The 2015 RSW/US New Year Outlook survey was completed by 123 senior level Marketers and 158 Marketing Agency executives during December, 2014.
The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2015.
Topics explored included “troubling trends”, spending expectations, the impact of Republican control of the House and Senate, the value of using search consultants to help manage searches and the movement to consolidate agency rosters, among many others.
As in the past, Adweek contributed questions which were included in both the marketer and the agency survey.
In some cases, we compared the responses of questions in this survey to the same question asked as far back as 2010 to help provide yearly perspective.
Our hope is the key findings and implications from this study are of value as you kick your marketing and sales planning into gear for 2015.
The document summarizes key findings from a survey of over 2,100 B2B marketers on trends in B2B marketing in 2015. Some of the top findings include:
- The biggest challenges for marketers in 2015 were new business development, quality of leads, and demand/lead generation.
- 84% of marketers planned to increase their budgets for 2015.
- Content marketing trends finding success included video, podcasting, and paid social media advertising, while native advertising decreased.
- Marketing automation was seen as an effective tactic by 81% of marketers, with lead scoring/nurturing and mobile/social media integration being top features used.
This document provides a 5-step plan for gaining publicity at the HIMSS 2013 conference:
1) Get started early by drafting news releases, fact sheets, and product brochures by December/January to pitch to reporters.
2) Describe what you will announce - a new product or an expert to interview on trends.
3) Prepare a knowledgeable C-level executive to discuss topics of interest to reporters.
4) Distribute a news release on a wire service like BusinessWire to reach publications.
5) Obtain the HIMSS media list and contact reporters individually in January/February to schedule interviews.
Die C-Level Linienfunktion CMO (Cief Marketing Officer) wir immer wichtiger. Hier ist ein White Paper zu den Anforderungen denen sich CMOs aktuell stellen müssen.
Vielen Dank für das White Paper an Sheryl Pattekwith, David M. Cooperstein und Alexandra Hayes von Heidrick & Struggles.
Benchmarking Exceptional Series A SaaS CompaniesTomasz Tunguz
These slides from SaaStr 2016 cover:
1. The revenue growth rates of the fastest growing SaaS companies
2. The revenue profiles of these businesses at Series A
3. The round sizes at series A.
4. A broad overview of the venture capital environment in 2015
5. Implications of recent changes in 2016
The CMO And CIO Must Accelerate On Their Path To Better Collaborationsukiennong.vn
- Marketing and IT still struggle with collaboration, though there has been some progress since 2011. Key gaps remain in strategic alignment, communication of priorities, and marketing expertise on the IT side.
- While customer intelligence is now a shared priority, creating a single customer view and generating actionable insights from data remains a work in progress.
- Technology collaboration has improved the most, but defining an overall marketing technology strategy and turning data into customer insights requires more work from CMOs and CIOs.
A survey of state and local government employees to identify the top challenges facing their organizations. Launched in conjunction with Route Fifty and the Government Business Council.
The document summarizes key findings from a survey of over 2,100 B2B marketers on trends in B2B marketing in 2015. Some of the top findings include:
- The biggest challenges for marketers in 2015 were new business development, quality of leads, and demand/lead generation.
- 84% of marketers planned to increase their budgets for 2015.
- Content marketing trends finding success included video, podcasting, and paid social media advertising, while native advertising decreased.
- Marketing automation was seen as an effective tactic by 81% of marketers, with lead scoring/nurturing and mobile/social media integration being top features used.
This document provides a 5-step plan for gaining publicity at the HIMSS 2013 conference:
1) Get started early by drafting news releases, fact sheets, and product brochures by December/January to pitch to reporters.
2) Describe what you will announce - a new product or an expert to interview on trends.
3) Prepare a knowledgeable C-level executive to discuss topics of interest to reporters.
4) Distribute a news release on a wire service like BusinessWire to reach publications.
5) Obtain the HIMSS media list and contact reporters individually in January/February to schedule interviews.
Die C-Level Linienfunktion CMO (Cief Marketing Officer) wir immer wichtiger. Hier ist ein White Paper zu den Anforderungen denen sich CMOs aktuell stellen müssen.
