The document proposes growth strategies for Udacity by leveraging community, evangelism, and universities. It suggests partnering with Stack Overflow to offer free courses and discounts to users in exchange for marketing access. It also recommends creating an evangelism program like Twilio's to promote Udacity at hackathons and startup events. Finally, it proposes working directly with universities and students, such as offering ambassador roles, to complement traditional education.

1. Growth & Business
Development Ideas
Presented to Zhalisa Clarke of Udacity

2. Crazy ideas designed to
stimulate GROWTH!
Overview
The following is a series
of out of the box ideas
that have worked in
other industries.
The idea is to apply
these strategies at
Udacity to GROW!

3. Intro
The following are 3 topic areas we will cover
➔ Leveraging Community
Stackoverflow, a community of 4.7
million users
➔ Evangelism
From zero to a billion
➔ University
A 2 pronged approach to making the
education system better.

4. Community

5. stackoverflow .
Stackoverflow is the trusted source for information in
the developer community. Developers come to
stackoverflow for information, community and to find
jobs.
Stackoverflow has gamified the process of distributing
developer information. Currently, users do this for a
series of badges. What if Stackoverflow could give free
courses and discounts to their new and loyal users?
By partnering together there is an opportunity to
increase Stackoverflow user loyalty while opening a
highly targeted channel for Udacity.
About
Stack Overflow is a
community of 4.7 million
programmers helping
each other.

6. The Pitch
Everyone who comes to Stackoverflow is looking to learn something or share
something they know. Stackoverflow has done a great job of creating a
community of givers.
Could you imagine if you could give your users more than just badges? Could
you imagine if you could give them access to the skills they seek.
Udacity would like to offer a special partner promotion to your users. We
would like to offer one free course to new users and a XX% discount on all
additional courses.
We see this as a win-win-win opportunity. You get to give something of great
value to your users, which increases brand loyalty. The user gets a great deal on
the needed education and we get access to the best community in the world.

7. Evangelism

8. Meet Danielle .
Danielle developed the product
evangelism program at Twilio.
She partnered with Startup Weekend
and other hackathon events
throughout the world. These events
gave developers an opportunity to
learn & build on the platform before
buying the service.
About
Danielle Morrill is a
famous Bay Area growth
marketer who famously
took Twilio from
accelerator to unicorn
using startup events &
hackathons.

9. The Pitch - Udacity
This is potentially a paid channel strategy. The pitch is not to event
hosts but rather to Udacity to invest time and resources into
developing an evangelism program.
Evangelism is all about authenticity. Early stage entrepreneurs and
developers are loyal to brands and services that invest time and
product.
Imagine you go to your first hackathon or startup event. You have
some basic code knowledge but your a beginner. You hack
something together but basically you have nothing because you
can’t code. (Continued on next slide)

10. The Pitch - Udacity
Throughout the event you are encouraged by a Udacity evangelist.
They give you a sticker and t-shirt. You proudly display both. They
tell you that like your idea and can’t wait to see what you build.
At the end they give you a free introductory course and a discount
code for your next course.
6 months later you come back and win the hackathon now that you
know how to build an MVP iOS App. Thanks, Udemy! You are now
a walking testimony to Udacity and you can’t wait to tackle the next
subject.
This strategy works for software adoption. I believe that if
executed correctly it will also work for education.

11. University
➔ There are 2 sides to working with
Universities. You can work directly with
the University or work directly with
students. I propose Udacity do both.

12. The Pitch - University
Udacity is a compliment to the education system. At Udacity we have our
fingers on the pulse of what the best companies in the world are looking for in
graduates. In this highly competitive job market students need every
advantage they can get.
At Udacity we provide our students with this advantage. We provide them with
the sought after skills that top employers are looking for. We would like to
work with you to build upon the foundation you have created and help your
students fulfill their dreams.
Value proposition: Students who are immediately placed are more likely to contribute
to their alumni associations. Alumni associations are the life-blood of all Universities.

13. The Pitch - Student Ambassador
By now you probably have figured out that school is not going to teach you
everything you need to land your dream job. At Udacity we have a series of
courses that will give you a leg up on your competition.
We are looking for highly influential students to be brand ambassadors for our
product. As a brand ambassador you will host a series of on campus events to
promote Udacity’s courses and value proposition. We will provide you with
swag, promos and pizza.
What’s in it for you? You will get free access to all of our courses while you are
in the role and a XX discount on all future courses. Upon successful completion
of the program, we will write a personalized letter to your employer of choice.
We are looking to change education as we know it today! Do you want to
come?

14. Idea Recap
University
Partner to grow!
Community
Leverage community!
Evangelism
Create loyal followers!

15. Thank You!
Thank you for your time and attention!
If you need any clarification or have further
thoughts send them to:
Brett Noye
brnoyes888@gmail.com
509-910-3496