The document discusses key decisions organizations must make when implementing an Enterprise Content Management (ECM) system. It identifies 10 decisions including establishing a center of excellence team, defining shared service models, determining file storage needs, defining taxonomies and metadata, outlining security requirements, researching reusability of content, and investigating key content integrations. The document uses Oracle's ECM products as an example approach.

1. <Insert Picture Here>
10 Key Decisions: Your ECM Checklist
Michelle Huff
Product Management Director

2. Agenda
• Movement to ECM as Infrastructure <Insert Picture Here>
• Why Shared Services Model
• Ten Key Decisions & Oracle’s Approach
• Summary
• Questions?
2

3. <Insert Picture Here>
Movement to
Enterprise Content Mgmt
(ECM) as Infrastructure
3

4. The Information Explosion
Documents, Images, Voice, Video, IM, Email …
4

5. Enterprise Content Management
Foundation for Content-Centric Business Solutions
Marketing and Brand
Management
Document & IP Web Presence
Management
Employee Engineering Marketing
Secure Deal
On-boarding Collaboration
HR Sales
Enterprise Content Management
Policies & Contract
Procedures Mgmt
IT Legal
HelpDesk Finance Regulatory
Compliance
Accounts Records
Payable Claims Management
Processing
5

6. Enterprise Content Management
Back-Ending Enterprise Applications & Processes
IDC Sees Growing Awareness of the value of better
integrating content into enterprise applications &
enterprise business processes
• Streamline business processes
• Improve cost efficiency
• Improve consistency and auditability
• Improve business agility
• Fueling growth of vertical and LOB
content-enabled applications
Source: Worldwide Content Management Software 2009-2010 Forecast: First Look (IDC
#217207, March 2009
6

7. ECM as Software Infrastructure
Content Management as a Shared Service
• Better manage & reduce costs
– Reuse of customizations & processes
– Reuse existing models for attributing costs to different
departments & divisions
– Better manage overall costs related to content
– Reduce costs by concentrating skill-sets to one team
• Ensure consistent policies & services to internal
customers
– Up-time / SLA
– System & content back-up / recovery
– Security applied uniformly (policies, patches, etc.)
– Retention policies can be applied uniformly
7

8. <Insert Picture Here>
Ten Key Decisions &
Oracle’s Approach
8

9. Assess Your Content Environment
Understand, Define, Prioritize 1
• Perform content inventory across your business
– # of content repositories and systems
• Understand how they are being used and why
• Define & prioritize content stores
– Strategic
– Tactical
– Replaceable
• Cost - benefit analysis
9

10. Oracle Content Management
Unified and Integrated Enterprise Content Mgmt
E-BUSINESS SUITE
PEOPLESOFT
SIEBEL | JD EDWARDS
Oracle Enterprise Content Management
SOA, BPM, JDev Desktop &
Portal OOTB Application Mobile
Connectors Web Apps Connectors Office
Integrations Delivery
Identity Mgmt
High Values Features and Services A
D Notes /
Business Capture Web Content Archiving Imaging A Domino
FUSION
Intelligence P File
MIDDLE Digital Systems
Document Rights Records T
WARE Assets
E 3rd Party
R
Application Core Content Services S
Grid
10

11. The American Institute of Architects (AIA)
Partner:
11

12. Establish An “ECM Center of Excellence”
Cross-departmental team responsible for success 2
• Team of
• High-level executives
• Technical architects
• Business / content owners
Defining Shared Services Strategy
Model, Functionality & Performance Requirements 3
• Where do you draw the line between common infrastructure
services vs. specific business group functionality?
• Plan on multiple performance demands
• High volume ingestion vs. contribution vs. consumption
12

13. Determining File & Storage Mgmt Needs
Where the content “lives” and its lifecycle requirements 4
• File system vs. database
• Hierarchical storage management
• Records and retention management policies
Oracle’s Approach to File Storage & Management
Open & Integrated = Flexible Options
Oracle Enterprise Content Management
Oracle Database Oracle Oracle 3rd Party
SecureFiles, RAC Exadata * Storage Database,
AuditVault, DB Vault DB Machine Archive Manager File System
* High Volume Results:179 million docs / day
* Two Node UCM Server + Exadata Half Rack Hardware
13