Vielen Dank für das White Paper an Sheryl Pattekwith, David M. Cooperstein und Alexandra Hayes von Heidrick & Struggles.
Benchmarking Exceptional Series A SaaS CompaniesTomasz Tunguz
These slides from SaaStr 2016 cover:
1. The revenue growth rates of the fastest growing SaaS companies
2. The revenue profiles of these businesses at Series A
3. The round sizes at series A.
4. A broad overview of the venture capital environment in 2015
5. Implications of recent changes in 2016
The CMO And CIO Must Accelerate On Their Path To Better Collaborationsukiennong.vn
- Marketing and IT still struggle with collaboration, though there has been some progress since 2011. Key gaps remain in strategic alignment, communication of priorities, and marketing expertise on the IT side.
- While customer intelligence is now a shared priority, creating a single customer view and generating actionable insights from data remains a work in progress.
- Technology collaboration has improved the most, but defining an overall marketing technology strategy and turning data into customer insights requires more work from CMOs and CIOs.
A survey of state and local government employees to identify the top challenges facing their organizations. Launched in conjunction with Route Fifty and the Government Business Council.
BrandsLab Media Value Session 2 | From RFP to Contract, How to Review your Ag...Ebiquity-NA
Kickbacks and rebates and markups - oh my! This isn't the Mad Men era anymore, join us as we discuss the trends and best practices to reviewing your contracts and managing your agency relationship. With the newly released ANA Media Transparency Initiative, the future of the media ad-buying industry is preparing for major changes.
The Mandate for Agile Measurement by BECKONAmanda Roberts
It’s no secret that the marketing landscape is changing faster than ever. Savvy marketers use this relentless pace to their advantage, testing, experimenting and optimizing their way to the top.
As data proliferates at a dizzying rate, marketing’s age-old questions haven’t changed. Agile marketing is, at heart, a way to answer and act on these fundamental questions at the speed and scale of modern marketing. And it mandates a new approach to measurement—one based on speed, iteration and business-building insights.
Creative Tech Recruitment: How to Compete Against Tech Giants for Top TalentWilsonHCG
The document discusses strategies for competing against tech giants for top talent, including standing out as a company by hosting hackathons and flexible work environments, engaging talent through communities and transparent employment branding, and standing out as a recruiter by having knowledgeable conversations about the company's technologies. It also notes that tech recruiting is unique in requiring an understanding of company culture and a personalized candidate experience.
Gone are the days when marketing chiefs focused solely on the classic 4Ps: Product, Price, Promotions and Place - they now must take an integrated approach to drive company goals.
Welcome to the 7th Annual B2B Content Marketing Benchmarks, Budgets, and Trends—North
America report. We’ve made quite a few changes to our annual survey this year to reflect the
maturing content marketing industry.
This year’s research paints a brighter picture than the last few years, indicating that content
marketing is alive and well! Content marketers are on track—with 62% reporting that their
organizations are much more or somewhat more successful with their overall content marketing
approach compared with one year ago.
Like last year, those who are further along with their approach are the most successful, while
the vast majority of the least successful are in the young/early phases of content marketing.
With time, a documented strategy, creativity, meaningful goals and metrics, a willingness to
experiment, and perhaps most importantly, a commitment to content marketing, those
marketers will succeed.
Please watch for continuing editorial coverage of our research findings throughout 2017.
We hope you will find the insights useful as you prepare for the year ahead
Influencer Marketing Predictions: Where to Place Your Bets in 2017Black Marketing
1) The document discusses predictions for influencer marketing in 2017, including the rise of micro-influencers, the focus on measuring engagement and sales lift over metrics like reach, and the blurring of online and offline experiences.
2) It notes that as influencer marketing becomes more integrated into organizations, it will be important for platforms to integrate with other systems like CRM and marketing automation platforms.
3) Small and medium businesses are expected to increase their use of influencer marketing as platforms make it more affordable and data-driven approaches help ensure ROI.
