Proposal for Enrollment Digital Academy for any school in the US and Canada. Any online content can be used. We drive enrollment through market analysis, creative digital platform and print design and strategic planning. Proven results for several clients dramatically boosting enrollment.
Transform K12 Education through managed services, technology consulting, strategic planning, enrollment services, digital academies and professional development. We work with over a hundreds schools and districts throughout the country providing leadership, planning and consulting for education technology services, couple with the right blend of onsite and remote support, PD, training and online academies that offer anytime anywhere learning.
A10 Best Practices For Non-Traditional Student RecruitmentGreenwood & Hall
10 Best Practices For Non-Traditional Student Recruitment - A Guide For Post-Secondary Schools Competing For Non-Traditional Students. Presented by Greenwood & Hall at AACRAO SEM XIX 11/10/09 in Dallas, TX.
Why is the college discovery process so broken? Our solution (1st pitch)George K
Education is at the core of who we are. Our closest friends and our future career path by enlarge depend on where we go to college, right? If the stakes are so high why should the burden of search be on high school students? With so much white noise how can teenagers find out what school matches their potential? Today students are making arguably the most important decision in their life based on US New rankings and perceptions of friends and family, leading to stress for students today and wasted potential down the line.
There has to be a better way. We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences
www.reachey.com
Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages.
How one liberal arts college blended academic coursework with skills-based micro-learning to help its students prepare for internships, jobs and life after graduation.
Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
International Student Marketing whitepaper | Net Natives 2014Natives
Following the success of international campaigns for University of Kent, Swansea University and UTAS earlier
this year, we've been inspired to take advantage of our Trusted Google Partnership status, to discover trends in student desires to study abroad.
Who is this for?
We’ve created this report to support marketing teams worldwide in their international student recruitment campaigns.
Better understand how to tackle recruiting students from foreign countries at postgraduate and undergraduate level.
A10 Best Practices For Non-Traditional Student RecruitmentGreenwood & Hall
10 Best Practices For Non-Traditional Student Recruitment - A Guide For Post-Secondary Schools Competing For Non-Traditional Students. Presented by Greenwood & Hall at AACRAO SEM XIX 11/10/09 in Dallas, TX.
Why is the college discovery process so broken? Our solution (1st pitch)George K
Education is at the core of who we are. Our closest friends and our future career path by enlarge depend on where we go to college, right? If the stakes are so high why should the burden of search be on high school students? With so much white noise how can teenagers find out what school matches their potential? Today students are making arguably the most important decision in their life based on US New rankings and perceptions of friends and family, leading to stress for students today and wasted potential down the line.
There has to be a better way. We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences
www.reachey.com
Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages.
How one liberal arts college blended academic coursework with skills-based micro-learning to help its students prepare for internships, jobs and life after graduation.
Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
International Student Marketing whitepaper | Net Natives 2014Natives
Following the success of international campaigns for University of Kent, Swansea University and UTAS earlier
this year, we've been inspired to take advantage of our Trusted Google Partnership status, to discover trends in student desires to study abroad.
Who is this for?
We’ve created this report to support marketing teams worldwide in their international student recruitment campaigns.
Better understand how to tackle recruiting students from foreign countries at postgraduate and undergraduate level.
This presentation suggests some strategies and tactics for marketing KTH University around the world. The aim is to get the full house in 2012.
This presentation was selected the best at Leadership for Operational Development Course.
Use of logos or any other sign with legal responsibility is only for educational purposes. It should be considered as a school assignment and not something official.
MPACE2015: The Power of Partnerships and Data in Driving Student PlacementLauren Russo
This presentation provides specific strategies for the creation of strong partnerships and the strategic collection and use of data to support students' career success.
CRM: Walking the Walk Not Just Talking the TalkHobsons
Using Customer Relationship Management (CRM) solutions to answer the tough questions:
How does your university differentiate from others?
What's your institution's favorite piece of its communication flow?
How to get students interested?
Does your university personalize for its audience?
How to easily get a new project completed internally?
