With the retail sector facing some of its biggest challenges ever and transitioning to even more of a digital model, customer experiences have become more important for retailers as they look to the future. As a matter of fact, according to new Nuxeo research, 54% of UK shoppers would change from a favored retailer to a competitor if the overall digital experience did not meet their expectations.
As all eyes focus on online retail, content such as product information, photos, videos have become the essential part of the customer experience - and retailers and brands with the best content will stand out. But it runs deeper than that. The pandemic has necessitated a new way of working, meaning processes such as resource approval and packaging development need to be done digitally, and at speed.
In this webinar discover what the shift to online retail means for your content strategy, what brands are leading the way in this space, and how a digital asset management platform can help you:
- centralise your vision of all content and creative assets
- digitise your business processes for better efficiency
- accelerate speed to market
- provide an exceptional customer experience
How Creatives Are Getting Creative in 2020 and BeyondNuxeo
Today’s creative teams are facing some crazy challenges – studios are shut down, production is stalled, and staff are scattered. But overcoming new challenges is where creative people excel.
This webinar will explore some of the innovative strategies and new technologies that have:
• Generated inspiration
• Used existing digital assets in unique ways
• Developed new processes
• Motivated teams
Learn how we can tackle the future together.
Requirements to Include in a Digital Transformation RFPNuxeo
The days of modernizing legacy information systems by replacing like for like are behind us. Today’s technology has more to offer than ever before, and business value is no longer derived from doing what you have always done. This session shares how to create your next Request for Proposal (RFP) to reflect your current modernization strategy and to give you the best possible outcome.
Explore how to create an RFP that gets the best from:
- Platform vs Product
- AI Innovations
- Continuous Innovation
- And Much More
Enhancing DAM Operation with Artificial IntelligenceNuxeo
Research has shown that employees spend about an hour every day searching for content and 60% of organizations will recreate an asset if it can’t be found.
Recreating assets isn’t cheap. Estimates show that organizations can spend up to $50,000 for each recreated asset but these costs can be significantly reduced by leveraging artificial intelligence (AI) and machine learning (ML) models trained on business-specific data.
In this webinar, attendees will learn:
- The differences between AI and ML
- The perception of what AI can do vs reality
- How AI & ML can be used to assist with, and work alongside humans
Please join us to discover how to get the most value out of your digital assets with AI and ML.
6 Opportunities for In-House Studios to ExcelNuxeo
Today's in-house agencies and creative production studios impact business objectives beyond just marketing. They are creating content that is driving customer experience through the full, idea-to-shelf-to-performance lifecycle. This expansion and alignment with strategic business objectives positions in-house agencies at the center of innovation, growth, and speed to market.
This webinar outlines six opportunities to position your in-house creative studio for success in this expanded arena. We will explore how to optimize your creative operations and usher in a new foundation that drives efficiency, innovation, and growth.
Own the Digital Shelf Strategies Food and Beverage CompaniesNuxeo
Large food & beverage companies often struggle to manage their product content and data, which inhibits innovation and makes it difficult to meet consumer demands.
Given the surge in eCommerce and online shopping, digital assets have become critical for ensuring that your products can be found on the digital shelf.
This webinar will highlight the importance of connecting content and data across seven key areas of the product development and launch process that can provide strategic value for food brands, thereby increasing efficiency and reputation.
Discover how to connect:
Ingredients libraries
Product design and prototyping
Product photography
Campaign development
Labeling and packaging
Content hubs and portals
Product knowledge management
Accelerating the Packaging Design Process with Artificial IntelligenceNuxeo
New product innovations, materials, rebranding: every product change can create a need for new packaging. Technical and creative information collides with file formats whenever packaging is involved. Packaging designers are called on to localize designs for multiple markets and change specific elements creating many iterations of the same basic package design. That’s a lot of moving parts to manage and coordinate.
That is why Innovationedge Founder Cheryl Perkins, and Nuxeo’s Alan Porter will join CGT in an upcoming webinar to discuss how product asset management, combined with Artificial Intelligence (AI) and machine learning (ML) models, can accelerate ideas to market for consumer goods companies.
Attendees will learn:
- How connecting product data and visual assets can accelerate the packaging design process.
- How one consumer goods manufacturer reduced their packaging approvals process from weeks to days.
- How to manage and track multiple localized versions of a design using asset derivatives.
Modernizing Your Approch to Digital Asset Management: the TBWA CaseNuxeo
The promise of Digital Asset Management (DAM) has been to better control and leverage digital files to improve efficiencies and reduces costs. However, the reality is that old-school solutions and approaches have not evolved to meet the complex and unique needs of departments and business units within each company. The good news is that many organizations are embracing a more modernized and flexible approach to DAM.
In this presentation:
- Hear about how TBWA delivered breakthrough value to some of the world’s largest and most prominent brands by taking a new approach to these challenges.
- Learn how TBWA’s strategy and approach can be leveraged by other organizations looking to modernize and improve their approach to DAM.
3 Strategies to Accelerate Creative Processes with DAMNuxeo
At trend-driven product companies, new product development predicts success or failure, but scaling and accelerating product development has proven difficult for many of the world’s largest companies. The biggest problem holding back these efforts: the tangled web of the product development process.
This webinar explores strategies to turbocharge your product creative process, enabling your organization to:
- Accelerate product introduction to grow market share
- Identify and create opportunities in product design, development, and go-to-market process
- Streamline and accelerate product development to deliver real results
How Creatives Are Getting Creative in 2020 and BeyondNuxeo
Today’s creative teams are facing some crazy challenges – studios are shut down, production is stalled, and staff are scattered. But overcoming new challenges is where creative people excel.
This webinar will explore some of the innovative strategies and new technologies that have:
• Generated inspiration
• Used existing digital assets in unique ways
• Developed new processes
• Motivated teams
Learn how we can tackle the future together.