Data-driven-marketing-survey-report2013 Brian Crotty
The document is a report summarizing the results of a survey of 301 marketers about their relationship with data and ability to measure return on investment. The key findings are:
1) Marketers graded their relationship with data as a "B-", but are still confident in their marketing abilities. However, almost two-thirds feel overwhelmed by the amount of available marketing data.
2) Marketers want better access to real-time data from all their sources in a single dashboard but most cannot access data this way currently.
3) Many marketing reports lack important information like ROI measures, customer data, and details needed by marketers.
4) While most marketers are held accountable for ROI, nearly half
The document discusses 7 habits of successful salespeople that are often ignored. It summarizes that sales and marketing must be aligned, with shared metrics and goals, in order to improve ROI, productivity and growth. It also emphasizes maintaining a healthy sales pipeline through qualified leads, accurate data tracking, and building relationships with key decision makers. Salespeople are advised to be persistent through multiple objections and not give up on opportunities too quickly. The overall message is that coordination between sales and marketing, along with focus on relationships and long-term opportunities, leads to the most success.
By now, we know Word of Mouth Marketing is powerful stuff, and that we need to have it in our marketing plans-- but how do we prove it in ROI? According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. In addition, a recent WOMMA and AMA study shows that 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.
Content will include:
-Why marketers should care about Word of Mouth Marketing
-How to be Successful with Word of Mouth Marketing
-How to measure WOM to win over your sales team
The last couple of years have seen significant impact of social media on stock markets, in general, and specific stocks in particular. This White Paper explores how new-age investors can leverage various social forums and new-media sources to get an edge in the stock market.
UK marketing executives are keen to explore the possibilities of marketing in context, but encouraging customers to share contextual information is the key challenge.
This is an overview of the tools and techniques it will require to succeed in the infinite environment. Join Mathew Sweezey, author of "Marketing Automation for Dummies" as he walks you though the basic foundations of marketing automation.
The document discusses talent trends and predictions for 2015. It predicts that agencies will need to focus on running lean and justifying their value with analytics as pricing pressure increases. Marketing organizations will need hybrid marketers with both strategic and analytical skills who can leverage data and technology. In-demand roles will include data scientists, strategists, and visual designers who can translate data into actionable insights. Digital and social media specialists will need strong strategic and analytical abilities to develop comprehensive digital and content strategies.
The document discusses the increasing trend of companies hiring chief marketing officers (CMOs) to fill newly created positions. Several factors are contributing to this trend, including a more customer-centric focus from companies and a desire for marketing voices in executive leadership. As marketing budgets and accountability for results have increased, companies are recognizing the need for C-level marketing executives to drive brand-building, sales growth, and global expansion strategies. While the role of CMO is growing in many industries like retail, not all companies are choosing to fill the position.
This document provides information about conducting marketing research for entrepreneurs and small businesses. It discusses:
- The importance of understanding the competitive landscape and having good market intelligence to make better business decisions.
- How competitive intelligence can help businesses improve planning, develop strategies, avoid surprises, and increase sales.
- Common approaches small businesses take to competitive intelligence that are ineffective and don't provide a true return on investment.
- Key aspects of market research small businesses should consider like understanding customers, products/services, competition, and purpose of research.
- Types of marketing research, budget considerations, and resources available to small businesses for conducting research projects.
Financial Marketing Trends Report (2019)Goodbuzz Inc.
Financial marketers are moving beyond brand-building to focus on acquiring new customers and members, increasing engagement and enhancing lifetime value while reducing churn. By connecting data, advanced analytics and marketing automation tools, marketers are focused on the customer journey and improving the customer experience.
How Agencies Get New Business: RSW/US & the Agency san diego InfographicRSW/US
A huge thank you to the Agency san diego for creating this infographic based on the findings from our most recent survey, 2012 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business.
Please share!
Creating Lasting, Productive Partnerships Between Agencies & Marketers-RSW/US...RSW/US
In this webinar, Mark Sneider taps into his 25 years of experience working with agencies and marketers — and working in agencies and as a marketer — to discuss why marketer-agency relationships fail.
