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Deb's Social Media Story For Independents, Consultants, and Small Business

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Deb Nystrom
Deb Nystrom

Learning how to tune social media for small business is possible, and doable within 2 hours a week. Deb shares her story about how she learned to use social media effectively as an new independent consultant and small business owner.

BusinessTechnology
1 of 42
Independents, Social Media and You: Is It Worth the Time? RevelnConsulting's posterous
A Social Media Story Services, Entrepreneurial, Consulting, Small Business
Entrepreneur Phase - 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My consulting goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Premise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Three “Cs” ,[object Object],[object Object],[object Object],Word of mouth referrals from colleagues & competitors Professional networks Credibility, validation on-line
Email Lists ,[object Object],[object Object],[object Object]
Email Lists - continued ,[object Object],[object Object],[object Object],[object Object]
Have a website ,[object Object],[object Object],[object Object],[object Object],[object Object]
Making it real
Connect
Connect - Part II
 
Word of Mouth & Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If you’re going to use LinkedIn ,[object Object],[object Object],[object Object],[object Object]
[object Object]
For some, a first website
Recognition for Expertise Recommendations
Networking & Integration
The Old Facebook
Facebook Upgrade - Business Pages
Social Traction ,[object Object],[object Object],[object Object]
People Talking About You
10 Small Business SM Marketing Tips ,[object Object],[object Object],[object Object]
Continued… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Websites & Blogs
Posterous Mini-Blogs
Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Use Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Analytics
More analytics…
Quoted… ,[object Object],[object Object]
Current plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Google Search
Advice ,[object Object],[object Object],[object Object],[object Object]
Overwhelm, Complexity, Choices
SM 2010 Forecasts- Growth & Refinements ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s next… ,[object Object],[object Object]
My Consulting Goals - Revisited ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Try it, Fit it, Enjoy it! Find me @ Reveln Consulting Posterous Deb Nystrom [email_address]

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Deb's Social Media Story For Independents, Consultants, and Small Business

Editor's Notes

  1. Does social media (interactive, community based websites) makes sense for your small business? Case study: tools and strategy make sense? Experimental: Get toes wet Sample advanced strategy: More time - deeper involvement Free vs. Paid Tools Recommending only those I’ve personally used with references to others from respected sources
  2. Chris Brogan, Ken Burbary, Victoria Pater, etc. - Early Twitter TweetUp.
  3. No single metric is a good indicator, you have to evaluate the usage from multiple dimensions Factor in what are users doing, time on site, interaction, and of course, did they end up buying, recommending products, or improving their lives Jeremiah Owyang, Silicon Valley, Partner, Customer Strategy, Altimeter Group, #1 Rank Analyst Blogs, Technobabble 2.0