Nuxeo World Keynote: Market Trends in Enterprise Content Management

November 18, 2010

Market Trends in
Enterprise Content
Management
Cheryl McKinnon
Chief Marketing Ofﬁcer
@CherylMcKinnon
cmckinnon@nuxeo.com

Wednesday, November 24, 2010

State of the ECM Industry

2


Enterprise Content
Management in 2010
• 2010 is a signiﬁcant year of change in content
management broader market

• Emergence of new leaders

• Historical leaders fall behind in innovation

• Alternative architectures become more mainstream

• Increased focus on using technology to solve
speciﬁc - not generic - business objectives
3


2010 - Convergence of
Disruptive Factors in ECM

• CMIS (Content Management Interoperability
Services) Standard is ratiﬁed
• Release of Microsoft Sharepoint 2010
• Signals from legacy ECM Leaders that their
strategies are forced to change

4
Open Source ECM


Today - Convergence of
Disruptive Factors in ECM
• Information management is no longer a frill in the
knowledge economy
• It is a fundamental infrastructure element
• World of work is increasingly lean, mobile, social and
interoperable
• ECM architectures of the ‘90s reaching end of life
• Governments and businesses know their requirements
better than software vendors

5
Open Source ECM


Open Standards - For
Interoperability and
Preservation

6


Open Standards / Open
Source
• Taking our Digital Footprint Seriously
• Long Term Preservation
• PDF/A

• Era of Information Overload becomes Dark Ages 2.0?

• Broad, accessible software source code
• User and developer community “future-proofs” against
vendor merger and acquisitions or proprietary ﬁle types

• Public sector, large organizations, archives can assert
control over their digital content requirements
7
Open Source ECM


CMIS Background
• Draft speciﬁcation
submitted to OASIS in
2008
• Strong participation and
collaboration among 19
vendors
• Final public draft in
January 2010
• Ratiﬁcation on May 4,
2010

8
Open Source ECM


Harvesting the Content Silos

• Finding the common ground across Content
Management Repositories
LEAR
N MOR
• Use Cases for CMIS CMIS
- Flo E
Toda rent
y@
• Repository to Repository 10:50
am

• Application to Repository

• Federated Repositories

• http://www.slideshare.net/pie1120/the-point-of-the-content-
interoperability-services-cmis-standard

9
Open Source ECM


Wider Acceptance of
Open Source and SaaS

10


Today - Second Generation of
ECM Deployments
• AIIM - May 2010 Market Intelligence Report
• 35% of Respondents are deploying new Enterprise
Content Management systems over next 12-18 months
• 64% of Respondents would consider using Open
Source ECM software products
• Software as a Service ECM alternatives expected to
double over 12-18 months - up to 12% will use SaaS

11
Open Source ECM


Today - Second Generation of
ECM Deployments
• Gartner - April 2010
• Gartner has seen a sustained rise in open source
content management offerings during the past 2 years
• 90% driven by perception of cost savings - also
increased core maturity of available products, better
ﬂexibility and innovation
• “How to Determine if Open Source Makes Sense for your Content Management Strategy
Publication Date: 15 April 2010/ID Number: G00175045

12
Open Source ECM


Gilbane - November 2010
• “Next Generation ECM for
Mission Critical Applications”
• Analysis of new ECM
platforms
• Architectural advantages
• Nuxeo showcased as primary
example
• Comparisons to EMC
Documentum and Open Text
ECM Suite (Livelink)
• Download from Nuxeo.com/
Resources
13
Open Source ECM


Gilbane - November 2010
• “Next Generation ECM for Mission Critical
Applications” - Key Findings
• Adoption no longer impeded by costly license models
• Broaden ‘supply chain’ of content creators and
consumers
• Monolithic architectures becoming barriers to content
re-use, interoperability, integration across IT ecosystem
• Open source development models offer efﬁciencies of
scale via community
14
Open Source ECM


Suites vs. Platforms

15


ECM Market is “Splitting” into
4 Segments
• November 17, 2010 - Gartner 2010 Magic Quadrant
Report on ECM
• Four main areas of buyer focus and vendor inﬂuence
• Transactional Content Management
• Social Content Management
• Online channel optimization
• Content Management as Infrastructure

16
Open Source ECM


2010 - ECM Market in
Transformation
• November 17, 2010 - Gartner 2010 Magic Quadrant
Report on ECM
• “An ECM Suite”, while still relevant, is not
necessarily the best option to meet changing
business requirements”
• New use cases, business managers seeking quick
resolutions to information-centric problems
• Rise of alternative delivery methods
• Open source, SaaS (Cloud Hosted or on-premise rental)

17
Open Source ECM


ECM Evolving into a Platform
for Content Applications
• Vendors with cohesive platforms may be able to be
most creative with CMIS
• ECM vendors will need to differentiate in new ways
• Suite vendors that assembled portfolio via
acquisition will take longer to take full advantage of
CMIS
• Inconsistent architectures and integrations

18
Open Source ECM


Use Cases: Platform for
Content Applications
• Turn-key ECM Applications
• Document Management, Digital Asset Management, Records Management

• Content-Centric Business Applications
• Former Described by Gartner as Content-Enabled Vertical Applications
(CEVA) - Now “Composite Content Applications” (CCA)
• Correspondence Control, Case Management, Contracts Management, Invoice
Processing

• Rise of the Content Application focus

• Embedded as a Service
• “OEM” content repository
• Mobile, ofﬂine applications needing lean, secure document store
19
Open Source ECM


Nuxeo ECM - Our Approach

Construction Media Government Life Sciences

Business
Applications
Correspondence Contracts Records
Invoice Processing
Management Management Management

Packaged Case Content
Document Digital Asset
Products and Management Management
Management Core Server Application
Frameworks Framework Platform

Nuxeo Enterprise Platform
Architecture Complete set of components covering all aspects of ECM. Extensible modular architecture
designed for content application development

20


Thank You

21


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