He shares survey data gathered from our 2014 RSW/US Agency-Marketer Business Report to explain what marketers (and agencies) can do to best insure that relationships succeed and also discusses the reasons relationships become strained, including the decrease in retainer-based work, rising pitching costs and the increasing tendency for marketers to look for specialty agencies.
BrandsLab Media Value Session 2 | From RFP to Contract, How to Review your Ag...Ebiquity-NA
Kickbacks and rebates and markups - oh my! This isn't the Mad Men era anymore, join us as we discuss the trends and best practices to reviewing your contracts and managing your agency relationship. With the newly released ANA Media Transparency Initiative, the future of the media ad-buying industry is preparing for major changes.
The Mandate for Agile Measurement by BECKONAmanda Roberts
It’s no secret that the marketing landscape is changing faster than ever. Savvy marketers use this relentless pace to their advantage, testing, experimenting and optimizing their way to the top.
As data proliferates at a dizzying rate, marketing’s age-old questions haven’t changed. Agile marketing is, at heart, a way to answer and act on these fundamental questions at the speed and scale of modern marketing. And it mandates a new approach to measurement—one based on speed, iteration and business-building insights.
Creative Tech Recruitment: How to Compete Against Tech Giants for Top TalentWilsonHCG
The document discusses strategies for competing against tech giants for top talent, including standing out as a company by hosting hackathons and flexible work environments, engaging talent through communities and transparent employment branding, and standing out as a recruiter by having knowledgeable conversations about the company's technologies. It also notes that tech recruiting is unique in requiring an understanding of company culture and a personalized candidate experience.
Gone are the days when marketing chiefs focused solely on the classic 4Ps: Product, Price, Promotions and Place - they now must take an integrated approach to drive company goals.
Welcome to the 7th Annual B2B Content Marketing Benchmarks, Budgets, and Trends—North
America report. We’ve made quite a few changes to our annual survey this year to reflect the
maturing content marketing industry.
This year’s research paints a brighter picture than the last few years, indicating that content
marketing is alive and well! Content marketers are on track—with 62% reporting that their
organizations are much more or somewhat more successful with their overall content marketing
approach compared with one year ago.
Like last year, those who are further along with their approach are the most successful, while
the vast majority of the least successful are in the young/early phases of content marketing.
With time, a documented strategy, creativity, meaningful goals and metrics, a willingness to
experiment, and perhaps most importantly, a commitment to content marketing, those
marketers will succeed.
Please watch for continuing editorial coverage of our research findings throughout 2017.
We hope you will find the insights useful as you prepare for the year ahead
Influencer Marketing Predictions: Where to Place Your Bets in 2017Black Marketing
1) The document discusses predictions for influencer marketing in 2017, including the rise of micro-influencers, the focus on measuring engagement and sales lift over metrics like reach, and the blurring of online and offline experiences.
2) It notes that as influencer marketing becomes more integrated into organizations, it will be important for platforms to integrate with other systems like CRM and marketing automation platforms.
3) Small and medium businesses are expected to increase their use of influencer marketing as platforms make it more affordable and data-driven approaches help ensure ROI.
Data-driven-marketing-survey-report2013 Brian Crotty
The document is a report summarizing the results of a survey of 301 marketers about their relationship with data and ability to measure return on investment. The key findings are:
1) Marketers graded their relationship with data as a "B-", but are still confident in their marketing abilities. However, almost two-thirds feel overwhelmed by the amount of available marketing data.
2) Marketers want better access to real-time data from all their sources in a single dashboard but most cannot access data this way currently.
3) Many marketing reports lack important information like ROI measures, customer data, and details needed by marketers.
4) While most marketers are held accountable for ROI, nearly half
The document discusses 7 habits of successful salespeople that are often ignored. It summarizes that sales and marketing must be aligned, with shared metrics and goals, in order to improve ROI, productivity and growth. It also emphasizes maintaining a healthy sales pipeline through qualified leads, accurate data tracking, and building relationships with key decision makers. Salespeople are advised to be persistent through multiple objections and not give up on opportunities too quickly. The overall message is that coordination between sales and marketing, along with focus on relationships and long-term opportunities, leads to the most success.