Requirements to Include in a Digital Transformation RFPNuxeo
The days of modernizing legacy information systems by replacing like for like are behind us. Today’s technology has more to offer than ever before, and business value is no longer derived from doing what you have always done. This session shares how to create your next Request for Proposal (RFP) to reflect your current modernization strategy and to give you the best possible outcome.
Explore how to create an RFP that gets the best from:
- Platform vs Product
- AI Innovations
- Continuous Innovation
- And Much More
Enhancing DAM Operation with Artificial IntelligenceNuxeo
Research has shown that employees spend about an hour every day searching for content and 60% of organizations will recreate an asset if it can’t be found.
Recreating assets isn’t cheap. Estimates show that organizations can spend up to $50,000 for each recreated asset but these costs can be significantly reduced by leveraging artificial intelligence (AI) and machine learning (ML) models trained on business-specific data.
In this webinar, attendees will learn:
- The differences between AI and ML
- The perception of what AI can do vs reality
- How AI & ML can be used to assist with, and work alongside humans
Please join us to discover how to get the most value out of your digital assets with AI and ML.
6 Opportunities for In-House Studios to ExcelNuxeo
Today's in-house agencies and creative production studios impact business objectives beyond just marketing. They are creating content that is driving customer experience through the full, idea-to-shelf-to-performance lifecycle. This expansion and alignment with strategic business objectives positions in-house agencies at the center of innovation, growth, and speed to market.
This webinar outlines six opportunities to position your in-house creative studio for success in this expanded arena. We will explore how to optimize your creative operations and usher in a new foundation that drives efficiency, innovation, and growth.
Own the Digital Shelf Strategies Food and Beverage CompaniesNuxeo
Large food & beverage companies often struggle to manage their product content and data, which inhibits innovation and makes it difficult to meet consumer demands.
Given the surge in eCommerce and online shopping, digital assets have become critical for ensuring that your products can be found on the digital shelf.
This webinar will highlight the importance of connecting content and data across seven key areas of the product development and launch process that can provide strategic value for food brands, thereby increasing efficiency and reputation.
Discover how to connect:
Ingredients libraries
Product design and prototyping
Product photography
Campaign development
Labeling and packaging
Content hubs and portals
Product knowledge management
Accelerating the Packaging Design Process with Artificial IntelligenceNuxeo
New product innovations, materials, rebranding: every product change can create a need for new packaging. Technical and creative information collides with file formats whenever packaging is involved. Packaging designers are called on to localize designs for multiple markets and change specific elements creating many iterations of the same basic package design. That’s a lot of moving parts to manage and coordinate.
That is why Innovationedge Founder Cheryl Perkins, and Nuxeo’s Alan Porter will join CGT in an upcoming webinar to discuss how product asset management, combined with Artificial Intelligence (AI) and machine learning (ML) models, can accelerate ideas to market for consumer goods companies.
Attendees will learn:
- How connecting product data and visual assets can accelerate the packaging design process.
- How one consumer goods manufacturer reduced their packaging approvals process from weeks to days.
- How to manage and track multiple localized versions of a design using asset derivatives.
Modernizing Your Approch to Digital Asset Management: the TBWA CaseNuxeo
The promise of Digital Asset Management (DAM) has been to better control and leverage digital files to improve efficiencies and reduces costs. However, the reality is that old-school solutions and approaches have not evolved to meet the complex and unique needs of departments and business units within each company. The good news is that many organizations are embracing a more modernized and flexible approach to DAM.
In this presentation:
- Hear about how TBWA delivered breakthrough value to some of the world’s largest and most prominent brands by taking a new approach to these challenges.
- Learn how TBWA’s strategy and approach can be leveraged by other organizations looking to modernize and improve their approach to DAM.
3 Strategies to Accelerate Creative Processes with DAMNuxeo
At trend-driven product companies, new product development predicts success or failure, but scaling and accelerating product development has proven difficult for many of the world’s largest companies. The biggest problem holding back these efforts: the tangled web of the product development process.
This webinar explores strategies to turbocharge your product creative process, enabling your organization to:
- Accelerate product introduction to grow market share
- Identify and create opportunities in product design, development, and go-to-market process
- Streamline and accelerate product development to deliver real results
According to new research from Nuxeo, retailers and brands are under growing pressure to be more innovative, deliver a better customer experience, and launch the latest trending products to market faster. More than half (53%) of respondents said that when a new market trend emerges, they would want their favoured retailer to make that product available within one month or less, and 54% would change to a competitor if the overall digital experice didn't meet their expectations.
How should product companies and retailers respond?
Accelerating product development has proven difficult for many of the world’s largest companies. The biggest problem holding back these efforts is the tangled web of processes and workflows.
This session, presented by Nuxeo and IO Integration, explores strategies to turbocharge your product creative process, enabling your organisation to:
- Accelerate product introduction to grow market share
- Identify and create opportunities in design, development, and go-to-market processes
- Provide an improved customer experience
Combine AI & Modern Content Services to Increase Productivity by 15%Nuxeo
Did you know that workers in banking and insurance spend almost one hour every day just looking for information they need to do their jobs? Or that UK financial firms have an average of 9 information management systems in place and that 80% report these systems aren’t fully integrated?
Not only is content inherently hard to manage, but the volume, variety, and complexity of content are growing at an unprecedented rate.
Further, many firms continue to struggle with outdated systems and a growing number of information silos.
And, all of this comes at a time when digital transformation is a critical imperative and content is becoming increasingly important for firms seeking to improve customer experiences, collaboration, increase productivity, or comply with new regulations like GDPR.
In this webinar, you will learn:
- How to break down information silos and provide a single, comprehensive view of content
- What new types of content are emerging and how leading companies are leveraging these assets for competitive advantage
- How to use AI and machine learning to enrich content and bring new automation and insight
- And, how to increase knowledge worker productivity with a modern content services platform
Driving Brand Loyalty Through Superior Customer Experience Nuxeo
Today’s consumers expect content that reflects a brand’s promise and that is relevant, informative and supported by rich media experiences.
