This document discusses how to boost social media presence through viral contests. It recommends leveraging viral marketing on social media through contests, and provides best practices for organizing successful viral contests, such as having clear goals, a simple message that can be understood in 30 seconds, enticing prizes worth sharing, and terms of use that answer key questions. It also notes the benefits of contests for promoting brands and driving traffic, and emphasizes the importance of promoting contests across multiple channels for best results.