This document provides an overview of Khushabi, a company that provides rehabilitation equipment and supplies in Pakistan. It discusses Khushabi's history, vision, mission, values, products, customers, SWOT analysis, departmental structure, problems, and recommendations. The company was established in 2015 and has since expanded across Pakistan. Its vision is to become the market leader in fitness equipment while representing world-renowned brands. The document outlines Khushabi's organizational structure, including business development, IT, accounts, finance, and human resources departments. It identifies areas for improvement such as online marketing, HR policies, and addressing transportation issues.

1. In The Name of Allah, The most Gracious, The most Merciful

2. IF IT’S FOR REHAB, WE HAVE IT!
KHUSHABI

3. Lahore Garrision University
Present by:
 Adnan Ali

4. History
2015• The company was established
in 2015, operating from its main
office At Liberty Lahore.
• Started dealing in physio and
Gym equipment's in Lahore.
2017• Geographical expansion of
business in big cities of
Pakistan.
• Got registered for importing of
different items made in China,
Taiwan, Germany and USA.
2019
• The company is now positioned with
good growth and strong ground in the
rehabilitation market.
• Looking forward to grow more as one
at the Top and no less than the best.
2018• Started to work on manufacturing its
own equipment's in Pakistan
• The year gave a boost to
Company’s net profit.

5. VISION
Leading market
To become the market leader in fitness
equipment and accessories.
Representation in allied business
To represent world-renowned fitness
conglomerates in allied businesses
To provide equipment that will enhance the
fitness, stamina and performance of Pakistan’s
young generation, so that they excel in their
chosen fields and get physically better to be
happier mentally.
Diversity into other business
To diversify into other related
businesses offering good ROI to our
partners.

6. Our values
04
02
03
01
We value our
people and
customer services
We value our fiscal
integrity
We value our
community partnerships
We value our
professional expertise

7. MISSION
Our mission is to provide an Entertaining, Educational, Friendly and Inviting,
Functional and Innovative experience of uncompromising quality that meets the
health and fitness needs of the entire family and to facilitate preventive health
management through our fitness equipment and accessories and help people counter
the drastic lifestyle changes brought about by a sedentary working style and
unhealthy eating habits.

8. Our valuable
customers.
CMH Hospital Lahore.
Pakistan Rangers Headquarter Lahore.
Fauji Foundation.
Fatima Memorial Hospital and Medical College Lahore.
Combined military hospital KHARIAN.
Combined Military Hospital KOHAT.
Combined Military Hospital TAXILA
Combined Military Hospital KHANPUR.
Combined Military Hospital HYDRABAD.
Combined Military Hospital QUETTA.
Combined Military Hospital AJK.
Combined Military Hospital RAWALPINDI.
Combined Military Hospital JEHLUM.
Armed Forces institute of Rehabilitation medicine RWP.
Lahore Businessmen Association for Disabled.
Combined military hospital And PMA Kakul ABBOTABAD.

9. Products
Belts & bracesElectrotherapy
Gym products
Rehabilitation toys
Massage &
Relaxation
Sports &
Fitness
Rehabilitation
Products
Physiotherapy
Products
A
z

10. Analysis
1. Marketing area is not strong
enough to reach maximum target
customers.
2. Dependent in terms of cash
conversion rate.
3. Relying on local transporters for
delivering products..
WEAKNESS
1. A strong position in the market.
2. Trustworthy relation with customers
having quality products with low prices.
3. Dedication to achieve its goal.
4. Supporting local market, manufacturing
rehab products.
STRENGTHS
1. Competitors with a strong ground in
market may put pressure as the
company is not fully established.
2. Possibility of losing hospital tenders
not having our advertisement and
marketing strong.
THREATS
1. Entering wide market.
2. Taking big tenders from hospitals
across Pakistan.
3. Targeting local customers as the
need of rehab and gym equipment is
increasing..
OPPORTUNITIES
S W
O T

11. Departmentalization

12. Managing Director
The Business Development Director directs the business development activities of
the organization and drives the new sales business for the company playing key role
in the company’s bottom line.

13. Business development manager
• Responsible for the overall management of all strategic and operational Marketing
and Customer Relationship activities.
• Provide market feedback to the company leadership regarding competitive
offerings, prospect needs and generate product development ideas.
• Take ownership of the management of the sales and marketing functions of the
business.
• Drive increased revenue and profit to achieve the Company`s ambitious growth.
• Working to stringent targets, the job holder will be required to adopt a professional
and knowledgeable approach to each new business call.
• Planning and coordinating the implementation of business plans and the
penetration of new markets.

14. IT Department
The Three Major IT Functions
Governance Infrastructure Functionality
IT Network Responsibilities
Network Contingencies
Application Development
Communication
Company Website
Technical Support

15. Accounts And Finance Department
Governance Infrastructure Functionality
1. Accounts Payable (money out)
2. Accounts Receivable and Revenue Tracking (money in)
3. Payroll
4. Reporting and Financial Statements
5. Financial Controls
Key Roles

16. Human Resource Department
 Responsible to implement all
existing and newly made HR
polices.
 Hiring and firing.
 Training and development
 Orientation of new employees.
 Evaluating workers performance.
 Plan, direct supervise, and
coordinate work activities of
subordinates and staff relating to
employment, compensation, labor
relation and employee relation.
HR Practices
Admin&
recruit
executive
General
Affairs
Benefits
& labor
relations
Director
HR

17. Problems
Winning Tender notices
Website handling/Online marketing
Transportation / courier service
Poor labor management

18. Recommendations
Online Marketing
HR policies & Department expansion
Increasing product line
Recruitment and training
Performance appraisal

19. Workshop learning

20. Eagle mindset
• Vision
• Fearless
• Tenacious
• High Flyer
• Never eat Dead
meat
• Nurturing
• Posses vitality

21. Thank you
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