Web2Present offers various online marketing and event services to help universities and business schools recruit international students. This includes conducting webinars to generate leads and attract new students from targeted audiences around the world. Web2Present handles the full process from planning, promotion, hosting the live webinar, and following up with attendees. Major clients include Sorbonne University and IE Business School, who saw increased student awareness, engagement, and enrollments through Web2Present's webinar services.
International Student Marketing whitepaper | Net Natives 2014Natives
Following the success of international campaigns for University of Kent, Swansea University and UTAS earlier
this year, we've been inspired to take advantage of our Trusted Google Partnership status, to discover trends in student desires to study abroad.
Who is this for?
We’ve created this report to support marketing teams worldwide in their international student recruitment campaigns.
Better understand how to tackle recruiting students from foreign countries at postgraduate and undergraduate level.
Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages.
A10 Best Practices For Non-Traditional Student RecruitmentGreenwood & Hall
10 Best Practices For Non-Traditional Student Recruitment - A Guide For Post-Secondary Schools Competing For Non-Traditional Students. Presented by Greenwood & Hall at AACRAO SEM XIX 11/10/09 in Dallas, TX.
International Student Recruitment: Best Practice Website FeaturesBob Johnson, Ph.D.
Review of 19 website features for international student recruitment from colleges and universities in Australia, Canada, United Kingdom, and United States.
Online Connections: Successful International Student Recruitment via Virtual ...Marty Bennett
Virtual international student recruitment fairs continue to grow in size and scope. This presentation provides examples of how US institutions maximize online opportunities to engage students throughout the enrollment funnel. Includes best practices & current initiatives of EducationUSA, CollegeWeekLive, Oregon State University, and the University of Colorado-Denver.
International Student Marketing whitepaper | Net Natives 2014Natives
Following the success of international campaigns for University of Kent, Swansea University and UTAS earlier
this year, we've been inspired to take advantage of our Trusted Google Partnership status, to discover trends in student desires to study abroad.
Who is this for?
We’ve created this report to support marketing teams worldwide in their international student recruitment campaigns.
Better understand how to tackle recruiting students from foreign countries at postgraduate and undergraduate level.
Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages.
A10 Best Practices For Non-Traditional Student RecruitmentGreenwood & Hall
10 Best Practices For Non-Traditional Student Recruitment - A Guide For Post-Secondary Schools Competing For Non-Traditional Students. Presented by Greenwood & Hall at AACRAO SEM XIX 11/10/09 in Dallas, TX.
International Student Recruitment: Best Practice Website FeaturesBob Johnson, Ph.D.
Review of 19 website features for international student recruitment from colleges and universities in Australia, Canada, United Kingdom, and United States.
Online Connections: Successful International Student Recruitment via Virtual ...Marty Bennett
Virtual international student recruitment fairs continue to grow in size and scope. This presentation provides examples of how US institutions maximize online opportunities to engage students throughout the enrollment funnel. Includes best practices & current initiatives of EducationUSA, CollegeWeekLive, Oregon State University, and the University of Colorado-Denver.
Student recruitment strategies for the new ageUCAS Media
Ten years ago student recruitment was simply about school visits, open days and a big paper prospectus. This presentation shares recruitment strategies for the new age.
This is a sneak peek into the 2014 Spring EAIE Academy course 'SEO and online content: strategies for international student recruitment'.
Are you an international higher education professional? Check out all the training events of the European Association for International Education (EAIE) here: www.eaie.org/training
Aiea 2015 Emerging Opportunities for International Student Recruitment Michael Waxman-Lenz
Emerging Opportunities for International Student Recruitment. A joint presentation by representatives of The College Board, International Education Advantage (Intead) and James Madison University. Discuss trends and practical execution of international student recruitment.
International Admissions 101 Communications & Outreach PlansMarty Bennett
International admissions offices, now more than ever, need to hone their strategic recruitment plans to meet their student (and parent) audiences where they spend their time. This pre-conference workshop session at OACAC helps outline those priorities for print, web, & social communications.
Guide To Competitive Recruiting of International Studentsglobalcleveland
This brochure provides a high level snapshot of the guidelines to some of the most important questions and concerns on the minds of hiring managers and HR departments.
International graduate students are widely recognized as talented individuals with extensive work experience in multi-national organizations, and in multi-lingual and team-based environments. Companies hiring international students have benefited from their divergent thinking on global issues, cross-cultural awareness of market dynamics, and the general ability to apply knowledge to ever-changing competitive situations in today’s business world.
The International Student Recruitment Journey - Net Natives at BUILANatives
Net Natives presented research and analysis of the international student recruitment journey to delegates at the BUILA Annual Conference 2015 in Liverpool. Delegates included directors and heads of international departments at some of the UK's top universities.
For prospective students, a university with a strong reputation for research holds a certain amount of prestige, and publicizing research is an ideal way to demonstrate the expertise of your faculty.
Student recruitment strategies for the new ageUCAS Media
Ten years ago student recruitment was simply about school visits, open days and a big paper prospectus. This presentation shares recruitment strategies for the new age.
This is a sneak peek into the 2014 Spring EAIE Academy course 'SEO and online content: strategies for international student recruitment'.
Are you an international higher education professional? Check out all the training events of the European Association for International Education (EAIE) here: www.eaie.org/training
Aiea 2015 Emerging Opportunities for International Student Recruitment Michael Waxman-Lenz
Emerging Opportunities for International Student Recruitment. A joint presentation by representatives of The College Board, International Education Advantage (Intead) and James Madison University. Discuss trends and practical execution of international student recruitment.
International Admissions 101 Communications & Outreach PlansMarty Bennett
International admissions offices, now more than ever, need to hone their strategic recruitment plans to meet their student (and parent) audiences where they spend their time. This pre-conference workshop session at OACAC helps outline those priorities for print, web, & social communications.
Guide To Competitive Recruiting of International Studentsglobalcleveland
This brochure provides a high level snapshot of the guidelines to some of the most important questions and concerns on the minds of hiring managers and HR departments.
International graduate students are widely recognized as talented individuals with extensive work experience in multi-national organizations, and in multi-lingual and team-based environments. Companies hiring international students have benefited from their divergent thinking on global issues, cross-cultural awareness of market dynamics, and the general ability to apply knowledge to ever-changing competitive situations in today’s business world.
The International Student Recruitment Journey - Net Natives at BUILANatives
Net Natives presented research and analysis of the international student recruitment journey to delegates at the BUILA Annual Conference 2015 in Liverpool. Delegates included directors and heads of international departments at some of the UK's top universities.
For prospective students, a university with a strong reputation for research holds a certain amount of prestige, and publicizing research is an ideal way to demonstrate the expertise of your faculty.
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A presentation I am giving this evening, as a guest speaker, invited by the Wisconsin Union Directorate, on the topics of cybersecurity, hacking, and privacy. The presentation covers some timely topics, such as: Hacking, Botnets, Deep Web, Target Stores Data Breach, Bitcoin and Ransomware. The presentation is designed to educate, stimulate conversation and entertain and is open to all students, faculty and staff of UW-Madison, who are interested in learning more about computer security and IT threats.
Complete guide about recruiting new International students for your various study programs with the help of Web 2.0 tool, online promotions & branding and Online events/webinars. In lay man's terms it is nothing but a virtual online student fair.
International Students Recruitment Webinars - The Study Abroad PortalShreevats Iyer
Explore the easy way to recruit new international students online without the hassle of moving outside your office at your comfort. Be there where your students are present(Online) and tap the unsaturated markets through efficient marketing and vigorous promotions.
The Study Abroad Portal by Web2present helps Universities and Business Schools from all over the world recruit new international students through interactive live Student Recruitment Webinars.
We take care of everything from production to support and audience recruitment. In the live interactive webinar you get to present a study program(s) to a large audience of potential students!
Check out our Media Kit to learn more about us!
We work together with leading Universities and Business Schools to recruit new (International) students for them. This is proven to be a very effective way to inform, increase reach and attract new students. Web2Present takes care of everything, except the presentation. contact@web2present.com
Educational webinars are one of the best ways to engage your target audience. Be an educator, build your brand, and collect market intelligence all from the convenience of your office! We are talking about the most cost and time effective method for lead generation, lead nurturing, and driving sales.
Getting your voice of the customer program up and running can be challenging. But, successful implementation will determine whether yours is a high performing program with actionable insights, or a data collection system that drowns in information overload.
Join Kyle Goff, former JetBlue VoC Analyst, and Innes Vanderniepen of Brussels Airlines, as they share their experiences implementing successful VoC programs that increased brand ROI and transformed customer interactions. You’ll learn how to create a high-level VoC implementation plan, and build a powerful program to increase your return on investment.
IABC France AGM 2014: Review and New StrategyIABC France
This presentation was given at the IABC France AGM 2014 to share review highlights of 2013-2014 and introduce the new program and collaborative strategy for 2014-2015 with a new leadership structure.
In Indian market people still follow traditional methods to grow their business because they think website will not work for their business.
Myth is busted here
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Make the Grade: Overcoming Higher Ed's Hardest Marketing ChallengesMarketo
If you're in Higher Education, you know how challenging it can be to build relationships with potential students. Relax! There's a Marketo for that.
View this interactive webinar with Melissa Yvon, Business Consultant at Marketo, and Michael Moyes, Director of Admissions at Berklee College of Music, to discover how to overcome the unique marketing challenges of the higher education space.
See How Your Peers Are Making Money Using The New Features In MindFire Studiomindfire.agency
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You’ll learn:
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Here we´re sharing with you a unique infographic created by our team explaining some tips to prepare a better presentation for a webinar.
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2. Products & Services
STUDENT RECRUITMENT
We work together with leading Universities and Business Schools to recruit
new (International) students for them. This is proven to be a very effective way
to inform, increase reach and attract new students. Web2Present takes care of
everything, except the presentation.
LEAD GENERATION WEBINARS
Lead-generating webinars to increase reach, credibility and brand awareness.
A combined approach of Event management, Online Marketing tactics and
targeted Audience Recruitment . Sponsor one of our webinars or let us tailor
one specifically for your organization.
ONLINE EVENT
Whether connecting a LIVE conference with Online Attendees anywhere in the
world or have everyone join Online: get more delegates and increase brand-
awareness, - participant satisfaction and – ROI! We manage, support and take
care of the live stream.
5. Discovery Meeting
• A 1 hour online meeting will take place
between W2P and the customer to
determine, topic, attendee profiles and
logistics.
ü Who are our target students?
ü What course will be promoted?
ü Approximately when will it take place?
• Done 8 weeks prior to the Webinar
Discovery
Meeting
Research
Audience
(2 weeks)
Promotions
(6 weeks)
Live
Webinar
(1.5 – 2hrs)
Follow-up
and
conversion
6. Research
• Based on the discovery meeting, W2P will
research where these potential students
can be reached online… (blogs, social
networks etc.)
• The research usually takes 2 weeks.
• It start 8 weeks prior to the webinar.
Discovery
Meeting
Research
Audience
(2 weeks)
Promotions
(6 weeks)
Live
Webinar
(1.5 – 2hrs)
Follow-up
and
conversion
7. Customized Registration Form
• W2P will create a customer branded registration
form with questions chosen by the customer.
• Prior to promotion (at latest 6 weeks prior to the
webinar).
Discovery
Meeting
Research
Audience
(2 weeks)
Promotions
(6 weeks)
Live
Webinar
(1.5 – 2hrs)
Follow-up
and
conversion
8. Online Marketing Campaign
• Based on W2P’s research, a targeted online
marketing campaign will be carried out.
• It will take 6 weeks
• Starts once registration page is done 6
weeks prior to the webinar.
Discovery
Meeting
Research
Audience
(2 weeks)
Promotions
(6 weeks)
Live
Webinar
(1.5 – 2hrs)
Follow-up
and
conversion
10. Our strategy is based according to the social media
behavior of the target students of every country /
region.
– Language
– Age
– Hobbies
– Interests
– Educational Background
Global International
Marketing Strategy
Your target is our challenge…
12. Facebook
• Over 22,000 followers as of August 1st.
• Average growth of 1000 per month.
• Daily interactions.
• Direct connection with other SM.
• Targeted language posts.
• Viral promotions.
• Facebook Ads.
• Promoted Posts.
13. Our presence in other
Social Media
Branded Content
Indirect Promotions
Content Marketing
Guest PostsVisual content
Direct communications
Forum Participation
Event Listings
Social
Web2Present
14. Webinar Production
• Dry run (15 minutes)
W2P will conduct a dry run with the customer to ensure
that everything is working well a few days prior to the
webinar.
• Webinar production / hosting
On the day of the webinar W2P takes care of everything
from hosting to producing and acting as master of
ceremony.
The webinar lasts between 1 - 2 hrs. depending on the
length of the presentation(s) and the duration of the Q&A
session.
Discovery
Meeting
Research
Audience
(2 weeks)
Promotions
(6 weeks)
Live
Webinar
(1.5 – 2hrs)
Follow-up
and
conversion
15. Post Webinar
• An online meeting will be carried out with
the customer couple of weeks after the
webinar, in order to review the results of
the session (30min).
• Webinar recording sent to everyone who
registered.
• A report with attendee details handed over
to customer.
Discovery
Meeting
Research
Audience
(2 weeks)
Promotions
(6 weeks)
Live
Webinar
(1.5 – 2hrs)
Follow-up
and
conversion
16. Benefits
• Stop only going to the same fairs & using the same
agents as your competitors.
• 'Go' where your students are (online).
• Be perceived as a Thought Leader.
• Expert 3rd party session increases
credibility and significantly lowers risk
of failure.
• Extend your reach & lower your cost.
• Higher quality leads > improved response > increased
conversion > increased brand awareness.
• No travel time nor time out of the office.
• Webinar recording and Post-session Analysis (detailed
Reports).
17. Clients and Webinar Registrations
Universities from around the world have trusted our services.
* Clients with package of 30 registrations
18. Sorbonne University attracts
more Students
• CIFFOP (part of Sorbonne University, Paris) is regularly ranked as the best
place to get a Master's degree in Human Resource Management in France.
However, as CIFFOP targets mainly international students wishing to gain a
French Master's degree in the HR field, it has always been challenging to
approach and reach them. For that reason, CIFFOP´s Academic Director
contracted Web2Present, in order to overcome the limitations of reach, time
and budget through Web2Present´s online webinar service.
Objectives: Student recruitment, thought leadership and brand
awareness.
• Webinars increased their awareness to students all over the
world
• Interactive session where especially Q&A session was highly
successful
• High engagement and feedback, through video, polling
questions and Reports
• Attracted 20 new students through 1 session !
View their session here:
http://www.web2present.com/recorded-webinars-details.php?id=71
19. Europe´s nr. 1 Business school
choses Web2present
• IE Business school is the nr.1 Business School according to the 2012 Financial Times
ranking:
http://rankings.ft.com/businessschoolrankings/european-business-school-rankings-2012
• Pre-, During and Post Event Management:
• customized registration tailored to the MBA´s criteria
• audio through VoiP so anyone can join, with video and presentation
simultaneously transmitted in real-time
• both live- as well as interactive online audience
• Follow-up Survey for useful information on feedback, satisfaction and
effectiveness
• Reports analysis on Registration Source, Attendance, Attention ratio etc.
• Recording re-used for increased reach and ROI
It's not just the technology itself, the research, the marketing activities, the interactivity or
the event management. It is the integrated approach of all these that result in increased
awareness, interest from students and ultimately a great ROI.