The document provides details about an entrepreneur project to start an online services business in Multan, Pakistan. It outlines the vision, mission, and business summary. The business will provide grocery, pharmacy, book, and other delivery services online. It presents the product/services, pricing strategy, target markets, organizational plan, marketing plan, risks, team members, financial plan, growth plans, and directory of suppliers in different areas of Multan. The financial plan projects revenues, expenses, assets/liabilities, and equity for 2014-2015. The business aims to initially target Multan city and then expand to other major Pakistani cities.

1. Entrepreneur Project
DELVE Online Services
ACKNOWLEDGEMENT
We are thankful to Sir Fraz Inam for being source of motivation & inspiration. Above all to
whom we cannot forget in our semester named Fraz Inam, who built such a gigantic passion
to execute out plan till the accomplishment. We are also very thankful of our passionate
teacher who always proved as best as other teachers in our entrepreneurship project. We are
also thankful to them who were present with us in this project to be prepared till the final
destination of this project. Through this subject we tasted a real flavor of the entrepreneurship
that up to which limit it has been extremely worth full for us now in a present innovational
universe. Today it has been a need of one country to pass under such idea & plan.
Our Vision:
A just and livable world with cooperatively owned enterprise as a cornerstone of a
sustainable economy.
Our Mission:
Consumer-owned grocery stores serving our community with quality products and honest
information.
Business Summary:
We are going to start our business of online services which is online shopping because there
is an opportunity and a market gap. Population of Multan is round about 6 million and
maximum people are not known about online services .Our main focus is to provide
knowledge and information about online services. We will follow the penetration strategy. In
our idea we tried our best to show you entire things that have been very much necessary for
the people. Our target market is provide service of home customer.
Product & Services
 Grocery
 Pharmacy
 Books
 Booking Services (Marriage Hall, Hotel Reservation, Air/Bus Booking)
 Food Delivery
 Other Services (Birthday Arrangement etc.)
Pricing
 Price Skimming
Price skimming is a pricing strategy in which a marketer sets a relatively high price for a
product or service at first, then lowers the price over time. It is a temporal version
of price discrimination/yield management.
Place

2. 1. Target Market
 Elite Class
 Middle Class
2. Segmentation
 Geographic
 Behavioral Related
 Life Style
Organization Plan:
Owner with the passage of time when our business will be successful then we will hire
different managers.
Managers
 Marketing Manager (Mubashir Nadeem)
 A & F Manager (Ali Zohaib)
 IT Manager (Muhammad Islam)
 HR Manager (Hafiz Rehan)
 Sales Manager (Ansar Ijaz)
Marketing Plan:
The entrepreneur must have effective PR & marketing skills. These marketing skills should
enable the entrepreneur to carryout business development activities to target potential
customers and also to maintain existing client base. Four P’s of our business.
Critical Risk:
 Purchasing
 Background Experience
 Marketing Skill
 Strong Sub-distributor
 Skilled & Experienced Manpower
 Evaluate Weakness of the business
 New technologies
Team:
We are total 5 team member through this plan has been conducted successfully. All the
teams’ member did his best to show this plan in a best manner. This group was consistent 5
boys. Let have a well awareness from each member.
 Rehan Khan: HR Manager
 Mubashir Nadeem: Marketing Manager

3.  Ansar Ijaz: Sales Manager
 Ali Zohaib: Finance Manager Head of R & D
 Muhammad Islam: IT Manager
Control your Management Using SPAMSOAP
1-Management Controls
Four controls function which is ORIS
Overall supervisory controls
Review of management accounts and comparison with budgets
Internal audit function
Special review procedures
2-Supervisory controls
Centralization will help supervision across management and each transactions and recording
can be supervise.
3-Organization as a control
Enterprises should have a planning, control and decision making in their organization to
defining and allocating responsibilities and identifying lines of reporting for all aspects of the
enterprise's operations. specified in the delegation of the authority and responsibility
should be clear.
4-Arithmetical and accounting Controls
Auditing job must be authorized. and correctly recorded and accurately processed.
the controls include CTRACT
Checking the arithmetical accuracy of the records
The maintenance and checking of total
Reconciliations
Accounting for documents
Control accounts
Trial balance
5-Personnel control
Person with the specific job must have specific responsibilities with capabilities appropriate.

