The webinar discussed reasons why enterprise content management (ECM) projects often fail and provided recommendations for success. It covered topics such as how lack of planning, communication, innovation and experience can lead to failure; the importance of properly aligning technology to requirements; and tips for a successful project like being agile, iterative, flexible, empowering developers, maintaining control, and asking for expert guidance. The webinar emphasized that both technology and process are important for ECM project success.