New product innovations, materials, rebranding: every product change can create a need for new packaging. Technical and creative information collides with file formats whenever packaging is involved. Packaging designers are called on to localize designs for multiple markets and change specific elements creating many iterations of the same basic package design. That’s a lot of moving parts to manage and coordinate. That is why Innovationedge Founder Cheryl Perkins, and Nuxeo’s Alan Porter will join CGT in an upcoming webinar to discuss how product asset management, combined with Artificial Intelligence (AI) and machine learning (ML) models, can accelerate ideas to market for consumer goods companies. Attendees will learn: - How connecting product data and visual assets can accelerate the packaging design process. - How one consumer goods manufacturer reduced their packaging approvals process from weeks to days. - How to manage and track multiple localized versions of a design using asset derivatives.

1. Acceleratingthe
Packaging
DesignProcess
withAI
ConsumerGoodsTechnology

3. Designers Are Pushing
The Boundaries Of The
Design Form—from
Function To Aesthetics.
3
Exciting trends in color, illustration, form and
other design elements are coming together
to create unexpected product packaging that
helps brands break through the clutter of
competition.
Innovationedge Copyright 2020

4. Trend 1: Ecommerce and Branded Packaging
4
• Ecommerce products don’t have the luxury of being seen, and touched, in real life, so
they need to leverage everything they have available to tell their brand story and build a
connection with their audience—and that starts with their packaging.
• Branded packaging is especially important for subscription boxes, where the box itself becomes the only
representation of the brand since the contents feature other brands and products.
• Subscription boxes take a more
comprehensive approach to their
packaging design—and to use their
packaging as an opportunity to tell
their brand story, communicate their
key messaging and build a deeper
connection with their ideal
customers.
Innovationedge Copyright 2020

5. Trend 2: Artful Designs
• Artful designs that show fascinating ideas like “metamorphoses” are poised
to be one of the biggest packaging trends in 2020.
• Embrace this more artistic, avant garde packaging trend as a way to stand out
from the crowd and create something new and different.
5
Innovationedge Copyright 2020

6. Trend 3: Eco-Friendly Packaging
• Climate change has officially become a crisis. So one of the
most important packaging design trends of 2020, without a
doubt, sees brands taking a more eco-friendly approach to
packaging.
6
Innovationedge Copyright 2020

7. AI and Design
Innovationedge Copyright 2020

8. 8
• Once a basic design is established and a
few parameters provided, a smart AI
system could generate a selection of
design alternatives to present to the
designer, who would then choose the
best design according to his/ her
preference.
• Leveraging those design opportunities is
not going to happen by magic, but by
designers co-creating with AI as our
creativity sits in the crosshairs of art,
science, engineering, and design.
AIWill Present A Series Of Exciting Opportunities
Innovationedge Copyright 2020

9. AI Creates MultipleVariants
• Artificial Intelligence helps
designers create multiple
variants after recognizing a
pattern.
• The algorithm extracts colors
and patterns of a design and
then creates thousands of
variants, within the range of
identified colors and patterns.
• This application is extensively
useful for designers.
Innovationedge Copyright 2020

10. 10
Case Study: Nutella
About the Project:
• Nutella’s manufacturer Ferrero partnered with its advertising
agency Ogilvy & Mather Italia to devise a plan to get people to
buy more Nutella.
• The company provided the software with a database of patterns
and colors that Ferrero felt fit with the hazelnut spread brand.
• The synergy of AI, design, and marketing utilized AI’s ability to
decipher, generate and print unique images.
• Nutella created 7 million one-of-a-kind jar designs for their Italian
market.
• It was wildly successful, inspiring over 10,000 consumer videos
and selling out every jar within 30 days.
Innovationedge Copyright 2020

11. AI design techniques aren’t especially new, but deep
reinforcement learning is a relatively new technique
that emerged in the last three to four years and is
responsible for much of the recent excitement and
progress of AI as a discipline.
Innovationedge Copyright 2020 11

12. World of Possibilities
When humans and computers
work together, they can do
amazing things that neither
could do alone.
Take a look at Michael
Hansmeyer’s unimaginable
shapes.
No person could draft these
shaped by hand, but they are
buildable.
Innovationedge Copyright 2020 12
www.oreilly.com

13. Acceleratingthe
Packaging
DesignProcess
withAI
ConsumerGoodsTechnology

14. Accelerating
IdeastoMarket
By connecting content assets to
data throughout the product
lifecycle from ideation to support.
For a more efficient digitalsupply
chain, and an increase in the value
of the assets.

15. Trustworthybrands(are)obviouswinnersin
uncertaintimes,butexecutioniseasiersaidthan
done.Thosewhodoitrightwillbewellrewarded.And
sowilltheircustomers.
—JebGleason-Allurd-GCIEditorinChief

16. Product Life Cycle
1
6
Create Make Sell
Materials Design PhotoStudio
Campaign Design ProductKnowledge
ContentHub
PackagingDesign

17. Content + Data = Information
MATERIALS
—
Suppliers,
pricing,
availability*,
swatches
PHOTO STUDIO
—
Model,
photographer,
location,
logistics*
CAMPAIGNDEVELOPMENT
—
Seasonality,usage
rights,productrelease
timing*
PACKAGING
—
Image cropping,
labelling info,
localization*
CONTENT
—
Where used,asset
owner,retirement
dates
PRODUCTKNOWLEDGE
—
On sale dates,SKUs,
productoptions*
*Data from business systems
DESIGN
—
Product
specifications*,
virtual
prototyping

18. Design
Packaging
Faster
• Trend to use turn-key components
• Preview, access, customize designs
• Localization needs
• Complex Workflows

19. Packaging Design
Roadblock
Technical and creative information collides with file formats
whenever packaging is involved. Packaging designers are
called on to localize designs for multiple markets and change
specific elements.
Real-LifeExample
A cosmetics company streamlined the packaging approval
process by having relevant data attached to visuals.
BusinessBenefits
Less waste, more efficient approvals process, reduced
localization costs, increased collaboration.
TimeSaved
The packaging approval process was reduced from 4 weeks
to 4 days.

20. 20
Derivatives
Where used | Parents | Publication
Relations and Tracking
• Derivatives
• Derived from
• Published proxies
• Translations
Summer Sale
65% off

21. Apply
MachineLearning
for developing metadata models to
drive more accurate user search
experience

22. 22
Generic
Connect to a broad set of public services for common use cases (general
classification, enrichment, OCR, speech-to-text, etc.).
Commodity models provide generic services.
Business-Specific
Deliver highly relevant insights and enrichments to enable specific
business use cases / domains.
Custom models deliver more meaningful outcomes for business.
There are
2 types of AI
Enrich.
Decide.
Optimize.

23. 23
Generic AI
Configurable
Configure content structure
and processes
Normalized
Use different providers for
more power
Scalable
Enrich bilions of documents
and digital assets
Consolidated
Enrich documents
and searches
Rekognition
Image& Video
Transcribe
Textract
Comprehend
Translate
23

24. Business-Specific
AI/MLServices
ContentBots
Secure, customer models trained
on your own content.
Multiple Inputs/Outputs
Train with both content
(documents, media) & data.
Predict multiple values at once.
ContinuousTraining
Content bots continuously evolve
in an automated training cycle.
Active Learning
Gamified “human-in-the-loop”
system for over-the-shoulder
validation & learning.
ContentCreation
Track all-machine generated
content (metadata) and
corrections.
Performance Monitoring
Real-time performance reporting.
Quickly identify corruptions &
degradation in models.
Fail Proof
All content actions are reversable.
Models are versioned & can be
reverted to previous versions.
Auditable
Review training and evaluation
datasets for each Content Bot.
Enterprise-ready ML.

25. PackagingUseCase
LifestyleImage ProductImage
ShotType
Single Product, Multi product Front,
Side, Details, Back,...
Image asset
Location
Geography, Language, Season,...
RelatedProducts
Accessories , Cases, etc.

26. GettheFinalPackage
EarlyEnough
Testing is a critical element
for success

27. WhereDoesNuxeoFit?
Materials
Library
Reference library of elements
that designers apply to a new
product
Designand
Prototyping
Creating prototypes for
sell-in and manufacturing
approval
Photo
Studio
High-volume, highly-
structured product or lifestyle
photography and video with
well-defined outputs
Packaging
Design
Creative design of packaging and labels,
often with exacting technical and legal
requirements
ContentHubs
&Portals
Collection of content and metadata from
upstream creative processes for distribution
to marketing, retail, and sales channels
ProductKnowledge
Management
Collection of product information, including
visuals, documentation, and metadata, to
support sellers and customer support
CreativeCampaign
Development
Photography, video, copy,
and other unstructured
campaign content

28. 28
Think
Beyond
Medatada

29. 29

30. 30
Consistent view of product related assets
and associated data throughout the product value chain
Revenue growth through reduced time to market

31. Thankyou!
nuxeo.com/pclm