14. Defining Enterprise Taxonomy & Metadata
Balancing usability and findability 5
• Don’t focus on trying to make it “perfect” before you go-live
• Recognize your corporate taxonomy evolves
• Ensure that your tools allow it to easily grow and be maintained
Outlining Security Requirements
Balancing data protection and information sharing 6
• Remember security is meant to “secure” not “organize”
• Unless there’s a compelling reason to prevent access – err on
the side on information sharing
• Tracking is as important as securing
14

15. Research Reusability
Content and content-related business processes 7
• This can be tough to discover – common areas to look
• Multi-channel marketing content
• Translated content
• Technical documents
• Customer-related documents
Investigate Key Content Integrations
For enhanced functionality, efficiency, usability 8
• Where do we need to integrate content?
• Enterprise applications & custom Web applications
• Within existing business processes
• Customer & partner “touch points” – Web sites, mobile, email
• Desktop and collaborative tools
15

16. Oracle’s Approach: ECM Foundation
For Middleware & Enterprise Applications
• Out of the box integrations with
Fusion Middleware
• Out of the box integrations with
Oracle Applications
• Strategic Platform for Oracle
Fusion Applications
16

17. Directly From Your Desktop
Integrations w/ Microsoft Office & Windows Explorer
17

18. Directly from Enterprise Applications
Out of the Box Integrations for Accessing Content
18

19. Directly within Business Processes
Certified Solution Accelerators
Automate and image-enable: A/P, Time & Expense, Student & Employee On-Boarding…
19

20. Directly from Sites & Custom Web Applications
In-Context Web Content Authoring & Approvals
20

21. Directly from Portals & Composite Apps
With Oracle WebCenter Suite
• Modern User Experience Platform
for the Enterprise & Web
• UCM is strategic
content repository
• Leverage’s Oracle Universal
Content Management for
Web Content Management
• Enterprise Social Services
• Activity streams & graphs
• Recommendations,
mash-ups, blogs & wikis
• Build communities & spaces
• Community member interaction
• Bring collaboration to critical business
processes & applications
21

22. Target First Projects
Key projects that offer quick success 9
• Try to focus on low hanging fruit with quick ROI
• Start building the processes and institutional knowledge
within your ECM Center of Excellence
• Gain momentum for user adoption
Invest in Change Management & Training
An ECM strategy is an ongoing initiative 10
• Build in processes for end-user feedback throughout the
implementation
• Identify and help enable and train your business
champions and early adopters
22

23. Slide text goes here
Partner:
23

24. Oracle Content Management 11g
Moving from Point to Platform
• A Simple, Smart and Scalable Content
Infrastructure
– Low cost of ownership
– Effective standardization
• A Pre-Integrated Solution for Content-
Enabling Oracle’s Business Applications
– High return on your investment
– Improved business responsiveness
• A Foundation for Content-Centric Business
Solutions
– Optimize revenue and mitigate risk
• The Strategic ECM Solution
– Complete, Open, & Integrated
– Join 7900+ Oracle Content Management
customers
24

25. Engage in the Conversations!
Twitter:
#WebCenter, #E20, #ECM, #Oracle
Facebook:
http://facebook.com/OracleE20
http://facebook.com/OracleWebCenter
LinkedIn
Oracle Enterprise 2.0 Group
Oracle’s Enterprise 2.0 blog:
http://blogs.oracle.com/enterprise20

26. Get your Oracle Red Velvet Cupcake!

27. Oracle Track@info360
In Room 154
3:30 Unlocking The Value of Your Application Content
Stephen Schleifer and Brian Dirking, Oracle
Learn how organizations are drastically cutting costs and raising productivity by making content available
in enterprise applications
4:20 Optimize Web Content Targeting
Michelle Huff, Oracle
Molly Wenzler, MeadWestvaco
Learn how with Oracle’s revolutionary one-click web content management, in-context updates can be
added to any web application by just dragging and dropping Oracle Content Management services into
your application

28. Kindle Drawing
• Win A Kindle!
• Load your favorite book
on your Kindle with an
Amazon Gift Certificate!

29. 29

30. 30

31. The preceding is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
31