Business Plan for Lazat Frozen Food

1. BUSINESS PLAN
2.0 BUSINESS / COMPANY BACKGROUND
1. Name of the business/company : LAZAT FROZEN FOOD.
2. Business address.: No 50, Jalan Intan 2/6 B ,Taman Sri Penggaram
,Batu pahat
3. Correspondence: No 50, Jalan Intan 2/6 B ,Taman Sri Penggaram
,Batu pahat
4. Telephone number: 012-7367512
5. Fax number: 03-95433355
6. E-mail address: Lazatfrozen99@gmail.com
7. Form of business: Partnership
8. Main activity: The company’s main activity is direct import from
factory and keep it cool on the store.
9. Initial own capital: RM500000.00
10. Date of commencement.: 24/5/2021
11. Date of registration: 24/5/2020
12. Registration number: 105015-k
13. Name of bank: Maybank
14. Bank account number: 514496334267

2. 3.0 BACKGROUND OF OWNER/ PARTNERS/ DIRECTORS
Company Name: LAZAT FROZEN FOOD
Company Address: No.50, Jalan Intan 2/6b, Taman Sri Penggaram, Batu Pahat

3. Name: HARITH ISKANDAR BIN JAMAL
Identity Card Number: 930730-14-6235
Date of Birth: 30/7/1993
Age: 26
Gender: Male
Permanent Address: No. 26, Jalan Bukit Mutiara 5, Taman Bukit Mutiara,
Kajang 43000, Kajang Selangor.
Telephone No.: 0182371317
Marital Status: Married
Academic Qualifications: Diploma in Engineering Electronics Computer
Skills: Able to Do Work Whether It Is Physically or Mentally.
Experience: Able to do work in physically and mentally
Present Occupation: CEO
Capital Contribution: Owner of company
Courses Attended: 30% share holder

4. Name: WAN SYAFIQ AIMAN BIN WAN YOSRI
Identity Card Number: 901221-14-6077
Date of Birth: 21/12/1990
Age: 29
Gender: Male
Permanent Address: Taman Seroja, Bukit Sentosa, Rawang 48300, Selangor.
Telephone No.: 0192515777
Marital Status: Single
Academic Qualifications: Degree in Engineering Electronics (Computer)
Skills: Multitask
Experience: Assistant Project Manager
Present Occupation: Project Manager
Capital Contribution: 10% share holder
Courses Attended:

5. Name: MUHAMMAD DANIAL ASHRAF BIN MOHD ROZI
Identity Card Number: 930909-03-5121
Date of Birth: 9/9/1993
Age: 26
Gender: Male
Permanent Address: Lot 3506, Lorong Moktar, Kampung Delek Kanan, 41250,
Klang, Selangor.
Telephone No.: 0132710894
Marital Status: Single
Academic Qualifications: Degree in Engineering Electronics Computer
Skills: Multitask
Experience: Human Resources
Present Occupation: Human Resources
Capital Contribution: 10% share holder
Courses Attended:

6. Name: MUHAMMAD NAZRUL ISKANDAR BIN MOHD
NAZARUDIN
Identity Card Number: 930928-14-5449
Date of Birth: 28/9/1993
Age: 26
Gender: Male
Permanent Address: Ppr Kerinchi Lembah Pantai 59200 Kuala Lumpur.
Telephone No.: 0196165695
Marital Status: Single
Academic Qualifications: Degree in Engineering Electronics Computer
Skills: Finished Every Work in Time
Experience: Assistant Marketing Manager
Present Occupation: Marketing Manager
Capital Contribution: 10% share holder
Courses Attended:

7. Name: SITI ATIQAH BINTI AZHAM
Identity Card Number: 920625-10-5386
Date of Birth: 25/6/1992
Age: 27
Gender: Female
Permanent Address: 321-3-58 Pangsapuri Nilam Sari, Jalan Plumbum 7/100a ,
Seksyen 7 40000 , Shah Alam Selangor
Telephone No.: 0138721723
Marital Status: Single
Academic Qualifications: Degree in Engineering Electronic (Communication)
Skills: Able to Follow the Instruction Closely
Experience: Assistant Finance Manager
Present Occupation: Finance Manager
Capital Contribution: 20% share holder
Courses Attended:

8. NAME: MUHAMMAD AMMAR BIN UMAR
Identity Card Number: 931012-47-5063
Date of Birth: 12/10/1993
Age: 26
Gender: Male
Permanent Address: Kampung Keramat, Jalan Bulingisan,91308 Semporna,
Sabah.
Telephone No.: 01110915063
Marital Status: Single
Academic Qualifications: Diploma in Engineering Electronics (Computer)
Skills: Multitask
Experience: CEO Designloka
Present Occupation: CEO (Company Partner)
Capital Contribution: 20% Share Holder
Courses Attended:

9. 4.0 BACKGROUND OF PROPOSED PROJECT
1. Location of proposed project: VG-42, Jalan Plumbum V7/V, Pusat Komersial
Seksyen 74000 Shah Alam, Selangor
2. Physical location
Rental Building
3. Basic amenities facility
- High speed Wi-Fi
- Toilet
- Air Conditioning

10. 4. Transportation facility

11. 5.0 ADMINISTRATION/ MANAGEMENT/ ORGANIZATION PLAN
Organization Vision:
To ensure the highest standard of quality for our products be TOP OF THE LIST in our
consumer’s choice of products become world’s leading consumer company for Halal frozen
foods products & services and bring our brand into the international arena.
Organization Mission:
To be a one stop Halal frozen food solutions provider, locally to overseas manufacturers as well
as to cover every step of food transportation and distribution customer’s door.
Objectives:
Long Term Objectives
 Expanding Market by Providing More Nutritious Products That Delight Customers.
 Diversify Frozen Food Products Not Only Based on Fish, Chicken and Even Other Sea
Products.
Mid-Term Objectives
 Ensure the Supply of Frozen Food in High Quality.
 Ensure Frozen Food Manufacturing Carried Out in Accordance with Standards Set.
Short Term Objectives
 Ensure the Quality of Frozen Food Produced Meet and Comply with Legal Nutritional
Malaysia.
 Provide Frozen Food at Affordable Rate.
 Ensure profit target achieved.

12. - CHART AND STRUCTURE

13. Manpower Planning:
LAZAT FROZEN FOOD SDN. BHD.
CEO COMPANY PARTNER
HUMAN RESOURCES
PROJECT MANAGER
MARKETING MANAGER
FINANCE MANAGER

14. Description of Tasks and Responsibilities:
LAZAT FROZEN FOOD SDN.BHD.
 CEO
- Creating and implementing organization, vision and direction.
- Leading, guiding and evaluating executive leaders.
- Soliciting guidance from Board of Directors.
- Creating organization that will grow and flourish.
 COMPANY PARTNER
- Keeping the business record straight.
- Keeping finances in order.
- Paying the business taxes.
 HUMAN RESOURCES
- HR processed the administration of employees and was responsible for the payroll
processing.
- HR processed new hires.
- HR supported companywide projects and administered assigned tasks and reported the
progress.
- HR was attached to redundancies and prepared special redundancy programs.
 MARKETING MANAGER
- Developing the marketing strategy for the company in line with company objectives.
- Co-ordinating marketing campaigns with sales activities.
- Overseeing the company’s marketing budget.
- Creation and publication of all marketing material in line with marketing plans.
 PROJECT MANAGER
- Responsible for the success and failure of the project.
- Responsible for completing the project on time.
- Responsible for completing the project within agreed upon cost.
- Responsible for completing the agreed upon scope.
 FINANCE MANAGER
- Procuring the funds as and when necessary, at the lowest cost.
- Investing the funds in those assets, which are more profitable.
- Distributing the dividends to the shareholders to meet their expectations and facilitate
expansion to achieve the long-term goals of organization.
- Control of funds.
- Evaluation performance.
- Corporate taxation.

15. Remuneration Plan:
POSITION NUMBER OF
EMPLOYEES
MONTHLY
SALARY
EPF (11%) SOCSO
(2.5%)
TOTAL
CEO 1 RM25500 RM2805 RM637.50 RM22057.50
HUMAN
RESOURCES
1 RM11540 RM1269.40 RM288.50 RM9982.10
MARKETING
MANAGER
1 RM10847 RM1193.17 RM271.175 RM9382.655
PROJECT
MANAGER
1 RM13300 RM1463 RM332.50 RM11504.50
FINANCE
MANAGER
1 RM11675 RM1284.25 RM291.875 RM10098.875
COMPANY
PARTNER
1 RM25000 RM2750 RM625 RM21625
TOTAL 6 RM97362 RM10764.82 RM2446.55 RM84650.63
Remuneration of Staff:
Position Number Monthly
Salary (RM)
EPF
Contribution
(12%) (RM
SOCSO
(2%) (RM)
Total (RM)
Marketing
manager
1 2000 240 40 2280
Clerk 1 800 96 16 912
Salesman 1 1200 144 24 1368
Total 3 4000 480 80 4560
List of Office Equipment and Supplies:
No Equipment and Supplies Unit Cost Per Unit (Rm) Cost (Rm)
1 Computer 5 1700.00 8,500
2 Printer 1 700.00 700.00
3 Office Table 5 120.00 600.00
4 Office Chair 10 70.00 700.00
5 Aircond 2 1000.00 2000.00
6 Cabinet 2 200.00 400.00
7 Telephone 2 100.00 200.00
8 Fax Machine 1 230.00 230.00
TOTAL 12630.00

