The document discusses the importance of blogging for businesses as a central hub for communication with customers and a core component of inbound marketing. It outlines the benefits of blogging, including increased SEO, brand awareness, and customer engagement, and provides tips for getting started and improving blog effectiveness. Key resources for successful blogging are also listed.

1. BloggingFeeding Social MediaBy: Justin Groden, Business DevelopmentFused Solutions & SpiceCSM

2. Quick PollWho is responsible for marketing and business development activities?How many of you are blogging today?Why? Personal or Business?Do you find it valuable?

3. AgendaWhat is Blogging?Why is it important to me and my business?The BenefitsGetting StartedTips and Tricks for successResources for better blogging

4. What is it?Simply put… It’s a way for your business to communicate with customers, prospects, analysts, the media and moreCentral Hub for all of Social MediaCore to Inbound Marketing"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing..."- Guy Kawasaki, cofounder of Alltop,Venture Capitalist, and Blogger.

5. Why is it important?Customers are becoming increasingly better at filtering out unwanted messagesSPAM email, cold calls, direct mail, etc.It’s the pulse of your organizationIt all comes back to one thing… Increased Sales

6. BenefitsIncreased SEOCreate AwarenessEstablish your Business as an ExpertRelational MarketingMedia and Public RelationsCommunity BuildingLow CostCustomer Engagement

7. Understanding Google’s LogicBiggest factor for page rank is number and quality of inbound linksWhy would someone link to your page?Valuable information and contentBlogs are a great way to continually produce and distribute compelling content

8. How to Get StartedFind current bloggers in your industryListen, Engage, RespondCreate a sub domain/directorywww.blog.yoursite.com or www.yoursite.com/blogInstall a blogging platformI recommend WordPressCreate a simple content planWrite your first post

9. Tips & Tricks for ImprovementMake connections to other social mediaContent, Content, ContentInvolve your audienceRepackage existing contentMeasure resultsSetup Analytics (Google Analytics or HubSpot)Link and reference other outlets (stay current)Setup RSSGive your audience a reason to come back

10. Resourceswww.problogger.netwww.blog.hubspot.comhttp://mashable.com/2007/06/19/blogging-toolbox/http://www.thealphamarketer.com/2006/04/10_great_strategic_benefits_of.htmlInbound Marketing, By Brian Halligan and Dharmesh Shah

11. Thank You!www.blog.justingroden.comTwitter: @justingrodenFacebook: www.facebook.com/justingrodenEmail: justin@justingroden.com