By now, we know Word of Mouth Marketing is powerful stuff, and that we need to have it in our marketing plans-- but how do we prove it in ROI? According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. In addition, a recent WOMMA and AMA study shows that 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.
Content will include:
-Why marketers should care about Word of Mouth Marketing
-How to be Successful with Word of Mouth Marketing
-How to measure WOM to win over your sales team
The last couple of years have seen significant impact of social media on stock markets, in general, and specific stocks in particular. This White Paper explores how new-age investors can leverage various social forums and new-media sources to get an edge in the stock market.
UK marketing executives are keen to explore the possibilities of marketing in context, but encouraging customers to share contextual information is the key challenge.
This is an overview of the tools and techniques it will require to succeed in the infinite environment. Join Mathew Sweezey, author of "Marketing Automation for Dummies" as he walks you though the basic foundations of marketing automation.
The document discusses talent trends and predictions for 2015. It predicts that agencies will need to focus on running lean and justifying their value with analytics as pricing pressure increases. Marketing organizations will need hybrid marketers with both strategic and analytical skills who can leverage data and technology. In-demand roles will include data scientists, strategists, and visual designers who can translate data into actionable insights. Digital and social media specialists will need strong strategic and analytical abilities to develop comprehensive digital and content strategies.
The document discusses the increasing trend of companies hiring chief marketing officers (CMOs) to fill newly created positions. Several factors are contributing to this trend, including a more customer-centric focus from companies and a desire for marketing voices in executive leadership. As marketing budgets and accountability for results have increased, companies are recognizing the need for C-level marketing executives to drive brand-building, sales growth, and global expansion strategies. While the role of CMO is growing in many industries like retail, not all companies are choosing to fill the position.
This document provides information about conducting marketing research for entrepreneurs and small businesses. It discusses:
- The importance of understanding the competitive landscape and having good market intelligence to make better business decisions.
- How competitive intelligence can help businesses improve planning, develop strategies, avoid surprises, and increase sales.
- Common approaches small businesses take to competitive intelligence that are ineffective and don't provide a true return on investment.
- Key aspects of market research small businesses should consider like understanding customers, products/services, competition, and purpose of research.
- Types of marketing research, budget considerations, and resources available to small businesses for conducting research projects.
Financial Marketing Trends Report (2019)Goodbuzz Inc.
Financial marketers are moving beyond brand-building to focus on acquiring new customers and members, increasing engagement and enhancing lifetime value while reducing churn. By connecting data, advanced analytics and marketing automation tools, marketers are focused on the customer journey and improving the customer experience.
How Agencies Get New Business: RSW/US & the Agency san diego InfographicRSW/US
A huge thank you to the Agency san diego for creating this infographic based on the findings from our most recent survey, 2012 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business.
Please share!
Creating Lasting, Productive Partnerships Between Agencies & Marketers-RSW/US...RSW/US
In this webinar, Mark Sneider taps into his 25 years of experience working with agencies and marketers — and working in agencies and as a marketer — to discuss why marketer-agency relationships fail.
He shares survey data gathered from our 2014 RSW/US Agency-Marketer Business Report to explain what marketers (and agencies) can do to best insure that relationships succeed and also discusses the reasons relationships become strained, including the decrease in retainer-based work, rising pitching costs and the increasing tendency for marketers to look for specialty agencies.
Perspectives on the 2013 Agency New Business Thought Leader Survey Report Web...RSW/US
In this webinar, Mark Sneider, Owner/President of RSW/US, reviews insights gleaned from the RSW/US 1st annual Agency New Business Thought Leader survey report.
Key industry Thought Leaders submitted questions directed at agency executives that they each believed would prove beneficial to agencies across the nation.
Questions were submitted by the following Agency New Business Thought Leaders: Jay Baer, Paul Roetzer, Tim Williams, Tony Mikes, Peter Caputa, Tom Martin, and Michael Gass.
