Human Resource Management
Human Resource Management RECRUITMENT IN  MCDONALDS
TABLE OF CONTENTS <ul><li>Introduction </li></ul><ul><li>Recruiting Goals </li></ul><ul><li>Factors that affect recruiting...
RECRUITMENT <ul><li>It refers to the process of screening and selecting qualified people for a job at an organization or f...
Human Resource Management HISTORY OF MCDONALDS <ul><li>The business began in 1940, with a restaurant opened by brother Dic...
<ul><li>September 1998, Lahore </li></ul><ul><li>Operating in 6 major cities </li></ul><ul><li>Network of 20 restaurants <...
Human Resource Management McDonald's Pakistan <ul><li>McDonald’s Pakistan is part of the Lakson Group of Companies, a lead...
Human Resource Management … to be our customers favorite place and way to eat with inspired people who delight each custom...
<ul><li>Significant pool of candidates </li></ul><ul><li>Diversity </li></ul><ul><li>Encourage qualified candidates </li><...
… In McDonalds <ul><li>Quality recruitment  </li></ul><ul><li>Employees with core-competencies </li></ul><ul><li>Addressin...
Diversity <ul><li>The varied personal characteristics that makes the workplace heterogeneous. This can be along the dimens...
… In McDonalds <ul><li>100% diversity is followed in McDonalds (ratio depends on market) </li></ul><ul><li>No discriminati...
Factors affecting recruiting efforts <ul><li>Size </li></ul><ul><li>Employment conditions </li></ul><ul><li>Working condit...
… In McDonalds <ul><li>Culture (flexibility, opportunity, equality and diversity) </li></ul><ul><li>Its demographics and n...
Constraints on recruiting efforts <ul><li>The factors that can limit recruiting outcomes. Lets focus on five specific cons...
Organizational image  <ul><li>Poor image may limit its attraction to applicants. Engaging in practices that result in poll...
… In McDonalds <ul><li>Their overall image and local reputation as an employer is shaped daily by many factors: </li></ul>...
Job attractiveness <ul><li>Jobs should not be  </li></ul><ul><li>Boring </li></ul><ul><li>Hazardous </li></ul><ul><li>Anxi...
… In McDonalds <ul><li>Respect and recognition </li></ul><ul><li>Value and leadership behaviour </li></ul><ul><li>Total co...
Internal organizational policies <ul><li>“ promote from within where ever possible” </li></ul>
… In McDonalds <ul><li>McDonalds form policies according to the fluctuations in market and availability of applications. <...
Government influence <ul><li>An employee can no longer seek out preferred, individuals based on non-job related factors su...
… In McDonalds <ul><li>As per other MNC’S McDonalds is also greatly affected by government intervention. Thus it also foll...
Recruiting cost <ul><li>Expensive </li></ul><ul><li>Budget restrictions </li></ul>
… In McDonalds <ul><li>Being a MNC McDonalds does not face recruiting cost as a constraint </li></ul>
Recruiting: a global perspective <ul><li>Home-country nationals </li></ul><ul><li>Host-country nationals </li></ul><ul><li...
… In McDonalds <ul><li>There are currently no expatriates and home-country nationals working in McDonalds. But there are m...
Recruiting sources <ul><li>Some employers find it necessary to use several recruiting sources in order to generate a suffi...
… continue <ul><li>… internal search: </li></ul><ul><li>It is when the business looks to fill the vacancy from within its ...
… In McDonalds <ul><li>Employee referrals  lower level </li></ul><ul><li>Professional acquaintance  higher level </li></ul>
… continue <ul><li>… external search </li></ul><ul><li>It is when the business looks to fill the vacancy from any suitable...
Advertisement <ul><li>To attract employees advertisements must arouse hope or desire, they should have </li></ul><ul><li>P...
Employment Agencies <ul><li>It is an organization which matches employers to employees. Three types of agencies come under...
Schools, Colleges and Universities <ul><li>May provide entry-level or experience workers through their placement services....
Professional Organization <ul><li>Publish list of people for vacancies </li></ul><ul><li>Placement services at meetings </...
Unsolicited Applicants <ul><li>When the company has no current openings, the applications can be kept on file for later ne...
Cyberspace Recruiting <ul><li>By adding a recruitment section to their website to recruit new employees which carries typi...
… In McDonalds <ul><li>External recruitment totally depends on demand of the organization </li></ul><ul><li>Advertisement ...
Recruiting alternatives <ul><li>Temporary help services </li></ul><ul><li>Employee leasing </li></ul><ul><li>Independent c...
… in McDonalds <ul><li>The part time and temporary workers are do hired by McDonalds as it saves money and increase the wo...
Human Resource Management Mission Statement: “ We value you, your growth and your contributions.” McDonald's People Promise
Human Resource Management GM Real Estate DO CEO Country HR Manager GM Finance Country Production Manager GM Operations GM ...
SWOT ANALYSIS
Strengths <ul><li>Strongest International Presence </li></ul><ul><li>120 Countries </li></ul><ul><li>Brand Recognition </l...
Weaknesses <ul><li>Customer Service Level </li></ul><ul><li>Poor Marketing </li></ul><ul><li>Not attentive to customer’s n...
Opportunities <ul><li>Initial Public Offerings in Other Countries </li></ul><ul><li>Success in US and Japan </li></ul><ul>...
Threats <ul><li>Health Conscious Consumer Trend </li></ul><ul><li>increased consumption of fried food, junk food, and red ...
Human Resource Management Benefits <ul><ul><ul><li>When employee joins the McDonald's management team, he will receive the...
Human Resource Management Benefits <ul><ul><ul><li>Leaves:  McDonald's employees can also apply and obtain a leave of up t...
Human Resource Management Benefits <ul><ul><ul><li>Social Activities:  Enjoy a variety of activities with his team which c...
SUGGESTIONS AND RECCOMENDATIONS <ul><li>Provision for part-time employees </li></ul><ul><li>One female manager must be in ...
COUNTRY HR EXECUTIVE SHUMAILA HAMEED’S MESSAGE <ul><li>“ People are hired on the basis of their personality traits (i.e. e...
THANKYOU……
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RECRUITMENT In Mcdonalds Pakistan

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RECRUITMENT In Mcdonalds Pakistan

  1. 1. Human Resource Management
  2. 2. Human Resource Management RECRUITMENT IN MCDONALDS
  3. 3. TABLE OF CONTENTS <ul><li>Introduction </li></ul><ul><li>Recruiting Goals </li></ul><ul><li>Factors that affect recruiting efforts </li></ul><ul><li>Constraints on recruiting efforts </li></ul><ul><li>Recruiting: a global perspective </li></ul><ul><li>Recruiting sources </li></ul><ul><li>Internal search </li></ul><ul><li>External search </li></ul><ul><li>Recruitment alternatives </li></ul>
  4. 4. RECRUITMENT <ul><li>It refers to the process of screening and selecting qualified people for a job at an organization or firm. It is a linking activity that brings together those with jobs to fill and those seeking jobs. </li></ul>
  5. 5. Human Resource Management HISTORY OF MCDONALDS <ul><li>The business began in 1940, with a restaurant opened by brother Dick and Mac McDonald in San Bernardino California. </li></ul><ul><li>Their introduction of the “speedy service system” in 1948. </li></ul><ul><li>McDonalds restaurants are found in 119 countries and serve nearly 47 million customers each day. </li></ul><ul><li>McDonalds operates over 31000 restaurants worldwide, employing more than 1.5 million people. </li></ul>
  6. 6. <ul><li>September 1998, Lahore </li></ul><ul><li>Operating in 6 major cities </li></ul><ul><li>Network of 20 restaurants </li></ul><ul><li>“ when you are green you are growing” </li></ul>Human Resource Management WELCOME TO MCDONALD’S PAKISTAN
  7. 7. Human Resource Management McDonald's Pakistan <ul><li>McDonald’s Pakistan is part of the Lakson Group of Companies, a leading business house in Pakistan. </li></ul><ul><li>With a head office in Karachi and regional office in Lahore. </li></ul>
  8. 8. Human Resource Management … to be our customers favorite place and way to eat with inspired people who delight each customer with unmatched quality service, cleanliness and value every time… McDonald's Mission
