The document discusses how digital asset managers (DAM) can prepare for an uncertain future characterized by changing consumer and business content production patterns. It emphasizes the need for adaptability and highlights the role of technology and AI in transforming workflows. The authors also address the challenges posed by a distributed workforce and the importance of focusing on core job responsibilities.

1. How DAM Librarians
can Get Ready for the
Uncertain Future
Alan Porter & Lisa McIntyre
May 25th
, 2021 – Henry Stewart Webinar

3. Predicting the
Future isn’t Easy

4. Shifting Working Patterns
for Consumers &
Business

5. Content now defines
your experience.

6. Content production
has changed

7. Are we stuck in
the same place?
The DAM Graveyard

8. What about me?

9. Wait… Wasn’t AI
supposed to
make it easy?

10. And now, with
distributed
workforce

12. Technology is
catching up

13. Get back in the
job you were
hired to do

14. Generic commodity models
• Clothing, Outerwear, Beauty, Street Fashion, Jeans, Fashion, Jacket
Business focus models
• Talent: Anna Nachaev
• Photo Type: Solo, Single Gender
• Products: 15-un Hatch Top, 50-ac Rib Jeans, 58-7 Denim Jacket, 32-j Vision
Necklace

15. Think about the
workflow

16. Wake
up
Kick
Ass
Repeat

17. Thank You.