4. Financial plan:
Imcome statement
2014 2015
Revenue
Sale of goods 90,60,808 96,36,537
Total income 90,60,808 96,36,537
Expenses from Continuing Operations
Employee expenses 11,52,000 11,71,200
Supplies and services 50,635 55,442
Other expenses 20,230 22,515
Total expenses 12,22,865 12,49,157
Operating income 78,37,943 83,87,362
Balance sheet:
2014 2015
Current Assets
Fixed Assets 3,60,200 4,54,155
Cash 16,90,023 20,06,112
Total Current Assets 20,50,223 24,60,267
Non-Current Assets
Property 10,10,000 11,50,440
TotalAssets 30,60,223 36,10,707

5. Current Liabilities
Payables 15,00,040 16,06,000
Other financial liabilities - -
Accrued employee benefits 96,400 105,603
TotalCurrent Liabilities 15,96,440 17,11,603
NON-CURRENT LIABILITIES
Other financial liabilities - -
TotalLiabilities 15,96,440 17,11,603
Net Assets 14,63,783 18,99,104
Equity
Contributed equity 10,09,510 13,06,980
Asset revaluation surplus 2,54,220 3,90,144
Accumulated surplus 2,00,053 2,01,980
Total Equity 14,63,783 18,99,104
Payback Period
 5 Months 13 days
Future Growth
Now we are targeted only Multan city but in the future our target will be big cities of
Pakistan. Like Lahore, Karachi, Islamabad etc.
Ending The Venture
Because when new competitor came in market and they provide the best offers, services and
facilities.

6. Directory
Gulgasht Colony & Bosan Road
1. Food and grocery
i. Trend
ii. Ideal Bakers
iii. Chase up
2. Medicine
i. Al-Noor Medicine Company
ii. Ahsan Medical Store
iii. Aftab Medical Store
3. Books
i. Mr. Books
ii. Multan Books
iii. News Corner
4. Sentiments
i. Gifto
ii. Unique
5. Other Services (Bus Services)
i. Faisal Mover
ii. Bilal Travels
iii. Daewoo
6. Hotel
i. Shangrila

7. ii. Ghouri
iii. Tasty Plus
Multan Cantt
1. Food Grocery
i. Prince Store
ii. Mehboob Bakers
iii. CSD Store
2. Medicine
i. Kamran
ii. Kamboh Pharmacy Plus
iii. Honey Medical Store
3. Books
i. FG B.C
ii. Multan Kitab Ghar
4. Sentiments
i. Perfume Palace
ii. Good Luck Gift Center
5. Other Services
6. Hotel
i. Ramada
ii. Zenzibar
iii. Shezan in
New Multan
1. Food Grocery

8. i. Sheikh Karyana
ii. Gourmet
iii. Al-kafia
2. Medicine
i. Peer Sons
ii. Madina Corporation
iii. Abid Corporation
3. Books
i. Kitabistan
ii. Chishti Book Stal
iii. Sohail Books Center
4. Sentiments
i. Makkah Gift
ii. China Gift Center
5. Other Services
i. Faisal Movers
ii. Bilal Travel
iii. Daewoo Express
6. Hotel
i. Kabana
ii. LFC
iii. Qureshi Tikka Shop

9. Mumtazabad
1. Food
i. Al Sehra
ii. Ajwa
iii. Al-kafia
2. Medicine
i. Ammar Medical Store
ii. Ahsan Medical
3. Books
i. Awan Book centre
4. Sentiments
i. Al Sehra
ii. Ajwa
5. Other Services
i. Faisal Movers
ii. Bilal Travel
iii. Daewoo Express
6. Hotel
i. LFC
Assistance:
Contact Us: 0300-7306677……….extention
Feedback: www.delveonlineservices.com