  9. 9. <ul><li>Significant pool of candidates </li></ul><ul><li>Diversity </li></ul><ul><li>Encourage qualified candidates </li></ul><ul><li>Discourage unqualified candidates </li></ul><ul><li>Minimize the cost </li></ul>Human Resource Management Recruiting goals
  10. 10. … In McDonalds <ul><li>Quality recruitment </li></ul><ul><li>Employees with core-competencies </li></ul><ul><li>Addressing diversity in organization </li></ul>
  11. 11. Diversity <ul><li>The varied personal characteristics that makes the workplace heterogeneous. This can be along the dimensions of race, ethnicity, gender and sexual orientation. </li></ul>
  12. 12. … In McDonalds <ul><li>100% diversity is followed in McDonalds (ratio depends on market) </li></ul><ul><li>No discrimination </li></ul><ul><li>Worker diversity resulting in higher profits </li></ul>
  13. 13. Factors affecting recruiting efforts <ul><li>Size </li></ul><ul><li>Employment conditions </li></ul><ul><li>Working conditions </li></ul><ul><li>Salary and benefit packages </li></ul><ul><li>Skill shortages </li></ul>
  14. 14. … In McDonalds <ul><li>Culture (flexibility, opportunity, equality and diversity) </li></ul><ul><li>Its demographics and norms </li></ul>
  15. 15. Constraints on recruiting efforts <ul><li>The factors that can limit recruiting outcomes. Lets focus on five specific constraints: </li></ul><ul><li>Organization image </li></ul><ul><li>Job attractiveness </li></ul><ul><li>Internal organizational policies </li></ul><ul><li>Government employees </li></ul><ul><li>Recruiting costs </li></ul>
  16. 16. Organizational image <ul><li>Poor image may limit its attraction to applicants. Engaging in practices that result in polluted environment, poor quality products and unsafe working conditions </li></ul>
  17. 17. … In McDonalds <ul><li>Their overall image and local reputation as an employer is shaped daily by many factors: </li></ul><ul><li>Benefits programs </li></ul><ul><li>Compensation packages </li></ul><ul><li>Fun working place </li></ul><ul><li>Employee development programs </li></ul>
  18. 18. Job attractiveness <ul><li>Jobs should not be </li></ul><ul><li>Boring </li></ul><ul><li>Hazardous </li></ul><ul><li>Anxiety creating </li></ul><ul><li>Low paying </li></ul><ul><li>Lacking in promotion </li></ul>
  19. 19. … In McDonalds <ul><li>Respect and recognition </li></ul><ul><li>Value and leadership behaviour </li></ul><ul><li>Total compensation </li></ul><ul><li>Learning, development and personal growth </li></ul><ul><li>Resources to get the job done </li></ul>
  20. 20. Internal organizational policies <ul><li>“ promote from within where ever possible” </li></ul>
  21. 21. … In McDonalds <ul><li>McDonalds form policies according to the fluctuations in market and availability of applications. </li></ul>
  22. 22. Government influence <ul><li>An employee can no longer seek out preferred, individuals based on non-job related factors such as physical appearance, sex or religious background. </li></ul>
  23. 23. … In McDonalds <ul><li>As per other MNC’S McDonalds is also greatly affected by government intervention. Thus it also follows minimum wage law. </li></ul>
  24. 24. Recruiting cost <ul><li>Expensive </li></ul><ul><li>Budget restrictions </li></ul>
  25. 25. … In McDonalds <ul><li>Being a MNC McDonalds does not face recruiting cost as a constraint </li></ul>
  26. 26. Recruiting: a global perspective <ul><li>Home-country nationals </li></ul><ul><li>Host-country nationals </li></ul><ul><li>expatriates </li></ul>
  27. 27. … In McDonalds <ul><li>There are currently no expatriates and home-country nationals working in McDonalds. But there are many host-country nationals serving McDonalds. </li></ul><ul><li>McDonalds hire employees within the country it is working in. </li></ul>
  28. 28. Recruiting sources <ul><li>Some employers find it necessary to use several recruiting sources in order to generate a sufficient number of qualified applicants. </li></ul><ul><li>Internal search </li></ul><ul><li>External search </li></ul>
  29. 29. … continue <ul><li>… internal search: </li></ul><ul><li>It is when the business looks to fill the vacancy from within its existing workforce. </li></ul><ul><li>Employee referral </li></ul><ul><li>A recommendation from a current employee regarding job applicant </li></ul>
  30. 30. … In McDonalds <ul><li>Employee referrals lower level </li></ul><ul><li>Professional acquaintance higher level </li></ul>
  31. 31. … continue <ul><li>… external search </li></ul><ul><li>It is when the business looks to fill the vacancy from any suitable applicant outside the business </li></ul><ul><li>Advertisements </li></ul><ul><li>Employment agencies </li></ul><ul><li>Schools, colleges and universities </li></ul><ul><li>Professional organization </li></ul><ul><li>Unsolicited applicants </li></ul><ul><li>Cyberspace recruiting </li></ul>
  32. 32. Advertisement <ul><li>To attract employees advertisements must arouse hope or desire, they should have </li></ul><ul><li>Prominent display </li></ul><ul><li>Motivating content </li></ul><ul><li>Proven outcomes </li></ul><ul><li>Blind box-ads </li></ul>
  33. 33. Employment Agencies <ul><li>It is an organization which matches employers to employees. Three types of agencies come under this heading: </li></ul><ul><li>Public or state employment agency </li></ul><ul><li>Private employment agency </li></ul><ul><li>Head hunters </li></ul>
  34. 34. Schools, Colleges and Universities <ul><li>May provide entry-level or experience workers through their placement services. May also help companies establish co-operative education assignments and internships. </li></ul>
  35. 35. Professional Organization <ul><li>Publish list of people for vacancies </li></ul><ul><li>Placement services at meetings </li></ul><ul><li>Control the supply of prospective applicant </li></ul>
  36. 36. Unsolicited Applicants <ul><li>When the company has no current openings, the applications can be kept on file for later needs. The number of unsolicited applicants depends on: </li></ul><ul><li>Economic conditions </li></ul><ul><li>The job seeker’s perception </li></ul>
  37. 37. Cyberspace Recruiting <ul><li>By adding a recruitment section to their website to recruit new employees which carries typical information such as: </li></ul><ul><li>Employment advertisement </li></ul><ul><li>Qualification sought </li></ul><ul><li>Experience required </li></ul><ul><li>Benefits provided </li></ul><ul><li>Organization products </li></ul><ul><li>Organization services </li></ul><ul><li>Corporate philosophy </li></ul><ul><li>Mission statement </li></ul>
  38. 38. … In McDonalds <ul><li>External recruitment totally depends on demand of the organization </li></ul><ul><li>Advertisement </li></ul><ul><li>Cyberspace recruiting </li></ul><ul><li>Schools, colleges and universities </li></ul><ul><li>70-75% employee hiring is done through online search </li></ul>
  39. 39. Recruiting alternatives <ul><li>Temporary help services </li></ul><ul><li>Employee leasing </li></ul><ul><li>Independent contractors </li></ul>
  40. 40. … in McDonalds <ul><li>The part time and temporary workers are do hired by McDonalds as it saves money and increase the worker flexibility. </li></ul>
  41. 41. Human Resource Management Mission Statement: “ We value you, your growth and your contributions.” McDonald's People Promise
  42. 42. Human Resource Management GM Real Estate DO CEO Country HR Manager GM Finance Country Production Manager GM Operations GM Equipment GM Marketing Training Consultant HR M Karachi HR M Lahore HR Coordinator HR Coordinator Op. Manager Op. Manager 1 st Asst 2 nd Asst 2 nd Asst FM FM FM FM Op. Consultant Op. Consultant Res. Manager Training Coordinator Asst. HR M
  43. 43. SWOT ANALYSIS
  44. 44. Strengths <ul><li>Strongest International Presence </li></ul><ul><li>120 Countries </li></ul><ul><li>Brand Recognition </li></ul><ul><li>Leader in Quick Service Food Industry </li></ul><ul><li>World’s Largest Burger Chain </li></ul><ul><li>Over 30,000 Stores, $41 billion in sales </li></ul><ul><li>Real-Estate Holdings </li></ul><ul><li>Prime time high-traffic locations </li></ul><ul><li>Have control over what to do with the land </li></ul><ul><li>Easily Recognizable Product </li></ul><ul><li>Big-Mac as Trademark </li></ul><ul><li>Variety Sources of Income </li></ul><ul><li>Franchise – Rent and %-of-Sales </li></ul><ul><li>Company-owned Restaurants </li></ul><ul><li>Brand Portfolio of Restaurants </li></ul><ul><li>Franchise Business Model </li></ul>
  45. 45. Weaknesses <ul><li>Customer Service Level </li></ul><ul><li>Poor Marketing </li></ul><ul><li>Not attentive to customer’s needs </li></ul><ul><li>Failed of healthy menu/low fat products </li></ul><ul><li>High Employee Turnover </li></ul><ul><li>Nature of Industry at 300% </li></ul><ul><li>Higher than Rivals </li></ul><ul><li>Believed to be One of the Factors for Poor Service Rankings </li></ul><ul><li>No Flexible Timings for employees </li></ul><ul><li>Time hours </li></ul><ul><li>Working environment </li></ul>
  46. 46. Opportunities <ul><li>Initial Public Offerings in Other Countries </li></ul><ul><li>Success in US and Japan </li></ul><ul><li>120 countries </li></ul><ul><li>Growth in Global Food Service Industry </li></ul><ul><li>International Expansion </li></ul><ul><li>Grow more than 200 billion </li></ul><ul><li>Acquisition of Other Restaurants </li></ul><ul><li>Diversifying Brand Portfolio </li></ul><ul><li>Retail Sales of Merchandises </li></ul><ul><li>McDonald’s family characters </li></ul><ul><li>License Agreements </li></ul>
  47. 47. Threats <ul><li>Health Conscious Consumer Trend </li></ul><ul><li>increased consumption of fried food, junk food, and red meat </li></ul><ul><li>Increased Competition from Various Industries </li></ul><ul><li>Quick Service Restaurants Industries </li></ul><ul><li>Non-Traditional outlets </li></ul><ul><li>Value-Conscious Consumer Trend </li></ul><ul><li>Demand Quality for Good Value for Price </li></ul><ul><li>Saturation of fast-food Market </li></ul><ul><li>Aggressive Expansion no longer an option </li></ul><ul><li>Price War Business Practices </li></ul><ul><li>Weak Economy – attract value conscious consumers </li></ul><ul><li>Hurt Profitability </li></ul>
  48. 48. Human Resource Management Benefits <ul><ul><ul><li>When employee joins the McDonald's management team, he will receive the following: </li></ul></ul></ul><ul><ul><ul><li>Profit Sharing: Fully funded by McDonald's. Share in the profits of the most successful quick service restaurant in the world. </li></ul></ul></ul><ul><ul><ul><li>Vacation: Increased vacation time per years of service. </li></ul></ul></ul>Mission Statement: “ We know we can’t afford everything for every one but neither do we deny to any one.”
  49. 49. Human Resource Management Benefits <ul><ul><ul><li>Leaves: McDonald's employees can also apply and obtain a leave of up to two months for personal reasons or to study for examinations or school projects. </li></ul></ul></ul><ul><ul><ul><li>Company Car: Restaurant managers are eligible for a company vehicle after only three years of service. </li></ul></ul></ul><ul><ul><ul><li>Educational Assistance: McDonald's offers an educational assistance program for its employees. </li></ul></ul></ul>
  50. 50. Human Resource Management Benefits <ul><ul><ul><li>Social Activities: Enjoy a variety of activities with his team which could include an annual Convention, summer picnic or outing, Eid Party etc. </li></ul></ul></ul>
  51. 51. SUGGESTIONS AND RECCOMENDATIONS <ul><li>Provision for part-time employees </li></ul><ul><li>One female manager must be in every branch </li></ul><ul><li>Recruitment must be conducted for higher posts </li></ul><ul><li>Selection process should be clear and transperant </li></ul><ul><li>There should be more than one feedback session for improvement of performance of employees </li></ul>
  52. 52. COUNTRY HR EXECUTIVE SHUMAILA HAMEED’S MESSAGE <ul><li>“ People are hired on the basis of their personality traits (i.e. education, family, social class, style, experience, etc), but are fired due to character traits (i.e. dishonest, cheater, untruthful, corrupt, etc.)” </li></ul>
  53. 53. THANKYOU……

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