The document discusses the concept of Product Asset Management (PAM) as a new approach to managing digital content within organizations by connecting content, data, and assets throughout the supply chain. It emphasizes accelerating the workflow from ideation to support, enhancing customer experience and engagement with rich media assets at the core. Key benefits include improved consistency and higher customer retention rates from a well-mapped digital lifecycle.

1. Accelerate the Digital
Supply Chain:
From Idea to Support
April 2021
Alan J. Porter

2. Shifting
Patterns for
Consumers
and Business

3. Product Asset Management is a new
approach that takes content beyond the
marketing department
to connect content, data, and assets across
the organization.

4. Accelerating
Content
to Market
By connecting digital assets to
data throughout the content
lifecycle from ideation to support.
For a more efficient digital supply
chain and an increase in the CX
value of the assets.

5. Get Real with 3D
Native 3D File sets:
• eCommerce
• Servicing
• Product Design
• Packaging
• Web previews

6. A Typical Digital Content Supply Chain
PRODUCT
KNOWLEDGE
• On sale dates
• SKUs
• Product options
CAMPAIGNS
• Seasonality
• Usage rights
• Product release
timing
MATERIAL
• Suppliers
• Pricing
• Availability
• Swatches
DESIGN
• Product
specifications
• Virtual
prototyping
PHOTO STUDIO
• Model
• Photographer
• Location
• Logistics
PACKAGING
• Image
• Cropping
• Labelling Info
• Localization
CONTENT HUB
• Where used
• Asset owner
• Content retirement
dates
CREATE MAKE SELL

7. PAM = Fastest Path to Value
Create Make Sell
Materials Design Photo Studio
Campaigns
Product
Knowledge
Content Hub
Packaging
Product Asset Management Platform
Product Information Management
Product Information Management
Product Data Management
Product Lifecycle Management
PIM Syndication
Web CMS
eCommerce

8. Content + Data =
Context
FACESMOOTHTM FOUNDATION MODEL MELISSA
EYEDEFINETM EYELINER
HEALTHYGLOWTM BLUSH
NATTYTM NAIL POLISH MELISSATM LIPSTICK
IMAGE METADATA
• Technical info: exposure, camera, location, time...
• AI tags: model, makeup, portrait, day time, Model
Melissa.
• Products: NattyTM
Nail polish, HealthyGlowTM
Blush, MelissaTM
Lipstick, FacemoothTM
Foundation, EyeDefineTM
Eyeliner.
• PIM SKU 12345
• PIM Oil-free
• PIM Anti-aging
• Campaign Management System
Only Spring
• PIM SKU 12345
• PIM Micronized Amazonian clay
• PIM True-color mineral pigment
• PIM Hyaluronic acid
• PIM SKU 52431
• PIM Repairs and strengthens
• PIM Radiant Ruby
• Campaign Management System
Athletileisure segment
• Talent Management System
Celebrity usage rights
• Talent Management System
Contract
• PIM SKU 12121
• PIM The luxury of a gel,
the ease of a pencil
• PIM Waterproof
• E-comm Only available in
the US
• PIM SKU 32325
• PIM Sheer plush
• PIM Plumps & moisturizing
• Rights Licensed for 2019

9. Generic commodity models
• Clothing, Outerwear, Beauty, Street Fashion, Jeans, Fashion, Jacket
Business focus models
• Talent: Anna Nachaev
• Photo Type: Solo, Single Gender
• Products: 15-un Hatch Top, 50-ac Rib Jeans, 58-7 Denim Jacket, 32-j Vision
Necklace

10. Our DAM places rich media
assets at the center of the
digital supply chain, to
connect content, data, and
assets across the
organization and deliver
exceptional customer
experiences.

11. Accelerate Content
to Market
CONNECT CREATE
§ Data and content flows across the
product lifecycle
§ Collaborative environment
§ Consistency of message
§ Accelerated workflow
Connect to existing data and
content sources
Key Benefits
§ Improved consistent customer
experience
§ Higher customer engagement and
retention
Map your digital life cycle
Increase the value of your content
Key Benefits
Time

12. Thank you!