Worldwide Trends in Employee Retention ReportAchieveGlobal
Whether you're thriving in a rapidly expanding bull market or floundering to escape the grips of a bear market, attracting and retaining talented employees is key to long-term success. How do you create a competent, competitive, committed workforce? How do you incent your employees to maximize performance and remain engaged? And perhaps most important, how do you ensure your best employees stay?
Guide To Competitive Recruiting of International Studentsglobalcleveland
This brochure provides a high level snapshot of the guidelines to some of the most important questions and concerns on the minds of hiring managers and HR departments.
International graduate students are widely recognized as talented individuals with extensive work experience in multi-national organizations, and in multi-lingual and team-based environments. Companies hiring international students have benefited from their divergent thinking on global issues, cross-cultural awareness of market dynamics, and the general ability to apply knowledge to ever-changing competitive situations in today’s business world.
Marketing Plan for Newly Establishing College. Explaining How we should plan marketing Mix, how to defining target market and how to analyzing PEST, SWOT.
How to Increase the Value of Data Captured by AdmissionsCollegis Education
Tips on how your college can improve reporting, generate higher-quality information for decision making, and set the stage for predictive analytics.
This presentation is for anyone who works in college marketing, admissions or student retention.
Look for six take-aways on the final slide.
Originally presented July 26, 2017 by Collegis Education.
Rather than send unqualified prospects away, the University of North Alabama’s MBA program created a low-cost, innovative course to help interested students meet admissions requirements. We’ll cover how a fresh approach to course content can turn into a win-win for students and colleges.
Getting to Grad: A Focus on Student SuccessSalesforce.org
Salesforce for Higher Education: Live Webinar
Getting to Grad: A Focus on Student Success
You spend a lot of time and money to onboard a student. And when that student, who is your brand ambassador, either leaves, transfers or doesn’t graduate, everyone pays the price. Learn how two schools are using Salesforce to help students achieve their academic goals. Western Governors University, an online competency-based university, has integrated Salesforce with their systems of record to leverage the collective data to predict student success. They will also share and demo how they are fostering a Student Community to engage students, faculty and staff. George Mason University School of Management, one of the most diverse public universities, will share and demo how they are using Salesforce for running their advising program so that they can connect students to the right resources more quickly and consistently.
Join us to learn how Western Governors University and George Mason University are using Salesforce to ensure student success.
Who Should Attend:
Student Affairs
Academic Affairs
Student Services
Institutional Research Officers
FEATURING:
- Jim Gilbert, Assistant Dean for Undergraduate Programs
- Chase Schults, Salesforce Administration Manager
- Sandra Sanvido, Director of Higher Education Product Marketing— Moderator
This presentation suggests some strategies and tactics for marketing KTH University around the world. The aim is to get the full house in 2012.
This presentation was selected the best at Leadership for Operational Development Course.
Use of logos or any other sign with legal responsibility is only for educational purposes. It should be considered as a school assignment and not something official.
MPACE2015: The Power of Partnerships and Data in Driving Student PlacementLauren Russo
This presentation provides specific strategies for the creation of strong partnerships and the strategic collection and use of data to support students' career success.
CRM: Walking the Walk Not Just Talking the TalkHobsons
Using Customer Relationship Management (CRM) solutions to answer the tough questions:
How does your university differentiate from others?
What's your institution's favorite piece of its communication flow?
How to get students interested?
Does your university personalize for its audience?
How to easily get a new project completed internally?
Worldwide Trends in Employee Retention ReportAchieveGlobal
Whether you're thriving in a rapidly expanding bull market or floundering to escape the grips of a bear market, attracting and retaining talented employees is key to long-term success. How do you create a competent, competitive, committed workforce? How do you incent your employees to maximize performance and remain engaged? And perhaps most important, how do you ensure your best employees stay?
Guide To Competitive Recruiting of International Studentsglobalcleveland
This brochure provides a high level snapshot of the guidelines to some of the most important questions and concerns on the minds of hiring managers and HR departments.
International graduate students are widely recognized as talented individuals with extensive work experience in multi-national organizations, and in multi-lingual and team-based environments. Companies hiring international students have benefited from their divergent thinking on global issues, cross-cultural awareness of market dynamics, and the general ability to apply knowledge to ever-changing competitive situations in today’s business world.
Marketing Plan for Newly Establishing College. Explaining How we should plan marketing Mix, how to defining target market and how to analyzing PEST, SWOT.
How to Increase the Value of Data Captured by AdmissionsCollegis Education
Tips on how your college can improve reporting, generate higher-quality information for decision making, and set the stage for predictive analytics.
This presentation is for anyone who works in college marketing, admissions or student retention.
Look for six take-aways on the final slide.
Originally presented July 26, 2017 by Collegis Education.
Rather than send unqualified prospects away, the University of North Alabama’s MBA program created a low-cost, innovative course to help interested students meet admissions requirements. We’ll cover how a fresh approach to course content can turn into a win-win for students and colleges.
Getting to Grad: A Focus on Student SuccessSalesforce.org
Salesforce for Higher Education: Live Webinar
Getting to Grad: A Focus on Student Success
You spend a lot of time and money to onboard a student. And when that student, who is your brand ambassador, either leaves, transfers or doesn’t graduate, everyone pays the price. Learn how two schools are using Salesforce to help students achieve their academic goals. Western Governors University, an online competency-based university, has integrated Salesforce with their systems of record to leverage the collective data to predict student success. They will also share and demo how they are fostering a Student Community to engage students, faculty and staff. George Mason University School of Management, one of the most diverse public universities, will share and demo how they are using Salesforce for running their advising program so that they can connect students to the right resources more quickly and consistently.
Join us to learn how Western Governors University and George Mason University are using Salesforce to ensure student success.
Who Should Attend:
Student Affairs
Academic Affairs
Student Services
Institutional Research Officers
FEATURING:
- Jim Gilbert, Assistant Dean for Undergraduate Programs
- Chase Schults, Salesforce Administration Manager
- Sandra Sanvido, Director of Higher Education Product Marketing— Moderator
Boost enrollment and create an online learning platform for your school through out enrollment services and digital academy development. We have proven results attracting, retaining and regaining enrollment.
Transform K12 Education through managed services, technology consulting, strategic planning, enrollment services, digital academies and professional development. We work with over a hundreds schools and districts throughout the country providing leadership, planning and consulting for education technology services, couple with the right blend of onsite and remote support, PD, training and online academies that offer anytime anywhere learning.
Extending the Connected Campus to Students Through Real World ExperienceSalesforce.org
Presentation from Salesforce.org Higher Ed Summit 2018 by: Sandra Richtermeyer, UMass Lowell, and Lori Dembowitz, UMass Lowell.
This session will present an example of how one campus (University of Massachusetts Lowell) developed a collaborative campus ecosystem by creating curricular and co-curricular experiences to engage a stakeholder community. Through a connected campus model, undergraduate students, graduate students, faculty, university technology leaders, alumni, the business community and employers participate in a comprehensive initiative that significantly enhances student learning and career preparation. Examples presented in this session will include use of Trailhead to facilitate guided learning paths and help students achieve educational and professional development goals based on their stage of degree program completion. In addition, the implementation of a Salesforce Ambassador and Trailblazer model will illustrate how students learn from each other, their instructors and technology leaders in the Connected Campus and prepare themselves for internships, co-ops and full-time placement after graduation. Ideas for creating a comprehensive interactive event with participation from employers, technology executives, and alumni will be discussed. Examples of developing interdisciplinary faculty teams to further integrate the Trailhead program into the business curriculum will be described. Illustrations for measuring program deliverables and assessing performance with this model will also be discussed.
Watch a recording of this presentation: https://youtu.be/OQX6CeL0HDk
Implementing a Comprehensive Data Collection Strategy to Support Student SuccessSalesforce.org
Presentation from Salesforce.org Higher Ed Summit 2018 by: Katie Connor, Career Development, Bailey Aukes, Career Communications & Analytics Specialist, and Kelly Hamilton, Career Operations Coordinator.
Over the past 3 years, the Career Development Office at the Leeds School of Business has built a comprehensive 4-year data collection strategy leveraging the integration of Qualtrics and Salesforce. This approach has allowed us to better understand student career interests and challenges in order to customize career programming, student communication, and employer outreach. From an initial focus on senior progress and outcomes, we expanded data collection efforts through the implementation of the Leeds Personal Business Plan starting in the freshman year. This Plan is integrated into classroom assignments and updated by all students throughout their college career. As a result of these efforts, we now have over 50,000 data points, ranging from first-years through seniors, regarding company/industry interests and career development needs. Our strategy has improved both student and employer engagement, increased student response rates, and consistently led to an over 95% knowledge rate of senior outcomes. Attendees at this session will learn how the powerful combination of Qualtrics integration with Salesforce can be used to develop a comprehensive picture of student interests and needs. Participants will learn how they can leverage this information to develop targeted communication and intervention strategies to support student success.
Watch a recording of this presentation: https://youtu.be/-EjtYfTrBHY
E-commerce 101 Assignment This assignment will worth 20 m.docxbrownliecarmella
E-commerce 101 Assignment
This assignment will worth 20 marks:
(Project 15 Marks / Discussion Board 5 Marks)
Assignment Purposes:
1. Evaluate the characteristics of e-commerce.
2. Demonstrate effective use of technology for communication.
3. Evaluate the effectiveness of an e-commerce Web site.
4. Explain the security and threats in the e-commerce environment.
5. Analyze basic concepts of consumer behavior and purchasing decisions.
6. To apply critical thinking by the students.
Assignment Workload:
This assignment is an individual assignment.
The word count for this assignment must be between 2000 to 2500 words.
Assignment Objectives & Requirements (15 Marks):
1. To create a new E-commerce business, which is located in the Kingdom of Saudi
Arabia, which include the followings:
a. Introduction about your business.
b. Product and type of services.
c. Business statement.
d. Business vision.
e. Business objective.
2. To explain your business E-commerce processes.
3. To apply a SWOT analysis to your business.
4. Building the E-commerce website.
a. How it will look likes in terms of design and format (draft).
5. Student is required to explain its E-commerce system functionality, such as:
a. The product menu will show all the product we have in stoke.
b. The contact button will have all the company contact details, social media links
Facebook, Instagram, etc.
6. System design (Picture attachment).
7. Determine the suitable software and hardware needed with an explanation on why it’s
needed.
a. What type of functionality needed in your website, such as CRM?
b. What type of hardware needed? Do you need a server or it will be in the cloud?
8. Identifying security issues as well as how to avoid it.
a. What type of security? To whom or to what?
b. Potential threats to your website?
c. Recommendation.
9. Categorize marketing and advertising strategy and method.
a. Demographic.
b. Marketing method.
c. Social media.
d. Local marketing.
e. Multichannel marketing.
10. Describe what are the ethics and laws within your E-commerce Website.
11. Conclude your report.
Discussion Board (5 Marks):
There are eight different important factors in e-commerce website design, which are:
Functionality
Informational
Ease of Use
Redundant Navigation
Ease of Purchase
Multi-Browser functionality
Simple graphics
Legible text.
Topic: Go to an e-commerce website of your choosing and evaluate its effectiveness
according to the basic criteria mentioned above.
Assignment Submission:
There will be three submissions for this assignment as the following:
Submission Week Due Date Point covered Marks
First Submission Week 9 1,2,3,4 & 5 5
Final Submission Week 13 All 10
Discussion Board Week 14 Answering the Topic 5
The submission method will be through blackboard
Assignment regulation:
All students are encouraged to use their own word.
Student m.
Connected Campus Collage: Tales of Using Salesforce Across the LifecycleSalesforce.org
The idea of a Connected Campus is the ability to connect to all constituents in a whole new way leveraging social, mobile and cloud technologies on a single unified platform. While some are already there, many are still on a journey to becoming a Connected Campus where they use Salesforce as a system of engagement across the entire student lifecycle. Join us to learn how University of Minnesota, Tulane University, and George Mason University School of Business are using Salesforce across the student lifecycle and their journeys to become a connected campus.
Nonprofits are deepening their relationships with modern email marketing programs. This session will help you learn from leading practitioners in the social sector. Learn how to manage multi-channel campaigns, use data to create personalized, dynamic and predictive content, and more
The internet’s rapid expansion and the subsequent development of digital communication channels have greatly improved the scope of an institution’s global outreach. Add to the mix the widespread presence of students on social networking platforms, and the reason for institutions deploying dedicated marketing efforts like promotional events and activities on such sites is clear—to attract prospective students. Additionally, digital developments are supporting institutions in connecting with prospective and existing students on an increasingly personal level through channels like app-based inquiry systems.
To put the spotlight on such key developments in the industry, Education Technology Insights showcases how organizations are leveraging the latest technologies to meet students’ expectations and encourage them to enroll in learning programs.
The edition features thought leadership articles from Rebecca Shineman, executive director of marketing at York College of Pennsylvania, who speaks on the importance of education marketing leaders understanding the ideal time to develop internal personnel or invest in external partnerships for their digital marketing strategies. Nicole Weis, LPC, LAC, and Carrie Yeager, Ph.D. director of marketing at the University of Colorado, Colorado Springs, shed light on the greater resilience information toolkit program and how its growth has helped promote social support and connections between individuals across the globe.
In this edition of Education Technology Insights, we also bring the stories of some of the top education marketing service providers that deliver the best smart student market outreach solutions for their clients. The list includes Agile Education Marketing, which stands out for its methodology to maximize EdTech companies’ success by connecting them to educators through comprehensive market insight, high-end integrations, and omnichannel digital marketing services.
Building a Digital Marketing Strategy from ScratchGene Begin
To effectively manage an institution’s online presence, first you must build a comprehensive digital strategy across all platforms. Learn from the successes and challenges of one college’s roller coaster ride as they progress from no digital strategy to launching the governance model and content strategy for a redesigned, institution-wide website and online presence.
Deliverology process approach used by educators to increase education performance outcomes in Unified School Districts, Community Colleges and Universities.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
David Mauro-VP: Enrollment Digital Academy Proposal
1. www.Epiphanymgmt.com 888.EMG-4K12
Contact:
David Mauro
Dmauro@epiphanymgmt.com
614.669.5640
Tessa Tegel
TTegel@epiphanymgmt.com
Douglas Jones
Djones@epiphanymgmt.com
Enrollment Marketing Services
Digital Academy Development
Material contained in this document is proprietary
to Epiphany and is to be treated confidentially by all
recipients. Acceptance of delivery of this material
constitutes acknowledgment of the confidential
relationship under which disclosure and delivery
are made. No part of this publication may be
reproduced by any means without permission in
writing from Epiphany.
2. 2015
2 | P a g e
Executive Summary
Are you comfortable with the loss of students from your district to online schools?
Have you started an online school but it has not expanded in its number count
sufficiently?
Over the past decade, a large number of students left their local “brick and mortar” school
districts to attend large online charter schools like ECOT, OHVA (K12.com), OHDELA and
others.
Epiphany Management Group education consultants have been repeatedly successful
in boosting enrollment through an Academy format and services which attract, retain
and regain students:
Attract-our enrollment and marketing services successfully capture new students
(and thus new revenue) to your district
Retain-We consult with you to ensure the chosen curriculum options help expand
offerings to keep students engaged and enrolled in your district
Regain-Our proven services have successfully exceeded expectations of our
district clients in regaining students previously lost to online schools or home
schooling.
Epiphany guides school districts through the process of developing or improving their
own digital academies to help them compete with online schools that may pull
students from existing enrollment, planned recruitment or geographic area. Creating
an online academy within the district ensures student retention by offering a
convenient alternative to students and parents that are considering a rapidly growing
online schooling industry.
We have a track record of helping districts draw back at least 25% of students who
have left the district for online schools through our proven marketing, operations, and
enrollment strategies.
Below you will find a proposal that we put together specifically for your school district.
We’ve been working in this model in Ohio for over eight years and understand
importance of leveraging advances in technology to boost enrollment, and thus
revenue, for “brick and mortar” schools.
Yours in Education,
Tessa Tegel
Senior Director, Consulting Services, Epiphany Management Group
3. 2015
3 | P a g e
Why Schools Choose Epiphany
Epiphany provides proven marketing, business model development, operations, and
enrollment strategies to help you create or significantly expand your own online school
academy.
Epiphany is a specialized consulting firm. We focus exclusively in the Education market,
servicing over 100 K-12 schools and districts. With headquarters in Akron, Ohio, we
provide services for K-12 clients throughout Ohio, Michigan and Florida. Epiphany was
founded in 2007 to meet the needs of education clients faced with the inability to scale
their technology needs and stagnant or shrinking budgets.
Our track record speaks for itself.
Here is a small sample of our consultants’ prior online school accomplishments:
Developed and expanded a STEAM program and online school academy for a
mid-Ohio district exceeding over 60 new students within a year
Led the growth of a major online school from 200 students in one state to 4,000
students in three states
Helped a hybrid online charter school system to start their first school in 2008 and
grow them to over 30 schools in multiple states
Helped grow student count of a ten-year-old established dropout prevention
online school by well over 30% in under 12 months
Have successfully launched or rebranded digital academies in several public
school districts, with a track record of recapturing over 25% of students who have
left public districts for online schools
Through our services, you can:
Offer the same flexible online program to students to recapture lost students and
revenue.
Empower teachers to reach students who want access to alternative forms of
education.
Keep local dollars “local” in your district.
Help prevent a loss of funding.
Regain parents and students that come back because they want to stay
connected to their school community.
Epiphany has a team of consultants that have been deeply involved with school
initiatives in Ohio and Florida since its inception as well as at-risk and virtual charter
schools. Their involvement includes hands-on development, growth and operations of
traditional brick and mortar schools, hybrid 21st Century learning organizations, at-risk
and online schools.
4. 2015
4 | P a g e
CRITICAL QUESTIONS
Critical questions that districts often don’t address prior to starting online initiatives:
Why do students leave your district?
Who are your main online competitors?
How will your brand new online program successfully compete?
How will you attract students to your program?
How will you sustain your online program long into the future?
What has caused prior online initiatives (if any) from not continuing to expand?
Most districts start with selecting the tool (courseware) without taking into consideration that
they are actually launching a ‘start-up’ venture that must compete and thrive in a very
competitive environment. When developing an online program, your district must be prepared to
address the two following challenges:
Compete with established for- profit and non-profit vendors like QDA, ECOT, OHVA,
TRECA and others
Develop and establish a comprehensive business model for a sustainable initiative
that will become a critical part of your 21st
Century vision
As an experienced and successful partner, we will help you overcome these challenges and
address the critical questions listed above while developing your new online digital academy.
The consulting process that is being proposed is commonly used in corporate and Fortune 500
settings and has been led by our team members in Fortune 500 settings as well as in the K-12
education market over the last fifteen years.
SCOPE OF WORK
Our goal is to partner with you to determine the scope, develop communication initiatives, and
develop a launch plan for a sustainable online program. We will utilize our extensive experience
in developing, improving, and growing an online program to bolster recruitment and retain
existing enrollment.
To develop this program, we will first deliver a collaborative consulting process to establish the
strategic direction for this improved learning program for your district that will establish your
district as a leading operator of an online program.
The collaborative consulting process that we propose to use to develop the new digital academy
has three primary (3) phases:
I. Situation Analysis
II. Strategic Framework
III. Tactical Plan
5. 2015
5 | P a g e
PHASE 1-Situation Analysis
This is an extensive process where we work closely with your team to develop a clear
understanding of where the district is today and how the district executes in all major areas of its
operations. Some examples of elements in this phase of the engagement may include:
Understand the various contextual aspects for district student growth and retention
Understand the assumptions related to current operations, policies and processes
Challenge the assumptions related to current operations, policies and processes
Understand the competitive environment
Develop a key competitor analysis
Understand competitive differentiators
Understand existing marketing plans and tactical elements / tools / practice
PHASE 2-Strategic Framework
This phase will see the development of the strategic blueprint that will outline the broad strategic
initiatives that need to be implemented to realize the goals the team has agreed on.
This framework will outline the strategic initiatives that must be implemented to meet the set
goals. These initiatives will be based on the findings in the Situation Analysis and may include
such elements as:
Operations-related initiatives
Marketing & Branding initiatives
Technology-related initiatives
Staffing and/or training initiatives
PHASE 3-Tactical Plan
This phase will be the development of the tactical plans and project plans for executing the
framework developed in Phase II.
The tactical plan will include elements based on the initiatives, such as (below are examples
only):
Marketing plans and related budgets
Branding
Website development and/or enhancement
Communications strategy
Enrollment strategy
Program structure
6. 2015
6 | P a g e
Process and Key Elements
Development of Situation Analysis
o Series of meetings & interviews with school leadership & staff
o Competitive and opportunity analysis
o Documentation and review of major assumptions
Development of Strategic Framework
o District team interviews / meetings
o Development of possible initiatives
o Testing of initiatives against district objectives
o Presentation to district of Situation Analysis and Strategic Framework
Development of Tactical Plan, which will be executed by the Client with our advisement
and guidance in a series of Strategic Planning meetings
Service Deliverables
The following list outlines the services included in the development, set up, design, (expansion-if
applicable), launch and enrollment capturing process for the digital academy:
Kick off meeting (Key Client Stakeholders, Epiphany Consulting and Design Team)
Strategic Planning Sessions (Situational Analysis, Framework, Tactical Plan)
Market Analysis (understanding competition and student profiles to target)
Creative Development Design
o Logo: Creation, editing and professional style sheet
o Photography (gathering of photo assets)
o Style guide (Professional samples, suggestions and universal coding)
o Letterhead (custom)
o Brochures, flyers, mailers (custom)
o Other marketing materials
Microsite with survey/lead generation module creation, development and design, copy,
coding, testing, analysis and training on survey data results
Organizational Policy and Procedure development
o Consulting on program structure
o School infrastructure and student and teacher device selection
o Vendor management
o Advising client on the creation and development of Acceptable Usage policy
o Software license review
o Asset tracking and device form development
Advisement on marketing strategies
Advisement on enrollment and retention strategies
Meetings, planning and written documentation preparation in support and delivery of the
above steps
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SAMPLE http://www.garawayvirtual.com
Scrolling Images display actual students in Academy with Teacher
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Competition compared & Mobile/Tablet Technology
Included (“responsive” so easily read on mobile/tablet)
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Offerings illustrate you value compared to competition
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Marketing plan, creative design of high-end Print & Physical
Branding increases awareness and core value, along with
cadence of mailings, open house(s) and marketing analysis
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Pricing Schedule
The cost for this project includes all aspects of the above phases and deliverables as described
in the proposed scope and is broken down below:
Scope Deliverables Our Fixed-Fee Cost
Situation Analysis Included
Strategic Framework for Proposed Initiatives Included
Tactical Plan Included
Planning, Design, Development Included
Service Deliverables (meeting, strategic planning, app and web
development, policy creation, creative design and marketing services)
Included
Responsive Technology Development (mobile phone & tablet visuals) Included
Total Annual Fixed Fee Cost*: $38,400
Revenue Comparison Estimates
Students Lost 40-60 students
District Revenue LOSS (Per child)
Revenue Loss (20-40 students)
$6,800(estimated)
$272,000-$408,000 (loss)
New Students Enrolled through our Enrollment
Services
20-30+ each year
$136,000-$204,000+ each
year
Results may vary.
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Conclusion
This model has been very successful for districts just like yours, and we welcome
the opportunity to discuss the details. We have several references available that we
will share and samples of our work that can be examined.
