Today’s consumers expect content that reflects a brand’s promise and that is relevant, informative and supported by rich media experiences. Join CMSWire and Alan Porter, Nuxeo’s Director of Product Marketing and author of “The Content Pool,” as we explore trends in customer expectations that drive brand loyalty in a digital world, based on recent survey data. Discover methods for storing, managing and delivering rich content that engages your customers and provides the digital experiences they expect. This webinar will cover: - Build a content-driven digital supply chain that ensures consistency and speed time to market - Leverage new technologies like AI and machine learning that drives improvements to customer experience - Identify and start practical projects that build brand trust

1. Driving Brand Loyalty
Through Superior Digital
Customer Experiences
Alan Porter
CX, Marketing, and Content Thought Leader
November 2020

2. • But is it the right
experience?
Content Defines Your
Experience
• Are we leveraging rich
media assets to make
the experience
exceptional ?
• Is it just good enough,
or is it exceptional?

4. Develop a Visual
Content Strategy
Centralise the vision
Digitise the process
Accelerate Speed to
Market
Provide an Exceptional
Customer Experience
Four Steps to Take

5. Centralise the
Vision

6. Customers Don’t Care About
your Functional Silos

7. Ask Yourself Some Questions
What do you want your assets to do:
• Showcase your products?
• Showcase your customers?
• Show customers using your
products?
What sort of assets will you use to
reflect your brand? :
• Photographic and realistic?
• Inspirational and abstract?
What business need do you want
your assets to help achieve?:
• Engage prospects and lead to
click-through and lead capture?
• Educate and help customers with
self-service thereby reducing
support costs?
Where will the assets be used?:
• Global generic images?
• Regional and local
application?
• If regional, how localised?

8. Digitise the
Process

9. Scale and Speed
How many assets do you have:
• Are they spread across different
systems?
• How many of each type?
• What new types of assets will you
need to accommodate?
Why do people want to use your
assets? :
• Can they find them?
• Can they use them?
What’s contained in your assets?:
• Do you have a metadata taxonomy?
• Where is the subject matter expertise
in your company?
What’s your future vision?:
• New use-cases?
• New applications across enterprise?
• Solving business issues?

10. Unlock the Information in your Assets
Lifestyle Image Product Image
Shot Type
Solo, Front, Group, Side, Details,
Back,...
Image asset
Talent
Clark Kent, Bruce Wayne.
Related Products
Chino shorts, Striped polo,
sunglasses,...

11. Accelerate Speed
to Market

12. Content + Data =
Information
FACESMOOTHTM FOUNDATION MODEL MELISSA
EYEDEFINETM EYELINER
HEALTHYGLOWTM BLUSH
NATTYTM NAIL POLISH MELISSATM LIPSTICK
IMAGE METADATA
• Technical info: exposure, camera, location, time...
• AI tags: model, makeup, portrait, day time, Model Melissa.
• Products: NattyTM
Nail polish, HealthyGlowTM
Blush, MelissaTM
Lipstick, FacemoothTM
Foundation, EyeDefineTM
Eyeliner.
• PIM SKU 12345
• PIM Oil-free
• PIM Anti-aging
• Campaign Management System
Only Spring
• PIM SKU 12345
• PIM Micronized Amazonian clay
• PIM True-color mineral pigment
• PIM Hyaluronic acid
• PIM SKU 52431
• PIM Repairs and strengthens
• PIM Radiant Ruby
• Campaign Management System
Athlete leisure segment
• Talent Management System
Celebrity usage rights
• Talent Management System
Contract
• PIM SKU 12121
• PIM The luxury of a gel,
the ease of a pancil
• PIM Waterproof
• Economm Only available
in the US
• PIM SKU 32325
• PIM Sheer plush
• PIM Plumps & moisturizing
• Rights Mgmt Licensed for 2019

13. Product Life Cycle
PRODUCT
KNOWLEDGE
• On sale dates
• SKUs
• Product options
CAMPAIGNS
• Seasonality
• Usage rights
• Product release
timing
MATERIAL
• Suppliers
• Pricing
• Availability
• Swatches
DESIGN
• Product
specifications
• Virtual
prototyping
PHOTO STUDIO
• Model
• Photographer
• Location
• Logistics
PACKAGING
• Image
• Cropping
• Labelling Info
• Localization
CONTENT HUB
• Where used
• Asset owner
• Content retirement
dates
CREATE MAKE SELL

14. Provide an
Exceptional
Customer
Experience

15. No Silos – Just a Brand

16. Tell Your Story
How do your assets help the
customer:
• Answering questions?
• Driving transactions?
• Providing context?
Where are your assets being delivered?:
• Web?
• Mobile?
• Digital signage?
• IoT screens?
• AR / VR?
Is what you are providing?:
• Timely
• Relevant
• Of value?
Where are customers on their journey?
• Research
• Buy
• Acquire
• Own
• Service

17. Enterprise Digital Asset Management
places rich media assets at the center
of the digital supply chain,
to connect content, data, and assets
across the organization and deliver
exceptional customer experiences.

18. Accelerate Ideas to
Market
CONNECT DRIVE
• Data and content flows across the
product lifecycle
• Collaborative environment
• Consistency of message
• Accelerated workflow approvals
Connect to existing
product data and content
sources
Key Benefits
• Reduced time in each step adds up =
cumulative effect
• Improved consistent customer
experience
• Higher customer engagement and
retention
Map your product life
cycle
Increase the value of your
content
Key Benefits
Time