The webinar can be viewed here: http://www.rswus.com/resources/webinars
Maximizing Digital/Social Value in Agency New Business WebinarRSW/US
In this 9-13-12 webinar, RSW/US Director of Business Development, Lee McKnight Jr. discusses what social media platforms other agencies are using most, how often they’re using them and what techniques they’re using to increase their social media presence.
View the webinar
We consistently hear from agency principals that their new business effort is most similar to The Cobbler’s Children story.
So much so, we thought it would be fun to encapsulate how similar by creating a comic telling the story-where agency principals often find themselves when creating and maintaining a new business program.
The RSW/US Thought Leader Survey-Where social fits into your agency new busin...RSW/US
"The RSW/US Thought Leader Survey Webinar— Where social fits into your agency new business program today." 9/25/13
In the 4th webinar of our RSW/US Summer series, RSW/US Director of Business Development Lee McKnight Jr gives three reasons why your agency should stop using social for agency new business and dig deeper into findings from our 2013 RSW/US Agency New Business Thought Leader Survey Report.
Lee also touches on questions asked by thought leaders Michael Gass and Jay Baer from our survey, on topics including SlideShare and why it can be so helpful to your agency new business program, and how the newly expanded LinkedIn profile pages work and can add another layer to your new business program.
And finally, Lee addresses specific responses and questions from agencies relating to social and content and the realities of their place within a complete, and successful, new business program.
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...RSW/US
This document outlines a framework for small to mid-sized agencies to generate new business using all available channels and not relying solely on inbound marketing. It recommends using email, phone, social media, content marketing, direct mail, and a CRM to manage contacts and outreach. A sample 4-week roadmap is provided that incorporates mail, email, voicemail, LinkedIn, and email blasts on a scheduled basis to consistently message and follow up with prospects. The goal is a targeted, multi-channel approach tailored to each agency's specific resources and needs.
RSW/US 2015 Agency New Business Tools WebinarRSW/US
Agencies and marketing service firms provided insight on the effectiveness of a wide variety of new business tools they use to support and grow their business. Learn what tools they’re using and how it can help your agency.
In this webinar, RSW/US Director of Business Development, Lee McKnight Jr. discusses:
• One of the most important tools – that may not be getting enough attention.
• The most popular tools and how to use them most efficiently.
• The tools and technology that are increasing most rapidly in use.
2015 marks the third year that Mirren and RSW/US have collaborated on the New Business Tools Survey and Report.
See what agencies said in 2015. Learn what's changed, and what new offerings have arrived in the mix.
View the webinar here: http://bit.ly/1FkfWzg
Clients Look Ahead at Agencies (RSW/US 2011 Survey)Kirill Smirnov
The 2011 New Business Report: A Client’s Look Ahead at Agencies was completed by 174 key Marketing decision makers from across the United States during March, 2011. The study takes a look at where Marketers think Agencies are headed in the coming years and analyzes Marketers’ overall satisfaction with Agencies and presents ideas/suggestions on how Agencies should pitch and market to prospective clients.
Sales Intelligence: The GPS of ProspectingThe Naro Group
Today, sales people are expected to fill at least half their pipeline on their own. Sales people have access to an abundance of external data sources to do this. However, sales people are opportunists and they are paid to sell, not research and manipulate data. Services that aggregate these data sources make it easier for sales people to readily incorporate external information into their day-to-day prospecting activities.
Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does.
This document is the fourth annual State of Marketing report from Salesforce Research. It summarizes insights from a survey of 3,500 global marketing leaders on key trends in customer experience, organizational changes, and technology adoption.
The report finds that customer experience has become the central focus of marketing strategies, with most marketers agreeing their companies now compete primarily on customer experience. However, delivering consistent experiences across channels remains a challenge due to difficulties integrating customer data from different sources and systems.
While marketers recognize the need to evolve messaging for customers across channels, many are still struggling to do so effectively. Organizational changes around account-based marketing and closer alignment with customer service are helping top-performing teams stay ahead of
The document discusses marketing insights from a survey of 3,500 global marketing leaders. Key findings include:
1. Marketers continue struggling with gaining a single customer view and leveraging disparate data sources, which are made more difficult by new channels and elevated customer expectations of personalization.