Respectfully,
David Mauro
Vice President of Client Services
dmauro@epiphanymgmt.com
614.669.5640
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Terms & Conditions:
This Service Agreement (“Agreement”) is entered into between _________with principal place of business identified
herein(”client”) and Epiphany Management Group with principal place of business at 283 E. Waterloo Rd, Akron, OH
44319 (“EMG”). Customer and Company are collectively
referred to herein as the “Parties” and singularly as “party”.
Ownership
1. All content developed and/or produced by Company
exclusively for Client, will become the property of Client
only upon full payment for all services rendered.
Company may reuse elements of the deliverables and
may use samples of work performed for Client as
examples of Company’s work and may reference Client
as a client of Company.
2. Company retains in perpetuity, ownership of any and
all intellectual property and/or technology, programming
code employed, deployed or otherwise used in the
development of the video player and in execution of this
proposal. Intellectual property and/or technology which
may be owned by third parties, remains the property of
the original owner. Unless accounted for in this proposal,
Company assumes the cost of and responsibility for usage
of third-party intellectual property relative to technology.
3. Securing any and all usage permissions and copyright
or intellectual property rights associated with any and all
images provided by Client to Company will be the
responsibility of Client unless otherwise stated within this
document.
Non Solicitation & Non Hire
During the term of this agreement and for a period of one
year after termination of this agreement, Parties agree
that they will not, directly or indirectly, hire or solicit for hire
any of the other party’s employees, contractors, clients
for which this project is based, or consultants.
Billing and Payment
Payments will be due on the dates set forth in the Pricing
Schedule regardless of invoicing.
A. All payments are non-refundable and considered
earned upon receipt. All work may cease if any payments
are not received based upon the stated terms.
B. Costs do not include third-party printing, photography
or image licenses, travel costs if any, voice talent,
equipment rental or direct expenses unless otherwise
noted are billed separately and require pre-approval by
Client if in excess of $450.00, unless otherwise specified.
C. Revisions: “Revision” is defined as a tweak or minor change
to the graphics or functionality for this particular feature that
does not require significant development or re-design time, as
determined by EMG. Any/all revisions must be submitted to
EMG by the client by appropriate production timeline date(s).
If revisions are not submitted by appropriate production
date(s), EMG may continue with project production using best
practices.
D. If Company determines it necessary to pursue collections on
any late payments / overdue receivables, Clients jointly and
severally will be liable for all costs associated with the
collections efforts including, but not limited to, all legal costs.
Governing law
This agreement shall be governed by and is constructed in
accordance with the laws of the state of Ohio, with regard to
its choice of law provision.
Term & Termination
Effective date is the date of signing for a period of 12 months.
This agreement will automatically renew for the second year
with the same terms and conditions in full force and effect,
without any necessary action needed by either party unless
either party gives written notice of intent to non-renew on or
before 60-days prior to the first year’s expiration date.
Disclaimer
Nothing in this written agreement or verbal statements
accompanying shall be considered legal advice. The duty is
upon client to determine what, if any, restrictions or legal
ramifications exist pertaining to the creation, marketing and
enrollment of students in this proposed online system.
Entire Understanding
This agreement is binding when signed by both Parties. This
agreement constitutes the entire understanding of the Parties,
and supersedes all prior and contemporaneous written and
oral agreements, with respect to the subject matter. This
agreement may not be modified or amended except in writing
signed by both Parties.
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Client Authorization & Approval for Project
Name of authorized individual with full authority to “Approve” all work related to this project:
______________________________________________.
This individual may be required to approve work at various stages in the project prior to EMG proceeding with the
project. IN WITNESS WHEREOF, The Parties hereto have signed this Service Agreement effective as of the date set forth on
the first page hereof.
IN WITNESS WHEREOF, The Parties hereto have signed this Service Agreement effective as of the date set forth on the first
page hereof
ACCEPTED AND AGREED TO: ACCEPTED AND AGREED TO:
Client Epiphany Management Group
By (signature):_______________ By (Signature):_______________________
Name (Print):_________________ Name (Print):________________________
Tittle:________________________ Title:________________________________
Date:________________________ Date:_____________________________