealthyCityCA
info@healthycity.org
www.AdvancementProjectCA.org
Facebook.com/AdvancementProjectCA
info@advanceproj.org
Training & Communications Coordinator
Thank You!
Your feedback is very
important to us!
We will be following up with
you in 24 hours with an
email and a survey!