The document discusses the strategic partnership between retailers and manufacturers and progress made in 2009. It analyzes key issues like management information sharing, product availability, category growth, and speed to market. Electronic data interchange was implemented, reducing errors. However, engagement with government on trade law was less impressive and retailers/manufacturers were not united on industry issues. An effective strategic partnership between retailers and manufacturers is needed to better serve consumers and promote business growth.

1. The Retail / Manufacturer as Strategic Partners… - A perspective for the future David Steer President, Kraft Foods Russia ECR Conference, Moscow, June 1 2010

2. Do we speak the same language? …..

8. EDI - DESADV/RECADV results exceed expectations DESADV implemented

11. If we want to to better serve the consumer and promote a healthy business environment, We need a much more effective and constructive strategic partnership between retailer and manufacturer on industry issues, And then we need to create a united and constructive dialogue with the government and with their agencies. Our Strategic Partnership – Key Issue If we are Consumer focused….