How to develop your Social Media strategy in Russia?La French Tech
Presentation of the Social Media context:
What is Social Media?
Why should you have a Social Media strategy?
How to develop your Social Media Strategy?
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Ignitus
With Facebook, blogs, Twitter, email, and YouTube, how do you determine which new media will work for your organization? Kimberly will show how Ignitus Strategies has used new media to help nonprofit and for-profit clients to grow email lists, build brands, and bring in more money. She will walk through case studies demonstrating how organizations can integrate new media with traditional marketing to reach current and future customers and increase sales. Kimberly will explain how, through a 6-week new media campaign, an environmental organization raised $80,000, grew its email list by 15,000, and spread its brand to 20,000 new supporters. She will also cover:
> Advantages and disadvantages of various forms of new media
> Expectations of online customers
> Key metrics to monitor and benchmarks
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
The ppt takes you through the business side of Facebook and how company promote business on Facebook. The ppt covers :
1) Facebook Fan Engagement
2) Anatomy of An Ad Campaign
3) Adverts
4) Facebook Insights
5) Other Marketing Tools
How to develop your Social Media strategy in Russia?La French Tech
Presentation of the Social Media context:
What is Social Media?
Why should you have a Social Media strategy?
How to develop your Social Media Strategy?
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Ignitus
With Facebook, blogs, Twitter, email, and YouTube, how do you determine which new media will work for your organization? Kimberly will show how Ignitus Strategies has used new media to help nonprofit and for-profit clients to grow email lists, build brands, and bring in more money. She will walk through case studies demonstrating how organizations can integrate new media with traditional marketing to reach current and future customers and increase sales. Kimberly will explain how, through a 6-week new media campaign, an environmental organization raised $80,000, grew its email list by 15,000, and spread its brand to 20,000 new supporters. She will also cover:
> Advantages and disadvantages of various forms of new media
> Expectations of online customers
> Key metrics to monitor and benchmarks
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
The ppt takes you through the business side of Facebook and how company promote business on Facebook. The ppt covers :
1) Facebook Fan Engagement
2) Anatomy of An Ad Campaign
3) Adverts
4) Facebook Insights
5) Other Marketing Tools
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
Social Media (Web 2.0) marketing for beginnersrjoshi17
The Internet is the fastest-growing medium across the globe and Web 2.0 applications are the fastest-growing aspect of the Internet. Applications include blogs, social networks, wikis, and other interactive and collaborative innovations.Many uses are personal in nature, but businesses and non-profits are using them for both internal and external communications and marketers are eager to understand how to integrate them into marketing communications programs. The social media are particularly relevant in situations where marketers want to reach audiences quickly and directly, with lesser costs.
Blogging - Introduction and How to do it!Moses Gomes
An intro to Blogging, History and how people blog. The ppt also highlights different types of blogs like personal blog, professional blog, corporate blog, travel blog, etc.
The presentation emphasis importance of blogging, to inculcate habit of writing and processing thoughts.
A look at a perspective on how mobility can impact retail beyond current efforts and do for retail what ecommerce promised but didn't deliver upon. Presented at the Heartland Mobile Council Mobile University conference by 5th Finger CEO Patrick Collins 4/28/10.
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
Social Media (Web 2.0) marketing for beginnersrjoshi17
The Internet is the fastest-growing medium across the globe and Web 2.0 applications are the fastest-growing aspect of the Internet. Applications include blogs, social networks, wikis, and other interactive and collaborative innovations.Many uses are personal in nature, but businesses and non-profits are using them for both internal and external communications and marketers are eager to understand how to integrate them into marketing communications programs. The social media are particularly relevant in situations where marketers want to reach audiences quickly and directly, with lesser costs.
Blogging - Introduction and How to do it!Moses Gomes
An intro to Blogging, History and how people blog. The ppt also highlights different types of blogs like personal blog, professional blog, corporate blog, travel blog, etc.
The presentation emphasis importance of blogging, to inculcate habit of writing and processing thoughts.
A look at a perspective on how mobility can impact retail beyond current efforts and do for retail what ecommerce promised but didn't deliver upon. Presented at the Heartland Mobile Council Mobile University conference by 5th Finger CEO Patrick Collins 4/28/10.
Some ja työnhaku - vinkkejä ja ajatuksia työnhausta ja verkostoitumisesta toimittajaopiskelijoille. Journalistiliiton opiskelijaseminaari Tampereella 19.10.2013.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
MPI Toronto Chapter TEC Presentation May 2010Alicia Whalen
MPI Toronto Chapter - TEC Presentation reviewing social media marketing, trends in new media and best practices in managing online reputation for Meeting professionals and suppliers.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
5. 78% of consumers trust peer recommendations while only 14 % trust TV-ads?
6. Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-EnglishSource: Socialnomics.net
7. There is nothing new about being social But there is a completely new landscape! User-Generated Content (UGC) Social News Blogs Social Networking
8. The User is in Control.....seeking relevance and instant gratification I buy things I manage my life I share stuff I make myself heard I consume content
22. What is the biggest challenge marketers face trying to leverage Social Media?
23. Challenges in Social Media Optimization How is social media impacting brand & product perception? How do you identify brand advocates and detractors? Can customer service be improved using social media? How do I better listen to my customers using social media?
24. 1. Start By Listening 2. Strategize & Plan 3. Track, Measure, Analyze and Follow-up Omniture’s 6 Steps to Effective Brand Monitoring 4. Inform about your Success Stories 5. Make Process Changes 6. Automate & Act
47. Step 5: Make Process Changes Make organizational process changes to support Social Media Social Media as part of your PR & Communication Strategy How do we respond on behalf of the company (customer care involvement) Make Social Media part of your Organization (not just at your agency) How much information should we give away for free?
48. Step 6: Implement & Automate Consider how Omniture can help implement and automate these steps
50. So how does Omniture fit into my Social Media strategy?
51. Omniture optimises Ad Spend & Conversion Global Ad Spend Conversion Landing Page Site Search Visitors Customers Recommendations Merchandising Pet Lovers Proud Parents Diet & Fitness Behavioral Targeting
52. Omniture Online Marketing Suite CMO DASHBOARDS Internet Enterprise CRM Kiosks Call Center POS Teller Search Ad Networks Ad Exchange Mobile Video VISITORACQUISITION CONVERSION ONLINEANALYTICS CHANNELANALYTICS OPEN BUSINESS ANALYTICS PLATFORM Data Warehouse & APIs ONLINE MARKETING SUITE Complete – Open – Modular – Flexible
53. Omniture, An Adobe companyThe Leader in Online Business Optimization Company Web Analytics Leader, Now an Adobe company Leadership 5,100 Customers, Every Industry and Geography Infrastructure Over 20,000 Servers in Global Data Centers
60. Who spends most? People with 200-300 friends Spent the most money…
61. Tell me more about these people? Best spenders are “engaged”… ACTION: Target and Acquire more of these types of users, as well those prone to Invitation feature potentially using Facebook’s own advertising systems
62. What are the trends of Viral word of mouth? Invites are peaking in late afternoon… ACTION: Cross target advertising for these time frames with target users, the Double Whammy of App Invite and direct advert
65. In case you remember nothing else Social Media is not a Fad Plan and review your Social Media strategy frequently Omniture can help you to connect the dots
Vad handlar egentligen Social Media om?Är det de fantastiska mängderna användare som använder plattformar som Facebook mfl? Eller är det alla mängder av material som dagligen publiceras på bloggar, videoplattformar mm? Kanske är det de faktum att användare idag ägnar mest av sin tid online åt att kommunicera, interagera och dela med sig med sina vänner online?
Sanningenär den attingenfaktisktfortfarande vet exaktvaddethandlarom. Vad vi dock vet (paus) attvara social äringetnytt – men detlandskapetförvårtsocialabeteendeharradikaltförändrats de senasteåren.Socialanyheter, användargenereratinnehållochsocialanätverksplattformaringåridagiettintrikatnätverkdärbudskapfärdas, information publicerasochnyhetersprids… alltdettaenormt fort. Oftaså fort attintetraditionell media hänger med. Vilket vi har sett vidtillfällensomjordbävningen I Haiti & upploppen I Iran därfaktiskt de socialamediernaharvaritenormtviktigasominformationsbärare
Dagens användare är de facto en person som till stor del lever sitt liv på nätet. Oavsett om han/hon håller kontakt med vänner, köpa böcker eller se film. Vad vi dock observera är att alla de här behoven som användaren har mer och mer integreras - Nu senast i form av en enkel ”gilla” knapp som kopplas direkt till facebook.
SOCIAL MEDIA ÄR INTE EN FLUGA – Det är en fundamental förändring i sättet som vi kommunicerar. Ingen kan förutse exakt vad som kommer att hända härnäst inom området men vi kan vara säkra på att de företag som lyckas att implementera en strategi som följer med i den hypersnabba utvecklingen inom social medier kommer att stå som stora vinnare!Men om jag som företag nu vill förbättra mitt arbete inom Sociala Medier, vad är då utmaningen?
JO, det visar sig enligt undersökningar att det största problemet för marknadsförare (i detta fallet Online Retailers) är att man har svårt att beräkna ROI för Sociala Medier. Ganska häpnadsväckande eller hur? Särskilt med tanke på att vi vet hur viktiga de sociala medierna är för kundrelationer, köp och långsiktigt kundvärde
Utifråntidigarehuvudproblemhar jag formuleratettantaldelproblemsombordehjälpamigsomföretagattbättremäta ROI:*Hurpåverkar SM uppfattningenom mitt varumärke & produkt?*Hurkan jag identifierapositivatrespektivenegativtinställdakonsumenter?*Kan jag förbättra min kundservicegenomattanvända SM?*Hurkan jag bättrelyssnapå mina kundergenomattanvända SM?
