In this report, we've explored every facet of our poultry and feed business, from the initial business concept to how it was really carried out. The primary subjects include a study of the existing situation, goals, a marketing strategy, a marketing program, an implementation plan, a performance assessment and monitoring system, financial data, and a backup plan. By carefully examining these topics, we discover a lot about our business. We will be able to make this company's development a reality with the help of the knowledge and information we have amassed. Our poultry and feed Ltd business is expected to have a successful start-up.

1. Business Proposal on
Poultry & Feed LTD.

2. Presented By
Sumaiya Akter
Roll No: 1605005
Hasan Ud Dowla
Roll No: 1605024
Maidul Islam Sakib
Roll No: 1605034
S.M. Sakib Hasan
Roll No: 1605044
1
3
2
4
Nahian Kawser Sifat
Roll No. 1605052
5

3. Table of contents
• Introduction
• Situation Analysis
• Objectives
• Marketing Strategy
• Marketing Program
• Implementation Plan
• Performance Evaluation & Monitoring
• Financial Information
• Contingency Plan
• Conclusion

4. Situation Analysis

5. Situation Analysis

6. Situation Analysis
 To start the industry, we assumed that TK. 17 lacs would be
needed. We want to invest the whole amount of cost by ourselves.
Initially, we want to have 20 firms under our contract.
 At the starting phase, we want to sell 3 items and provide 1
service.
Sales Item:
1. Feed
2. Chicks
3. Medicine
Service:
Provide Doctor Support

7. Situation Analysis

8. Trend in the Number of Poultry Farms in Bangladesh
0
20000
40000
60000
80000
100000
120000
140000
160000
1993-
94
1994-
95
1995-
96
1996-
97
1998-
99
2006-
07
2007-
08
2008-
09
2009-
10
2010-
11
Figure-4
No. of Farms
Poultry Firms

12. Customer Analysis
Our customers are the small rural local farmer
who have a capacity to groom less than 2000 chicks
in their respective firms.

13. Marketing Objective
To present our company profile, as well as our
perspectives and goals, to farmers.
To provide comprehensive information about our
products and offerings.
To represent our potential benefits over others.

14. Marketing Objective
Geographic: Rural or semi-rural area in
Bangladesh, especially in Rajshahi.

15. Corporate Objective
Market Share
Customer Satisfaction
Our Products and Service
Products
• Feed
• Chicks
• Medicine
Service
• 24*7 medical service
Level of Profit
We projected that our profit would be 50% of the
retail price. We projected the overall profit to be
TK. 5 lakh for the Very first Year
TK. 7.5 lakh for the Next Year
TK. 8.75 lakh for the Following Years TK

16. Market Segmentation Base
Demographic: Demographic characteristics of
consumers include differences in gender, income,
occupation, education, household etc. It includes
people of all ages and groups and religion,
occupation. People of different occupation can
include in this business as a side business.

17. Market Segmentation Base
Behavioristic: Behavioral segmentation divides
people based on their buying habits and brand
loyalty. In this case, it depends on the relationship
between rural farmers and us the dealer, their beliefs
in us and their loyalty to us

18. Market Segmentation Base
Geographic: Geographic segmentation is a marketing
strategy used to target products or services at people who
live in, or shop at, a particular location. It works on the
principle that people in that location have similar needs,
wants, and cultural considerations. By understanding
what people in that area require, brands can target more
relevant marketing messages and suitable products to
customers who are then aware and more likely to buy.
Our preferable region is Rajshahi for our business.

19. Market Strategy
Target Strategy
Core Strategy

20. Marketing Mix

21. Marketing Program:
Loyalty Program
The membership card system will provide a loyalty program.
This card holder will receive discounts when using our services.
Premium members will receive annual gifts or free service offers.
Frequent customers will also receive bonuses.

22. Customer Support & Service
The customer's feedback and recommendations will be
taken seriously. We will react to comments from consumers
who offer feedback regarding their recent experience.
If one of these feedbacks represents a complaint, it will be
addressed right away. We will make every effort to appease
the consumer and resolve any issues they may have with us.

23. Creditability
Making a phone number highly visible.
Immediately respond through WhatsApp.
Build strong networking to our sales
representatives and our small poultry local farmers.
Arrange monthly field level training.

24. Trade Promotion
Temporary Price Reduction
Coupons
Refunds and Rebates

25. Implementation plan
• The process of putting strategies and plans into practice in order to
achieve strategic objectives and goals is known as implementation.
• Implementation planning is a major factor in project success, because
without it, the strategic goals remain Inoperative.
• Thus, in order to accomplish our business objectives, implementation is
a crucial stage that turns the strategic plans into reality.
• The short- and long-term objectives, as well as the purpose and vision
statement of our company, must be distinctly defined for the
implementation strategy

26. Goals of Poultry & Feed Ltd
Short Term Goals
• To provide a platform that enhance the communication between
producer and clients around Rajshahi.
• To be benefitted from joint venture project opportunity with food
and medicine producer
• To provide an opportunity for young entrepreneurs, a way to make
quick money.
•To take up enough risks and have a good back up opportunities.

27. Goals of Poultry & Feed Ltd
Long Term Goals
We want to make our Poultry & Feed Ltd. platform one of the top
significant platform globally while attaining the customer satisfaction.
Along with profit maximization, we want to increase the market share of
our business.
Mission Statement
Our mission is to help individuals find the best platform easily and at a
price that fits their budget. We also want to give producers the chance to
earn money through building communication with clients by us.

28. Vision
Vision Statement
To be one of the leading medium of Poultry and Feed Ltd. that would grow
together the firm and our clients’ success.
Elements of Implementation Plan
Business Design and Development
We would work like a medium between producers and our clients(farmers).
Our products are chicks medicine, feed and doctor service for the rural
farmers. It will give a platform for building better communication between
farmers and producers which is risk-free, affordable and quick and budget
friendly. For our business, we provide the clients with a service that helps
to get their desired product via us.

29. The Benefits Derived from the platform
Customer Support
All the support the clients need will be provided. Our dedicated support
team will be available by phone, email, chat and direct communication to
ensure clients success.
Business growth
Our business idea will stimulate the business mind of farmers and they will
be more encouraged and interested in poultry and feed business.
Better communication
We would provide a platform that enhance the communication between
producer and clients around Rajshahi.
us.

30. Marketing and Sales
Sales Strategy
• Offer accurate and thorough information.
• Display customer endorsements and other trust indicators
• Offer both prepaid and postpaid policy
• Provide Flexibility
• Share loss if incurred
• Create a sense of Urgency

31. Intended Sales Strategy
• Discount
• Membership
• Pay Cash
• Equated Monthly Installment
Proposed Way of Advertising and
Promotion
Mobile Marketing
Leaflet Marketing
Marketing by mike
Local Newspaper based marketing
Network marketing

32. Intended Sales Strategy

33. Sales and Marketing Strategy
• Targeted Customers
our targeted customer can be local area farmer,
enthusiastic individual who are looking a mean to earn money.
• Locating Potential Customers
To notify the local area rural local farmer about our
service, we will use several advertising and
promotional strategy which have been discussed in the
previous section.
• Marketing and Sales Technique
Along with several marketing and sales technique discussed
above, we will focus on our flexibility, consistency,
impression on local area farmer to support our business.

34. Sales Method
• Some ways of improving our business are
given below-
• Direct contact with our buyers via SMS /
Mobile
• Sale through by our representative
• Wholesaler sale

35. Advertising and Promotion
For advertising and promoting our business, we can follow the following ways-
 Offer Local enthusiastic as an Exclusive Preview
 Share local farmers reviews
Resource Requirements
• List the resource required
• Estimate the number of resources required

36. Type Equipment Quantity Unit Price
(BDT)
Total Price
(BDT)
Cost
(BDT)
Rent and Facilities
(Renting/Buying Space)
120000/=
Furniture’s and equipment Chair
Working Desk
Others
8
1
500
2000
4000/=
2000/=
24000/=
30000/=
Office vehicles Allowance 100000/=
Supplies and equipment
(Computer, others)
Printer
Scanner
Computer
Others
1
1
1
8000
4000
25000
5000
42000/=
Costs of Legal Compliance
(TIN, Trade License.
Additional licenses etc.)
5000/=
Total 297000/=

37. Scheduling
• Owning and running a business is a huge undertaking. It
can feel like there are a thousand things to do all at
once on a daily basis.
• This can be true even if one have staff members to
delegate some of the work to One way you can stay on
top of everything is to use a scheduling system. It
improves time management, allows prioritization of
tasks, enhances efficiency, strengths.

38. PERFORMANCE EVALUATION
• Every firm must monitor and assess performance,
growth, and anticipated advancement. The goal would be
to enhance present and future outputs, results, and
effects. For business evaluations that will focus on
relevance, effectiveness, and efficiency, we should aim
to isolate errors and flaws.

39. Ad Campaign Monitoring
• Recordings and customer satisfaction surveys can
provide valuable insights into what customers want from
their service providers. These insights will enable us to
improve our service and customize it precisely to what
our clients desire, enhancing happiness and loyalty, says
the company's director of sales and marketing.

40. Sales Evaluation
• Sales analysis evaluates sales statistics to determine
which items and services sold well and which did not.
The analysis is used to identify how to stock inventory,
how to gauge sales force performance, how to establish
manufacturing capacity, and how the organization is
performing in relation to its goals. As a service
provider, our sales analysis will be significantly
different from that of a typical product manufacturer.

41. Profit and Loss Statement
• "A profit and loss statement are a financial statement
that details the revenues, expenditures, and expenses
incurred within a certain period of time, generally a
fiscal quarter or year," according to Investopedia. P&L,
income statement, earnings statement, revenue
statement, operational statement, statement of
operations, and statement of financial performance are
all terms for a profit and loss statement. Before
proceeding to the profit and loss statement, we shall
define several words that will assist us in calculating
our net profit.

42. Required Data for Calculating Profit and Loss
Statement
Type of Items
Selling Price
(Per Quarter)
Profit (Per
Quarter)
Purchase
Price (Per
Quarter)
Time
Period
Number of
Poultry
Firms
Expense
(BDT per year)
Poultry Chicks 35000 1000 34000 1st Year 20
148000 (Marketing)
Poultry Feed 120000 3000 117000 2nd Year 30
321000 (Administrative)
Poultry
Medicine
15000 2000 13000 3rd Year 40
Total 170000 6000 164000 469000

43. Profit and Loss Statement for 3 Years
1st Year 2nd Year 3rd Year Total
Sales 17000000 25500000 34000000 76500000
COGS 16400000 24600000 32800000
Gross Margin 600000 900000 1200000
Total Expense 469000 469000 469000
Net Operating Income 131000 431000 731000 1293000
Net Income as (%) of Sales 99 98 98

44. Payback period
• The payback period is the time it takes to return the cost of an investment. Longer
payback times are often not ideal for investment positions.

45. Return on Revenue (ROR)
• Return on revenue is a profitability metric
computed by dividing net income by revenue. ROR
can be increased by boosting profit through a
change in sales mix or by decreasing
expenditures.
• Return on Revenue for our business is 1.69%.

46. Breakeven Analysis
Number of
Quarter
Sales (170000 BDT
Per Quarter)
Initial
Investment
(BDT)
2 340000 1700000
4 680000 1700000
6 1020000 1700000
8 1360000 1700000
10 1700000 1700000
12 2040000 1700000

47. Breakeven Analysis

48. Advertising and Promotion Cost (Estimated)
Types Costs (BDT)
Call/SMS Marketing 50,000
Leaflet Marketing 10,000
Marketing Through Mike 26,000
Local Newspaper Based Marketing 12,000
Network Marketing 50,000
Total Marketing Expenses 1,48,000

49. Administrative Expenses:
Types Costs (BDT)
Office Space 1,20,000
Inventory Maintenance 10,000
Security Guard 24,000
Logistics Support 50,000
Utility Bill 12,000
Transport Allowance 1,00,000
Legal Compliance 5,000
Total Administrative Expenses 3,21,000

50. Budgeting for Startup Cost:
Types of Cost Item Cost (BDT)
Startup Cost
Office Space 1,20,000
Inventory Maintenance 10,000
Security Guard 24,000
Logistics Support 50,000
Office vehicles 1,00,000
Legal Compliance 5,000
Total 3,09,000

