The document discusses the growth and impact of cloud computing, highlighting that enterprise cloud application revenues are projected to rise significantly by 2016, while most organizations will adopt cloud tools extensively. OpenStack is introduced as a cost-effective, open-source solution for building private and public clouds, which allows enterprises to maintain control over their infrastructure and innovate quickly. Dell's commitment to OpenStack is emphasized through their provision of validated architectures, deployment tools, and a partnership ecosystem to support cloud solutions.

1. Dell
OpenStack-Powered
Solutions
Patrick Hamon
Consultant Cloud

2. Cloud goes beyond the hype
Enterprise cloud
application revenues
reached $22.9B in
2011 and is projected
reach$67.3B by 2016.
60% of server
workloads will
be virtualized by
2014.
Global cloud traffic
will account for
nearly two-thirds of
total data center
traffic by 2016.
Projected Market Spend of
$241 Billion
by 2020
85% of organizations
will use cloud tools
moderately to
extensively in
the next 3 years.
- Bain and Dell
Public
68% of spending
on private clouds
Currently 46%
of business
data is stored
outside of
internal IT
structures.
Over the past
three years nearly
74% of data
centers increased
their physical
server count.
IaaS cloud
management &
security and PaaS
are growing from
$7.6B in 2011 to
$35.5B in 2016.
Source: Dell Customer Research, April 2013

3. What enterprises IT departments and service
providers contend with today
Enterprises challenges
Service provider challenges
•
Cost-effectively scaling and competing in the
emerging public cloud ecosystem
•
Ability to quickly launch new cloud services
•
Keeping license costs down on traditional
virtualization solutions – costs increase linearly with
scale, often per node
•
•
•
Lack of infrastructure standardization and
automation leading to poor resource utilization,
cost escalation, slow application delivery
•
Locked-in to proprietary vendors and technologies –
increasing license costs with growth and scale
•
Poor understanding of cost allocations
Keeping maintenance costs down on home-grown
components that have been built haphazardly over
time
•
Long resource provisioning cycle times
•
Inflexible and non-adaptive infrastructure
Flexibility to rapidly add/change features in
response to customer needs –commercial solutions
lack features they need
•
Building a cloud is too complex and takes too long
•
Lack of availability and support of the entire
solution

4. Open source cloud software
for building private and public clouds
The OpenStack project aims
to deliver solutions for
all types of clouds by being
simple to implement,
massively scalable, and
feature rich
•
•
•
•
•
•
•
•
•
•
Support from major industry players
Collaboratively developed without a single owner
An API that is service provider license friendly
Demonstrated to run at scale
Global reach and support
Community-driven since July 19, 2010
10,268 members
> 180 companies
124 countries
www.openstack.org

5. OpenStack
The fastest growing global open source community
COMPANIES
231
INDIVIDUAL MEMBERS
10,149
TOTAL CONTRIBUTORS
1,036
AVERAGE MONTHLY CONTRIBUTORS
238
COUNTRIES
121
CODE CONTRIBUTIONS
70,137
As of July 2013

6. Inside OpenStack
The open source cloud operating system
OpenStack is a set of Dashboard (Horizon)
interrelated software Compute (Nova)
components
Designed with open
standards and
versatility in mind
Developed and
maintained
collaboratively
by a large, active
community
• Multiple hypervisors
(Xen, KVM, VMWare,
Hyper-V)
Object Storage (Swift)
Block Storage (Cinder)
Network (Neutron)
Identity (Keystone)
Image Service (Glance)
• Amazon and
Rackspace APIs are
supported
• Distributed under
Apache 2.0 license

7. Why are customers considering
OpenStack versus commercial alternatives?
Cost
Control
“Implementing private cloud with
commercial software is too
expensive.”
“I want to be in control of my
infrastructure and the software to
manage it!”
“We’re unable to quickly address
consumer demand.”
“We want to develop our own
features rather than wait for
vendors – it’s faster, more cost
efficient, and specific to our
environment.”
“We want options for cloud – on
premise, off premise, hybrid.”
OpenStack is
cost effective
OpenStack
allow operators to
control their destiny
Scale
“The cost to implement private
cloud at scale was a dead end.”
“Traditional cloud offerings are
incomplete, unable to massively
scale, difficult to manage.”
OpenStack is
proven at scale
OpenStack allows companies to
aggressively innovate on an open platform and framework to
accelerate time-to-market of new capabilities at cloud scale

8. Dell’s Commitment
to OpenStack
Proven solutions
• First OpenStack cloud solution provider
• Pioneering OpenStack partner
Only tier 1 day 1 hardware provider
• Deep partner ecosystem
with single point of service and support
• ONLY company with automated software for
multi-node OpenStack provisioning: Crowbar
• Dell OpenStack experts continually invest
in the community
• Gold Foundation Member with 2 board positions
“Dell … was one of the first of the hardware vendors to grasp
the fact that cloud is about provisioning services,
not about the hardware.”
Maxwell Cooter, Cloud Pro
Proven components
Save on
licensing fees
Innovate
aggressively
Scale operations
efficiently

