1. MISSION STATEMENT
1. Who are we?
We are living in a chaos time; price of goods and services is negative to salary. The
quality goods and luxury service are a dream with people. However, we shall help dream
become true, we committee to give the quality products and services with preference price:
not afraid to spend money on eating, not worry about price to have fun, shopping, spa,
travelling with low price
We are “shock price” groups and our slogan is “more promotion, more fun"
2. Who are our customers?
Everybody also is our customer from infants to elders:
Pupils and students: eating, playing, books, stories, etc.
Office staffs: beauty service, shopping...etc.
Home workers: shopping etc
Tour travel
3. Why are we unique?
We are the first group in that field
Based on customers’ taste to want to buy goods and service with low price but quality.

2. ACTION PLAN
1. What is the general problem or area of concern?
Each kind of business also has at least a competitor; they always are one of the biggest
problems of companies’ strategic planning. They have a certain position in percentage of
market share and number of customers. With advantage of economic condition, there is more
competitors to enter the market, it also mean that we have more problem in keeping
percentage of market share.
2. What is the specific problem?
Big Brother cooperation is our biggest competitor; they include 30 percent of market
share and a large number of customer. They also have the big suppliers to provide goods and
services and the dense appearance in mass media as we have. Their goods and services also
are diversity to attract customers. Moreover, they are having ambition to expend their
percentage of market share. By reliability information, I confirm they are having planning to
subvert our dominant position. I am very concerned that problem because they are doing the
first step in their strategic plan.
3. How are you addressing the problem?
Viet Nam is really lucrative market for us and other competitors so there were many
competitors since we have built the background in that market. We and Big Brother
cooperation include 70 percent of market share and 30 percent of market share belong to other
competitors. Many competitors also have decreasing the percentage of market share, if we can
cooperate to the small competitor; we are the number one in Viet Nam’s market. It demands
the long and depth strategic plan
4. Which solution will you implement first?
The small companies will never merger to us if they don’t have any problem. It is
lucky that we find Apple Company and Millu Company have finance problem, they will sell
their companies if we give them some good conditions. I send Nguyen Quoc Bao, CFO and
some layers to their company to negotiate conditions in contract. After a week, they will give
me the last conditions in contract

3. 5. When will you implement you solution?
When I have good contract to buying two companies, I will reform the function of two
companies and take them to action.
6. When will problem be solving?
I intended at 31, December we will have the first benefit to two companies.

4. JOB DESCRIPTIONS
1. Job Identification
Job title: Accountant
Job status: exempt
Date: September, 27th
2011
Name: Nguyen Ha My
Title: Nguyen Thi Thuy Oanh
Salary: 3-5 million VND
2. Job Summary
Apply principles of accounting to analyze financial information and prepare financial reports
by compiling information, preparing profit and loss statements, and utilizing appropriate
accounting control procedures.
3. Relationships
Inside: friendly with all employees, honest in each transaction
Outside: honest, objective.
4. Responsibilities and Duties
Prepare profit and loss statements and monthly closing and cost accounting reports.
Compile and analyze financial information to prepare entries to accounts, such as general
ledger accounts, and document business transactions.
Establish, maintain, and coordinate the implementation of accounting and accounting control
procedures.
Analyze and review budgets and expenditures for local, state, federal, and private funding,
contracts, and grants.
Monitor and review accounting and related system reports for accuracy and completeness.
Prepare and review budget, revenue, expense, payroll entries, invoices, and other accounting
documents.
Analyze revenue and expenditure trends and recommend appropriate budget levels, and
ensure expenditure control.

5. Explain billing invoices and accounting policies to staff, vendors and clients.
Resolve accounting discrepancies.
Recommend, develop and maintain financial data bases, computer software systems and
manual filing systems.
Supervise the input and handling of financial data and reports for the company's automated
financial systems.
Interact with internal and external auditors in completing audits.
Other duties are as assigned.
Develop the annual operating budget and consult with departmental management on the fiscal
aspects of program planning, salary recommendations, and other administrative actions.
Provide accounting policy orientation for new staff.
Standard of performance
Finishing financial statement on the last day of each month
Writing full all transaction carefully
Education
Employees graduated university or college to have a connection with accounting.
Having at least 2- years experience
Knowledge of finance, accounting, budgeting, and cost control principles including generally
accepted Accounting Principles.
Knowledge of financial and accounting software applications
Language skills
English
Good communication
No slurred speech
Mathematical skills
Finance & Accounting background, strong functional & technical skills
Retail system (POS) & Accounting system

6. Working conditions
Working conditions are normal for an office environment. Work may require occasional
weekend and/or evening work.
Computer Skills
Microsoft Word, Excel, PowerPoint, Microsoft Windows XP, and Accounting software Cads
Job Specifications
Technicall skill
Honest
Objective
Friendly