Vi går in litedjupare I de 6punkterna: Varfinnsdinakunder? Ja I dettafallethar jag utgåttfrån Omniture därmerpartenavekosystemetavkunder, partners ochprospektfinnsinomwebanalys, optimeringoch online marknadsföring. Härfinns en site somheter WAA en site som de flestainomområdethar en relation till.
Ettannat bra exempelär Twitter, där jag enkeltkansökapå mina brand & produktordochdärmedfåframvadomvärldenanserommig.
Ettställesom jag absolutintevillmissaärFacebook, därdetdykerupp Fan-sites föralltmellanhimmelochjord. Härkan jag verkligenhitta mina anhängare
SisWikiscanner
När jag välharidintifieratvar min intressenterbefinner sig såärdetdagsattbörjabevakadialogen. I förstaskedetärdetattrekommenderaattstartadetarbetet med siterdär du faktisktkanmäta & analysera. Exempelpåsitersomkanmätasär Twitter, Youtube, Facebook.
När jag harbörjatmätasåkan jag dela in de härolikamätningarna I olikagrupperbaseratvilkenfunktion de fyller I min strategi, Exempelvisärdetbådeenkeltocheffektivtattföljahurjaguppfattaspå Twitter medanFacebookkanhjälpamigmerhur jag upplevsbaseratpåolika segment.
Vidaresåkan jag äveninkludera mina konkurrenterellerhur mina produkterrekommenderas.
När jag välharfunktionsindelat mina SM-sitersomtrackasdåkan jag börjaanalyseraochkategoriserablogginlägg, kvitter, rekommendationerosv. I olikafack.I mitt exempelhärså ser vi:
Självklart skall jag också som marknadsförare inkludera Sociala Medier i min utvärdering av alla kommunikations och mediekanaler och se vilken påverkan SM har på mitt resultat både isolerat och i kombination med anfra kanaler
Steg 4:SocialaMedierärnyttförföretagsorganisationen- När jag harframgångshostoriergällerdetattbasunerautdembådeinterntochexternt.
Nukommer vi till detsvåra: nämligenattförändra processer ochorganisationer. Hur ser dittföretagpåattintegrera SM I PR? Eller attkundtjänstsvararpå twitter? Skall vi verkligengeiväg information gratis?Alltdethärärtypiskafrågeställningarsomdykeruppochdetärnaturligt. För en PR-person sominteärfrälstavSocialaMedierkandetkännasheltfelattsläppaut information den vägennär man självintekankontrollera den. Därförärdetsåenormtviktigtatt se till att ha framgångshistoriernasom en bas förändringsprocessensommåsteske.
När jag välharlyckatsattsystematiserabevakningenavhur mitt varumärkeellerproduktuppfattasutanför min kontrollsfärärdetdagsattbörjaautomatiseraprocesserna. Nu kan jag enkeltsättaupp alarm somtidigtmärkeromnågotförändrasradikalt. Kanskeökarefterfråganpganågotsomharhäntellerkanskekan jag undvika en PR-katastrofgenomattvaraförberedd.
Förinästastegsåkan jag med de systemen jag harpå plats börjaattageraså fort någotdykerupp. Ettexempelpådettaär den dedikeradekundtjänstpersonalsom Omniture nu harsomenbartsvararpåfrågor I Socialamedier. Normaltskulledessaanvändarevända sig till en kundtjänsttelefoneller mail men de tyckerdetärenklareochmersocialtattanvända SM ochdåmåste vi somföretaganpassaoss. Annarsskullenågonannangöradetochdåskulleantagligen de kundernaintevaranöjda.
Nu har jag berättat lite om Omnitures angreppsätt för att förbättra strategin kring Sociala Medier men vad är det då som vi gör att vi kan passa in i det härsammanhanget?
JO:Kortfattatvad Omniture göräratt vi optimerarföretagssatsningarinomannonseringpånätet (Google, Facebook, Banners osv) tillsammans med att vi optimerarhurbesökarnasomkommer till sitengårfrånbesökare till kunderochgärnaåterkommande
Dethärkan vi göra tack vare en öppen, modulärochflexibelplattformsomspårarföretagetsbesökare I allaonlinemedierochkombinerardetta med en radapplikationersomallasyftar till attförbättra ROI påsatsadmarknadsbudgetochförbättraupplevelsenpåsitenföranvändaren.Socialamedierärnyttävenföross men vi harpå den kortatidsomdetharvaritettfenomenintegreratSocialaMedierivårtrapporteringsverktyg, analysverktygochsegmenteringsverktyg. Med hjälpav den informationenkanvårakunderpåettrevolutionerandeochbättresättförståvadsomhänderutanförföretagets site ochkopplaihopdet med vadsomfaktiskthänderpåsiten.
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