9. Dell OpenStack-Powered Cloud Solution
Validated reference architecture built and delivered by Dell
Proven solutions
Develop, deploy, & deliver your own cloud
• Validated reference architecture with
infrastructure, software and services
• Open cloud infrastructure to drive innovation
and flexibility
ü Quickly offer new cloud services
ü Lower software licensing costs
ü Help mitigate the risks of cloud computing
Key components
Dell Crowbar Operations Platform Software
OpenStack Grizzly software release
Dell PowerEdge C8000, C6220, R720, R720xd
Dell Force10 S60 and S4810 Switches
Dell Multi-Cloud Manager support
Inktank Ceph storage support
Deployment Guide
Dell services, implementation and support

10. Deploy an OpenStack cloud in ~2 hours
Evolve to meet your needs over time with built in DevOps
Use Crowbar to:
• Automate the deployment and
configuration of an OpenStack cloud
Crowbar
operations
platform
• Quickly provision bare-metal servers
from box to cluster with minimal
intervention
• Maintain, upgrade and evolve your
OpenStack cloud over time
• Leverage an open source framework
backed by a growing global
developer ecosystem
Accelerates
multi-node
deployments
Simplifies
maintenance
Streamlines
ongoing
updates

11. IT management firm rapidly
deploys new cloud services
“It didn’t take long to go from
bare metal servers to a
functioning cloud-services
environment using the
Dell OpenStack-Powered
Cloud Solution.
Using Dell Crowbar, we installed
the foundation systems to
complete the first tests in a single
working day, so we were able to
focus on developing the best
solutions for our clients.”
Fernando Benito, CEO, ackstorm
• Ackstorm required fast entry
into the emerging cloud
services market
• Launch of ECmanaged cloud
services grows to over 500
virtual machines within few
months
− Dell OpenStack-Powered Cloud
Solution reference architecture
− Energy efficient PowerEdge C
hyperscale servers
− Dell Crowbar for easy deployment
and expansion

12. Centralized storage cloud
based on OpenStack, Crowbar and Ceph
• Flexible, fully open-source infrastructure
based on Dell reference design
− OpenStack, Crowbar and Ceph
− Standard PowerEdge servers and storage
− 400+ TBs at less than 41¢ per gigabyte
• Distributed scale-out storage provisions
capacity from a massive common pool
− Scalable to 5 petabytes
• Data migration to and from HPC clusters via
dedicated 10Gb Ethernet fabric
• Easily extendable framework for developing
and hosting additional services
− Simplified backup service now enabled
“We’ve made it possible for users to
satisfy their own storage needs with
the Dell private cloud, so that their
research is not hampered by IT.”
David L. Shealy, PhD
Faculty Director, Research Computing
Chairman, Dept. of Physics

13. OpenStack-powered cloud speeds deployment to
just a few hours, instead of days
Challenge
Web hosting provider needed scalable block storage for their
cloud computing customers
Solution
• OpenStack-based cloud infrastructure built using Dell
PowerEdge servers and Crowbar operations platform
• Dreamhost joined OpenStack project and committed
resources to integrate Ceph with OpenStack
• Developed new Crowbar barclamp for Ceph storage
Benefits
• Dell’s OpenStack expertise in reference architecture and
deployment framework
• Saved 4-6 months of software development work
• Leveraged platforms for cloud and scale-out data centers
• Realized the business advantages of leasing with Dell
Financial Services
“ If Dell tried to have a sales person
sell us, we probably wouldn’t have
bought it. Dell solved a problem that
we had. And when Dell solved that
problem, our engineers thought,
‘We’re going to use this.”
Ben Cherian, general manager of emerging
technologies, DreamHost

14. Embrace OpenStack with confidence
Dell Cloud Transformation Services
Get up and
running
more quickly
and with greater
success
Expertise at Every Step
• Partnership with a
true industry expert
• Strategic and
tactic assistance
• Right blend of business
and technical skill
Focused on Your Outcomes
• Improved orchestration
and management
• Customizable for any
stage of adoption
• Enables IT to better serve
the business

15. Dell OpenStack-Powered Solutions
Complete cloud infrastructure based on OpenStack
Simplify
the experience
• OpenStack leadership, expertise,
and solutions engineering
Accelerate
• Complete solutions combines
software, hardware and services
time to productive
operations
Optimize
solution performance
Deliver
the best return on
investment
• Reference architectures and sizing
• Robust ecosystem partnerships
• Full service consulting offerings from
assessment through implementation and
management
• Integrated post sales support

16. Next Steps
Dell OpenStack-Powered Cloud Solutions
• Schedule a demo at a
Dell Solution Center near you
• Participate in a Dell Cloud Assessment
Workshop to outline your needs
Dell.com/OpenStack

17. Dell.com/OpenStack