7. STRATEGIC PLAN
Who I am now?
Nguyen Ha My – V.R of Human Resources Manager
Construction machinery and personnel management to ensurebetter service the business and
production operations of the company.
Responsibility:
- Provide measures and methods to improve human resource management.
- To address issues arising within the scope of work.
- To arrange the transfer of personnel in the block.
- Review staff for awards - fine.
How I will reach my goal?
To carry out recruitment in a first quarter include: record reviewand interview.
Coordinate with the foreign experts within a week to train human resources professional
Sort the department staff on appropriate
Report the results after a first quarter operating activities.
Send the head of the department as chief marketing officer,chief administration of
foreign personnel to specialized training in order to serve for company.
Prepare project management team should include 5-7 people to
gather information about the company's employees.
Regular exchange and exchange on the weekend to strengthensolidarity and morale of the
employees in the company.
Goal
Create harmony and friendly between the members and parts of the company but not
without competition.
Qualified staff are professionally trained by
Comfortable working environment

8. STRATEGIC PLAN
Who I am now?
Nguyen Bang Nhat – V.R of Marketing
Friendly
Proficient in the application information office
Work independently and in group
Establish and maintain good relationship with partners
English communication skills and good negotiation
How I will reach my goal?
Build marketing strategy
There are many creative ideas, thinking and analytical synthesis
Organizing and implementing the promotions, advertising, image enhancement, brand
development
Branding, market analysis, competitive products and services, branding and promotion of
specific media marketing
examples: Slogan, video clips, scripts, publications, brochures, email marketing
To perform editing operations, writing, reporting in Vietnamese and English to be posted
on the mass media, Web
site and newsletter
Brand Management: To ensure uniformity, consistency and easy identification of the
brand
PR
Public relationship is used to build relationships with employees, customers, investors,
voters, or the public in general
Communication skills and good negotiation
Perform customer service activities: building a database of customer inquiries and resolve
complaints from
customers, perform customer care program.
Organizing events to promote products to customers

9. Goal
Satisfy customer needs
The processes of marketing objective are:
- Market segmentation
- Target Market
- Market positioning

10. STRATEGIC PLAN
Who am I now?
I am Nguyen Thi Thuy Oanh, V.R controller of our company. I run company to achieve the
best profit
How I will reach my goal?
Each company also desire to have good managers to run company. They are the key to define
the success of company so each manager needs 3 basics skills to finish their mission and I am
not exception.:
technical skill: the skill demands finance skill, drafting contract, human resource skill, etc, the
skill is total skill of departments.
Human skill: managers are sensitive to human’s needs and engine so they can evaluate the
possible reaction which people can do. Besides, the skill helps build the good work
environment throught out encouraging skill and conviction skill.
Cognitive skill: the ability is to cover the business as a whole and analyze the general sense,
related to the strategic vision manager.
My goal
I always want to give timely and exactly decision and limited the lowest wrong
decision and wrong management. I will try to manage fluently deparments and employees to
achieve the best performance.

11. STRATEGIC PLAN
Who I am now?
Nguyen Quynh Loan: Customer Service Manager
How I will reach my goal?
Customer service managers deal with customer on a daily basic. This includes all customers,
even the rowly ones who want something for nothing. Good customer service managers know
how to keep all customers happy and diffuse potentially volatile situations. In addition,
customer service managers must be listened and critique record conversations for purpose of
improving customer skills and promote tearm work,call center success. Moreover, CSM
should be recognized and managed assertive customer calls,knowledge of products and the
last, CSM communicate clearly and effectively with participants.
Goal:
The customer service manager is responsible for meeting goals in customer service and
increasing the store's rating in customer service, putting customers first, and achieving
positive feelings about the store or branch by the general public. Provide quality customer
service on every call.

12. STRATEGIC PLAN
Who I am now?
Nguyen Quoc Bao - Chief Financial Officer, (CFO)
How I will reach the goal
The CFO should have basic knowledge: At least, CFO need understand all operations of the
account system, then tracking information for the financial system. All information that
financial system obtain is from "accounting information system", then transfer the
“accounting information system” to "Financial Information System". “Financial Information
System" will be the basis for decisions of CFO.
In addition, the CFO must master the scientific analysis and scientific management. That is to
approach to subjects such as assessment, quantitative, statistics, ... Since the incoming of
which, combined with the operational work to make the end result is a report on the financial
and strategic financial planning and implementation of financial strategies.
Goal
My goal is managing finance such as researching, analysing and settling financial
relationships in organization and building financial plans. Exploiting and using the capital
effectively. Especially, warning of risks to organization through financial analysises and
giving reliable forecasts in the future.