Join CMSWire and Alan Porter, Nuxeo’s Director of Product Marketing and author of “The Content Pool,” as we explore trends in customer expectations that drive brand loyalty in a digital world, based on recent survey data. Discover methods for storing, managing and delivering rich content that engages your customers and provides the digital experiences they expect.
This webinar will cover:
- Build a content-driven digital supply chain that ensures consistency and speed time to market
- Leverage new technologies like AI and machine learning that drives improvements to customer experience
- Identify and start practical projects that build brand trust
Redefine Your Digital Asset Strategy for 2017Nuxeo
Enterprise companies have moved their digital content strategy beyond marketing to encompass the entire organization. This enables the company to continuously innovate ahead of the market and unlock the full value of all digital assets, even the most complex and hidden ones, across all departments.
Learn how leading media and advertising companies have embraced a new digital asset strategy to drive revenue growth, create new products and licensing opportunities, and improve employee productivity.
Convergence of Internet of Things and ECM to Build the Connected EnterpriseNuxeo
ECM technologies must evolve to keep up with the explosive growth of Internet of Things. This webinar will show how the convergence demands the need for a modern ECM platform.
IBM Cognos Analytics: Empowering business by infusing intelligence across the...IBM Analytics
Analytics leaders can now offer organizations the self-service they want while giving users the control they expect, redefining business intelligence in the process—all thanks to the IBM Cognos Analytics platform. Learn more at http://ibm.co/cognosanalytics.
Using Search to Drive Self-Help Success at VeritasLucidworks
Learn how to use ROI to validate knowledge management and search to management, by delivering a better customer self-service experience that improves customer success and satisfaction. Understand the simple business case that justified investment in Lucidworks Fusion to deliver unified search across multiple repositories, allowing both customers and support engineers to maximize productivity. Identity management and security models allow support engineers to use the same interface as customers, making it easy to teach customers how to self-solve while still protecting sensitive data.
Speaker: Joe Kugler, Sr Mgr, Knowledge
Management and Self Help Experience, Veritas Technologies
Enabling Digital Transformation Amidst a Global Pandemic | Low-Code, Cloud, A...Nuxeo
In today’s world, where many businesses are struggling to simply survive COVID-19, some companies are thriving in this environment and accelerating their digital strategies, not by necessity, but as an opportunity to seize competitive advantage.
In this webinar, we will explore how modern content platforms play a key role in enabling digital transformation and how new trends and capabilities — like Cloud, Low-Code and Artificial Intelligence — are enabling some of today’s largest enterprises to accelerate their transformation initiatives. Our webinar will feature two different case studies where leading enterprises are leveraging these technologies as the digital foundation for their future businesses.
In this webinar, you will learn:
- How modern content platforms are tearing down information silos to deliver data and content when, where, and how it is needed
- How modern content platforms take unique advantage of cloud infrastructures
- Why low-code application development is critical to business agility
- What AI capabilities are available today that are completely transforming how customers work with data and content
- How a large US insurer is using Nuxeo, Guidewire, and Smart Communications, all on AWS, to modernize their claims architecture
- And, how a $13B global apparel company is using Nuxeo and its Insight service (AI/ML) to institute a wholly digital supply chain
Tackling 8 Digital Challenges of the Agrochemical, Industrial & Specialty Che...Building Blocks
Digital marketing presents a large opportunity for the chemical sectors. Building Blocks work with a number of global organisations in this industry, and have found that the complexity of these businesses creates a number of unique challenges when using digital communications.
However, with the challenges come opportunities. In this whitepaper and supporting slide deck, we’ve identified eight of the key challenges faced by these industries, that we’ve helped tackle over the past few years.
How a Data-Driven Culture Improves Organizational Performance Tableau Software
In the last few years, many researchers and analysts have predicted power shifts in business intelligence and analytics world. Today, self-service analytical tools are enabling information workers everywhere identify new insights and drive business performance.
In this slideshare, learn from IDC research and Amaysim BI Manager about:
Why meeting the analytical needs of business users matter to organizational performance
What’s driving leaders in APAC enterprises towards a self-service paradigm?
How to encourage adoption of analytical tools in your organization
How leading Asia Pacific enterprises such as Amaysim are adopting self-service analytics and the benefits they’ve experienced.
This slideshare came from a full webinar delivered by Tableau. You can the full length webinar at http://www.tableau.com/learn/webinars/how-analytic-culture-drives-performance-asia-pacific-organizations
The webcast will discuss how to:
- Turn static reports from traditional BI platforms (SAP, Cognos, Oracle, etc.) into dynamic reports
- Connect to Corporate BI platform and unstructured data sources in one view
- Model data in a self-service and web-based environment using in-memory technology
- Analyze data using suggestive and automated insights
- Collaborate with recommended colleagues on the data cell level
Change isn’t easy. How do you refine an approach for your organization to meet changing business needs, drive agility, and increase customer adoption? Learn the five key pillars to success: Digital Enablement, Technology Advancement, Organizational Agility, Adoption and Digital Shift. This session will help you gain insight on how to continue to evolve your organization and potential challenges along this journey.
Building Search and Personalization at Nordstrom Rack | HautelookLucidworks
Ecommerce customers are accustomed to an accurate, smooth, and timely search experience. Behind the curtains is a chaotic battle to operationalize a hefty strategy, optimize a fickle infrastructure, and rally troops around a single vision. Hear how Nordstrom Rack | Hautelook braved this with help from Lucidworks Fusion.
Increase Contact Center Performance with Google Search and Salesforce Service...Perficient, Inc.
In this slideshare, discover how a progressive information protection company effectively engages and responds to customers across all interaction channels using Google Search Appliance and Salesforce to provide the utmost in customer care.
