This document discusses Dell/Intel OpenStack-powered solutions and provides the following key points: 1) OpenStack is an open-source cloud operating system that is growing rapidly in adoption with over 10,000 individual members and contributors from over 70 countries. 2) Dell offers OpenStack reference architectures, hardware, software, services, and support to help customers accelerate their adoption of private and hybrid cloud solutions based on OpenStack. 3) Case studies show how Dell OpenStack solutions have helped customers like a research university and web hosting provider build scalable, cost-effective private clouds to meet their infrastructure and data storage needs.

1. Dell/Intel
OpenStack-Powered
Solutions
Patrick_Hamon@dell.com
Consultant Cloud/DataCenter

2. Cloud goes beyond the hype
Enterprise cloud
application revenues
reached $22.9B in
2011 and is projected
reach$67.3B by 2016.
60% of server
workloads will
be virtualized
by 2014.
Global cloud traffic
will account for
nearly two-thirds
of total data center
traffic by 2016.
Currently 46%
of business
data is stored
outside of
internal IT
structures.
Over the past
three years nearly
74% of data
centers increased
their physical
server count.
IaaS cloud
management &
security and PaaS
are growing from
$7.6B in 2011 to
$35.5B in 2016.
Projected Market Spend of
$241 Billion
by 2020
Source: Dell Customer Research, April 2013
68% of spending
on private clouds
Public
- Bain and Dell
85% of organizations
will use cloud tools
moderately to
extensively in
the next 3 years.

3. 85%68%80%25X240
Cloud
85%
organizations
will use cloud
tools
moderately to
extensively in
the next 3
years
Data
center
traffic
25X more
bandwidth
(I/O) per rack
needed by
20151
Operating
costs
In 2012, 68% of
server-related
spend was on
management2
BYOD,
mobility
& VDI
Smartphone
users work an
average of 240
more hours
per year3
Virtualization
80% server
virtualization
by 20164
Disruption to “IT as usual”…

4. What enterprises IT departments and
service providers contend with today
• Cost-effectively scaling and competing in the
emerging public cloud ecosystem
• Ability to quickly launch new cloud services
• Keeping license costs down on traditional
virtualization solutions – costs increase linearly
with scale, often per node
• Keeping maintenance costs down on home-
grown components that have been built
haphazardly over time
• Flexibility to rapidly add/change features in
response to customer needs –commercial
solutions lack features they need
Service provider challenges
• Lack of infrastructure standardization and
automation leading to poor resource utilization,
cost escalation, slow application delivery
• Locked-in to proprietary vendors and technologies
– increasing license costs with growth and scale
• Poor understanding of cost allocations
• Long resource provisioning cycle times
• Inflexible and non-adaptive infrastructure
• Building a cloud is too complex and takes too
long
• Lack of availability and support of the entire
solution
Enterprises challenges

5. OpenStack
The fastest growing global open source community
COMPANIES
AVERAGE MONTHLY CONTRIBUTORS
1,036
238
231
INDIVIDUAL MEMBERS
As of July 2013
10,149
TOTAL CONTRIBUTORS
121
70,137
COUNTRIES
CODE CONTRIBUTIONS

6. Inside OpenStack
The open source cloud operating system
OpenStack is a set
of interrelated
software
components
Developed and
maintained
collaboratively
by a large, active
community
Dashboard (Horizon)
Compute (Nova)
Object Storage (Swift)
Block Storage (Cinder)
Network (Neutron)
Identity (Keystone)
Image Service (Glance)
Designed with
open standards and
versatility in mind
• Multiple hypervisors
(Xen, KVM, VMWare,
Hyper-V)
• Amazon and
Rackspace APIs are
supported
• Distributed under
Apache 2.0 license

7. “Implementing private cloud with
commercial software is too
expensive.”
“We’re unable to quickly address
consumer demand.”
“We want options for cloud – on
premise, off premise, hybrid.”
“The cost to implement private
cloud at scale was a dead end.”
“Traditional cloud offerings are
incomplete, unable to massively
scale, difficult to manage.”
“I want to be in control of my
infrastructure and the software to
manage it!”
“We want to develop our own
features rather than wait for
vendors – it’s faster, more cost
efficient, and specific to our
environment.”
Why are customers considering
OpenStack versus commercial alternatives?
OpenStack is
cost effective
OpenStack
allow operators to
control their destiny
OpenStack is
proven at scale
Cost Control Scale
OpenStack allows companies to
aggressively innovate on an open platform and framework to
accelerate time-to-market of new capabilities at cloud scale

8. Dell OpenStack Private Cloud Solutions
Accelerating the on-ramp to Open Private Cloud
Dell OpenStack
Reference Architectures
Comprehensive and flexible
architecture optimized for
OpenStack evaluations and
deployments
Complete end-to-end
solution
Hardware, software,
services, and support for an
end-to-end solution strategy
leveraging open source and
partner technologies where
appropriate
OpenStack Community
Leadership
Whitepapers, speaking
sessions, webinars, summit
sponsorships, OpenStack
meetups in Boston, Austin,
India, and Ireland,
membership in OpenStack
foundation board
Partnership with the
enterprise Linux leader
Red Hat Enterprise Linux
OpenStack Platform,
combing Red Hat Enterprise
Linux, and the latest
OpenStack release
Proven at Scale:
OpenStack cloud technology has
been used to deploy and maintain
some of the industry’s largest clouds.
Launch cloud
services rapidly
Validated hardware, software and
services bundles to get you started
quickly
Open for Business:
Dell success in enterprise
hardware combined with Red
Hat’s success in Enterprise
software create trusted solutions

9. Address the gaps
Joint engineered solutions
address core enterprise
needs
Enterprise-grade
Scalable, secure, open, one-stop
support for cloud infrastructure
Enterprise experience
Solutions designed, packaged,
supported for rapid adoption and
time to value
Enterprise use cases
Purpose designed configs: cloud
scale apps, software defined
storage, build infrastructure , dev
scale testing
.
Certified solutions end-
to-end
Robust, trustworthy, tested
solutions, so you can deploy with
confidence
Dell
Red
Hat
Cloud
Innovation without risk
Remove complexity, stabilize the
moving parts, streamline
migrations, OPEN, flexible,
cutting edge without the blood
Dell Red Hat Cloud Solutions

10. Dell and Red Hat Cloud Solutions
Configurations at a glance
Pilot
Enterprise grade, designed for
entry-level production, large
scale pilots, rapid scale up,
expansion, high availability,
advanced networking
POC
Deployed in days, purpose-
designed, tested. certified cloud
infrastructure for concept testing
Production
Massive cloud scale, integrated
cloud infrastructure, consultative
design, deployment, support with
Dell Professional Services
Scale up
blocks

11. Openstack Ready to use with
CONFIGURATION DENSITY.1
Dell/Intel VRTX
 Stand-alone Tower (5U), or rackable
 ‘All-in-One’ : servers, stockage & switchs
 RHOS
 158 vCPU
 348GB RAM
 12 TB Storage
 Equivalent up to 100 VMs ‘4GB medium’
SEE IT ON eNovance STAND

12. Embrace OpenStack with confidence
Dell Cloud Transformation Services
Get up and
running
more quickly
and with greater
success
Expertise at Every Step
• Partnership with a
true industry expert
• Strategic and
tactic assistance
• Right blend of business
and technical skill
Focused on Your Outcomes
• Improved orchestration
and management
• Customizable for any
stage of adoption
• Enables IT to better serve
the business

13. Centralized storage cloud
based on OpenStack, Crowbar and Ceph
• Flexible, fully open-source infrastructure
based on Dell reference design
− OpenStack, Crowbar and Ceph
− Standard PowerEdge servers and storage
− 400+ TBs at less than 41¢ per gigabyte
• Distributed scale-out storage provisions
capacity from a massive common pool
− Scalable to 5 petabytes
• Data migration to and from HPC clusters via
dedicated 10Gb Ethernet fabric
• Easily extendable framework for developing
and hosting additional services
− Simplified backup service now enabled
“We’ve made it possible for users to
satisfy their own storage needs with
the Dell private cloud, so that their
research is not hampered by IT.”
David L. Shealy, PhD
Faculty Director, Research Computing
Chairman, Dept. of Physics

14. Challenge
Web hosting provider needed scalable block storage for their
cloud computing customers
Solution
• OpenStack-based cloud infrastructure built using Dell
PowerEdge servers and Crowbar operations platform
• Dreamhost joined OpenStack project and committed
resources to integrate Ceph with OpenStack
• Developed new Crowbar barclamp for Ceph storage
Benefits
• Dell’s OpenStack expertise in reference architecture and
deployment framework
• Saved 4-6 months of software development work
• Leveraged platforms for cloud and scale-out data centers
• Realized the business advantages of leasing with Dell
Financial Services
“ If Dell tried to have a sales person
sell us, we probably wouldn’t have
bought it. Dell solved a problem
that we had. And when Dell solved
that problem, our engineers
thought, ‘We’re going to use this.”
Ben Cherian, general manager of emerging
technologies, DreamHost
OpenStack-powered cloud speeds deployment
to just a few hours, instead of days

15. Dell.com/OpenStack