51. Budgeting for Startup Cost:
Types of Cost Item Cost (BDT)
Startup Cost
Office Space 1,20,000
Inventory Maintenance 10,000
Security Guard 24,000
Logistics Support 50,000
Office vehicles 1,00,000
Legal Compliance 5,000
Total 3,09,000

52. Type of Cost Item Equipment Quantity
Unit
Price(BDT)
Total
Price(BDT)
Yearly
Cost(BDT)
Cost for
3years
(BDT)
Fixed Cost
Rent and Facilities
(Renting/Buying Space)
120000 360000
Furniture and equipment
Chair
Working Desk
Others
8
1
500
2000
4000
2000
24000
30000 90000
Office vehicles
Allowance
100000 100000
Supplies and equipment
(Computer, others)
Printer
Scanner
Computer
Others
1
1
1
8000
4000
25000
5000
42000 126000
Costs of Legal
Compliance (TIN, Trade
License. Additional
licenses etc.)
5000 15000
Total 297000 691000
Variable Cost
Equipment
Repair and
Maintenance
n/a 50,000 1,50,000
Marketing and
Promotion
n/a 1,48,000 444000

53. Symptoms of Failure
• The likelihood of disease and financial loss is
extremely high.
• Local theaters may expand in the future.
• Food and medicine prices may suddenly increase.

54. Alternative Opportunities
• Small poultry farms are expanding quickly in tandem
with the population's rapid growth.
• This has turned into an endless endeavor.
• No nearby rivals.
• Possibility of a joint venture project with a producer
of food and medicines.
• There is a significant communication gap and pricing
difference between food and medicine among small
farmers and producers.
• Brand loyalty is simple to build after one successful
session. Our best chance is to fill this gap.

55. CONTINGENCY PLAN:
Problems Solutions
Rising Transportation
Cost
Contracts with locked-in rates or guaranteed volumes can occasionally result
in higher rates and more enticing terms. These agreements frequently
benefit both parties in terms of cost management.
Turbulence in the
Business
Internal teams can handle it by maintaining the capability, capacity, and
calendar.
Low Quality Work
Highly regarded platform personnel who oversee their crowd's members and
the caliber of their job
Disease And Profit Loss
Purchasing healthy chickens from reputed hatcheries, isolating and bringing
veterinarians' attention to any sick ordered birds, and bringing veterinarians'
attention to any sick ordered birds.
Local Players
A collaboration program will start. Additionally, a pay-cash and EMI system
will be put in place. Additionally, there is room for increased profit sharing.

56. SWOT Analysis : Strength
 Potential huge market, with a huge need of poultry in the
market
 Small farms are growing rapidly in the rural are
 Community loyalty is very high, small farmers feel
comfortable for taking fixed trusted suppliers.

57. SWOT Analysis : Weakness
• Regular fluctuation of food and medicine of the chicken
• Dependency on producer food supply
• Transportation cost can go up sometimes for traffic
hazard and natural disaster.

58. SWOT Analysis : Opportunity
• As population is growing rapidly, the small poultry farms are
booming rapidly too. This has become a never-ending business.
• No local competitors
• Joint venture project opportunity with food and medicine
producer
• Easy to create brand loyalty after one successful session
• There is a very strong communication vacancy and price gap
of food and medicine in small farmers and producers. Our
main opportunity is to work in this gap

59. SWOT Analysis : Threat
• Disease and profit loss
• Local future competitor
• Price rise of food and medicine

60. CONCLUSION
 We can reach thousands of individuals who can become self-sufficient at a lower cost thanks to the
poultry and feed industries. Thanks to this innovative sort of joint company, there are now previously
unheard-of opportunities for both firms and people. According to our analysis and discussion of the
poultry industry's partnership business model, its popularity may greatly boost the profit margin for
both individual farm operations and Poultry & Feed Ltd.
 In this report, we've explored every facet of our poultry and feed business, from the initial business
concept to how it was really carried out. The primary subjects include a study of the existing
situation, goals, a marketing strategy, a marketing program, an implementation plan, a performance
assessment and monitoring system, financial data, and a backup plan. By carefully examining these
topics, we discover a lot about our business. We will be able to make this company's development a
reality with the help of the knowledge and information we have amassed. Our poultry and feed Ltd
business is expected to have a successful start-up.

61. Thank you!
Any Question?