16. Administrative Budget:
No Description Cost (Rm)
1 Rent 1500.00
2 Insurance 300.00
3 Salaries 97362.00
4 Telephone and Internet 200.00
5 Utilities 300.00
TOTAL 99662.00

17. 6.0 MARKETING PLAN
Industry Analysis:
Product /service

18. Target market:
- Super market.
- Mall.
- Frozen food store.
- Customer who like fast food.
Market Size:
The frozen food industry in Malaysia is a rapidly growing market in the Asia Pacific and as
the country has a developed industrial sector coupled with a skilled workforce, the frozen food
companies in Malaysia are poised to register a steady growth in the next 5 years by 25% in also
driven by high demand for frozen food product such frozen curry puff.
Competitors (SWOT analysis):
1. Strengths
- Strong organizational administration.
- Offer a competitive price.
- Strategic location.

19. 2. Weakness
- Don’t have a regular customer.
- Less known.
3. Opportunities
- Business opportunities to commercialize.
- Online business development.
4. Threats
- New competitors
- The power and strength of existing competitors
Market Share:
-For market share, every sales that we get example in one month we get RM 30,000 from every
branch, so from that sales we will divide the number of our sales for industry to increase
productivity for frozen food and from this way, many investor from international will have
interest to invest in our frozen food.
Sales forecast:
-Based on global demand on frozen food, sales for frozen food will increase year by year
because nowadays people are more likely to eat fast-food more than cooking by itself. This
happen when, people don’t have enough time to spent for cooking and just eat frozen food or
instant food that fast and easy to cook.

20. Marketing strategies:
1) Place
-Our business is located at No.50, Jalan Intan 2/6B Taman Sri Penggaram Batu Pahat, as we
know that Batu Pahat is 20 largest urban area in Malaysia.
2) Product
-We are using fresh ingredient for our product to keep our food in good condition.
3) Promotion
-We promote our product by Social media such as Facebook, Instagram, billboard, and
advertising on television
4) Price
-For price every month, will be a discount for every product that we sell in our shop to attract
more people buy our frozen food.

21. Marketing Budget:
Particular Fixed
Asset
(RM)
Monthly
Expenses
(RM)
Other
Expenses
(RM)
Total
(RM)
Fixed Assets
Van 30 000 30 000
Signboard 1000 1000
Working Capital
Salaries 4560
EPF 480
SOCSO 80 80
Promotion
- Personal Sales
- Pamphlet
- Magazine
- Business Card
3 000
2 000
1 000
500 6 500
Fuel (Vehicle) 300 300
Other Expenditure
Grand Opening 2 000 2 000
Pre-Operation
Insurance and Road
Tax for motor
vehicle
1200 1200
Total 31 000 11920 3200 46 120

22. 7.0 OPERATIONAL/ PRODUCTION PLAN
Operational / Production Plan:
Introduction
- Operation unit is one of the most important parts in the business organization because the
through the operations of its product it will lead to a business growth. From this operation of our
business company, we can also maximize the profit gain.
All activities in this operation will be done according to plan so that it will meet with our
customer’s expectation. In this term of office, we are ensuring that the production of our table
will be produced continuously to fulfil the increasing demand from public.
In the operation unit, we applied a systematic technique and management in order to ensure that
the business will be more efficient and effective in producing table. Therefore, it can fulfil the
demand for customers’ needs and wants by providing the best services to them and indirectly the
business can gain the optimum profit.
Operation Planning:
With the application of high technology machineries and equipment, the business can produce a
large scale of production by which the production cost will also be reduced and the product will
be more competitive as compare to other product. Besides having similar functions with other
competitors’ tables, we also had improved and put additional function to our table to make it as
an alternative way to help people to do their work easily and efficiently.
Production Planning:
Raw material
Pre-Frying
De-Oiling

23. Production Schedule:
Business hours refer to the time the business is open to the customers. Operation hours refer to
the hours the workers have to work. For manufacturing, usually the business will operate on 8-
hours per shift. Thus, the entrepreneur will only decide whether the business will run for one
shift or more. This will depend upon the planning for production. In our business, we decide to
operate our business on 8-hours per day. Our business operation did not have to operate in two
shifts because one of our business policies is to care about our employees besides the production
level
DAYS TIMES REST
Monday – Friday 8:00 a.m. – 4:00 p.m.
1:00 p.m. – 2:00 p.m.
Saturday 7:00 a.m. – 3:00 p.m. 12:30 p.m. – 1.30 p.m.
Pre-Cooling
Package
Storage in Cold Room
Send to Shop

24. Raw Material Requirement:
 Fish
 Meat
 Chicken
 Vegetable
Man Power Planning
Position Qualification Number
Worker SPM 2
Driver SPM 1
Location of operation:
The shop will be located at No.50, Jalan Intan 2/6B Taman Sri Penggaram Batu Pahat.Batu Pahat
is a town and capital of Batu Pahat District, Johor Malaysia.Batu Pahat is 20th largest urban area
in Malaysia in terms of population. As for the racial demography, Chinese make up the majority
of population at 62 % followed by Malay 36% and Indians 2%.
Figure 1 Lazat Frozen Food location

25. Figure 2 Floor Plan
Machine and equipment:
TYPE PICTURE
Freezer
Chiller

26. Meat saw
Digital Weight
Scale
Main purpose:
Frozen food preserves it from the time it is prepared to the time it is eaten. Since early times,
farmers, fishermen, and trappers have preserved grains and produce in unheated buildings during
the winter season. Freezing food slows down decomposition by turning residual moisture into
ice, inhibiting the growth of most bacterial species. In the food commodity industry, there are
two processes: mechanical and cryogenic (or flash freezing). The freezing kinetics is important
to preserve the food quality and texture. Quicker freezing generates smaller ice crystals and
maintains cellular structure. Cryogenic freezing is the quickest freezing technology available due
to the ultra-low liquid nitrogen temperature −196 °C (−320 °F).
Project improvement/ mitigation:
Freezing is one of the most widespread used preservation methods for meats including fish meat.
Traditional freezing methods such as air blast freezing and cryogenic freezing could induce some
quality deterioration such as damage to cell structure, increased drip loss, and poor sensory
value. Therefore, novel freezing methods have been developed to minimize the disadvantages of

27. traditional freezing methods. This review describes the enhancement of quality attributes of
muscle tissues frozen by novel freezing technologies, including high pressure freezing,
electrically and magnetically assisted freezing, ultrasound assisted freezing and antifreeze
protein. These quality attributes include microstructure, moisture loss, color, tenderness, protein
denaturation, lipid and protein oxidation, and microbial counts. In this review, the principles of
these emerging freezing technologies are introduced, and the impacts of these technologies on
controlling the formation and growth of ice crystals and on complex changes of protein are also
discussed. The current review shows that the novel freezing methods have positive effects on
promoting the quality of frozen muscle. At a micro level, the majority of the novel methods have
some certain ability on controlling the formation and growth of ice crystals, thus creating
smaller, and more homogeneous and regular distribution of ice crystals, leading to better
microstructure and enhanced quality attributes of frozen meats. Meanwhile, complex changes of
protein take place under some of these novel freezing processes, and therefore the possible
negative effect of the changes of protein should also be considered for commercial applications
of these technologies in the frozen food industry.
Important issues:
A Problem with Frozen Foods
Poor colour and flavour, rancidity, inedible pre-cooked dinners, and even mild turned the
consumer away from frozen foods as fresh and canned goods became more available.
Research data:
-https://www.encyclopedia.com/sports-and-everyday-life/food-and-drink/food-and-
cooking/frozen-foods-industry
-https://www.nutritionletter.tufts.edu/issues/10_14/current-articles/The-Pros-and-Cons-of-
Frozen-Foods_1646-1.html
-https://www.sciencedirect.com/topics/food-science/frozen-food
-https://www.ncbi.nlm.nih.gov/pubmed/28723226
-https://en.wikipedia.org/wiki/Frozen_food

28. Conclusions:
Frozen food products have significant market share. The growth of the frozen food industry is
influenced by socioeconomic changes and technological developments. One of the main
advantages of freezing preservation is the convenience and ease of food preservation with
minimal impact on food quality compared to other preservation techniques (e.g., thermal
processing or drying). Like any other preservation technique, freezing affects the quality of food
products. However, the advancement in freezing technology and adoption of novel techniques
can reduce the impact of freezing on food quality and nutrition. Application of novel processing
techniques and use of edible coating/films will result in higher-quality frozen products with
extended shelf life. The future commercial application of novel processing techniques, such as
high pressure and power ultrasound-assisted freezing will depend on the development of
commercial scale equipment that is easy to operate and economically viable.