You'll learn how:
Leading call/contact center performers are improving first call resolution rates to increase efficiency
Customers can easily help themselves via search
Companies are reducing costs by up to 25% per customer service representative using the Google Search Appliance
Agents are reducing average call time by nearly 20% by quickly finding the information they need
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
According to new research from Nuxeo, retailers and brands are under growing pressure to be more innovative, deliver a better customer experience, and launch the latest trending products to market faster. More than half (53%) of respondents said that when a new market trend emerges, they would want their favoured retailer to make that product available within one month or less, and 54% would change to a competitor if the overall digital experice didn't meet their expectations.
How should product companies and retailers respond?
Accelerating product development has proven difficult for many of the world’s largest companies. The biggest problem holding back these efforts is the tangled web of processes and workflows.
This session, presented by Nuxeo and IO Integration, explores strategies to turbocharge your product creative process, enabling your organisation to:
- Accelerate product introduction to grow market share
- Identify and create opportunities in design, development, and go-to-market processes
- Provide an improved customer experience
Combine AI & Modern Content Services to Increase Productivity by 15%Nuxeo
Did you know that workers in banking and insurance spend almost one hour every day just looking for information they need to do their jobs? Or that UK financial firms have an average of 9 information management systems in place and that 80% report these systems aren’t fully integrated?
Not only is content inherently hard to manage, but the volume, variety, and complexity of content are growing at an unprecedented rate.
Further, many firms continue to struggle with outdated systems and a growing number of information silos.
And, all of this comes at a time when digital transformation is a critical imperative and content is becoming increasingly important for firms seeking to improve customer experiences, collaboration, increase productivity, or comply with new regulations like GDPR.
In this webinar, you will learn:
- How to break down information silos and provide a single, comprehensive view of content
- What new types of content are emerging and how leading companies are leveraging these assets for competitive advantage
- How to use AI and machine learning to enrich content and bring new automation and insight
- And, how to increase knowledge worker productivity with a modern content services platform
Driving Brand Loyalty Through Superior Customer Experience Nuxeo
Today’s consumers expect content that reflects a brand’s promise and that is relevant, informative and supported by rich media experiences.
Join CMSWire and Alan Porter, Nuxeo’s Director of Product Marketing and author of “The Content Pool,” as we explore trends in customer expectations that drive brand loyalty in a digital world, based on recent survey data. Discover methods for storing, managing and delivering rich content that engages your customers and provides the digital experiences they expect.
This webinar will cover:
- Build a content-driven digital supply chain that ensures consistency and speed time to market
- Leverage new technologies like AI and machine learning that drives improvements to customer experience
- Identify and start practical projects that build brand trust
Redefine Your Digital Asset Strategy for 2017Nuxeo
Enterprise companies have moved their digital content strategy beyond marketing to encompass the entire organization. This enables the company to continuously innovate ahead of the market and unlock the full value of all digital assets, even the most complex and hidden ones, across all departments.
Learn how leading media and advertising companies have embraced a new digital asset strategy to drive revenue growth, create new products and licensing opportunities, and improve employee productivity.
Convergence of Internet of Things and ECM to Build the Connected EnterpriseNuxeo
ECM technologies must evolve to keep up with the explosive growth of Internet of Things. This webinar will show how the convergence demands the need for a modern ECM platform.
IBM Cognos Analytics: Empowering business by infusing intelligence across the...IBM Analytics
Analytics leaders can now offer organizations the self-service they want while giving users the control they expect, redefining business intelligence in the process—all thanks to the IBM Cognos Analytics platform. Learn more at http://ibm.co/cognosanalytics.
Using Search to Drive Self-Help Success at VeritasLucidworks
Learn how to use ROI to validate knowledge management and search to management, by delivering a better customer self-service experience that improves customer success and satisfaction. Understand the simple business case that justified investment in Lucidworks Fusion to deliver unified search across multiple repositories, allowing both customers and support engineers to maximize productivity. Identity management and security models allow support engineers to use the same interface as customers, making it easy to teach customers how to self-solve while still protecting sensitive data.
Speaker: Joe Kugler, Sr Mgr, Knowledge
Management and Self Help Experience, Veritas Technologies
Enabling Digital Transformation Amidst a Global Pandemic | Low-Code, Cloud, A...Nuxeo
In today’s world, where many businesses are struggling to simply survive COVID-19, some companies are thriving in this environment and accelerating their digital strategies, not by necessity, but as an opportunity to seize competitive advantage.
In this webinar, we will explore how modern content platforms play a key role in enabling digital transformation and how new trends and capabilities — like Cloud, Low-Code and Artificial Intelligence — are enabling some of today’s largest enterprises to accelerate their transformation initiatives. Our webinar will feature two different case studies where leading enterprises are leveraging these technologies as the digital foundation for their future businesses.
In this webinar, you will learn:
- How modern content platforms are tearing down information silos to deliver data and content when, where, and how it is needed
- How modern content platforms take unique advantage of cloud infrastructures
- Why low-code application development is critical to business agility
- What AI capabilities are available today that are completely transforming how customers work with data and content
- How a large US insurer is using Nuxeo, Guidewire, and Smart Communications, all on AWS, to modernize their claims architecture
- And, how a $13B global apparel company is using Nuxeo and its Insight service (AI/ML) to institute a wholly digital supply chain
Tackling 8 Digital Challenges of the Agrochemical, Industrial & Specialty Che...Building Blocks
Digital marketing presents a large opportunity for the chemical sectors. Building Blocks work with a number of global organisations in this industry, and have found that the complexity of these businesses creates a number of unique challenges when using digital communications.
However, with the challenges come opportunities. In this whitepaper and supporting slide deck, we’ve identified eight of the key challenges faced by these industries, that we’ve helped tackle over the past few years.