2. While most marketers recognize the importance of coordinated journeys across channels, over half use identical broadcasts and only a quarter evolve messages.
3. High performers are much more likely than others to coordinate heavily across channels and evolve messages, and see significant benefits to customer loyalty, revenue, and other metrics from connected journeys.
Fourth State of Marketing - SalesforceFrenchWeb.fr
This document is the fourth annual State of Marketing report from Salesforce Research. It surveyed 3,500 global marketing leaders to explore trends related to customer experience, organizational changes, and technology adoption.
The key findings include:
1) Customer experience has become the central focus of marketing strategies, and high-performing marketers are leading customer experience initiatives across their organizations.
2) Marketers are struggling to deliver consistent, personalized experiences across channels due to challenges in gaining a single view of the customer and leveraging different sources of customer data.
3) Emerging technologies like artificial intelligence, marketing automation tools, and data management platforms are expected to significantly impact marketing approaches and capabilities over the next two years.
Insight from more than 3,500 business Professionals.
The 2014-2015 State of Inbound is Here!
Click here to download.In the sixth annual comprehensive overview of the industry, this report explains how companies around the globe have shifted the way they do marketing and sales. More than 3,500 businesses were surveyed to uncover how they convert strangers visiting their website into leads and then into delighted customers.
Download the Report Now from http://offers.hubspot.com/2014-state-of-inbound
In the report you'll find important takeaways -- for example, companies that blog are 13x more likely to generate a positive marketing ROI. The report also answers questions such as:
What do the highest performing inbound marketers have in common?
What's the relationship between "inbound marketing" and "content marketing"?
What you can do today to generate more budget for next year?
This document summarizes the key findings from a survey of over 3,500 marketers about inbound marketing practices. The survey tracked trends over multiple years. Some of the main findings include:
1) Marketers who measure ROI from inbound marketing are more than 12 times likely to see increased ROI year-over-year, and proving past success is critical to securing higher budgets.
2) High performing marketers prioritize tactics to get their content discovered like blogging, SEO, and content amplification. Blogging in particular correlates with 13 times higher ROI.
3) Data facilitates strong alignment between marketing practitioners and leadership on priorities. Inbound approaches are becoming more widely used across departments beyond just marketing.
This document provides an outline for a business plan covering key sections such as an executive summary, company description, products/services, marketing plan, operational plan, management team, financial plan, and appendices. The executive summary introduces the business and should be 2 pages or less. The company description provides details on ownership, history, strengths, challenges, and long-term goals. The marketing plan analyzes the target market, competition, and promotional strategies. The operational plan outlines daily operations, production, inventory, suppliers, personnel, and legal considerations. The financial plan includes profit/loss projections and cash flow statements.
The document provides guidance on developing an enterprise social media strategy. It discusses the key elements of listening, measurement and analysis, and engagement. For listening, it recommends providing tools to listen to customers and gain competitive insights. Measurement involves metrics like reach, share of conversation, and referrals. Engagement requires preparing an organization by designating leadership, creating guidelines, and communicating. The basics of engagement are to be real, relevant, practical, patient, and active. It also provides tips for B2B social media and announces an upcoming discussion at Dreamforce 2011.
Marketing involves understanding customer needs and promoting products to meet those needs. The key elements of marketing include public relations, sales promotion, advertising, pricing, distribution, and profit. Public relations differs from advertising in that it involves unpaid media coverage rather than paid placements. Sales promotion provides short-term boosts to sales through discounts or incentives. Advertising communicates product information through various media to attract customers. Pricing must be set efficiently to maximize profits while fitting market realities. Distribution involves how products reach customers through business-to-business or business-to-customer channels like wholesalers or retailers. The overall goal is to generate profit by meeting customer needs.
This document summarizes key findings from a 2010 new business survey of marketing agencies:
1) Agencies are more positive about obtaining new business in 2010 compared to 2009, though finding new clients remains challenging.