How a Data-Driven Culture Improves Organizational Performance Tableau Software
In the last few years, many researchers and analysts have predicted power shifts in business intelligence and analytics world. Today, self-service analytical tools are enabling information workers everywhere identify new insights and drive business performance.
In this slideshare, learn from IDC research and Amaysim BI Manager about:
Why meeting the analytical needs of business users matter to organizational performance
What’s driving leaders in APAC enterprises towards a self-service paradigm?
How to encourage adoption of analytical tools in your organization
How leading Asia Pacific enterprises such as Amaysim are adopting self-service analytics and the benefits they’ve experienced.
This slideshare came from a full webinar delivered by Tableau. You can the full length webinar at http://www.tableau.com/learn/webinars/how-analytic-culture-drives-performance-asia-pacific-organizations
The webcast will discuss how to:
- Turn static reports from traditional BI platforms (SAP, Cognos, Oracle, etc.) into dynamic reports
- Connect to Corporate BI platform and unstructured data sources in one view
- Model data in a self-service and web-based environment using in-memory technology
- Analyze data using suggestive and automated insights
- Collaborate with recommended colleagues on the data cell level
Change isn’t easy. How do you refine an approach for your organization to meet changing business needs, drive agility, and increase customer adoption? Learn the five key pillars to success: Digital Enablement, Technology Advancement, Organizational Agility, Adoption and Digital Shift. This session will help you gain insight on how to continue to evolve your organization and potential challenges along this journey.
Building Search and Personalization at Nordstrom Rack | HautelookLucidworks
Ecommerce customers are accustomed to an accurate, smooth, and timely search experience. Behind the curtains is a chaotic battle to operationalize a hefty strategy, optimize a fickle infrastructure, and rally troops around a single vision. Hear how Nordstrom Rack | Hautelook braved this with help from Lucidworks Fusion.
Increase Contact Center Performance with Google Search and Salesforce Service...Perficient, Inc.
In this slideshare, discover how a progressive information protection company effectively engages and responds to customers across all interaction channels using Google Search Appliance and Salesforce to provide the utmost in customer care.
You'll learn how:
Leading call/contact center performers are improving first call resolution rates to increase efficiency
Customers can easily help themselves via search
Companies are reducing costs by up to 25% per customer service representative using the Google Search Appliance
Agents are reducing average call time by nearly 20% by quickly finding the information they need
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
Skapa at West Sweden Chamber of Commerce November 20, 2015Erik Ekholm
This is the presentation "Driving Sales with Content Marketing" that I used when I held a seminar for a group of executives of companies at the West Sweden Chamber of Commerce.
CREATE KILLER CONTENT WITHOUT THE CREATIVE CHAOS - Presented by RICH CARROLL, Senior Marketing Technologist, IO Integration
Get the secret to managing your marketing workflows from Workfront partner IO Integration. Learn how to audit your content and establish a content marketing hub so you can cut through the creative chaos and deliver customer experiences that are on time, in context, actionable—and awesome.
Top Digital Transformation Trends and Priorities for 2016Charlene Li
Given the importance of digital transformation and the never ending onslaught of new technologies, how should organization prioritize limited resources, time, and attention? This presentation to the San Francisco American Marketing Association is the 7th year in a row when Charlene has presented her take of top digital trends.
How to Win the Big Bet on PersonalizationJake Borr
How often do you visit a site and are presented with content that does not pertain to your behavior and interests? While amusing at times, poorly personalized digital experiences can be frustrating for the end user, and reflect negatively on brand image.
Forrester research found that “Only 16% of marketers currently have the capability to capture customer intent and deliver real-time, behavior-based marketing across all channels.” While personalization’s slow adoption can be attributed to its perceived risk, <strong>personalization is a proven winner in terms of delivering greater engagement, sales uplift and repeat website visits
In this webinar, you will hear from Acquia and MRM on how to take the fear out of personalization, and how successful implementation can help your organization:
-Increase revenue from product recommendations
-Drive conversion rates with personalized call-to-actions (CTAs)
-Influence customer purchasing decisions
-Create a more consistent and engaging digital brand experience
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Personalisation to improve customer experienceEpiserver
Personalisation uses the priceless information you gather about customers, both new and returning, to tailor content, information and offers. This session will look at how you can use personalisation to improve user experience and bring your segmentation strategy alive.
Using the Right Content Strategy to Create a Personalized Digital ExperiencePerficient, Inc.
Content is much more than just static website copy - it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers.
Creating a strategy for what content type to use where will help you personalize and enrich a user's digital experience. In this slideshare, we walk you through some key content strategies, best practices and ways to create great content to keep your users coming back. We also discuss how tools like Sitecore can help drive the personalized digital experience.
AGENCY KMC
Focus on Creation, Development, Project Management and Support.
It has the maturity and adequate structure for customer care, production and all attributes demanded by our professionals in order to apply their experiences with quality, without dispersing efforts.
Know-How and structure for national and international operation
KMC FRANCHIA has as target, to be the largest Digital Agency in Brazil up to 2020.
Recommendations for Complex Digital Asset ManagementNuxeo
Guest speaker, Melissa Webster, Program Vice President, Content and Digital Media Technologies at IDC, discusses why organizations are investing in enterprise digital asset management, and provides recommendations in application architecture, technology evaluation criteria.
As the digital transformation of the retail market accelerates, advanced analytics and big data technologies can help retailers gather critical customer intelligence and optimize operations that lead to better customer experiences and increased sales.
Similar to The Big Picture: the Role of Video, Photography, and Content in Enhancing the Digital Retail Experience (20)
How DAM Librarians Can Get Ready for the Uncertain FutureNuxeo
The world has changed. Content has changed. We hear about the importance of DAM to the digital supply chain, and its value to your organization - but is your DAM keeping up? We seem to be stuck in the same place, still waiting for the miracle to occur and running in circles with little to no metadata. You can't find things, and you’re spending your day looking for stuff for other people.
Luckily, technology is catching up. Join Alan Porter and Lisa McIntyre (MLIS) of Nuxeo, two long-time Digital Asset Management (DAM) practitioners, for a discussion on what the future holds for DAM and those of us who use it daily, focusing on:
- Leveraging AI and Machine Learning as tools to help teams become more efficient
- Developing asynchronous workflow habits
- Getting back to doing what we were hired to do - managing content
How Insurers Fueled Transformation During a PandemicNuxeo
For many insurers, the past year has accelerated strategic investments to manage remote workforces, support virtual claims handling, and face off with FinTech upstarts.
In this webinar, we look at how leading insurers not only addressed the immediate challenges caused by global lockdowns but also found new efficiencies along the way. Get insights into some of the emerging technologies that are driving innovation in insurance, including the Cloud, artificial intelligence, and low-code. We also explore how these technologies reduce claims leakage while improving claims accuracy, employee productivity, and customer satisfaction.
Manage your Content at Scale with MongoDB and NuxeoNuxeo
The pandemic changed media forever — trends in how we create, atomize, store, and distribute content have accelerated as consumer patterns radically shifted.
Now, viewers expect their content to be personalized, on-demand, and on the device of their choosing but this can’t be done effectively using traditional SQL and relational models.
Discover how to quickly transform your content management systems, while reducing costs and increasing productivity with MongoDB and Nuxeo.
In this interactive session we go over:
- Top trends in the media and entertainment industry, and how to stay ahead of them
- Best practices to power gigantic repositories of complex content
- How to achieve performance improvement and cost reduction at the same time
Digital Asset Management (DAM) is no longer just about storing pretty pictures. In today’s fast-paced business environment, DAM serves many roles, from traditional marketing use cases to being positioned at the center of a complex enterprise-wide digital supply chain. This presentation will examine many of the use cases for DAM in action today, and those projected for the near future.
Attend this session to learn how to:
- Position yourself on the DAM Continuum
- Understand the many use cases for DAM
- Identify opportunities where DAM can add real value to your business
- Position yourself to meet future needs for DAM
The events of 2020 will have a significant impact on 2021 and beyond. What does that mean from a customer experience perspective?
Join CMSWire and Alan J. Porter, director of product marketing for Nuxeo and author of “CX Trinity: Customers, Content & Context” and “The Content Pool.” This webinar will discuss the five trends that will shape the customer experience in 2021:
- Execute the basics better
- Use more rich media
- Dig into the archives
- Increase the use of 3D
- Learn to say ‘hello’
Learn how CX leadership can position themselves and their companies to leverage those trends.
L’IA personnalisée, clé d’une gestion de l’information innovanteNuxeo
L’intelligence artificielle est un sujet en vogue, notamment dans la gestion de l’information et de la gestion de contenu. Il faut cependant distinguer l’IA générique de l’IA personnalisée. Si la première permet un gain de temps non négligeable, la seconde va plus loin en améliorant l’expérience client, accélérant la création de nouveaux services et l’innovation.
Alors qu’en est-il réellement ?
Découvrez comment Nuxeo utilise MongoDB pour permettre à sa plateforme de gestion de contenu de s’adapter progressivement à la charge et au volume. Nous présenterons notamment le processus et les résultats de notre dernier test de performance réalisé avec succès sur plus de 11 milliards de documents en utilisant MongoDB Atlas.
Le DAM en 2021 : Tendances, points clés et critères d'évaluationNuxeo
La crise de 2020 a bouleversé de nombreuses entreprises. Beaucoup ont accéléré leur transformation digitale et orienté leurs activités en ligne. Les consommateurs ont, de leur côté, également privilégié l’achat et l’interaction en ligne, accélérant de fait la tendance à la digitalisation des contenus.
C’est dans ce contexte que les entreprises doivent se préparer pour 2021. Il est devenu vital de bien gérer ses ressources numériques, notamment photos et vidéos pour délivrer une expérience attractive et se démarquer de la concurrence.
Au travers de ce webinar, découvrez :
- Quels sont les nouveaux enjeux de la gestion de contenu au regard de la richesse des médias (photos, vidéos, fichiers 3D)
- Quelle est la place du DAM dans l’écosystème de l’entreprise
- Comment une solution de DAM permet d’améliorer son expérience client et son efficacité
- Les tendances du DAM en 2021
- Les critères pour bien choisir sa solution
Elevate your Customer's Experience and Stay Ahead of the CompetitionNuxeo
As the world’s economies struggle with shutdowns, disconnected workspaces, and recessionary pressures, the insurance industry faces unique challenges that modern technologies can help solve.
Get insights into the state of the insurance industry with guest speaker Jeffery Williams, insurance industry analyst at Forrester. Jeffery will explore recent trends impacting the industry, including today’s top priorities for insurers.
Discover the emerging technologies that enable insurers to be more competitive and rapidly bring new products to market.
Drive Enterprise Speed and Scale with A Cloud-Native DAMNuxeo
During a recent Henry Stewart DAM webinar, guest speaker Nick Barber, Senior Analyst of Forrester, and Alan Porter of Nuxeo explore how organizations can create urgency and build the business case for DAM investment, how a cloud-native DAM supports enterprise speed and scale when it comes to creating and delivering content, and how to drive adoption of the DAM so that it establishes itself as an enterprise-level single source of truth.
Digitalisation : Améliorez la collaboration et l’expérience client grâce au DAMNuxeo
Alors que la digitalisation des entreprises est en marche depuis plusieurs années, la récente crise du covid à d’autant plus appuyé la tendance. Les contenus numériques de types photos, videos, maquettes 3D etc… représentent désormais un facteur déterminant dans la course à l’expérience client. Avec l’accroissement du télétravail, les processus métiers tels que la validation des ressources ou le développement des packaging doivent pouvoir se réaliser à distance sans impacter la productivité.
Disposer de la bonne ressource au bon moment, sur le bon canal est devenu vital à l’ère du tout numérique. Que ce soit en externe ou en interne.
Au travers de ce webinar, découvrez comment une plateforme de gestion des ressources numériques (DAM) permet de :
- Centraliser l’accès et la mise à disposition des ressources numériques (photos, vidéos, maquettes 3D …)
- Faciliter les processus d’itération et de validation des contenus
- Favoriser la collaboration entre les différents départements
- Améliorer la productivité et l’expérience client
Reimagine Your Claims Process with Future-Proof TechnologiesNuxeo
An increase in upstart competitors are disrupting the insurance industry and they are implementing future-proof business systems that can adapt rapidly to changing industry dynamics. To keep up with the competition, you need to better understand the changing market and reimagine your legacy systems and processes.
Learn how to innovate your claims process. Topics discussed include how:
- Next-generation insurers are reinventing traditional insurance products and services to improve customer satisfaction and gain a competitive advantage
- Modern technologies (like AI and process automation) reduce business costs without sacrificing customer experience
- Traditional insurers can quickly develop new and improved solutions while transitioning from legacy systems
Comment le Centre Hospitalier Laborit dématérialise ses processus administratifsNuxeo
Le Centre Hospitalier Laborit, basé à Poitiers, est un établissement public en psychiatrie et santé mentale employant plus de 1500 agents regroupant personnel soignant, médecins et personnel administratif.
Documentation institutionnelle, plannings, gestion des marchés, SIRH des médecins… Le CH Laborit souhaitait dématérialiser au maximum l’ensemble de ses processus documentaires, casser les silos d’information et structurer au mieux ces données non structurées.
Avec des projets documentaires aux spécificités diverses, le CH Laborit a choisi Nuxeo notamment pour Nuxeo Studio, son outil de développement low-code facilitant la création d’applications de contenus.
Au travers de ce webinar, découvrez comment le CH Laborit utilise Nuxeo pour :
- Dématérialiser l’ensemble de ses processus de gestion documentaire
- Répondre aux divers besoin métiers grâce au développement rapide d’applications dédiées
- Limiter les freins au changement grâce à une interface intuitive et commune aux différentes applications
Booster sa productivité de 15% grâce à une gestion intelligente de l’informationNuxeo
Saviez-vous que la perte de productivité liée à une mauvaise gestion de son information d’entreprise était estimée à 15% ? La gestion des contenus a toujours représenté un défi pour les entreprises. Le volume et les types de contenus se multiplient à une vitesse inédite, avec un nombre de ressources gérées par les entreprises qui devrait doubler en l’espace de deux ans.
Et l’avènement du digital et du travail à distance accentue ces besoins : comment mettre à disposition de l’ensemble de l’entreprise et des départements la bonne information à n’importe quel moment et sur n’importe quel canal ?
Car gérer, enrichir et retrouver ses contenus est devenu essentiel pour gagner en productivité et rester concurrentiel.
Au travers de ce webinar découvrez :
- Comment retrouver ses contenus facilement permet de gagner en productivité
- L’importance de disposer d’une vision centralisée de son information
- Les bonnes pratiques à adopter pour tirer parti de ses contenus
- Comment l’intelligence artificielle et le Machine learning peuvent aider
Ce webinar dévoile les dernières nouveautés produits de notre plateforme au travers notamment des améliorations de notre service d’Intelligence Artificielle, Nuxeo Insight, de nos fonctionnalités de Retention Management, Nuxeo Drive, Nuxeo Enhanced Viewer et bien d’autres.
Nous présenterons également les résultats de notre dernier test de performance.
Enfin, découvrez en avant-première notre prochaine release incluant notamment les connecteurs Salesforce et Outlook et futures améliorations.
Le webinar inclut :
- Les dernières nouveautés de la plateforme Nuxeo
- Notre dernier test de performance
- Les améliorations à venir
Reducing Image Hide & Seek with AI for In-House AgenciesNuxeo
Most designers spend a lot of time (too much, in fact) searching for images. The thing is, finding what you’re looking for assumes the image was tagged with the appropriate terms up front. Artificial intelligence (AI) can be a useful aid to identify image attributes. And, applying AI using machine learning (ML) models that can be trained on your specific business data can add real value by reducing tedious manual tagging while increasing search effectiveness.
In this webinar, we walk through a practical example from an apparel manufacturer of how business-trained AI is being used to identify and label creative assets during mass image uploads.
Transform Your Customer Experience with Modern Information ManagementNuxeo
According to new Nuxeo research, UK Financial Services firms are storing critical customer information and content - on average - across nine different systems. Additionally, 80% of respondents indicated that their information systems also aren’t integrated.
Not only does this have a significant impact on operational efficiency, it is also negatively impacting customers’ experiences as well. And with the specter of GDPR and other consumer privacy legislation looming, many organisations are finding it impossible to respond to these regulations and resulting customer inquiries.
In this webinar, we will share real-life examples of how leading financial services organisations - like ABN Amro, one of the Netherlands largest and most progressive banks - have modernised their legacy information systems to use data and content in new and innovative ways to deliver more value to their customers, reduce technology costs, and transform their businesses.
What you’ll learn:
- Why current information management strategies make financial services less competitive
- How to bridge information silos to enhance your customer experience
- Methods to improve decision-making with intelligent information
- How other top banks and insurers have already modernised their information management systems and what benefits they are experiencing
- How AI can provide greater automation and insight into financial services processes
- And, new ways to better comply with regulations
Our panelist will discuss common information management challenges that legacy systems pose, and how to intelligently modernise existing systems to support digital transformation, take advantage of new cloud technologies, and gain a competitive advantage in today’s financial services market.
Modernes DAM lässt Ihr Team effizienter arbeiten - mit KI und Machine LearningNuxeo
In diesem Webinar zeigen wir Ihnen, wie Sie Ihre kreative Wertschöpfungskette mit KI und Machine Learning revolutionieren. Lernen Sie die Vorteile einer modernen und hochflexiblen DAM-Lösung kennen, die sich nahtlos in Ihre Systeme integrieren lässt.
Agenda:
1. So optimieren Sie die Arbeit mit Ihren digitalen Assets:
2. Auffindbarkeit
3. Workflows
4. Verwaltungsprozesse
5. Überblick über die Nuxeo DAM-Lösung
6. it-novum: Ihr Partner im deutschsprachigen Raum
Lernen Sie, wie Sie die stetig wachsenden und sich ändernden Herausforderungen im DAM-Umfeld meistern können. Profitieren Sie von der Flexibilität moderner Technologien und revolutionieren Sie Ihre kreative Wertschöpfungskette!
Comment Accor optimise la transmission de son savoir-faire grâce à un accès 2...Nuxeo
Avec plus de 5 000 hôtels répartis dans 111 pays, Accor est le leader mondial de l’hospitalité augmentée. Le groupe souhaitait intégrer un outil permettant de transmettre de manière simple et efficace toutes les informations dont ses partenaires (architectes d’intérieur, franchisés, etc..) ont besoin pour le bon déroulement des phases de construction ou de rénovation des établissements.
Découvrez comment Accor a pu mettre à disposition de l’ensemble des équipes quel que soit leur pays d’implantation, tous les documents techniques, marketing et administratifs nécessaires à ces activités et ce 24h/24 et de manière sécurisée.
Au travers de ce webinar, découvrez comment :
- Accor met son information à disposition de ses équipes réparties dans 21 régions
- les équipes disposent d’un accès plus rapide et simplifié à tous types de ressources
- le groupe envisage la suite grâce à l’IA
Understanding Content:Machine Learning & the Modern InsurerNuxeo
In today’s digital world, insurers are literally drowning in content. Accident photos, policy applications, statements, customer emails and SMS messages -- these are all content that underpins your business and your customer experience. Yet for most insurers, content remains a massive business challenge: difficult to find, hard to process, impossible to analyze, and oh so expensive.
Discover how AI and machine learning can be used to transform your content into a business advantage.
We'll share real examples of how other P&C and Health insurers are using these technologies to automate virtual claims, intelligently process policy applications, detect fraud, and even gain new insight into accident damage.
You will learn:
- How AI uniquely addresses your content challenges
- Why custom ML models deliver more value
- What “content lakes” are, and what value they add
- How to take your first steps with AI
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
The Big Picture: the Role of Video, Photography, and Content in Enhancing the Digital Retail Experience
1. The Big Picture
October 15, 2020
The role of video, photography, and
content in enhancing the digital retail
experience.
2. • But is it the right
experience?
• Is it just good enough,
or is it exceptional?
• Are we leveraging rich
media assets to make
the experience
exceptional ?
Content Defines Your
Experience
5. Develop a Visual
Content Strategy
Centralise the vision
Digitise the process
Accelerate Speed to
Market
Provide an Exceptional
Customer Experience
Four Steps to Take
8. Ask Yourself Some Questions
What do you want your assets to do:
• Showcase your products?
• Showcase your customers?
• Show customers using your
products?
What sort of assets will you use to
reflect your brand? :
• Photographic and realistic?
• Inspirational and abstract?
What business need do you want
your assets to help achieve?:
• Engage prospects and lead to
click-through and lead capture?
• Educate and help customers with
self-service thereby reducing
support costs?
Where will the assets be used?:
• Global generic images?
• Regional and local
application?
• If regional, how localised?
10. Scale and Speed
How many assets do you have:
• Are they spread across different
systems?
• How many of each type?
• What new types of assets will you
need to accommodate?
Why do people want to use your
assets? :
• Can they find them?
• Can they use them?
What’s contained in your assets?:
• Do you have a metadata taxonomy?
• Where is the subject matter expertise
in your company?
What’s your future vision?:
• New use-cases?
• New applications across enterprise?
• Solving business issues?
11. Unlock the Information in your Assets
Lifestyle Image Product Image
Shot Type
Solo, Front, Group, Side, Details,
Back,...
Image asset
Talent
Clark Kent, Bruce Wayne.
Related Products
Chino shorts, Striped polo,
sunglasses,...
17. Tell Your Story
How do your assets help the
customer:
• Answering questions?
• Driving transactions?
• Providing context?
Where are your assets being delivered?:
• Web?
• Mobile?
• Digital signage?
• IoT screens?
• AR / VR?
Is what you are providing?:
• Timely
• Relevant
• Of value?
Where are customers on their journey?
• Research
• Buy
• Acquire
• Own
• Service
18. Enterprise Digital Asset Management
places rich media assets at the center of the
digital supply chain, to connect content, data,
and assets across the organisation and deliver
exceptional customer experiences.
19. A Rational Approach
to Modernisation
CONNECT DRIVE
• Integrate multiple repositories
• Extend value of existing systems
• Rapid Return on Investment (ROI)
• Quickly establish consistent foundation
for modernization
Connect to existing
product data and content
sources
Key Benefits
• Reduced time in each step adds up =
cumulative effect
• Improved consistent customer
experience
• Higher customer engagement and
retention
Map your product life
cycle
Increase the value of your
content
Key Benefits
Time
Every customer interaction is driven by content, and today, more than ever, it needs to be delivered in multiple formats on multiple platforms.
Content related to your products is a foundational part of that experience.
Product content needs to be:
Accurate
Relevant
Timely
Intelligent
You need to connect your product data with the content to enable delivery of exceptional customer experiences that drive brand loyalty and continuing transactions.
Insight about what you’re looking increases visibility
With more and more companies establishing in-house agencies in just the last five years.
In-house agencies need to move away from being primarily regarded as a cost-saver to being an essential part of growing the business. A renewed focus on brand and business alignment puts the in-house studio at the front and center of the content supply chain.