2) Traditional sources like referrals and existing clients remain the top sources of new business, but these are slowing down, requiring agencies to employ new outreach methods.
3) Marketers are distributing assignments in smaller pieces rather than large retainers, increasing the number of opportunities but decreasing average dollar amounts. Agencies must manage new business efficiently to succeed.
This document summarizes key findings from a 2010 new business survey of marketing agencies:
1) Agencies are more positive about obtaining new business in 2010 compared to 2009, though finding new clients remains challenging.
2) Traditional sources like referrals and existing clients remain the top sources of new business, but these are slowing down, requiring agencies to employ new outreach methods.
3) Marketers are distributing assignments in smaller pieces rather than large retainers, increasing the number of opportunities but decreasing total dollar volume, requiring agencies to manage new business more efficiently.
Introduction to integrated marketing sales and marketing alignmentNuno Fraga Coelho
This document discusses the importance of alignment between sales and marketing teams. It provides 7 steps to achieve alignment:
1. Get sales and marketing to agree on buyer profiles and prospect traits.
2. Develop an integrated content strategy by auditing current assets and ensuring content meets buyer needs.
3. Agree on common metrics and definitions like what qualifies a "sales ready" lead to ensure both teams are measuring the same things.
4. Establish SLAs that set targets for lead generation and handoff between teams to increase accountability.
5. Create a clear process for handing off leads from marketing to sales and feedback loops.
6. Develop a shared sales/marketing pipeline for increased visibility
Avention 7 Common Challenges Companies Have With Business DataAvention
Companies that effectively use data-driven sales and marketing tools are six times more likely to drive profitability. Integrating data from internal and external sources can provide valuable insights for sales teams. Some common challenges companies face with data include having information that is too shallow, having too much data without a plan for management, and only using basic prospect information. Solutions involve incorporating additional external data, designating a dedicated data management team, understanding what information sales and marketing teams need, recognizing behavioral triggers that can help salespeople, and using analytics solutions to identify key business signals and drive results.
When it comes to engaging with your customers, do you have the right formula to reach them through their CHANNEL of preference, with the CONTENT they want and at their CONVENIENCE ? How engaged is your brand?
This year, Alterian surveyed nearly 1,500 marketing professionals to see just where brands stand when it comes to expenditure, social media, level of personalization, and whether brands are ready for growth or at risk.
In this presentation Donnell Wright and Russ Taufa, of Alterian's research consulting group, examine survey findings and provide insight into how brand engagement is shifting as well as discuss new marketing opportunities for 2011.
The document discusses the key findings of the 2016 State of Inbound report, which surveyed thousands of marketers and salespeople globally about trends in marketing and sales. Some of the main findings include:
- Marketers' top priorities are converting leads to customers, growing website traffic, and increasing revenue from existing customers. Sales priorities center around closing more deals.
- Prospecting is the most challenging part of the sales process for reps due to prospects' lack of knowledge about companies before first contact. Educating audiences can help sales teams.
- Lead conversion rates remain low, with nearly half of companies converting less than 20% of leads to customers.
The document discusses how the Salesforce Marketing Cloud can help companies better utilize social media for marketing purposes. It notes that nearly 70% of car buyers are influenced by online reviews and social media. It then outlines how the Marketing Cloud provides a unified platform for listening to social conversations, creating engaging content, amplifying the best performing content through paid social ads, and integrating social profiles with CRM systems to turn connections into long-term customers. Customer case studies show improved metrics like increased social sales, lower customer acquisition costs, and higher campaign effectiveness.
Engineering marketers' 2016 campaign plans research reportENGINEERING.com
Get insights: how are engineering marketers planning their 2016 campaigns?
Some key findings:
- Lead generation and content creation are the biggest marketing challenges in 2016
- 68% say that marketing is becoming more important relative to sales
- Top performing marketers allocate a larger portion of their budgeting to creating content than laggards
- Similarly, top performers understand and believe in the value of content marketing
Find more details here: http://advertise.engineering.com/research-report-engineering-marketers-campaign-plans-2016
Similar to The RSW/US 2015 New Year Outlook Report (20)
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO